# Formo

> Formo is an analytics and attribution platform for onchain apps. It combines web, product, and onchain data so DeFi and crypto teams can track growth, measure campaign ROI, and understand user behavior without third-party cookies or sensitive personal data.

Formo is purpose-built for crypto. It natively supports wallets, smart contract events, and onchain transactions alongside traditional web and product analytics. Teams use Formo to track metrics like DAU, transactions, volume, revenue, and retention across the full user journey, from page visit to onchain conversion.
Our customers include Jumper, KyberSwap, WalletConnect, and Kaia.

## Getting Started

- [Sign Up](https://app.formo.so): Create a free Formo account. No credit card required.
- [Documentation](https://docs.formo.so): Quickstart guides, SDK reference, API docs, and integration tutorials.
- [OpenAPI Spec (JSON)](https://docs.formo.so/api-reference/openapi.json)
- [Startup Program](https://formo.so/startups): Discounts, support, and resources for early-stage crypto startups.
- [Partner Program](https://formo.so/partners): Earn rewards by referring paying customers to Formo.

## Core Features

- [Product Analytics](https://formo.so/analytics): Track user journeys, build funnels, measure retention, and create custom charts across web and onchain activity.
- [Onchain Attribution](https://formo.so/onchain-attribution): Measure which channels and campaigns drive onchain activity. Supports UTM, referrer, and referral tracking with full onchain ROI visibility.
- [Wallets](https://formo.so/wallets): Comprehensive wallet analytics and intelligence for onchain apps.
- [Wallet Intelligence](https://formo.so/wallet-profiles): Turn anonymous wallets into rich user profiles with net worth, transaction history, DeFi positions, Merkl campaigns, and activity frequency.
- [Audience Insights](https://docs.formo.so/features/wallet-intelligence/audience-insights): Understand your user base by top protocols used, tokens held, chains active on, sybil score, transaction frequency, and net worth.
- [Wallet Labels](https://docs.formo.so/features/wallet-intelligence/wallet-labels): Enrich wallets with labels like Coinbase verification, sanctions screening, Passport scores, Merkl campaigns, and ERC-8004 builder codes.
- [Wallet Search](https://docs.formo.so/features/wallet-intelligence/search): Search and filter wallets across your user base by address, ENS name, labels, and onchain properties.
- [User Segmentation](https://docs.formo.so/features/wallet-intelligence/segments): Create segments based on wallet properties, in-app behavior, user lifecycle stage, and demographics.
- [Funnels](https://docs.formo.so/features/product-analytics/funnels): Build offchain-to-onchain conversion funnels to find where users drop off.
- [Retention](https://docs.formo.so/features/product-analytics/retention): Cohort-based retention analysis across user and wallet groups, week over week.
- [Alerts](https://docs.formo.so/features/product-analytics/alerts): Get notified when high-value users take important actions or key metrics change.
- [Ask AI](https://docs.formo.so/features/product-analytics/ai): Ask questions in natural language and get AI-powered insights, charts, and anomaly detection from your analytics data.
- [MCP Server](https://docs.formo.so/features/mcp/overview): Connect AI clients like Claude Desktop or Cursor to your Formo analytics data via the Model Context Protocol.

## Pricing

- [Pricing](https://formo.so/pricing)
- [Pricing (Markdown)](https://formo.so/pricing.md)

## SDKs

The official libraries maintained by the Formo team.

- [Web SDK](https://github.com/getformo/sdk): `@formo/analytics` — Browser, React, Next.js, and Wagmi integration.
- [Node.js SDK](https://github.com/getformo/sdk-node): Server-side analytics for Node.js applications.
- [React Native SDK](https://github.com/getformo/sdk-react-native): Analytics for React Native mobile apps.

## Solutions

- [User Acquisition](https://formo.so/acquisition): Identify and convert new users faster with attribution and funnel analytics.
- [Data-Driven Growth](https://formo.so/growth): Unified analytics and attribution for ROI-driven growth without needing a data team.
- [User Retention](https://formo.so/retention): Spot power users, understand churn drivers, and improve engagement.
- [Wallets](https://formo.so/wallets): Wallet analytics and intelligence for understanding your onchain users.
- [For DeFi Apps](https://formo.so/defi): Acquire and engage high-value DeFi users with protocol-specific analytics.
- [For Consumer Apps](https://formo.so/consumer): Product analytics tailored for consumer-facing crypto applications.
- [For Product Teams](https://formo.so/product): Replace guesswork with data-driven product decisions across touchpoints.
- [For Marketing Teams](https://formo.so/marketing): Campaign performance, attribution, and audience insights for growth teams.
- [For Engineers](https://formo.so/engineering): Real-time analytics infrastructure without managing custom data pipelines.
- [For Data Teams](https://formo.so/data): Consolidated analytics platform that replaces fragmented tooling.

## Compare Formo

- [Comparison Hub](https://formo.so/compare): See how Formo compares to alternatives like Mixpanel, Amplitude, PostHog, Spindl, and others for crypto analytics.

## Key Resources

- [Blog](https://formo.so/blog): Product updates and onchain growth playbooks.
- [Changelog](https://formo.so/changelog): Weekly updates on new features, improvements, and fixes.
- [Integrations](https://formo.so/integrations): Connect Formo with other tools via native integrations.
## Company

- [Security](https://formo.so/security): How Formo handles data security and privacy.
- [Brand Assets](https://formo.so/brand): Logos and brand kit.
- [Support](https://formo.so/support): Live chat with the Formo team.
- [Email](mailto:support@formo.so): Reach us at support@formo.so.

## See Also

- [llms-full.txt](https://formo.so/llms-full.txt): Extended version with full pricing details, all blog articles, comparison pages, and free tools.