Formo vs Safary

Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Safary for onchain apps.

Formo vs Safary

Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Safary for onchain apps.

Why choose Formo over Safary

Safary offers community analytics tools that focuses on your audience on X (Twitter) to grow your audience. Formo makes analytics simple for Web3 product and marketing teams. Capture the full user journey from offchain to onchain easily. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.

Why choose Formo over Safary

Safary offers community analytics tools that focuses on your audience on X (Twitter) to grow your audience. Formo makes analytics simple for Web3 product and marketing teams. Capture the full user journey from offchain to onchain easily. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.

Why choose Formo over Safary

Safary offers community analytics tools that focuses on your audience on X (Twitter) to grow your audience. Formo makes analytics simple for Web3 product and marketing teams. Capture the full user journey from offchain to onchain easily. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.

Formo

Safary

Pricing

Free / $159 / $399

>$1,000

Web Analytics

Chartbuilder (Funnels, Retention)

Social Profiles

UTM Tracking

Retention Analytics

Onchain Attribution

Link-based

Revenue Tracking

Contract event tracking

Wallet Profiles

Crypto Marketing Certification

B2B Leads

Wallet Labels

User Segmentation

DeFi and Tokens data

API Access

Open Source SDK

BI Integrations

Formo

Safary

Pricing

Free / $159 / $399

>$1,000

Web Analytics

Chartbuilder (Funnels, Retention)

Social Profiles

UTM Tracking

Retention Analytics

Onchain Attribution

Link-based

Revenue Tracking

Contract event tracking

Wallet Profiles

Crypto Marketing Certification

B2B Leads

Wallet Labels

User Segmentation

DeFi and Tokens data

API Access

Open Source SDK

BI Integrations

Formo

Pricing

Free / $159 / $399

Web Analytics

Chartbuilder (Funnels, Retention)

Social Profiles

UTM Tracking

Retention Analytics

Onchain Attribution

Revenue Tracking

Contract event tracking

Wallet Profiles

Crypto Marketing Certification

B2B Leads

Wallet Labels

User Segmentation

DeFi and Tokens data

API Access

Open Source SDK

BI Integrations

Why Look for a Safary Alternative?

Safary maps your followers' X with their onchain identities so you can discover their wallet balances and protocols for B2B prospecting. With Formo, you can get real-time visibility into who your users are, where they come from, and what they do onchain without connecting your X. Thanks to full funnel analytics and retention tracking, Formo is perfect for teams that need visibility into the entire onchain user journey. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.

Why Look for a Safary Alternative?

Safary maps your followers' X with their onchain identities so you can discover their wallet balances and protocols for B2B prospecting. With Formo, you can get real-time visibility into who your users are, where they come from, and what they do onchain without connecting your X. Thanks to full funnel analytics and retention tracking, Formo is perfect for teams that need visibility into the entire onchain user journey. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.

Why Look for a Safary Alternative?

Safary maps your followers' X with their onchain identities so you can discover their wallet balances and protocols for B2B prospecting. With Formo, you can get real-time visibility into who your users are, where they come from, and what they do onchain without connecting your X. Thanks to full funnel analytics and retention tracking, Formo is perfect for teams that need visibility into the entire onchain user journey. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.

Web3 Product Analytics

Product Analytics

Spend less time building analytics, and more time shipping apps. Set up in minutes.

Web3 Product Analytics

Product Analytics

Spend less time building analytics, and more time shipping apps. Set up in minutes.

Web3 Product Analytics

Product Analytics

Spend less time building analytics, and more time shipping apps. Set up in minutes.

KPIs and Key Metrics

KPIs and Key Metrics

Measure Wallets, Transactions, Revenue, and Retention. Track engagement and growth over time.

KPIs and Key Metrics

KPIs and Key Metrics

Measure Wallets, Transactions, Revenue, and Retention. Track engagement and growth over time.

KPIs and Key Metrics

KPIs and Key Metrics

Measure Wallets, Transactions, Revenue, and Retention. Track engagement and growth over time.

Onchain Attribution

Onchain Attribution

Understand how users use your onchain app across key touchpoints from offchain to onchain.

Onchain Attribution

Onchain Attribution

Understand how users use your onchain app across key touchpoints from offchain to onchain.

Onchain Attribution

Onchain Attribution

Understand how users use your onchain app across key touchpoints from offchain to onchain.

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

Zapier Integration
Zapier Integration
Zapier Integration

What is Safary?

What is Safary?

