Formo Analytics vs Google Analytics
Google Analytics 4 is built for high-level website and mobile app traffic, acquisition, and advertising reporting. Formo covers those same reporting needs and adds full product analytics, dashboards, BI, wallet identity, wallet intelligence, onchain attribution, transactions, revenue, and retention for product and marketing teams in crypto.
Formo Analytics vs Google Analytics
Google Analytics 4 is built for high-level website and mobile app traffic, acquisition, and advertising reporting. Formo covers those same reporting needs and adds full product analytics, dashboards, BI, wallet identity, wallet intelligence, onchain attribution, transactions, revenue, and retention for product and marketing teams in crypto.
Why choose Formo over Google Analytics
GA4 focuses on high-level website and mobile app traffic, acquisition, campaigns, and advertising reporting. Formo covers those capabilities and adds the crypto-native data model GA4 lacks: full product analytics, dashboards, BI, wallet identity, wallet intelligence, onchain attribution, conversion, revenue, and retention. For crypto and DeFi teams, Formo is the more complete platform.
Why choose Formo over Google Analytics
GA4 focuses on high-level website and mobile app traffic, acquisition, campaigns, and advertising reporting. Formo covers those capabilities and adds the crypto-native data model GA4 lacks: full product analytics, dashboards, BI, wallet identity, wallet intelligence, onchain attribution, conversion, revenue, and retention. For crypto and DeFi teams, Formo is the more complete platform.
Formo
Google Analytics
Pricing
$249 / $499 / Enterprise
Free standard / Analytics 360 by quote
Web & mobile traffic analytics
Full product analytics
Custom dashboards & BI
Crypto funnels & retention
Wallet identity & profiles
Wallet intelligence
Smart contract events
Onchain attribution
Onchain revenue tracking
Wallet activity feed
DeFi & token data
Wallet-based segmentation
Data access & APIs
Marketing & ads attribution
Best for
Web & mobile product analytics, marketing attribution & wallet intelligence
General traffic, acquisition & Google Ads reporting
Formo
Google Analytics
Pricing
$249 / $499 / Enterprise
Free standard / Analytics 360 by quote
Web & mobile traffic analytics
Full product analytics
Custom dashboards & BI
Crypto funnels & retention
Wallet identity & profiles
Wallet intelligence
Smart contract events
Onchain attribution
Onchain revenue tracking
Wallet activity feed
DeFi & token data
Wallet-based segmentation
Data access & APIs
Marketing & ads attribution
Best for
Web & mobile product analytics, marketing attribution & wallet intelligence
General traffic, acquisition & Google Ads reporting
Pricing
$249 / $499 / Enterprise
Web & mobile traffic analytics
Full product analytics
Custom dashboards & BI
Crypto funnels & retention
Wallet identity & profiles
Wallet intelligence
Smart contract events
Onchain attribution
Onchain revenue tracking
Wallet activity feed
DeFi & token data
Wallet-based segmentation
Data access & APIs
Marketing & ads attribution
Best for
Why choose Formo over GA4?
GA4 is strong for high-level website and mobile app traffic, acquisition reporting, and the Google advertising ecosystem. Formo covers those needs and adds full product analytics, dashboards, BI, wallet identity, wallet intelligence, blockchain data, and onchain attribution. Formo is the preferred analytics and attribution platform for crypto and DeFi products.
Why choose Formo over GA4?
GA4 is strong for high-level website and mobile app traffic, acquisition reporting, and the Google advertising ecosystem. Formo covers those needs and adds full product analytics, dashboards, BI, wallet identity, wallet intelligence, blockchain data, and onchain attribution. Formo is the preferred analytics and attribution platform for crypto and DeFi products.
Why choose Formo over GA4?
GA4 is strong for high-level website and mobile app traffic, acquisition reporting, and the Google advertising ecosystem. Formo covers those needs and adds full product analytics, dashboards, BI, wallet identity, wallet intelligence, blockchain data, and onchain attribution. Formo is the preferred analytics and attribution platform for crypto and DeFi products.
Web, Product & Onchain Analytics
Give product and marketing teams one analytics and attribution platform across the complete crypto journey. Install Formo within 30 minutes.
Web, Product & Onchain Analytics
Give product and marketing teams one analytics and attribution platform across the complete crypto journey. Install Formo within 30 minutes.
KPIs and Key Metrics
Measure wallets, transactions, revenue, and retention. Monitor engagement and growth over time.
