Formo vs Safary

Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Fathom for onchain apps.

Formo vs Safary

Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Fathom for onchain apps.

Why Look for a Safary Alternative?

Safary maps your X with their onchain identities so you can discover their wallet balances and protocols. With Formo, you can get real-time visibility into your visitors and users' onchain identity to fuel growth without connecting your X. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.

Why Look for a Safary Alternative?

Safary maps your X with their onchain identities so you can discover their wallet balances and protocols. With Formo, you can get real-time visibility into your visitors and users' onchain identity to fuel growth without connecting your X. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.

Why Look for a Safary Alternative?

Safary maps your X with their onchain identities so you can discover their wallet balances and protocols. With Formo, you can get real-time visibility into your visitors and users' onchain identity to fuel growth without connecting your X. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.

Web3 Product Analytics

Onchain Product Analytics

Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.

Web3 Product Analytics

Onchain Product Analytics

Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.

Web3 Product Analytics

Onchain Product Analytics

Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.

Web3 Product Analytics

Track Key Growth Metrics

Measure Wallets, Transactions, Revenue, and Retention. Track engagement and growth over time.

Web3 Product Analytics

Track Key Growth Metrics

Measure Wallets, Transactions, Revenue, and Retention. Track engagement and growth over time.

Web3 Product Analytics

Track Key Growth Metrics

Measure Wallets, Transactions, Revenue, and Retention. Track engagement and growth over time.

Web3 Product Analytics

Onchain Attribution

Understand how users use your onchain app across key touchpoints from offchain to onchain.

Web3 Product Analytics

Onchain Attribution

Understand how users use your onchain app across key touchpoints from offchain to onchain.

Web3 Product Analytics

Onchain Attribution

Understand how users use your onchain app across key touchpoints from offchain to onchain.

The Best Alternative to Safary

Formo makes it easy to understand onchain users at a fraction of the cost.

The Best Alternative to Safary

Formo makes it easy to understand onchain users at a fraction of the cost.

The Best Alternative to Safary

Formo makes it easy to understand onchain users at a fraction of the cost.

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

Why choose Formo over Safary

Safary offers community analytics tools that focuses on your audience on X (Twitter) to grow your audience. Formo makes analytics simple for Web3 product and marketing teams. Capture the full user journey from offchain to onchain. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.

Why choose Formo over Safary

Safary offers community analytics tools that focuses on your audience on X (Twitter) to grow your audience. Formo makes analytics simple for Web3 product and marketing teams. Capture the full user journey from offchain to onchain. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.

Why choose Formo over Safary

Safary offers community analytics tools that focuses on your audience on X (Twitter) to grow your audience. Formo makes analytics simple for Web3 product and marketing teams. Capture the full user journey from offchain to onchain. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.

Formo

Safary

Pricing

Free / $199 / $749

>$1,000

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Revenue Tracking

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Labels and Score

User Segmentation

Multi-chain Support

Platform API Access

Data Retention

1 year (Free) / Unlimited (Enterprise)

6 months

Formo

Safary

Pricing

Free / $199 / $749

>$1,000

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Revenue Tracking

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Labels and Score

User Segmentation

Multi-chain Support

Platform API Access

Data Retention

1 year (Free) / Unlimited (Enterprise)

6 months

Formo

Pricing

Free / $199 / $749

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Revenue Tracking

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Labels and Score

User Segmentation

Multi-chain Support

Platform API Access

Data Retention

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

Zapier Integration
Zapier Integration
Zapier Integration

How is Formo different?

How is Formo different?

While Safary makes analysis based on users' X presence, Formo gives Web3 teams real visibility into wallet-based behavior. It connects directly to blockchain data to show how users interact with your dApp, DAO, or NFT project — beyond just your X's audiences.

While Safary makes analysis based on users' X presence, Formo gives Web3 teams real visibility into wallet-based behavior. It connects directly to blockchain data to show how users interact with your dApp, DAO, or NFT project — beyond just your X's audiences.

1. Web3-Native Analytics Designed for Onchain Apps

1. Web3-Native Analytics Designed for Onchain Apps

While Safary offers user analytics based on your project's X presence.

