Formo vs Google Analytics
GA4 is built for free, top-of-funnel web analytics on sites where conversions happen entirely offchain, such as e-commerce, content, and SaaS landing pages. Formo is a crypto-native analytics platform for onchain apps, extending past the wallet connect button into onchain transactions, revenue, and retention, with cookieless wallet-based identity, onchain attribution across all acquisition channels, and wallet-level profiling.
Formo vs Google Analytics
GA4 is built for free, top-of-funnel web analytics on sites where conversions happen entirely offchain, such as e-commerce, content, and SaaS landing pages. Formo is a crypto-native analytics platform for onchain apps, extending past the wallet connect button into onchain transactions, revenue, and retention, with cookieless wallet-based identity, onchain attribution across all acquisition channels, and wallet-level profiling.
Why choose Formo over Google Analytics
Google Analytics 4 (GA4) is a widely used tool for web analytics, but it falls short for DeFi apps. It doesn't support onchain data, making it less suitable for onchain apps and teams. It demands complex instrumentation and custom data pipelines to make it work for DeFi. Formo makes analytics and attribution simple for DeFi teams. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Google Analytics
Google Analytics 4 (GA4) is a widely used tool for web analytics, but it falls short for DeFi apps. It doesn't support onchain data, making it less suitable for onchain apps and teams. It demands complex instrumentation and custom data pipelines to make it work for DeFi. Formo makes analytics and attribution simple for DeFi teams. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Formo
Google Analytics
Pricing
Free / $199 / $499
Free / GA4 360 starts ~ $150K/year
Web Analytics
Chartbuilder
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
DeFi Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
DeFi and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Data Retention
1 year (Free) / Unlimited (Enterprise)
14 months (Free) / 50 months (GA 360)
Formo
Google Analytics
Pricing
Free / $199 / $499
Free / GA4 360 starts ~ $150K/year
Web Analytics
Chartbuilder
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
DeFi Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
DeFi and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Data Retention
1 year (Free) / Unlimited (Enterprise)
14 months (Free) / 50 months (GA 360)
Pricing
Free / $199 / $499
Web Analytics
Chartbuilder
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
DeFi Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
DeFi and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Data Retention
1 year (Free) / Unlimited (Enterprise)
Why Look for a GA4 Alternative?
GA4 is a simple web analytics tool designed for traditional websites, not DeFi. It's missing many features that onchain apps need. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why Look for a GA4 Alternative?
GA4 is a simple web analytics tool designed for traditional websites, not DeFi. It's missing many features that onchain apps need. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why Look for a GA4 Alternative?
GA4 is a simple web analytics tool designed for traditional websites, not DeFi. It's missing many features that onchain apps need. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Web, Product, & Onchain Analytics
Spend less time building analytics for your DeFi app, and more time shipping. Set up in minutes.
Web, Product, & Onchain Analytics
Spend less time building analytics for your DeFi app, and more time shipping. Set up in minutes.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain to measure your ROI.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain to measure your ROI.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
How is Formo different from Google Analytics?
How is Formo different from Google Analytics?
GA4 tracks page views and sessions using cookies, but has no native concept of a wallet address, a transaction, or a smart contract event. Formo is the analytics and attribution platform for onchain apps, connecting web and product activity with wallet identity, onchain transactions, and attribution in one platform.
GA4 tracks page views and sessions using cookies, but has no native concept of a wallet address, a transaction, or a smart contract event. Formo is the analytics and attribution platform for onchain apps, connecting web and product activity with wallet identity, onchain transactions, and attribution in one platform.
Why isn’t GA4 enough for a DeFi app?
Why isn’t GA4 enough for a DeFi app?
GA4 was built for websites tracking page views and form submissions, not wallets or onchain activity. It has no native support for wallet connects, transactions, or smart contract events, so teams have to hand-roll these as custom events and still can’t connect a marketing touchpoint to an onchain conversion. Formo captures these events automatically and ties them back to the original channel.
GA4 was built for websites tracking page views and form submissions, not wallets or onchain activity. It has no native support for wallet connects, transactions, or smart contract events, so teams have to hand-roll these as custom events and still can’t connect a marketing touchpoint to an onchain conversion. Formo captures these events automatically and ties them back to the original channel.
How does Formo combine onchain and offchain data?
