Formo vs Amplitude
Looking for analytics that go beyond web insights? Explore why Formo is a powerful alternative to Amplitude for onchain teams.
Formo vs Amplitude
Looking for analytics that go beyond web insights? Explore why Formo is a powerful alternative to Amplitude for onchain teams.
Why choose Formo over Amplitude
Amplitude is a powerful tool for tracking user behavior and retention in Web2 applications. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Amplitude
Amplitude is a powerful tool for tracking user behavior and retention in Web2 applications. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Amplitude
Amplitude is a powerful tool for tracking user behavior and retention in Web2 applications. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Formo
Amplitude
Pricing
Free / $159 / $399
Free / $49 / $449
Product Analytics
Web Analytics
Chartbuilder (Funnels, Retention)
A/B Testing
UTM Tracking
Social Profiles
Onchain Attribution
DeFi Funnel Analytics
Wallet Intelligence
Wallet Identity Resolution
Dapps and Tokens Data
Wallet Labels
Contract event tracking
Multi-chain Support
40+ chains
Session Replay
API Access
Ask AI
Formo
Amplitude
Pricing
Free / $159 / $399
Free / $49 / $449
Product Analytics
Web Analytics
Chartbuilder (Funnels, Retention)
A/B Testing
UTM Tracking
Social Profiles
Onchain Attribution
DeFi Funnel Analytics
Wallet Intelligence
Wallet Identity Resolution
Dapps and Tokens Data
Wallet Labels
Contract event tracking
Multi-chain Support
40+ chains
Session Replay
API Access
Ask AI
Pricing
Free / $159 / $399
Product Analytics
Web Analytics
Chartbuilder (Funnels, Retention)
A/B Testing
UTM Tracking
Social Profiles
Onchain Attribution
DeFi Funnel Analytics
Wallet Intelligence
Wallet Identity Resolution
Dapps and Tokens Data
Wallet Labels
Contract event tracking
Multi-chain Support
Session Replay
API Access
Ask AI
Why Look for a Amplitude Alternative?
Amplitude is a an established product analytics tool designed for Web2. However, it's missing many features that onchain apps need. Traditional product analytics tools don't support onchain data and wallets out of the box, which means you'd have to build your own data pipelines yourself. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why Look for a Amplitude Alternative?
Amplitude is a an established product analytics tool designed for Web2. However, it's missing many features that onchain apps need. Traditional product analytics tools don't support onchain data and wallets out of the box, which means you'd have to build your own data pipelines yourself. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why Look for a Amplitude Alternative?
Amplitude is a an established product analytics tool designed for Web2. However, it's missing many features that onchain apps need. Traditional product analytics tools don't support onchain data and wallets out of the box, which means you'd have to build your own data pipelines yourself. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
What is Amplitude?
What is Amplitude?
"Digital analytics platform that helps you understand the full user journey"
Amplitude offers product analytics, experimentation, and CDP capabilities. Features include predictive forecasting and multi-touch attribution for marketing teams.
— amplitude.com
"Digital analytics platform that helps you understand the full user journey"
Amplitude offers product analytics, experimentation, and CDP capabilities. Features include predictive forecasting and multi-touch attribution for marketing teams.
— amplitude.com
What do people like about Amplitude?
What do people like about Amplitude?
• Powerful behavioral analytics with predictive capabilities
• Built-in experimentation/A/B testing
• Multi-touch attribution for marketing
• Excellent for enterprise with complex data needs
• Powerful behavioral analytics with predictive capabilities
• Built-in experimentation/A/B testing
• Multi-touch attribution for marketing
• Excellent for enterprise with complex data needs
What do people not like about Amplitude?
What do people not like about Amplitude?
• No native blockchain data support
• Wallet-level tracking requires significant custom work
• Pricing can be expensive at scale
• No wallet intelligence or Web3 user profiles
• Cookie-based tracking conflicts with Web3 privacy expectations
• Steep learning curve for full feature utilization
• No native blockchain data support
• Wallet-level tracking requires significant custom work
• Pricing can be expensive at scale
• No wallet intelligence or Web3 user profiles
• Cookie-based tracking conflicts with Web3 privacy expectations
• Steep learning curve for full feature utilization
How is Formo different?
