Formo vs Fullstory
Explore how Formo compares to other analytics tools and why Formo is the best alternative for all your Web3 analytics needs.
Why Look for a Fullstory Alternative?
Fullstory is a powerful tool, but it’s built for Web2 apps — not Web3. Formo offers features designed for Web3 teams, including onchain growth metrics, wallet intelligence, and token-gated forms.
No-Code Product Analytics
Leave the data engineering to us. Spend less time building analytics, and more time building products.
Track Key Growth Metrics
Measure Transactions, Retention, and Churn. Measure engagement and growth over time.
User Behaviour Analysis
Understand how users interact with your dapp and improve key touchpoints.
The Best Alternative to Fullstory
Formo makes it easy to understand onchain users at a fraction of the cost.
“Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.”
Mathis
Product Marketing
“Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.”
Zach
Product Manager
“Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!”
Charles
Business Development
Product Analytics Designed for Web3
Formo is Web3-native analytics designed for Web3 product and marketing teams, helping brands understand how users interact with their dapp. FullStory is a Web2 digital experience analytics tool that helps businesses understand user interactions with their product UI through session replays, heatmaps, and behavioral analytics.
Formo
Fullstory
Pricing
Free / $199 / $749
Custom Pricing
Product Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Onchain Revenue Data
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Reputation Score
Wallet Messaging
Heatmaps
Multi-chain Support
Platform API Access
Migrating to Formo
Formo was built to help product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Check Out Migration Guide
We’ve made it easy to map your existing GA4 events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Spend less time building analytics, and more time building products. Leave the complex data engineering to us. Focus on building amazing products and experiences.
How is Formo different?
FullStory is a popular tool for Web2 product analytics, offering session replay and user experience insights. While it excels in capturing user interactions on websites and apps, it doesn’t have the capabilities to track onchain user behavior in Web3 applications. Formo is designed to meet these needs, providing Web3-native analytics that provides a comprehensive view of user behavior across Dapps.
1. Web3-Native Analytics
FullStory is designed for Web2 applications, primarily focusing on traditional session replays. Formo, on the other hand, is built for Web3, helping teams to capture onchain and offchain data, analyze onchain interactions, and collect actionable insights specific to Web3 projects.
2. Supports Web3 growth teams
While FullStory is built for product managers and UX specialists, Formo caters to growth marketers, community builders, and product teams in Web3. Formo provides Web3 product analytics and user segmentation features that help projects engage and understand their Web3 community.
3. Web3 analytics and identity tracking
Formo empowers teams to analyze user behavior based on wallet addresses, token holdings, and onchain actions, providing a unique view of Web3 user journeys. FullStory, in contrast, focuses on traditional session replays and behavioral heatmaps without onchain integration.
Web3 Growth Metrics
Unlike Fullstory, Formo lets you analyze user activity onchain, meaning you can monitor:
Transaction behavior
Wallet interactions
Token/NFT holdings
Onchain engagement
Who Should Use Formo?
Web3 Founders & Startups: Gain insights into how your users engage with dapps.
Marketers & Growth Teams: Track wallet behaviors and onchain interactions to better target and optimize your campaigns.
dApp Developers: Understand user behavior to build better dapps.
NFT & GameFi Projects: Measure community engagement, track in-game actions, and monitor onchain activity to drive retention.
Get Started with Formo
Formo is the ideal analytics for Web3 growth teams, provide cutting-edge onchain analytics and actionable insights tailored to Web3 applications. FullStory, on the other hand, is a strong option for Web2 companies looking to analyze session behavior and heatmaps.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Compare Formo
Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.
Formo makes analytics easy
Measure what matters and accelerate your growth onchain.