How does Formo combine onchain and offchain data?
GA reports on sessions and demographics. Formo combines web, product, and onchain data so you get full visibility into wallet activity, apps used, and token holdings, alongside standard traffic metrics.
GA reports on sessions and demographics. Formo combines web, product, and onchain data so you get full visibility into wallet activity, apps used, and token holdings, alongside standard traffic metrics.
Can Google Analytics track wallet connections and onchain transactions?
Can Google Analytics track wallet connections and onchain transactions?
Not natively. GA4 requires manual custom-event setup for wallet connects, signatures, and transactions, and still has no concept of a smart contract event. Formo autocaptures these events out of the box and connects them to the same funnel as pageviews and sessions.
Not natively. GA4 requires manual custom-event setup for wallet connects, signatures, and transactions, and still has no concept of a smart contract event. Formo autocaptures these events out of the box and connects them to the same funnel as pageviews and sessions.
What can I measure with Formo that I can’t measure with GA4?
What can I measure with Formo that I can’t measure with GA4?
Formo adds onchain attribution, wallet activity, revenue, retention, and user lifecycle stage on top of standard web metrics like pageviews and bounce rate, so you can connect a channel or campaign to actual onchain conversions, not just site traffic.
Formo adds onchain attribution, wallet activity, revenue, retention, and user lifecycle stage on top of standard web metrics like pageviews and bounce rate, so you can connect a channel or campaign to actual onchain conversions, not just site traffic.
Can I use Formo alongside Google Analytics?
Can I use Formo alongside Google Analytics?
Yes. Many teams run Formo alongside GA4 during evaluation or migration, keeping existing web reporting in place while adding wallet-level and onchain analytics, then compare the two before fully switching over.
Yes. Many teams run Formo alongside GA4 during evaluation or migration, keeping existing web reporting in place while adding wallet-level and onchain analytics, then compare the two before fully switching over.
Get Started with Formo
Get Started with Formo
While GA4 is effective for tracking traditional websites, it does not meet the needs of onchain apps and protocols. Formo bridges this gap by providing crypto-native analytics, helping DeFi product and marketing teams capture actionable insights to make data-driven decisions.
While GA4 is effective for tracking traditional websites, it does not meet the needs of onchain apps and protocols. Formo bridges this gap by providing crypto-native analytics, helping DeFi product and marketing teams capture actionable insights to make data-driven decisions.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
The Best Alternative to Google Analytics
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Google Analytics
Formo makes analytics simple for onchain apps so you can grow.
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles Levecque
Co-Founder, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis Ligout
CEO, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing GA4 events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Your questions, answered
Find answers to frequently asked questions below.
Can I use Google Analytics 4 to track wallet activity and onchain transactions?
How does Formo identify users differently from GA4?
What is Revenue Per Wallet (RPW) and why does it matter?
Do I need engineering resources to set up Formo?
Can I use both GA4 and Formo at the same time?
What happens to my historical GA4 data if I migrate to Formo?
Is Formo only useful if I'm fully onchain, or can traditional web teams benefit too?
Your questions, answered
Find answers to frequently asked questions below.
Can I use Google Analytics 4 to track wallet activity and onchain transactions?
How does Formo identify users differently from GA4?
What is Revenue Per Wallet (RPW) and why does it matter?
Do I need engineering resources to set up Formo?
Can I use both GA4 and Formo at the same time?
What happens to my historical GA4 data if I migrate to Formo?
Is Formo only useful if I'm fully onchain, or can traditional web teams benefit too?
Your questions, answered
Find answers to frequently asked questions below.
Can I use Google Analytics 4 to track wallet activity and onchain transactions?
How does Formo identify users differently from GA4?
What is Revenue Per Wallet (RPW) and why does it matter?
Do I need engineering resources to set up Formo?
Can I use both GA4 and Formo at the same time?
What happens to my historical GA4 data if I migrate to Formo?
Is Formo only useful if I'm fully onchain, or can traditional web teams benefit too?
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Don’t settle for surface-level analytics
Measure what matters and drive growth onchain.
Don’t settle for surface-level analytics
Measure what matters and drive growth onchain.
Don’t settle for surface-level analytics
Measure what matters and drive growth onchain.
Platform
Platform
Platform