"The Web3 alternative to Google Analytics"

Safary helps Web3 teams sync their X followers, discover wallet balances, assets owned, and protocols used. One line of code to integrate. No cookies needed.

— safary.club

"The Web3 alternative to Google Analytics"

Safary helps Web3 teams sync their X followers, discover wallet balances, assets owned, and protocols used. One line of code to integrate. No cookies needed.

— safary.club

How is Formo different?

How is Formo different?

While Safary makes analysis based on users' X presence, Formo gives Web3 teams real visibility into wallet-based behavior. It connects directly to blockchain data to show how users interact with your dApp, DAO, or NFT project — beyond just your X's audience.

Formo helps you track in-app behaviour, wallet activity, and conversions across key touchpoints from offchain to onchain. See what users do in realtime. Formo simplifies data collection for DeFi and crypto teams, enabling easy tracking of onchain events without complex infrastructure or an expensive data team.

Formo is built for crypto-native startups and enterprises, giving you actionable insights into wallet behavior, product usage, and complete visibility of the user journey.

While Safary makes analysis based on users' X presence, Formo gives Web3 teams real visibility into wallet-based behavior. It connects directly to blockchain data to show how users interact with your dApp, DAO, or NFT project — beyond just your X's audience.

Formo helps you track in-app behaviour, wallet activity, and conversions across key touchpoints from offchain to onchain. See what users do in realtime. Formo simplifies data collection for DeFi and crypto teams, enabling easy tracking of onchain events without complex infrastructure or an expensive data team.

Formo is built for crypto-native startups and enterprises, giving you actionable insights into wallet behavior, product usage, and complete visibility of the user journey.

What do people like about Safary?

What do people like about Safary?

• Twitter/X follower → wallet matching
• "One line of code" integration promise
• No-code dashboards for CAC, LTV, conversion tracking
• Compare Google Ads, Facebook Ads, and Web3 campaigns in one view

• Twitter/X follower → wallet matching
• "One line of code" integration promise
• No-code dashboards for CAC, LTV, conversion tracking
• Compare Google Ads, Facebook Ads, and Web3 campaigns in one view

How is analytics handled in Safary and Formo?

How is analytics handled in Safary and Formo?

Safary offers user analytics based on your project's X presence.

Formo gives you full wallet intelligence for all of your visitors and users, whether they come from your website, app, X, Farcaster, Lens, and more.

Unified analytics bridges the offchain-onchain gap combining standard web analytics with deep onchain data like wallet activity, token holdings, and transaction history. You can segment users by what they own, not just what they click.

Formo offers actionable insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation you can use to drive growth.

Safary offers user analytics based on your project's X presence.

Formo gives you full wallet intelligence for all of your visitors and users, whether they come from your website, app, X, Farcaster, Lens, and more.

Unified analytics bridges the offchain-onchain gap combining standard web analytics with deep onchain data like wallet activity, token holdings, and transaction history. You can segment users by what they own, not just what they click.

Formo offers actionable insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation you can use to drive growth.

How can you track user behaviour in Formo?

How can you track user behaviour in Formo?

With Formo, you can track key events such as wallet connects, transactions and in-app behavour from offchain to onchain with no-code integrations and autocapture.

Formo shows you the full user journey from first-touch to final action. You can track the complete funnel:

  • Site visits

  • Wallet connects

  • Signatures and transactions

  • Custom events

  • Contract events

  • Referrals

  • Revenue per wallet (RPW)

  • Onchain user retention

  • User segmentation

  • User lifecycle (new, returning, at-risk, churning)

  • And more…

See what users do in realtime. Formo simplifies data collection for DeFi and crypto teams, enabling easy tracking of onchain events without complex infrastructure or an expensive data team.

Formo is built for crypto-native startups and enterprises, giving you actionable insights into wallet behavior, product usage, and complete visibility of the user journey.

With Formo, you can track key events such as wallet connects, transactions and in-app behavour from offchain to onchain with no-code integrations and autocapture.

Formo shows you the full user journey from first-touch to final action. You can track the complete funnel:

  • Site visits

  • Wallet connects

  • Signatures and transactions

  • Custom events

  • Contract events

  • Referrals

  • Revenue per wallet (RPW)

  • Onchain user retention

  • User segmentation

  • User lifecycle (new, returning, at-risk, churning)

  • And more…

See what users do in realtime. Formo simplifies data collection for DeFi and crypto teams, enabling easy tracking of onchain events without complex infrastructure or an expensive data team.

