# Formo

> Formo is an analytics and attribution platform for onchain apps. It combines web, product, and onchain data so DeFi and crypto teams can track growth, measure campaign ROI, and understand user behavior without third-party cookies or sensitive personal data.

Formo is purpose-built for crypto. It natively supports wallets, smart contract events, and onchain transactions alongside traditional web and product analytics. Teams use Formo to track metrics like DAU, transactions, volume, revenue, and retention across the full user journey, from page visit to onchain conversion.
Our customers include Jumper, KyberSwap, WalletConnect, and Kaia.

Key capabilities:
- Unified web + product + onchain analytics in one platform
- Onchain attribution with UTM, referrer, and referral tracking
- Wallet intelligence turning anonymous addresses into actionable user profiles
- User segmentation based on wallet properties, lifecycle, and in-app activity
- Privacy-friendly by design with no third-party cookies or sensitive personal data
- Open-source SDKs for transparency and security verification
- Token-gated forms for web3 community engagement

## Getting Started

- [Sign Up](https://app.formo.so): Create a free Formo account. No credit card required.
- [Documentation](https://docs.formo.so): Quickstart guides, SDK reference, API docs, and integration tutorials.
- [OpenAPI Spec (JSON)](https://docs.formo.so/api/openapi.json)
- [API Reference](https://docs.formo.so/api/overview)
- [Startup Program](https://formo.so/startups): Discounts, support, and resources for early-stage crypto startups.
- [Partner Program](https://formo.so/partners): Earn rewards by referring paying customers to Formo.

## Core Features

- [Product Analytics](https://formo.so/analytics): Track user journeys, build funnels, measure retention, and create custom charts across web and onchain activity.
- [Onchain Attribution](https://formo.so/onchain-attribution): Measure which channels and campaigns drive onchain activity. Supports UTM, referrer, and referral tracking with full onchain ROI visibility.
- [Wallets](https://formo.so/wallets): Comprehensive wallet analytics and intelligence for onchain apps.
- [Wallet Intelligence](https://formo.so/wallet-profiles): Turn anonymous wallets into rich user profiles with net worth, transaction history, DeFi positions, Merkl campaigns, and activity frequency.
- [Audience Insights](https://docs.formo.so/features/wallet-intelligence/audience-insights): Understand your user base by top protocols used, tokens held, chains active on, sybil score, transaction frequency, and net worth.
- [Wallet Labels](https://docs.formo.so/features/wallet-intelligence/wallet-labels): Enrich wallets with labels like Coinbase verification, sanctions screening, Passport scores, Merkl campaigns, and ERC-8004 builder codes.
- [Wallet Search](https://docs.formo.so/features/wallet-intelligence/search): Search and filter wallets across your user base by address, ENS name, labels, and onchain properties.
- [User Segmentation](https://docs.formo.so/features/wallet-intelligence/segments): Create segments based on wallet properties, in-app behavior, user lifecycle stage, and demographics.
- [Funnels](https://docs.formo.so/features/product-analytics/funnels): Build offchain-to-onchain conversion funnels to find where users drop off.
- [Retention](https://docs.formo.so/features/product-analytics/retention): Cohort-based retention analysis across user and wallet groups, week over week.
- [Alerts](https://docs.formo.so/features/product-analytics/alerts): Get notified when high-value users take important actions or key metrics change.
- [Ask AI](https://docs.formo.so/features/product-analytics/ai): Ask questions in natural language and get AI-powered insights, charts, and anomaly detection from your analytics data.
- [MCP Server](https://docs.formo.so/features/mcp/overview): Connect AI clients like Claude Desktop or Cursor to your Formo analytics data via the Model Context Protocol.

## Pricing

- [Pricing](https://formo.so/pricing)

Formo offers four pricing tiers designed to scale with your project — from indie builders to enterprise teams.

