# Formo

> Formo is a data platform for onchain apps. Crypto product and marketing teams use Formo's analytics and attribution tools to turn raw data into insights so they can grow onchain. Instead of juggling multiple fragmented tools or build in-house custom data pipelines, Formo lets you spend less time on analytics and focus on growth. Formo is privacy-friendly with no third-party cookies or sensitive personal data, ensuring compliance and user privacy.

Key features and benefits:
- Formo is a unified analytics platform that combines web, product, and onchain data to provide actionable insights for crypto teams.
- Formo makes analytics easy. You can think of Formo as Google Analytics or Posthog designed for web3.
- With Formo, teams can track key growth metrics like DAU, WAU, MAU, transactions, and retention, enabling smarter data-driven decisions.
- With Formo, teams can capture and follow the full user journey from page visits to in-app behavior and onchain transactions. 
- Formo offers product analytics designed for onchain and DeFi apps. It supports wallets, transactions, smart contract events, and other crypto-native features.
- Formo offers onchain attribution to identify top-performing channels and campaigns driving user activity and impact onchain. Referrer, Referral, and UTM attribution is supported.
- Formo offers wallet intelligence to turn anonymous wallets into actionable user profiles with insights into net worth, user activity, and segments.
- Formo offers user segmentation to do precise targeting on segments based on wallet properties, user lifecycle, and in-app activity.
- Formo offers token-gated forms for creating exclusive experiences for web3 communities, leveraging onchain data and credentials.
- Formo has open-source analytics SDKs on Github so you can be sure it's secure and privacy-friendly.
- Formo helps product and marketing teams understand users, where they come from, and what they do so they can build a better app.
- Formo integrates with thousands other tools and services such as Slack and Notion through Zapier.
- Formo accelerates the crypto growth loop with unified analytics and attribution. You can't improve what you don't measure!

## Features
- [Analytics](https://formo.so/analytics): Discover actionable analytics for onchain teams to drive impact. Track user journeys, measure retention, and visualize data with custom charts and funnels.
- [Attribution](https://formo.so/onchain-attribution): Identify the top channels and campaigns that drive onchain activity to track your ROI. Measure your true impact onchain. 
- [Audience Insights](https://docs.formo.so/features/wallet-intelligence/audience-insights): Get comprehensive insights into your audience including their onchain activity, top dapps, tokens, chains, and net worth.
- [Wallet Intelligence](https://formo.so/wallet-profiles): Explore user insights and wallet profiles for onchain data. Gain a 360° view of user behavior, including net worth, transaction frequency, and DeFi positions.
- [User Segmentation](https://docs.formo.so/features/wallet-intelligence/segments): Group and target users into audience segments based on demographics, in-app behaviors, and wallet properties.
- [Funnels](https://docs.formo.so/features/product-analytics/funnels): Track user journeys and conversion rates with offchain to onchain funnel analytics.
- [Retention](https://docs.formo.so/features/product-analytics/retention): Measure week-on-week retention across user and wallet cohorts.
- [Web3 Forms](https://formo.so/forms): Create token-gated forms for web3 communities easily. Verify socials, customize branding, and use templates for quick setup.
- [Agentic Analytics](https://formo.so/changelog/agentic-analytics): Explore Agentic Analytics for onchain apps with AI insights. Use natural language to uncover trends, anomalies, and actionable recommendations.
- [Alerts](https://docs.formo.so/features/product-analytics/alerts): Get notified of high-value users and important actions.

## Resources
- [Blog](https://formo.so/blog): Product updates and onchain growth insights.
- [Changelog](https://formo.so/changelog): Weekly updates on Formo's features, improvements, and fixes.
- [Integrations](https://formo.so/integrations): Formo integrates with other tools and services. Use Zapier to connect Formo with thousands of other apps.
- [Web3 Data Glossary](https://formo.so/glossary): Explore a comprehensive glossary of Web3 data terms and concepts.
- [Form Templates Library](https://formo.so/templates): Explore a variety of ready-made forms and templates.
- [Free Testnet Tokens](https://formo.so/faucets): Access free testnet tokens for blockchain development and testing.
- [Free UTM Builder](https://formo.so/utm-generator): Free tool to generate UTM links for effective marketing campaign tracking.
- [Churn Rate Calculator](https://formo.so/churn-calculator): Free tool to calculate user retention rates and improve customer loyalty.
- [Wei Unit Converter](https://formo.so/wei-converter): Free tool to convert Wei, Gwei, and Ether easily with this tool.
- [Web3 ROI Calculator](https://formo.so/roi-calculator): Free tool to calculate your web3 marketing ROI.
- [Onchain Growth Landscape Map](https://formo.so/onchain-growth-landscape): Explore essential tools in the crypto growth ecosystem.

