Formo vs Amplitude
Looking for analytics that go beyond web insights? Explore why Formo is a powerful alternative to Amplitude for onchain teams.
Formo vs Amplitude
Looking for analytics that go beyond web insights? Explore why Formo is a powerful alternative to Amplitude for onchain teams.
Why Look for a Amplitude Alternative?
Amplitude is a complex and expensive product analytics tool not designed for Web3. It's missing many features that onchain apps need. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.
Why Look for a Amplitude Alternative?
Amplitude is a complex and expensive product analytics tool not designed for Web3. It's missing many features that onchain apps need. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.
Why Look for a Amplitude Alternative?
Amplitude is a complex and expensive product analytics tool not designed for Web3. It's missing many features that onchain apps need. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.
Track Key Growth Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Track Key Growth Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Track Key Growth Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
The Best Alternative to Amplitude
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Amplitude
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Amplitude
Formo makes analytics simple for onchain apps so you can grow.
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Why choose Formo over Amplitude
Amplitude is a powerful tool for tracking user behavior and retention in Web2 applications. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Amplitude
Amplitude is a powerful tool for tracking user behavior and retention in Web2 applications. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Amplitude
Amplitude is a powerful tool for tracking user behavior and retention in Web2 applications. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Formo
Amplitude
Pricing
Free / $199 / $749
$49 / $449 / Custom
Product Analytics
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
AI-powered Analysis
Platform API Access
Formo
Amplitude
Pricing
Free / $199 / $749
$49 / $449 / Custom
Product Analytics
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
AI-powered Analysis
Platform API Access
Pricing
Free / $199 / $749
Product Analytics
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
AI-powered Analysis
Platform API Access
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
How is Formo different?
How is Formo different?
While Amplitude excels in tracking events and user interactions for traditional Web2 platforms, Web3 projects require unique analytics focused on wallet interactions, smart contract events, and token activity. Formo’s Web3 product analytics are designed to address these needs, providing deeper insights that Amplitude can't offer.
With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
While Amplitude excels in tracking events and user interactions for traditional Web2 platforms, Web3 projects require unique analytics focused on wallet interactions, smart contract events, and token activity. Formo’s Web3 product analytics are designed to address these needs, providing deeper insights that Amplitude can't offer.
With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
1. Sound Metrics for Web3 Data-Driven Teams
1. Sound Metrics for Web3 Data-Driven Teams
Amplitude tracks events such as clicks, sign-ups, and user behaviors within web and mobile platforms. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain
Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Amplitude tracks events such as clicks, sign-ups, and user behaviors within web and mobile platforms. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain
Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
2. Cost-Effective Pricing
2. Cost-Effective Pricing
Unlike Amplitude’s pricing, which is based on monthly tracked users (MTUs), Formo provides a transparent and affordable pay-as-you-go model. Users benefit from free-tier access and competitive rates for additional usage.
Free tier with generous usage
No hidden fees or locked features
Predictable, usage-based pricing
Unlike Amplitude’s pricing, which is based on monthly tracked users (MTUs), Formo provides a transparent and affordable pay-as-you-go model. Users benefit from free-tier access and competitive rates for additional usage.
Free tier with generous usage
No hidden fees or locked features
Predictable, usage-based pricing
3. Web3 User Insights
3. Web3 User Insights
Amplitude provides analytics based on session data and demographics. Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation.
Instead of surface-level metrics, Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.
Amplitude provides analytics based on session data and demographics. Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation.
Instead of surface-level metrics, Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.
Who Should Use Formo?
Who Should Use Formo?
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Crypto product and marketing teams seeking to understand where users come from and what they do on their onchain app.
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Crypto product and marketing teams seeking to understand where users come from and what they do on their onchain app.
DeFi and consumer apps looking to understand user behaviour linked to wallet identity
DeFi and consumer apps looking to understand user behaviour linked to wallet identity
Which One Should You Choose?
Which One Should You Choose?
Choose Formo if you are working in Web3, need onchain analytics or a more predictable pricing model.
Choose Formo if you are working in Web3, need onchain analytics or a more predictable pricing model.
Choose Amplitude if you need a traditional Web2 analytics platform with extensive enterprise integrations.
Choose Amplitude if you need a traditional Web2 analytics platform with extensive enterprise integrations.
Get Started with Formo
Get Started with Formo
While Amplitude is a great tool for understanding Web2 user behavior, it doesn't provide the deep Web3 analytics needed. Formo provides the tools and insights tailored for Web3 projects, helping you make data-driven decisions, optimize user engagement, and grow your Web3 products.
While Amplitude is a great tool for understanding Web2 user behavior, it doesn't provide the deep Web3 analytics needed. Formo provides the tools and insights tailored for Web3 projects, helping you make data-driven decisions, optimize user engagement, and grow your Web3 products.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
