Formo vs Fullstory
Explore how Formo compares to Fullstory. Formo delivers fast, accurate insights to power smarter product decisions for onchain teams.
Formo vs Fullstory
Explore how Formo compares to Fullstory. Formo delivers fast, accurate insights to power smarter product decisions for onchain teams.
Why Look for a Fullstory Alternative?
Fullstory is a session replay tool designed for Web2, not Web3. It's missing many features that onchain apps need. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.
Why Look for a Fullstory Alternative?
Fullstory is a session replay tool designed for Web2, not Web3. It's missing many features that onchain apps need. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.
Why Look for a Fullstory Alternative?
Fullstory is a session replay tool designed for Web2, not Web3. It's missing many features that onchain apps need. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.
Track Key Growth Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Track Key Growth Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Track Key Growth Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
The Best Alternative to Fullstory
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Fullstory
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Fullstory
Formo makes analytics simple for onchain apps so you can grow.
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Why choose Formo over Fullstory
FullStory is a Web2 digital experience analytics tool that helps businesses understand user interactions with their product UI through session replays, heatmaps, and behavioral analytics. Formo makes analytics simple for Web3. Get the best of product analytics, onchain data, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Fullstory
FullStory is a Web2 digital experience analytics tool that helps businesses understand user interactions with their product UI through session replays, heatmaps, and behavioral analytics. Formo makes analytics simple for Web3. Get the best of product analytics, onchain data, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Fullstory
FullStory is a Web2 digital experience analytics tool that helps businesses understand user interactions with their product UI through session replays, heatmaps, and behavioral analytics. Formo makes analytics simple for Web3. Get the best of product analytics, onchain data, and wallet intelligence to help you drive growth onchain.
Formo
Fullstory
Pricing
Free / $199 / $749
>$1000
Product Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Session replay
Multi-chain Support
Platform API Access
Pricing
Free / $199 / $749
Product Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Session replay
Multi-chain Support
Platform API Access
Formo
Fullstory
Pricing
Free / $199 / $749
>$1000
Product Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Session replay
Multi-chain Support
Platform API Access
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
How is Formo different?
How is Formo different?
FullStory is a popular tool for Web2 product analytics, offering session replay and user experience insights. While it excels in capturing user interactions on websites and apps, it doesn’t have the capabilities to track onchain user behavior in Web3 applications. Formo is designed to meet these needs, providing Web3-native analytics that provides a comprehensive view of user behavior across Dapps.
Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation.
FullStory is a popular tool for Web2 product analytics, offering session replay and user experience insights. While it excels in capturing user interactions on websites and apps, it doesn’t have the capabilities to track onchain user behavior in Web3 applications. Formo is designed to meet these needs, providing Web3-native analytics that provides a comprehensive view of user behavior across Dapps.
Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation.
1. Web3-Native Analytics
1. Web3-Native Analytics
FullStory is designed for Web2 applications, primarily focusing on traditional session replays. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.
FullStory is designed for Web2 applications, primarily focusing on traditional session replays. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.
2. Solutions for Web3 growth teams
2. Solutions for Web3 growth teams
While FullStory is built for product managers and UX specialists, Formo caters to growth marketers, community builders, and product teams in Web3. Formo provides Web3 product analytics and user segmentation features that help projects engage and understand their Web3 community.
While FullStory is built for product managers and UX specialists, Formo caters to growth marketers, community builders, and product teams in Web3. Formo provides Web3 product analytics and user segmentation features that help projects engage and understand their Web3 community.
3. Web3 analytics and identity tracking
3. Web3 analytics and identity tracking
Formo empowers teams to analyze user behavior based on wallet addresses, token holdings, and onchain actions, providing a unique view of Web3 user journeys. FullStory, in contrast, focuses on traditional session replays and behavioral heatmaps without onchain integration.
With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
Formo empowers teams to analyze user behavior based on wallet addresses, token holdings, and onchain actions, providing a unique view of Web3 user journeys. FullStory, in contrast, focuses on traditional session replays and behavioral heatmaps without onchain integration.
With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
4. Web3 Growth Metrics
4. Web3 Growth Metrics
Unlike Fullstory, Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo goes further by providing actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.
Unlike Fullstory, Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo goes further by providing actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.
Who Should Use Formo?
Who Should Use Formo?
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Get Started with Formo
Get Started with Formo
Formo is the ideal analytics for Web3 growth teams, provide cutting-edge onchain analytics and actionable insights tailored to Web3 applications. FullStory, on the other hand, is a strong option for Web2 companies looking to analyze session behavior and heatmaps.
Formo is the ideal analytics for Web3 growth teams, provide cutting-edge onchain analytics and actionable insights tailored to Web3 applications. FullStory, on the other hand, is a strong option for Web2 companies looking to analyze session behavior and heatmaps.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
