Formo vs Fullstory

Explore how Formo compares to other analytics tools and why Formo is the best alternative for all your Web3 analytics needs.

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The Best Alternative to Fullstory

Formo makes it easy to understand onchain users at a fraction of the cost.

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Why Look for a Fullstory Alternative?

Fullstory is a powerful tool, but it’s built for Web2 apps — not Web3. Formo offers features designed for Web3 teams, including onchain growth metrics, wallet intelligence, and token-gated forms.

Charles Levecque

Head of Partnerships, Orbis Labs

"Formo is an awesome solution! We are using it to onboard new users in our closed beta for OrbisDB and it's perfectly suited for us! Also their team is super active!"

No-Code Product Analytics

Leave the data engineering to us. Spend less time building analytics, and more time building products.

Track Key Growth Metrics

Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

User Behaviour Analysis

Understand how users interact with your dapp and improve key touchpoints.

Comparing Formo and Fullstory

Formo is Web3-native analytics designed for Web3 product and marketing teams, helping brands understand how users interact with their dapp. FullStory is a Web2 digital experience analytics tool that helps businesses understand user interactions with their product UI through session replays, heatmaps, and behavioral analytics.

Formo

Fullstory

Pricng

Free / $199 / $749

Custom Pricing

Product Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Onchain Revenue Data

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Reputation Score

Wallet Messaging

Heatmaps

Multi-chain Support

Platform API Access

Formo's Web3 Product Analytics

Spend less time building analytics, and more time building products. Leave the complex data engineering to us. Focus on building amazing products and experiences.

How is Formo different?

FullStory is a popular tool for Web2 product analytics, offering session replay and user experience insights. While it excels in capturing user interactions on websites and apps, it doesn’t have the capabilities to track onchain user behavior in Web3 applications. Formo is designed to meet these needs, providing Web3-native analytics that provides a comprehensive view of user behavior across Dapps.

1. Web3-Native Analytics

FullStory is designed for Web2 applications, primarily focusing on traditional session replays. Formo, on the other hand, is built for Web3, helping teams to capture onchain and offchain data, analyze onchain interactions, and collect actionable insights specific to Web3 projects.

2. Supports Web3 growth teams

While FullStory is built for product managers and UX specialists, Formo caters to growth marketers, community builders, and product teams in Web3. Formo provides Web3 product analytics and user segmentation features that help projects engage and understand their Web3 community.

3. Web3 analytics and identity tracking

Formo empowers teams to analyze user behavior based on wallet addresses, token holdings, and onchain actions, providing a unique view of Web3 user journeys. FullStory, in contrast, focuses on traditional session replays and behavioral heatmaps without onchain integration.

Web3 Growth Metrics

Unlike Fullstory, Formo lets you analyze user activity onchain, meaning you can monitor:

Transaction behavior
Wallet interactions
Token/NFT holdings
Onchain engagement

Who Should Use Formo?

Web3 Founders & Startups: Gain insights into how your users engage with dapps.

Marketers & Growth Teams: Track wallet behaviors and onchain interactions to better target and optimize your campaigns.
dApp Developers: Understand user behavior to build better dapps.
NFT & GameFi Projects: Measure community engagement, track in-game actions, and monitor onchain activity to drive retention.

Get Started with Formo

Formo is the ideal analytics for Web3 growth teams, provide cutting-edge onchain analytics and actionable insights tailored to Web3 applications. FullStory, on the other hand, is a strong option for Web2 companies looking to analyze session behavior and heatmaps.