Traditional Web2 analytics often overlook onchain data, where wallet addresses and transactions are key to measuring user engagement. In contrast, Web3 growth analytics provide actionable insights into user behavior, market trends, and onchain activity, enabling projects to refine strategies and accelerate growth. In this post, we explore the top 5 Web3 growth analytics tools that can accelerate your project's success.

What is Web3 Growth Analytics?

Web3 Growth Analytics is a cutting-edge tool that tracks key metrics influencing product growth such as Monthly Active Users (MAUs), User Acquisition Cost (CAC), Average Revenue Per User (ARPU), Lifetime Value (LTV), and conversion rates. By focusing on onchain interactions, Web3 analytics helps track and analyze user activity, providing the insights needed to optimize engagement and growth strategies. Key data points include:

• Wallet Addresses: The primary user identifier in Web3.

• Onchain Activity: Wallet connections, token holdings, NFT purchases, staking activities, etc. 

• Cross-Chain Behavior: Monitoring user activity across multiple blockchain ecosystems.

• Community Engagement: Insights from platforms like Discord, Farcaster, and Warpcast.

Benefits of Web3 Growth Analytics

According to a report by Datrics, blockchain scalability remains a major challenge, limiting the efficient processing and analysis of large onchain data volumes. Despite these challenges, Web3 analytics provides many advantages, including:

Data-Driven Decision Making

Web3 Growth analytics provide insights into onchain user behavior, wallet activity, and feature adoption. By analyzing participation in DAOs, token-gated communities, and social platforms, projects refine product strategies and optimize engagement.

Reduce Churn & Enhance User Experience

Tracking Web3 growth metrics helps identify friction points — where users experience confusion or drop-off. Analyzing wallet connections, transaction drop-offs, and smart contract interactions helps teams optimize retention.

Identifying High-Value User Cohorts

Web3 analytics help recognize power users — users who are the most active or users with the most TVL. By segmenting users based on onchain activity, NFT ownership, or DeFi interactions, projects can craft targeted strategies for the retention and acquisition of their target users.

Who Benefits from Web3 Growth Analytics?

• Product Teams: capture product insights into feature adoption and user interactions, helping refine product strategy.

• Marketing Teams: Measure campaign performance and optimize community engagement across Web3 platforms.

• UI/UX Designers: Identify friction points by monitoring drop-offs in wallet sign-ins and product usage flows to enhance user experience.

Top Web3 Growth Analytics Tools

1. Formo 

Formo is a Web3-native data platform that empowers builders and marketers to understand your users and how they engage with your app so you can build a better product. Formo is an ideal solution for Web3 startups and teams to track web3 growth metrics, see what is happening in real-time, understand your users, and collect feedback. 

Key Features:

• Dapp Analytics: Understand how users engage with your dapp to build a better product.

• Wallet Intelligence: Turn anonymous wallets into wallet profiles from unified onchain, offchain, and zero-party data.

• Web3 Forms: Create customizable forms to collect token-gated responses and capture actionable onchain insights.

2. 0xarc

0xarc delivers in-depth insights into wallet activity across different dApps, chains, and smart contracts. For projects that depend on wallet interactions and token activity, 0xarc provides a scalable solution to analyze and optimize user behavior. 

Key Features:

• Wallet Activity Tracking: Monitor interactions with DeFi platforms and NFTs.

• Token Movement Analysis: Track transfers, staking, and liquidity provision.

• Cross-Chain Data Aggregation: Unified view of user behavior across blockchains.

3. Cookie3 

Cookie3 leverages AI to help Web3 teams identify high-value users, measure engagement, and optimize marketing strategies. It enables projects to pinpoint their most engaged users and customize marketing campaigns to drive better results.

Key Features:

• Wallet Scoring: Engagement scores based on transaction history.

• Predictive Analytics: Forecast retention and churn risks.

• Marketing Automation: Personalized outreach based on onchain behavior.

4. Safary

Safary is a Web3 CRM and analytics platform that tracks user engagement with dapps. Safary provides a comprehensive view of user behavior across platforms, helping optimize marketing strategies and enhance user engagement.

Key Features:

• Conversion Tracking: See how users progress from awareness to active participation.

• Cohort Analysis: Group users based on engagement patterns.

• Web3 Marketing Insights: Track NFT drops, staking programs, and airdrops.

5. Addressable 

Addressable connects Web2 data with Web3 insights, helping projects to create highly targeted marketing campaigns. Addressable is perfect for projects that bridge traditional marketing strategies and Web3 tactics.

Key Features:

• Wallet Targeting: Target users based on onchain behavior.

• Social Graph Analytics: Link wallet interactions to social media profiles.

• User Attribution: Track which marketing channels drive Web3 conversions.

Leveraging Formo Analytics to drive growth 

User Segmentation for Targeted Growth

Formo helps you tailor your outreach, refine onboarding, and improve retention. Segment Web3 users based on multiple key factors such as:

• Wallet net worth (high-value vs. casual users)

• Crypto interests (NFTs, DeFi, DAOs)

• Transaction frequency (daily vs. occasional users)

• Device (desktop vs mobile)

• Wallet type

• Referrers and UTM parameters

• Demographics (country and language)

User Behavior Analytics for Data-Driven Decisions

Formo helps Web3 teams to track and analyze onchain behavior, providing actionable insights:

• Monitor onchain activity, feature adoption, and transaction flows to refine your product roadmap and strategy.

• Identify drop-off points in wallet connections or transaction executions to improve user experience.

• Build trend reports to uncover adoption patterns across different blockchains.

As Web3 evolves, data-driven decision-making is key to long-term success. The right Web3 growth analytics tools help you uncover critical insights — where users drop off, which features drive engagement, your true growth drivers, and how different user segments interact with your dApp.

Formo Analytics empowers Web3 builders with actionable insights to refine marketing strategies, enhance user experiences, and build the dApp users truly need. Whether you're a DeFi platform, NFT marketplace, DAO, or blockchain gaming project, Formo helps you unlock sustainable growth through onchain data.

Follow us on LinkedIn and Twitter, and join our community to learn how Formo turbocharges growth for leading teams across web3!