## Getting Started
- [Signup](https://app.formo.so): Sign up for a Formo account. Start for free.
- [Docs](https://docs.formo.so): Getting started guides, tutorials, API reference, and developer documentation for the Formo platform.
- [Pricing](https://formo.so/pricing): Flexible pricing plans for data-driven teams and startups. Get started for free with the Free plan.
- [Startup Program](https://formo.so/startups): Get platform discounts, support, and resources from Formo's startup program.
- [Partner Program](https://formo.so/partners): Join Formo's partner program to earn rewards by referring paying customers.

## Compare
- [Formo Comparison](https://formo.so/compare): Compare Formo with other analytics tools for crypto teams.
- [Formo vs. Posthog](https://formo.so/compare/posthog): See why Formo is the Posthog alternative of choice for crypto teams.
- [Formo vs. Mixpanel](https://formo.so/compare/mixpanel): See why Formo is the Mixpanel alternative of choice for crypto teams.
- [Formo vs. Amplitude](https://formo.so/compare/amplitude): See why Formo is the Amplitude alternative of choice for crypto teams.
- [Formo vs. Pendo](https://formo.so/compare/pendo): See why Formo is the Pendo alternative of choice for crypto teams.
- [Formo vs. Heap](https://formo.so/compare/heap): See why Formo is the Heap alternative of choice for crypto teams.
- [Formo vs. Fullstory](https://formo.so/compare/fullstory): See why Formo is the Fullstory alternative of choice for crypto teams.
- [Formo vs. Plausible](https://formo.so/compare/plausible): See why Formo is the Plausible alternative of choice for crypto teams.
- [Formo vs. Matomo](https://formo.so/compare/matomo): See why Formo is the Matomo alternative of choice for crypto teams.
- [Formo vs. Simple Analytics](https://formo.so/compare/simpleanalytics): See why Formo is the Simple Analytics alternative of choice for crypto teams.
- [Formo vs. Spindl](https://formo.so/compare/spindl): See why Formo is the Spindl alternative of choice for crypto teams.
- [Formo vs. Cookie3](https://formo.so/compare/cookie3): See why Formo is the Cookie3 alternative of choice for crypto teams.
- [Formo vs. Fathom](https://formo.so/compare/fathom): See why Formo is the Fathom alternative of choice for crypto teams.
- [Formo vs. Safary](https://formo.so/compare/safary): See why Formo is the Safary alternative of choice for crypto teams.

## Solutions by Use Case
- [User Acquisition](https://formo.so/acquisition): Turn new visitors into customers faster.
- [Data-Driven Growth](https://formo.so/growth): Make data your growth engine. Capture and analyze the data you need to fuel targeted ROI-driven growth — no data expertise required.
- [User Retention](https://formo.so/retention): Activate, engage, and retain onchain users. Spot power users and understand what sets them apart from those who churn.

## Solutions by Industry
- [For DeFi Apps and Protocols](https://formo.so/defi): Acquire and engage high-value DeFi users.
- [For Consumer Apps](https://formo.so/consumer): Empower consumer app teams with crypto insights for app growth.
- [Onchain Game Analytics](https://formo.so/gaming): Unlock insights to build engaging onchain games effectively.

## Solutions for Teams
- [Product Analytics for Product Teams](https://formo.so/product): Know what your users are doing across touchpoints. Replace guesswork with data-driven product insights.
- [For Data-Driven Marketing Teams](https://formo.so/marketing): Understand what drives engagement, boost campaign performance, and reduce spending with analytics and attribution for onchain growth teams.
- [Real-time Analytics for Engineers](https://formo.so/engineering): Get your team the data they need in less time, without managing fragmented tools, custom data pipelines, and complex infrastructure.
- [Analytics Platform for Data Teams](https://formo.so/data): Save time and money from having to manage fragmented tools, custom data pipelines, and complex infrastructure.

## Company Resources
- [Careers](https://formo.so/careers/): Open jobs at Formo.
- [Security](https://formo.so/security): Security practices at Formo.
- [Terms](https://formo.so/tos/): Formo's Terms of Service
- [Brand](https://formo.so/brand): Formo's brand kit, including logos and other brand assets.
- [Support](https://formo.so/support): Live chat support with the Formo team.
- [Contact](mailto:support@formo.so): Email support.

