Formo vs GA4

Explore how Formo compares to other analytics tools and why Formo is the best alternative for all your Web3 analytics needs.

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The Best Alternative to Google Analytics

Formo makes it easy to understand onchain users at a fraction of the cost.

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Why Look for a GA4 Alternative?

GA4 is a powerful tool, but it’s built for Web2 apps — not Web3. Formo offers features designed for Web3 teams, including onchain growth metrics, wallet intelligence, and token-gated forms.

No-Code Product Analytics

Leave the data engineering to us. Spend less time building analytics, and more time building products.

Track Key Growth Metrics

Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

User Behaviour Analysis

Understand how users interact with your dapp and improve key touchpoints.

Charles Levecque

Head of Partnerships, Orbis Labs

"Formo is an awesome solution! We are using it to onboard new users in our closed beta for OrbisDB and it's perfectly suited for us! Also their team is super active!"

Comparing Formo and Google Analytics

Google Analytics 4 (GA4) is a widely used tool for Web2 analytics, but it falls short for Web3 projects. Formo is built specifically for Web3, integrating onchain data, providing wallet intelligence, and empowering product and marketing teams with advanced analytics tailored for Web3.

Formo

Google Analytics

Pricng

Free / $199 / $749

Free / GA 360 ($150k/yr)

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Onchain Revenue Data

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Reputation Score

Wallet Messaging

Multi-chain Support

Platform API Access

Data Retention

3 months (Free) /
Unlimited (Enterprise)

14 months (Free) /
50 months (GA 360)

Formo's Web3 Product Analytics

Spend less time building analytics, and more time building products. Leave the complex data engineering to us. Focus on building amazing products and experiences.

How is Formo different?

Understanding user behavior in the Web3 space is fundamentally different from traditional website tracking. GA4 relies on cookies and session-based tracking, whereas Web3 analytics require wallet interactions, smart contract events, and decentralized identity recognition. Formo is designed to bridge this gap, providing actionable insights tailored for Web3 teams.

1. Web3-Native Analytics

Google Analytics is designed for Web2, relying on cookie-based tracking. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, onchain engagement.

2. Onchain & Offchain data integration

GA provides analytics based on session data and demographics. Formo delivers deeper insights by analyzing wallet activity, NFT holdings, and transaction history, enabling precise audience segmentation.

3. No-Code Web3 Event Tracking

Google Analytics requires manual setup for tracking events and conversions. Formo simplifies data collection for Web3 startups with no-code integrations, enabling easy tracking of onchain events without technical expertise.

Web3 Growth Metrics

GA focuses on standard web metrics such as page views and bounce rates. Formo goes further by providing insights into onchain attribution, wallet activity, and their token holdings — critical for Web3 growth strategies.

Who Should Use Formo?

Web3 Founders & Startups: Gain insights into onchain user behavior.
Marketers & Growth Teams: Optimize campaigns with wallet-based tracking.
dApp Developers: Understand how users interact with smart contracts.
NFT & GameFi Projects: Track community engagement and retention.

Get Started with Formo

While GA4 is effective for tracking traditional websites, it does not cater to the needs of Web3 projects. Formo bridges this gap by providing Web3-native analytics, helping Web3 teams capture actionavle insights to make data-driven decisions