### Plan Summary

| | **Free** | **Growth** | **Scale** | **Enterprise** |
|---|---|---|---|---|
| **Price** | $0/mo | $199/mo | From $499/mo | Custom |
| **Annual Price** | $0/mo | $159/mo | From $399/mo | Custom |
| **MAU** | 500 | 5,000 | 10K–1M | Unlimited |
| **Monthly Events** | 50,000 | 500,000 | Unlimited | Unlimited |
| **Monthly Responses** | 500 | 10,000 | 50K–5M | Unlimited |
| **Active Forms** | 3 | 10 | Unlimited | Unlimited |
| **Workspace Seats** | 5 | 5 | Unlimited | Unlimited |

### Free

**$0/month** — Get started with the essentials.

- Up to 500 MAUs
- 50,000 monthly events
- 500 monthly form responses
- 3 active forms
- 5 workspace seats
- Web Analytics
- Onchain Attribution
- Activity Feed (7 days)
- Wallet Profiles
- Wallet Activity Feed
- Token Gating
- Social Verification
- Brand Customization
- 1 year data retention

### Growth

**$199/month** ($159/month billed annually)

Everything in Free, plus:

- Up to 5,000 MAUs
- 500,000 monthly events
- 10,000 monthly form responses
- 10 active forms
- Chartbuilder
- Funnels
- Retention Analysis
- Ask AI
- Live View
- Wallet Dapps & Tokens
- Audience Insights
- User Segmentation
- Custom Subdomain
- Third-party Integrations
- 2 years data retention

### Scale

**From $499/month** ($399/month billed annually)

Everything in Growth, plus:

- 10K–1M MAUs (select your tier)
- Unlimited monthly events
- 50K–5M monthly form responses (scales with MAU tier)
- Unlimited active forms
- Unlimited workspace seats
- Alerts
- Contract Events
- Query API
- Profiles API
- Behavioural Segmentation
- SSO
- Premium API scopes (profiles, query, mcp)
- 2 years data retention

### Scale MAU Tiers

| MAU | Monthly | Annual (per month) |
|---|---|---|
| 10K | $499 | $399 |
| 20K | $999 | $799 |
| 30K | $1,499 | $1,199 |
| 40K | $1,999 | $1,599 |
| 50K | $2,499 | $1,999 |
| 60K | $2,999 | $2,399 |
| 70K | $3,499 | $2,799 |
| 80K | $3,999 | $3,199 |
| 90K | $4,499 | $3,599 |
| 100K | $4,999 | $3,999 |

### Enterprise

**Custom pricing** — for teams that need more.

Everything in Scale, plus:

- Unlimited MAUs
- Unlimited monthly events
- Unlimited monthly form responses
- Unlimited data retention
- Unlimited Profiles API access
- Volume discounts
- Dedicated support
- Feature requests

Contact us at [support@formo.so](mailto:support@formo.so).

### Feature Comparison

#### Usage Limits

| Feature | Free | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Monthly Active Users (MAU) | 500 | 5,000 | 10K–1M | Unlimited |
| Monthly Events | 50,000 | 500,000 | Unlimited | Unlimited |
| Monthly Responses | 500 | 10,000 | 50K–5M | Unlimited |

#### Product Analytics

| Feature | Free | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Web Analytics | Yes | Yes | Yes | Yes |
| Onchain Attribution | Yes | Yes | Yes | Yes |
| Activity Feed | 7 days | Yes | Yes | Yes |
| Chartbuilder | — | Yes | Yes | Yes |
| Funnels | — | Yes | Yes | Yes |
| Retention Analysis | — | Yes | Yes | Yes |
| Ask AI | — | Yes | Yes | Yes |
| Live View | — | Yes | Yes | Yes |
| Alerts | — | — | Yes | Yes |
| Contract Events | — | — | Yes | Yes |
| Query API | — | — | Yes | Yes |
| Data Retention | 1 year | 2 years | 2 years | Unlimited |

#### Wallet Intelligence

| Feature | Free | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Wallet Profiles | Yes | Yes | Yes | Yes |
| Wallet Activity Feed | Yes | Yes | Yes | Yes |
| Wallet Dapps & Tokens | — | Yes | Yes | Yes |
| Audience Insights | — | Yes | Yes | Yes |
| User Segmentation | — | Yes | Yes | Yes |
| Behavioural Segmentation | — | — | Yes | Yes |
| Profiles API | — | — | Yes | Unlimited |

#### Token Gated Forms

| Feature | Free | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Number of Active Forms | 3 | 10 | Unlimited | Unlimited |
| Token Gating | Yes | Yes | Yes | Yes |
| Social Verification | Yes | Yes | Yes | Yes |
| Brand Customization | Yes | Yes | Yes | Yes |
| Custom Subdomain | — | Yes | Yes | Yes |
| Third-party Integrations | — | Yes | Yes | Yes |

#### Workspace

| Feature | Free | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Workspace Seats | 5 | 5 | Unlimited | Unlimited |
| SSO | — | — | Yes | Yes |