Formo is built for crypto-native startups and enterprises, giving you actionable insights into wallet behavior, product usage, and complete visibility of the user journey.

What events can I track with Safary and Formo?

What events can I track with Safary and Formo?

Safary handles basic analysis of X followers, but doesn't offer more sophisticated in-app behaviour tracking seen in product analytics tools.

Formo offers compreshensive full-funnel product analytics for onchain apps to help Web3 teams track KPIs, wallets, onchain conversions, and growth campaign performance. Core metrics include visitors, page views, session duration, bounce rate, wallets, transactions, volume, revenue, and retention.

Safary handles basic analysis of X followers, but doesn't offer more sophisticated in-app behaviour tracking seen in product analytics tools.

Formo offers compreshensive full-funnel product analytics for onchain apps to help Web3 teams track KPIs, wallets, onchain conversions, and growth campaign performance. Core metrics include visitors, page views, session duration, bounce rate, wallets, transactions, volume, revenue, and retention.

What web3 growth metrics can I measure with Formo?

What web3 growth metrics can I measure with Formo?

Instead of surface-level metrics, Formo lets you measure:

  • Wallets

  • Transactions

  • Revenue per wallet (RPW)

  • Onchain user retention

  • User segmentation

  • User lifecycle (new, returning, at-risk, churning)

  • And more…

Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions: critical insights for sustainable onchain growth.

Instead of surface-level metrics, Formo lets you measure:

  • Wallets

  • Transactions

  • Revenue per wallet (RPW)

  • Onchain user retention

  • User segmentation

  • User lifecycle (new, returning, at-risk, churning)

  • And more…

Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions: critical insights for sustainable onchain growth.

Who should use Formo?

Who should use Formo?

Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.

DeFi Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.

Crypto Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.

Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.

Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.

DeFi Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.

Crypto Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.

Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.

Get Started with Formo

Get Started with Formo

Safary is great if you're looking to monetize your X audience. But if you’re looking for a platform that drives growth, you need analytics that speak the language of wallets, tokens, and onchain. Formo is the go-to analytics platform for Web3 teams looking to grow with data that truly matters.

Safary is great if you're looking to monetize your X audience. But if you’re looking for a platform that drives growth, you need analytics that speak the language of wallets, tokens, and onchain. Formo is the go-to analytics platform for Web3 teams looking to grow with data that truly matters.

Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.

Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.

The Best Alternative to Safary

Formo makes it easy to understand onchain users at a fraction of the cost.

The Best Alternative to Safary

Formo makes it easy to understand onchain users at a fraction of the cost.

The Best Alternative to Safary

Formo makes it easy to understand onchain users at a fraction of the cost.

  • Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.

    Vince DePalma

    Vince DePalma

    CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Zach

    Zach

    Product Manager, DeFi

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Charles

    Charles

    Business Development, Orbis Labs

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Mathis

    Mathis

    Product Marketing, BorgPad

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Zach

    Zach

    Product Manager, DeFi

  • A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.

    Will Fey

    Will Fey

    Founder at Ammalgam · Backed by Lightspeed & Framework Ventures

  • Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.

    Vince DePalma

    Vince DePalma

    CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Zach

    Zach

    Product Manager, DeFi

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Charles

    Charles

    Business Development, Orbis Labs

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Mathis

    Mathis

    Product Marketing, BorgPad

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Zach

    Zach

    Product Manager, DeFi

  • A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.

    Will Fey

    Will Fey

    Founder at Ammalgam · Backed by Lightspeed & Framework Ventures

  • Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.

    Vince DePalma

    Vince DePalma

    CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Zach

    Zach

    Product Manager, DeFi

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Charles

    Charles

    Business Development, Orbis Labs

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Mathis

    Mathis

    Product Marketing, BorgPad

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Zach

    Zach

    Product Manager, DeFi

  • A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.

    Will Fey

    Will Fey

    Founder at Ammalgam · Backed by Lightspeed & Framework Ventures

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Install Formo

Sign up, create a workspace, and install Formo easily. Set up in minutes.

Install Formo

Sign up, create a workspace, and install Formo easily. Set up in minutes.

Install Formo

Sign up, create a workspace, and install Formo easily. Set up in minutes.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Don’t settle for surface-level analytics

Measure what matters and accelerate your growth onchain.

Don’t settle for surface-level analytics

Measure what matters and accelerate your growth onchain.

Don’t settle for surface-level analytics

Measure what matters and accelerate your growth onchain.