How is Formo different?
While Amplitude excels in tracking events and user interactions for traditional Web2 platforms, Web3 projects require unique analytics focused on wallet interactions, smart contract events, and token activity. Formo’s Web3 product analytics are designed to address these needs, providing deeper insights that Amplitude can't offer.
Formo helps you track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.
With Formo, you can track key wallet events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
See what users do in realtime. Formo simplifies data collection for DeFi and crypto teams, enabling easy tracking of onchain events without complex infrastructure or an expensive data team.
Formo is built for crypto-native startups and enterprises, giving you actionable insights into wallet behavior, product usage, and complete visibility of the user journey.
While Amplitude excels in tracking events and user interactions for traditional Web2 platforms, Web3 projects require unique analytics focused on wallet interactions, smart contract events, and token activity. Formo’s Web3 product analytics are designed to address these needs, providing deeper insights that Amplitude can't offer.
Formo helps you track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.
With Formo, you can track key wallet events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
See what users do in realtime. Formo simplifies data collection for DeFi and crypto teams, enabling easy tracking of onchain events without complex infrastructure or an expensive data team.
Formo is built for crypto-native startups and enterprises, giving you actionable insights into wallet behavior, product usage, and complete visibility of the user journey.
How does event tracking work with Amplitude and Formo?
How does event tracking work with Amplitude and Formo?
Amplitude tracks events such as clicks, sign-ups, and user behaviors within web and mobile platforms. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain
Amplitude requires a manual setup for tracking wallet events such as wallet connects, signatures, and transactions.
With Formo, you can use autocapture to automatically track key wallet events such as wallet connects, transactions, and in-app behavour from offchain to onchain.
Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Amplitude tracks events such as clicks, sign-ups, and user behaviors within web and mobile platforms. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain
Amplitude requires a manual setup for tracking wallet events such as wallet connects, signatures, and transactions.
With Formo, you can use autocapture to automatically track key wallet events such as wallet connects, transactions, and in-app behavour from offchain to onchain.
Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
How does Formo integrate onchain & offchain data into actionable insights?
How does Formo integrate onchain & offchain data into actionable insights?
Amplitude provides analytics based on session data and demographics. Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation.
Instead of surface-level metrics, Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.
Amplitude provides analytics based on session data and demographics. Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation.
Instead of surface-level metrics, Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.
Who should use Formo?
Who should use Formo?
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
DeFi Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for crypto.
Crypto Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Crypto product and marketing teams seeking to understand where users come from and what they do on their onchain app.
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
DeFi Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for crypto.
Crypto Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Crypto product and marketing teams seeking to understand where users come from and what they do on their onchain app.
Which solution should you choose?
Which solution should you choose?
Choose Formo if you are working in Web3, need DeFi data, onchain analytics, or a more predictable pricing model.
Choose Formo if you are working in Web3, need DeFi data, onchain analytics, or a more predictable pricing model.
Choose Amplitude if you need a traditional Web2 analytics platform with extensive enterprise integrations.
Choose Amplitude if you need a traditional Web2 analytics platform with extensive enterprise integrations.
Get Started with Formo
Get Started with Formo
While Amplitude is a great tool for understanding Web2 user behavior, it doesn't provide the deep Web3 analytics needed. Formo provides the tools and insights tailored for Web3 projects, helping you make data-driven decisions, optimize user engagement, and grow your Web3 products.
While Amplitude is a great tool for understanding Web2 user behavior, it doesn't provide the deep Web3 analytics needed. Formo provides the tools and insights tailored for Web3 projects, helping you make data-driven decisions, optimize user engagement, and grow your Web3 products.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
The Best Alternative to Amplitude
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Amplitude
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Amplitude
Formo makes analytics simple for onchain apps so you can grow.
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles Levecque
Co-Founder, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis Ligout
CEO, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles Levecque
Co-Founder, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis Ligout
CEO, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles Levecque
Co-Founder, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis Ligout
CEO, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
