Formo vs Heap
Explore how Formo compares to Heap. Formo delivers fast, accurate insights to power smarter product decisions for onchain teams.
Formo vs Heap
Explore how Formo compares to Heap. Formo delivers fast, accurate insights to power smarter product decisions for onchain teams.
Why Look for a Heap Alternative?
Heap is a product analytics tool designed for Web2, not Web3. It's missing many features that onchain apps need. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.
Why Look for a Heap Alternative?
Heap is a product analytics tool designed for Web2, not Web3. It's missing many features that onchain apps need. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.
Why Look for a Heap Alternative?
Heap is a product analytics tool designed for Web2, not Web3. It's missing many features that onchain apps need. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.
Track Key Growth Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Track Key Growth Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Track Key Growth Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
The Best Alternative to Heap
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Heap
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Heap
Formo makes analytics simple for onchain apps so you can grow.
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Why choose Formo over Heap
Heap is an analytics tool for Web2 products, providing automated event tracking and in-depth user behavior insights, but it falls short when it comes to onchain data, making it less suitable for web3 teams. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Heap
Heap is an analytics tool for Web2 products, providing automated event tracking and in-depth user behavior insights, but it falls short when it comes to onchain data, making it less suitable for web3 teams. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Heap
Heap is an analytics tool for Web2 products, providing automated event tracking and in-depth user behavior insights, but it falls short when it comes to onchain data, making it less suitable for web3 teams. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Formo
Heap
Pricing
Free / $199 / $749
$300 / Custom
Product Analytics
Web Analytics
Privacy-friendly Analytics
Custom Charts
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Data retention
1 year (Free) / Unlimited (Enterprise)
1 year
Pricing
Free / $199 / $749
Product Analytics
Web Analytics
Privacy-friendly Analytics
Custom Charts
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Data retention
1 year (Free) / Unlimited (Enterprise)
Formo
Heap
Pricing
Free / $199 / $749
$300 / Custom
Product Analytics
Web Analytics
Privacy-friendly Analytics
Custom Charts
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Data retention
3 months (Free) / Unlimited (Enterprise)
1 year
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
How is Formo different?
How is Formo different?
Heap is a product analytics tool for Web2, offering automatic event tracking and user behavior insights. However, Web3 projects present unique challenges. Formo is crafted for Web3, integrating wallet data to provide deeper insights into onchain user behavior.
With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
Heap is a product analytics tool for Web2, offering automatic event tracking and user behavior insights. However, Web3 projects present unique challenges. Formo is crafted for Web3, integrating wallet data to provide deeper insights into onchain user behavior.
With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
1. Built for Web3 Analytics
1. Built for Web3 Analytics
Designed specifically for Web3 teams, Formo enables dApp analytics and allows you to track user behavior based on onchain interactions. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.
Formo provides seamless onchain and offchain data integration, making it the perfect analytics solution for Web3 startups and dApps.
Designed specifically for Web3 teams, Formo enables dApp analytics and allows you to track user behavior based on onchain interactions. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.
Formo provides seamless onchain and offchain data integration, making it the perfect analytics solution for Web3 startups and dApps.
2. Onchain Insights
2. Onchain Insights
Heap relies on traditional event tracking via user IDs or email addresses, whereas Formo uses Web3 analytics. This means you can track and engage users based on their onchain behavior, segment users based on token holdings, and tailor experiences for specific wallet types.
Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo goes further by providing actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.
Heap relies on traditional event tracking via user IDs or email addresses, whereas Formo uses Web3 analytics. This means you can track and engage users based on their onchain behavior, segment users based on token holdings, and tailor experiences for specific wallet types.
Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo goes further by providing actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.
3. More than Product Analytics
3. More than Product Analytics
Heap is mainly focused on traditional product analytics. While powerful, it lacks native support for Web3 applications. With Formo, you get:
Web3 user research tools.
Onchain cohort segmentation.
Cross-chain data analysis without needing complex SQL queries.
Heap is mainly focused on traditional product analytics. While powerful, it lacks native support for Web3 applications. With Formo, you get:
Web3 user research tools.
Onchain cohort segmentation.
Cross-chain data analysis without needing complex SQL queries.
4. Cost-Effective Pricing
4. Cost-Effective Pricing
Formo provides a transparent and affordable pay-as-you-go model. Users benefit from free-tier access and competitive rates for additional usage.
Free tier with generous usage.
No hidden fees or locked features.
Predictable, usage-based pricing.
Formo provides a transparent and affordable pay-as-you-go model. Users benefit from free-tier access and competitive rates for additional usage.
Free tier with generous usage.
No hidden fees or locked features.
Predictable, usage-based pricing.
Who Should Use Formo?
Who Should Use Formo?
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Web3 Startups & dApps needing analytics beyond traditional web tracking.
Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Web3 Startups & dApps needing analytics beyond traditional web tracking.
Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
DAOs & Communities seeking insights into community engagement.
DAOs & Communities seeking insights into community engagement.
Get Started with Formo
Get Started with Formo
If you're building in Web3 and need analytics that go beyond traditional tracking, Formo is the best choice. Unlike Heap, Formo provides:
Onchain user insights.
Wallet-based tracking.
Decentralized identity analytics.
Crypto-native survey tools.
If you're building in Web3 and need analytics that go beyond traditional tracking, Formo is the best choice. Unlike Heap, Formo provides:
Onchain user insights.
Wallet-based tracking.
Decentralized identity analytics.
Crypto-native survey tools.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