KPIs and Key Metrics
Measure wallets, transactions, revenue, and retention. Monitor engagement and growth over time.
Onchain Attribution
Connect acquisition sources and product behavior to onchain conversion and revenue so product and marketing teams can measure ROI.
Onchain Attribution
Connect acquisition sources and product behavior to onchain conversion and revenue so product and marketing teams can measure ROI.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us. Follow one journey from first visit and acquisition source to wallet connect, first transaction, funded wallet, and repeat transaction. Formo connects every stage in one analytics and attribution platform; GA4 requires configured events and an onchain data pipeline for the wallet and transaction stages.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us. Follow one journey from first visit and acquisition source to wallet connect, first transaction, funded wallet, and repeat transaction. Formo connects every stage in one analytics and attribution platform; GA4 requires configured events and an onchain data pipeline for the wallet and transaction stages.
How is Formo different from Google Analytics?
How is Formo different from Google Analytics?
GA4 focuses on high-level website and mobile app traffic, acquisition, and advertising reporting. Formo covers those capabilities and adds full product analytics, dashboards, BI, wallet identity, wallet intelligence, smart contract activity, revenue, and retention for crypto product and marketing teams.
GA4 focuses on high-level website and mobile app traffic, acquisition, and advertising reporting. Formo covers those capabilities and adds full product analytics, dashboards, BI, wallet identity, wallet intelligence, smart contract activity, revenue, and retention for crypto product and marketing teams.
Why isn’t GA4 enough for a DeFi app?
Why isn’t GA4 enough for a DeFi app?
GA4 can receive custom product and wallet events, but it does not natively model wallets, blockchain activity, or crypto attribution. Formo captures the complete journey from acquisition and product behavior to wallet activity, onchain conversion, revenue, and retention.
GA4 can receive custom product and wallet events, but it does not natively model wallets, blockchain activity, or crypto attribution. Formo captures the complete journey from acquisition and product behavior to wallet activity, onchain conversion, revenue, and retention.
How does Formo combine onchain and offchain data?
How does Formo combine onchain and offchain data?
Formo connects acquisition sources, page and product events, known users, wallet identities, wallet intelligence, and onchain outcomes in one analytics and attribution platform. This gives product and marketing teams a complete view of the crypto user journey.
Formo connects acquisition sources, page and product events, known users, wallet identities, wallet intelligence, and onchain outcomes in one analytics and attribution platform. This gives product and marketing teams a complete view of the crypto user journey.
Can Google Analytics track wallet connections and onchain transactions?
Can Google Analytics track wallet connections and onchain transactions?
GA4 can receive configured wallet-connect and transaction events. It does not natively identify wallets, enrich wallet profiles, join blockchain activity, or provide onchain attribution. Formo connects these events to the same visitor, user, and wallet journey.
GA4 can receive configured wallet-connect and transaction events. It does not natively identify wallets, enrich wallet profiles, join blockchain activity, or provide onchain attribution. Formo connects these events to the same visitor, user, and wallet journey.
What can I measure with Formo that I can’t measure with GA4?
What can I measure with Formo that I can’t measure with GA4?
Formo adds wallet identity, wallet intelligence, onchain attribution, transaction and revenue analysis, crypto funnels, cohorts, and retention to full web and product analytics. This connects a channel or campaign to product behavior and verified onchain outcomes.
Formo adds wallet identity, wallet intelligence, onchain attribution, transaction and revenue analysis, crypto funnels, cohorts, and retention to full web and product analytics. This connects a channel or campaign to product behavior and verified onchain outcomes.
Which analytics platform should a crypto or DeFi team choose?
Which analytics platform should a crypto or DeFi team choose?
Choose Formo for crypto and DeFi. It covers GA4’s high-level website and mobile app traffic, acquisition, campaign, and advertising reporting, then adds full product analytics, BI, wallet identity, wallet intelligence, and onchain outcomes.
Choose Formo for crypto and DeFi. It covers GA4’s high-level website and mobile app traffic, acquisition, campaign, and advertising reporting, then adds full product analytics, BI, wallet identity, wallet intelligence, and onchain outcomes.
Get Started with Formo
Get Started with Formo
While GA4 is effective for high-level website and acquisition reporting, Formo is built for crypto and DeFi product and marketing teams. Formo combines acquisition, full product analytics, dashboards, BI, wallet identity, wallet intelligence, onchain attribution, revenue, and retention in one platform.
