Analytics remains as one of the biggest challenges in crypto. Think about the questions you’re trying to answer every day:
Who are my top users?
What drove them to us? Where do they come from?
How are users using my app?
What’s my CAC? LTV? ROI?
To answer the above you’d need an in-house data team, custom data pipelines, and juggle multiple fragmented data sources to get you the full picture. Google Analytics and other traditional analytics tools go dark the moment a user connects a wallet, missing critical context right where the real signal starts.
Teams stack tools and hack them together: site traffic here, revenue dashboards there, product funnels somewhere else. The data's siloed. Even basic metrics like ROI and CAC is a black box. When teams patch together scripts, an internal database, and a pile of dashboards just to keep up, it's an expensive distraction from your core product.
Formo is attribution and analytics designed for crypto apps: one data platform that treats onchain and wallet data as first-class context, unified with the marketing campaigns and product events that led up to them.
What that looks like in practice:
Product analytics designed for crypto that autocaptures the full customer funnel from first visit to revenue.
Onchain attribution to connect campaigns and channels to wallets and transactions, so CAC and ROI stops being guesswork.
Wallet intelligence that turns addresses into rich user profiles: in-app activity, portfolio, lifecycle, socials and custom data.
Where we're headed: As crypto increasingly becomes a building block in finance, understanding onchain users will be as easy as any company understands its customers, across every chain and every app.
We build tools for onchain apps
There are many open challenges at the intersection of blockchains and data.
Formo makes analytics and attribution simple for onchain apps so builders can focus on growth.
Our mission is to help builders bring the world onchain, with a system of record that helps decision-making across a business.
Join us and you will be pushed beyond what you think you're capable of.
If you're successful, you'll build something the world has never seen before.
The Team
Our Values
Why Join Us
Novel and challenging problems to solve
Lean, fast-moving team that ships every day
Make a real impact in crypto and DeFi
Work with leading builders in the space
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