Free UTM Builder
Easily generate UTM links for your marketing campaigns in just a few clicks
UTM Generator
Use the UTM builder to add campaign tracking codes to your links. Formo captures UTM and referral codes automatically out of the box.
What is UTM?
UTM (Urchin Tracking Module) parameters are short tags added to the end of a URL to help track campaign performance in analytics tools such as Formo Analytics.
They provide insights into where website traffic is coming from, which marketing efforts are working best, and how users interact with your content.
Measure the ROI of growth campaigns with UTM attribution. Here's how:
1. Enter the URL that you want your visitors to land on.
2. Fill out all the required fields with your values.
3. Copy and share your campaign URL everywhere online and on socials.
4. Use Formo to get full attribution and analytics on where your users come from.
Learn more: https://formo.so/blog/utm-tag-analytics-measure-web3-marketing-performance
Your questions, answered
Find answers to frequently asked questions below.
What is a UTM generator and why is it important for Web3 marketing?
How can Formo’s UTM generator help me track crypto and Web3 users more effectively?
Can I use a UTM generator to measure the ROI of my Web3 campaigns?
Do I need a Web3-native tool like Formo for UTM analytics?
What’s the difference between Web2 and Web3 UTM analytics?
How does UTM analytics help optimize ad spend?
Can I use UTM tracking across community-driven channels like Discord or Telegram?
What is Formo?
Formo makes analytics easy
Measure what matters and accelerate your growth onchain.
