Formo vs Heap
Explore how Formo compares to other analytics tools and why Formo is the best alternative for all your Web3 analytics needs.
The Best Alternative to Heap
Formo makes it easy to understand onchain users at a fraction of the cost.
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Why Look for a Heap Alternative?
Heap is a powerful tool, but it’s built for Web2 apps — not Web3. Formo offers features designed for Web3 teams, including onchain growth metrics, wallet intelligence, and token-gated forms.
Charles Levecque
Head of Partnerships, Orbis Labs
"Formo is an awesome solution! We are using it to onboard new users in our closed beta for OrbisDB and it's perfectly suited for us! Also their team is super active!"
No-Code Product Analytics
Leave the data engineering to us. Spend less time building analytics, and more time building products.
Track Key Growth Metrics
Measure Transactions, Retention, and Churn. Measure engagement and growth over time.
User Behaviour Analysis
Understand how users interact with your dapp and improve key touchpoints.
Comparing Formo and Heap
Heap is an analytics tool for Web2 products, providing automated event tracking and in-depth user behavior insights, but it falls short when it comes to Web3 projects. Formo is built specifically for Web3, provides advanced analytics that integrates onchain data to gain deeper insights into Web3 user behaviors.
Formo
Heap
Free Usage
1 million events
10k monthly tracked users
Product Analytics
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Reputation Score
Wallet Messaging
Multi-chain Support
Platform API Access
Data retention
3 months (Free) /
Unlimited (Enterprise)
1 years
Spend less time building analytics, and more time building products. Leave the complex data engineering to us. Focus on building amazing products and experiences.
How is Formo different?
Heap is a product analytics tool for Web2, offering automatic event tracking and user behavior insights. However, Web3 projects present unique challenges. Formo is crafted for Web3, integrating onchain data to provide deeper insights into decentralized user behavior.
1. Built for Web3 Analytics
Designed specifically for Web3 teams, Formo enables dApp analytics and allows you to track user behavior based on onchain interactions. Formo provides seamless onchain and offchain data fusion, making it the perfect analytics solution for Web3 startups and dApps.
Onchain Insights
Heap relies on traditional event tracking via user IDs or email addresses, whereas Formo uses Web3 analytics. This means you can track and engage users based on their onchain behavior, segment users based on token holdings, and tailor experiences for specific wallet types.
3. More than Product Analytics
Heap is mainly focused on traditional product analytics. While powerful, it lacks native support for Web3 applications. With Formo, you get:
Web3 user research tools
Onchain cohort segmentation
Cross-chain data analysis without needing complex SQL queries.
Cost-Effective Pricing
Formo provides a transparent and affordable pay-as-you-go model. Users benefit from free-tier access and competitive rates for additional usage.
Free tier with generous usage
No hidden fees or locked features
Predictable, usage-based pricing
Who Should Use Formo?
Web3 Startups & dApps needing analytics beyond traditional web tracking.
NFT & DeFi Projects looking to understand user behavior via wallet activity.
DAOs & Communities seeking insights into community engagement.
Web3 Marketers & Growth Teams requiring onchain data to optimize campaigns.
Get Started with Formo
If you're building in Web3 and need analytics that go beyond traditional tracking, Formo is the best choice. Unlike Heap, Formo provides:
Onchain user insights
Wallet-based tracking
Decentralized identity analytics
Crypto-native survey tools
Compare Formo
Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.
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