While GA4 is effective for high-level website and acquisition reporting, Formo is built for crypto and DeFi product and marketing teams. Formo combines acquisition, full product analytics, dashboards, BI, wallet identity, wallet intelligence, onchain attribution, revenue, and retention in one platform.
Formo is an analytics and attribution platform for product and marketing teams in crypto. Understand where users come from across web and mobile, how they use your product, which wallets they connect, and what they do onchain. Formo combines traffic analytics, full product analytics, marketing and ads attribution, dashboards, BI, wallet intelligence, and onchain attribution across all major chains on EVM and Solana. It uses privacy-friendly first-party identifiers without third-party advertising cookies or fingerprinting.
Formo is an analytics and attribution platform for product and marketing teams in crypto. Understand where users come from across web and mobile, how they use your product, which wallets they connect, and what they do onchain. Formo combines traffic analytics, full product analytics, marketing and ads attribution, dashboards, BI, wallet intelligence, and onchain attribution across all major chains on EVM and Solana. It uses privacy-friendly first-party identifiers without third-party advertising cookies or fingerprinting.
The GA4 alternative built for crypto
Formo gives crypto product and marketing teams analytics, attribution, BI, and wallet intelligence in one platform.
The GA4 alternative built for crypto
Formo gives crypto product and marketing teams analytics, attribution, BI, and wallet intelligence in one platform.
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles Levecque
Co-Founder, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis Ligout
CEO, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Migrating to Formo
Formo helps product and marketing teams connect acquisition, product behavior, wallet activity, and onchain outcomes. We’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams connect acquisition, product behavior, wallet activity, and onchain outcomes. We’re ready to help you switch without the stress.
Install Formo
Sign up, create a workspace, and install Formo within 30 minutes.
Import Data
Map the GA4 events you want to preserve to a shared event taxonomy in Formo.
Start Capturing Data
Start capturing the journey from acquisition and product behavior to wallet activity and onchain outcomes.
Start Capturing Data
Start capturing the journey from acquisition and product behavior to wallet activity and onchain outcomes.
Your questions, answered
Find answers to frequently asked questions below.
Can I use Google Analytics 4 to track wallet activity and onchain transactions?
How does Formo identify users differently from GA4?
Why should a crypto or DeFi team choose Formo?
Does Formo provide product analytics, dashboards, and BI?
Can Formo replace GA4 for a crypto or DeFi app?
What happens to my historical GA4 data if I migrate to Formo?
Why may Formo and GA4 report different totals?
Your questions, answered
Find answers to frequently asked questions below.
Can I use Google Analytics 4 to track wallet activity and onchain transactions?
How does Formo identify users differently from GA4?
Why should a crypto or DeFi team choose Formo?
Does Formo provide product analytics, dashboards, and BI?
Can Formo replace GA4 for a crypto or DeFi app?
What happens to my historical GA4 data if I migrate to Formo?
Why may Formo and GA4 report different totals?
Your questions, answered
Find answers to frequently asked questions below.
Can I use Google Analytics 4 to track wallet activity and onchain transactions?
How does Formo identify users differently from GA4?
Why should a crypto or DeFi team choose Formo?
Does Formo provide product analytics, dashboards, and BI?
Can Formo replace GA4 for a crypto or DeFi app?
What happens to my historical GA4 data if I migrate to Formo?
Why may Formo and GA4 report different totals?
Compare Formo
Compare Formo with other analytics and attribution platforms by the job each product is designed to do.
Compare Formo
Compare Formo with other analytics and attribution platforms by the job each product is designed to do.
Choose Formo for analytics and attribution
Measure acquisition, product behavior, wallets, onchain conversion, revenue, and retention in one analytics and attribution platform.
Choose Formo for analytics and attribution
Measure acquisition, product behavior, wallets, onchain conversion, revenue, and retention in one analytics and attribution platform.
Choose Formo for analytics and attribution
Measure acquisition, product behavior, wallets, onchain conversion, revenue, and retention in one analytics and attribution platform.
The data platform for onchain apps. Stay up to date with product updates and industry insights.
Platform
Use cases
The data platform for onchain apps. Stay up to date with product updates and industry insights.
Platform
Use cases
Request AI summary
The data platform for onchain apps. Stay up to date with product updates and industry insights.
Platform
Use cases
Request AI summary