Formo gives you full wallet intelligence for all of your visitors and users, whether they come from your website, app, X, Farcaster, Lens, and more.

Unified analytics bridges the offchain-onchain gap—combining standard web analytics with deep onchain data like wallet activity, token holdings, and transaction history. You can segment users by what they own, not just what they click.

Formo offers actionable insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation you can use to drive growth.

While Safary offers user analytics based on your project's X presence.

Formo gives you full wallet intelligence for all of your visitors and users, whether they come from your website, app, X, Farcaster, Lens, and more.

Unified analytics bridges the offchain-onchain gap—combining standard web analytics with deep onchain data like wallet activity, token holdings, and transaction history. You can segment users by what they own, not just what they click.

Formo offers actionable insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation you can use to drive growth.

2. Onchain Behavioral Analytics

2. Onchain Behavioral Analytics

With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.

See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.


Formo shows you the full user journey — from first-touch to final action. You can track the complete funnel:

  • Site visits

  • Wallet connects

  • Signatures and transactions

  • Custom events

  • Contract events

  • Referrals

  • Revenue per wallet (RPW)

  • Onchain user retention

  • User segmentation

  • User lifecycle (new, returning, at-risk, churning)

  • And more…

Replace guesswork with data and drive growth.

With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.

See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.


Formo shows you the full user journey — from first-touch to final action. You can track the complete funnel:

  • Site visits

  • Wallet connects

  • Signatures and transactions

  • Custom events

  • Contract events

  • Referrals

  • Revenue per wallet (RPW)

  • Onchain user retention

  • User segmentation

  • User lifecycle (new, returning, at-risk, churning)

  • And more…

Replace guesswork with data and drive growth.

3. Unified Web3 Event Tracking for Onchain Apps

3. Unified Web3 Event Tracking for Onchain Apps

Safary handles basic analysis of X followers, but doesn't offer in-app behaviour tracking seen in product analytics tools. Formo offers compreshensive full-funnel product analytics for onchain apps to help Web3 teams track KPIs, wallets, onchain conversions, and growth campaign performance.

Safary handles basic analysis of X followers, but doesn't offer in-app behaviour tracking seen in product analytics tools. Formo offers compreshensive full-funnel product analytics for onchain apps to help Web3 teams track KPIs, wallets, onchain conversions, and growth campaign performance.

4. Web3 Growth Metrics

4. Web3 Growth Metrics

Instead of surface-level metrics, Formo lets you measure:

  • Wallets

  • Transactions

  • Revenue per wallet (RPW)

  • Onchain user retention

  • User segmentation

  • User lifecycle (new, returning, at-risk, churning)

  • And more…

Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.

Instead of surface-level metrics, Formo lets you measure:

  • Wallets

  • Transactions

  • Revenue per wallet (RPW)

  • Onchain user retention

  • User segmentation

  • User lifecycle (new, returning, at-risk, churning)

  • And more…

Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.

Who Should Use Formo?

Who Should Use Formo?

Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.

Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.

Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.

Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.

Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.

Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.

Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.

Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.

Get Started with Formo

Get Started with Formo

Safary is great if you're looking to monetize your X audience. But if you’re looking for a platform that drives growth, you need analytics that speak the language of wallets, tokens, and onchain. Formo is the go-to analytics platform for Web3 teams looking to grow with data that truly matters.

Safary is great if you're looking to monetize your X audience. But if you’re looking for a platform that drives growth, you need analytics that speak the language of wallets, tokens, and onchain. Formo is the go-to analytics platform for Web3 teams looking to grow with data that truly matters.

Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.

Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Create A Workspace

Sign up, create a workspace, and install Formo easily. Set up in minutes.

Create A Workspace

Sign up, create a workspace, and install Formo easily. Set up in minutes.

Create A Workspace

Sign up, create a workspace, and install Formo easily. Set up in minutes.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.

Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.

Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.

Don’t settle for surface-level analytics

Measure what matters and accelerate your growth onchain.

Don’t settle for surface-level analytics

Measure what matters and accelerate your growth onchain.

Don’t settle for surface-level analytics

Measure what matters and accelerate your growth onchain.