### Billing

- All prices are in **USD**
- **Annual billing** saves ~20% compared to monthly billing
- Growth plan: $159/mo billed annually ($1,908/yr) vs. $199/mo billed monthly
- Scale plans: see the Scale MAU Tiers table for annual pricing
- Usage is tracked per billing period (monthly or annual)

### Usage Metering

- **MAU** — unique users who perform at least one action on your site or app during the billing period
- **Monthly Events** — individual user actions (page views, transactions, etc.)
- **Monthly Responses** — form submissions across all forms
- For annual plans, usage limits are evaluated on a monthly basis within the annual billing period

### Definitions

- **MAU (Monthly Active User)**: A unique user who performs at least one action on your site or app during the billing period.
- **Monthly Events**: Individual user actions such as page views, transactions, or custom events.
- **Monthly Responses**: Form submissions across all forms in the billing period.
- **Contract Events**: Smart contract event ingestion across multiple chains.
- **Ask AI**: Natural language queries against your analytics data.
- **Profiles API**: Programmatic access to wallet profile data.
- **Query API**: Programmatic access to analytics data.
- **Onchain Attribution**: Attribute onchain transactions back to user sessions.
- **Behavioural Segmentation**: Segment users based on onchain and offchain behavior patterns.

## SDKs

- [Web SDK](https://docs.formo.so/sdks/web): Browser, React, Next.js, and Wagmi integration.
- [Node.js SDK](https://docs.formo.so/sdks/mobile): Server-side analytics for Node.js applications.
- [React Native SDK](https://docs.formo.so/sdks/server): Analytics for React Native mobile apps.

## Solutions by Use Case

- [User Acquisition](https://formo.so/acquisition): Identify and convert new users faster with attribution and funnel analytics.
- [Data-Driven Growth](https://formo.so/growth): Unified analytics and attribution for ROI-driven growth without needing a data team.
- [User Retention](https://formo.so/retention): Spot power users, understand churn drivers, and improve engagement.
- [Wallets](https://formo.so/wallets): Wallet analytics and intelligence for understanding your onchain users.

## Solutions by Vertical

- [For DeFi Apps and Protocols](https://formo.so/defi): Acquire and engage high-value DeFi users with protocol-specific analytics.
- [For Consumer Apps](https://formo.so/consumer): Product analytics tailored for consumer-facing crypto applications.
## Solutions for Teams

- [For Product Teams](https://formo.so/product): Replace guesswork with data-driven product decisions across touchpoints.
- [For Marketing Teams](https://formo.so/marketing): Campaign performance, attribution, and audience insights for growth teams.
- [For Engineers](https://formo.so/engineering): Real-time analytics infrastructure without managing custom data pipelines.
- [For Data Teams](https://formo.so/data): Consolidated analytics platform that replaces fragmented tooling.

## Compare Formo

- [Comparison Hub](https://formo.so/compare): Overview of how Formo compares to other analytics tools for crypto teams.
- [Formo vs. PostHog](https://formo.so/compare/posthog): Compare Formo vs. PostHog for onchain analytics.
- [Formo vs. Mixpanel](https://formo.so/compare/mixpanel): Compare Formo vs. Mixpanel for onchain analytics.
- [Formo vs. Amplitude](https://formo.so/compare/amplitude): Compare Formo vs. Amplitude for onchain analytics.
- [Formo vs. Plausible](https://formo.so/compare/plausible): Compare Formo vs. Plausible for onchain analytics.
- [Formo vs. Matomo](https://formo.so/compare/matomo): Compare Formo vs. Matomo for onchain analytics.
- [Formo vs. Spindl](https://formo.so/compare/spindl): Compare Formo vs. Spindl for onchain analytics.
- [Formo vs. Cookie3](https://formo.so/compare/cookie3): Compare Formo vs. Cookie3 for onchain analytics.
- [Formo vs. Safary](https://formo.so/compare/safary): Compare Formo vs. Safary for onchain analytics.