## Articles
- [User Lifecycle Analysis for Web3 and DeFi Apps](https://formo.so/blog/user-lifecycle-analysis-for-web3-and-defi-apps): Master the Web3 user lifecycle with proven tactics for each stage, from discovery to advocacy, using unified onchain and offchain analytics.
- [Privacy-Friendly Web3 Analytics](https://formo.so/blog/privacy-friendly-web3-analytics-a-guide-to-user-privacy-for-onchain-apps-and-protocols): Learn how to use privacy-first analytics to grow onchain apps and DeFi protocols without compromising user privacy.
- [Web3 Marketing Funnel Playbook](https://formo.so/blog/web3-marketing-funnel-playbook-proven-strategies-from-awareness-to-retention): Discover proven strategies for Web3 marketing, from awareness to retention, with insights on onchain attribution and growth tactics.
- [Web3 Incentives Decoded](https://formo.so/blog/web3-incentives-decoded-how-defi-incentive-programs-shape-onchain-growth-and-retention): Explore how DeFi incentive programs drive user retention and sustainable growth with real-world examples and actionable insights.
- [Web3 Marketing Intelligence](https://formo.so/blog/web3-marketing-intelligence-a-guide-to-measuring-onchain-growth): Learn how to unify onchain and offchain data to measure ROI, optimize campaigns, and drive growth for Web3 dApps and protocols.
- [Web3 Event Analytics](https://formo.so/blog/web3-event-analytics-the-complete-guide-to-analytics-attribution-for-web3): Implement Web3 event analytics to turn blockchain data into growth, with insights on attribution, wallet clustering, and real-time data.
- [Web3 Audience Insights](https://formo.so/blog/web3-audience-insights-the-complete-guide-to-understanding-your-onchain-users): Gain a complete view of Web3 users with onchain analytics, wallet intelligence, and privacy-first tracking for data-driven decisions.
- [Web3 Growth Metrics and Strategies](https://formo.so/blog/web3-growth-metrics-and-strategies-for-onchain-growth): Discover key Web3 growth metrics and strategies to measure wallet activity, retention, and sustainable growth for onchain apps.
- [Web3 Attribution Explained](https://formo.so/blog/web3-attribution-and-analytics-onchain-growth-guide-for-web3-marketing-teams): A comprehensive guide to Web3 attribution, including UTM analytics, referrals, and best practices for measurable onchain growth.
- [Measuring Growth in Web3](https://formo.so/blog/measuring-growth-in-web3-with-metrics-that-matter): Learn how CAC, LTV, ARPU, and wallet-based KPIs reveal onchain user behaviors to boost engagement and retention.
- [Web3 Product Analytics Guide](https://formo.so/blog/web3-product-analytics-guide-for-product-managers-in-crypto-and-defi): A complete guide for Web3 product managers to measure value, track metrics, and use dApp analytics for growth.
- [Sybil Attacks in Crypto & DeFi](https://formo.so/blog/what-are-sybil-attacks-in-crypto-and-how-to-prevent-them): Understand Sybil attacks, their risks to DeFi and DAOs, and strategies to prevent them for secure onchain growth.
- [Web3 Incentive Programs](https://formo.so/blog/web3-incentives-decoded-how-defi-incentive-programs-shape-onchain-growth-and-retention): Learn how token grants and incentive campaigns drive user retention and long-term growth in DeFi.
- [Web3 User Journey Mapping](https://formo.so/blog/web3-user-journey-mapping-a-complete-guide-to-onchain-analytics-and-growth): A complete guide to mapping user journeys from offchain touchpoints to onchain conversions for Web3 growth teams.
- [Wallet Analytics Guide](https://formo.so/blog/wallet-analytics-the-ultimate-guide-for-crypto-teams): The ultimate guide to wallet analytics for crypto teams, covering wallet intelligence, user segmentation, and growth strategies.
- [Clickstream Data for Web3](https://formo.so/blog/what-is-clickstream-data-event-tracking-for-onchain-web3-analytics): Learn about clickstream data and event tracking for onchain Web3 analytics to understand user behavior patterns.
- [Web3 Customer Data Platform](https://formo.so/blog/what-is-a-web3-customer-data-platform): Discover what a Web3 CDP is and how it unifies onchain and offchain data for better user insights and growth.
- [Wallet Labeling and User Segmentation](https://formo.so/blog/wallet-labeling-and-user-segmentation-the-web3-growth-playbook): Master wallet labeling and user segmentation strategies for Web3 growth with actionable playbooks and tactics.