The problem we're solving
Analytics remains as one of the biggest challenges in crypto. Think about the questions you’re trying to answer every day:
Who are my top users?
What drove them to us? Where do they come from?
How are users using my app?
What’s my CAC? LTV? ROI?
Google Analytics doesn't speak blockchain. To answer the above you’d need an in-house data team, complicated data pipelines, and juggle multiple fragmented datasources.
Teams stack five tools just to piece it together: site traffic here, revenue dashboards there, product funnels somewhere else. The data's siloed. Even basic metrics like ROI and CAC is a black box.
We hit this wall ourselves. The tools built for traditional software, like Google Analytics and Mixpanel, go dark the moment a user connects a wallet, right where the real signal starts. So teams patch together scripts, an internal database, and a pile of dashboards just to keep up. It's expensive, brittle, and a distraction from the core product.
Formo is the tool we wished we had: one platform that treats onchain data as first-class analytics data, alongside the marketing touchpoints and product events that led up to them.
What that looks like in practice:
Product analytics that track the full funnel from first pageview to onchain transaction.
Wallet intelligence that turns anonymous addresses into real user profiles: positions, activity, and lifecycle.
Onchain attribution that connects a campaign or channel to onchain revenue, so CAC and ROI stops being a guess.
Where we're headed: As crypto becomes a foundational building block in software, understanding onchain users will be as easy as any modern company understands its customers, across every chain and every app.
We build tools for onchain apps
Blockchains represent a paradigm shift in the transfer of information and value in the modern world.
However, there are many open challenges at the intersection of blockchains and data.
Formo makes analytics and attribution simple for onchain apps so builders can focus on growth.
Join us and you will be pushed beyond what you think you're capable of.
If you're successful, you'll build something the world has never seen before.
The Team
Our Values
🙌 Ownership
We take pride in doing our best work and of being outstandingly responsive both within the team and beyond. Start with a world-class version of what can be done, and work backwards from that. We don't half-ass things. Ask yourself: am I proud of this? Do the work, with precision, with care, with a sense of urgency, with calmness.
📖 Optimize for Learning
We won’t know all the right answers. That's okay. Think about what the problem actually is. What's the best solution to go considering the tradeoffs? Every challenge is a chance to grow: identify learnings, iterate, and continuously move forward. We constantly challenge ourselves to raise the bar.
Why Join Us
Novel and challenging problems to solve
Lean, fast-moving team that ships every day
Make a real impact in crypto and DeFi
Modern tech stack
Build for the future
Open Roles
General Application
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