## Resources

- [Blog](https://formo.so/blog): Product updates and onchain growth playbooks.
- [Changelog](https://formo.so/changelog): Weekly updates on new features, improvements, and fixes.
- [Integrations](https://formo.so/integrations): Connect Formo with other tools via native integrations.
- [OpenAPI Spec](https://docs.formo.so/api/openapi.json)
- [MCP](https://docs.formo.so/mcp/overview)
- [CLI](https://docs.formo.so/cli/overview)

## Free Tools

- [Free Testnet Tokens](https://formo.so/faucets): Testnet faucets for blockchain development and testing.
- [UTM Builder](https://formo.so/utm-generator): Generate UTM-tagged links for campaign tracking.
- [Churn Rate Calculator](https://formo.so/churn-calculator): Calculate retention and churn rates.
- [Web3 ROI Calculator](https://formo.so/roi-calculator): Estimate web3 marketing return on investment.
- [ERC-8021 Builder Code Validator](https://formo.so/builder-codes): Validate builder codes against the ERC-8021 standard.

## Articles

- [Web3 Product Analytics Guide](https://formo.so/blog/web3-product-analytics-guide-for-product-managers-in-crypto-and-defi): Complete guide to measuring product value and tracking metrics for onchain apps.
- [Web3 Attribution Explained](https://formo.so/blog/web3-attribution-and-analytics-onchain-growth-guide-for-web3-marketing-teams): How UTM analytics, referrals, and attribution work for onchain growth.
- [Wallet Analytics Guide](https://formo.so/blog/wallet-analytics-the-ultimate-guide-for-crypto-teams): Wallet intelligence, user segmentation, and growth strategies for crypto teams.
- [Privacy-Friendly Web3 Analytics](https://formo.so/blog/privacy-friendly-web3-analytics-a-guide-to-user-privacy-for-onchain-apps-and-protocols): How to grow onchain apps without compromising user privacy.
- [Web3 Growth Metrics](https://formo.so/blog/web3-growth-metrics-and-strategies-for-onchain-growth): Key metrics and strategies for measuring sustainable onchain growth.
- [User Lifecycle Analysis for Web3](https://formo.so/blog/user-lifecycle-analysis-for-web3-and-defi-apps): Tactics for each lifecycle stage from discovery to advocacy using unified onchain and offchain analytics.
- [Web3 Marketing Funnel Playbook](https://formo.so/blog/web3-marketing-funnel-playbook-proven-strategies-from-awareness-to-retention): Strategies from awareness to retention with onchain attribution and growth tactics.
- [Web3 Incentives Decoded](https://formo.so/blog/web3-incentives-decoded-how-defi-incentive-programs-shape-onchain-growth-and-retention): How DeFi incentive programs drive user retention and sustainable growth.
- [Web3 Marketing Intelligence](https://formo.so/blog/web3-marketing-intelligence-a-guide-to-measuring-onchain-growth): Unifying onchain and offchain data to measure ROI and optimize campaigns.
- [Web3 Event Analytics](https://formo.so/blog/web3-event-analytics-the-complete-guide-to-analytics-attribution-for-web3): Turning blockchain data into growth with attribution, wallet clustering, and real-time data.
- [Web3 Audience Insights](https://formo.so/blog/web3-audience-insights-the-complete-guide-to-understanding-your-onchain-users): Building a complete view of web3 users with onchain analytics and wallet intelligence.
- [Measuring Growth in Web3](https://formo.so/blog/measuring-growth-in-web3-with-metrics-that-matter): How CAC, LTV, ARPU, and wallet-based KPIs reveal onchain user behaviors.
- [Web3 User Journey Mapping](https://formo.so/blog/web3-user-journey-mapping-a-complete-guide-to-onchain-analytics-and-growth): Mapping user journeys from offchain touchpoints to onchain conversions.
- [Web3 Customer Data Platform](https://formo.so/blog/what-is-a-web3-customer-data-platform): How a web3 CDP unifies onchain and offchain data for better user insights.
- [Wallet Labeling and Segmentation](https://formo.so/blog/wallet-labeling-and-user-segmentation-the-web3-growth-playbook): Wallet labeling and user segmentation strategies with actionable playbooks.

## Company

- [Security](https://formo.so/security): How Formo handles data security and privacy.
- [Startup Program](https://formo.so/startups): Discounts, support, and resources for early-stage crypto startups.
- [Partner Program](https://formo.so/partners): Earn rewards by referring paying customers to Formo.
- [Brand](https://formo.so/brand): Logos and brand kit.
- [Support](https://formo.so/support): Live chat with the Formo team.

## Contact
- [LinkedIn](https://www.linkedin.com/company/getformo/)
- [Book demo](https://cal.com/formo/demo)
- [Email](mailto:yos@formo.so): Email our founder at yos@formo.so.