Formo vs Amplitude

Explore how Formo compares to other analytics tools and why Formo is the best alternative for all your Web3 analytics needs.

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Why Look for a Amplitude Alternative?

Amplitude is a powerful tool, but it’s built for Web2 apps — not Web3. Formo offers features designed for Web3 teams, including onchain growth metrics, wallet intelligence, and token-gated forms.

No-Code Product Analytics

Leave the data engineering to us. Spend less time building analytics, and more time building products.

Track Key Growth Metrics

Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

User Behaviour Analysis

Understand how users interact with your dapp and improve key touchpoints.

The Best Alternative to Amplitude

Formo makes it easy to understand onchain users at a fraction of the cost.

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“Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.”

Mathis

Product Marketing

“Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.”

Zach

Product Manager

“Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!”

Charles

Business Development

Product Analytics Designed for Web3

Amplitude is a powerful tool for tracking user behavior and retention in Web2 applications. However, Web3 projects require a different approach. Formo, built specifically for the Web3 applications, integrates onchain data and provides actionable insights to help teams understand and grow their Web3 user base.

Formo

Amplitude

Free Usage

500K events/month

(Growth plan)

50K tracked users

(Starter plan)

Product Analytics

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Reputation Score

Wallet Messaging

Multi-chain Support

AI-powered Analysis

Platform API Access

Migrating to Formo

Formo was built to help product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

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Check Out Migration Guide

We’ve made it easy to map your existing GA4 events to Formo’s wallet-native analytics.

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Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

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Formo's Web3 Product Analytics

Spend less time building analytics, and more time building products. Leave the complex data engineering to us. Focus on building amazing products and experiences.

How is Formo different?

While Amplitude excels in tracking events and user interactions for traditional Web2 platforms, Web3 projects require unique analytics focused on wallet interactions, smart contract events, and token activity. Formo’s Web3 product analytics are designed to address these needs, providing deeper insights that Amplitude can't offer.

1. Web3 Data-Driven

Amplitude tracks events such as clicks, sign-ups, and user behaviors within web and mobile platforms. Tailored for Web3, Formo uses onchain data to analyze onchain activity, user interactions, and wallet balance. Formow empowers Web3 teams the insights they need to understand Web3 user behavior.

2. Cost-Effective Pricing

Unlike Amplitude’s pricing, which is based on monthly tracked users (MTUs), Formo provides a transparent and affordable pay-as-you-go model. Users benefit from free-tier access and competitive rates for additional usage.

Free tier with generous usage
No hidden fees or locked features
Predictable, usage-based pricing

3. Web3 User Insights

Amplitude provides analytics based on session data and demographics. Formo delivers deeper insights by analyzing wallet activity, token holdings, and transaction history, helping precise audience segmentation.

Who Should Use Formo?

Web3 Founders & Startups: Gain insights into how your users engage with dapps.

Marketers & Growth Teams: Track wallet behaviors and onchain interactions to better target and optimize your campaigns.
dApp Developers: Understand user behavior to build better dapps.
NFT & GameFi Projects: Measure community engagement, track in-game actions, and monitor onchain activity to drive retention.

Which One Should You Choose?

Choose Formo if you are working in Web3, need onchain analytics or a more predictable pricing model.

Choose Amplitude if you need a traditional Web2 analytics platform with extensive enterprise integrations.

Get Started with Formo

While Amplitude is a great tool for understanding Web2 user behavior, it doesn't provide the deep Web3 analytics needed. Formo provides the tools and insights tailored for Web3 projects, helping you make data-driven decisions, optimize user engagement, and grow your Web3 products.

Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.