Formo vs GA4
Explore how Formo compares to other analytics tools and why Formo is the best alternative for all your Web3 analytics needs.
Why Look for a GA4 Alternative?
GA4 is a powerful tool, but it’s built for Web2 apps — not Web3. Formo offers features designed for Web3 teams, including onchain growth metrics, wallet intelligence, and token-gated forms.
No-Code Product Analytics
Leave the data engineering to us. Spend less time building analytics, and more time building products.
Track Key Growth Metrics
Measure Transactions, Retention, and Churn. Measure engagement and growth over time.
User Behaviour Analysis
Understand how users interact with your dapp and improve key touchpoints.
The Best Alternative to Google Analytics
Formo makes it easy to understand onchain users at a fraction of the cost.
“Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.”
Mathis
Product Marketing
“Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.”
Zach
Product Manager
“Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!”
Charles
Business Development
Comparing Formo and Google Analytics
Google Analytics 4 (GA4) is a widely used tool for Web2 analytics, but it falls short for Web3 projects. Formo is built specifically for Web3, integrating onchain data, providing wallet intelligence, and empowering product and marketing teams with advanced analytics tailored for Web3.
Formo
Google Analytics
Pricing
Free / $199 / $749
Free / GA 360 ($150k/yr)
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Onchain Revenue Data
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Reputation Score
Wallet Messaging
Multi-chain Support
Platform API Access
Data Retention
3 months (Free) /
Unlimited (Enterprise)
14 months (Free) /
50 months (GA 360)
Growth Analytics Designed for Web3
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Migrating to Formo
Formo was built to help product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Check Out Migration Guide
We’ve made it easy to map your existing GA4 events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
How is Formo different?
Understanding user behavior in the Web3 space is fundamentally different from traditional website tracking. GA4 relies on cookies and session-based tracking, whereas Web3 analytics require wallet interactions, smart contract events, and decentralized identity recognition. Formo is designed to bridge this gap, providing actionable insights tailored for Web3 teams.
1. Web3-Native Analytics
Google Analytics is designed for Web2, relying on cookie-based tracking. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, onchain engagement.
2. Onchain & Offchain data integration
GA provides analytics based on session data and demographics. Formo delivers deeper insights by analyzing wallet activity, NFT holdings, and transaction history, enabling precise audience segmentation.
3. No-Code Web3 Event Tracking
Google Analytics requires manual setup for tracking events and conversions. Formo simplifies data collection for Web3 startups with no-code integrations, enabling easy tracking of onchain events without technical expertise.
Web3 Growth Metrics
GA focuses on standard web metrics such as page views and bounce rates. Formo goes further by providing insights into onchain attribution, wallet activity, and their token holdings — critical for Web3 growth strategies.
Who Should Use Formo?
Web3 Founders & Startups: Gain insights into onchain user behavior.
Marketers & Growth Teams: Optimize campaigns with wallet-based tracking.
dApp Developers: Understand how users interact with smart contracts.
NFT & GameFi Projects: Track community engagement and retention.
Get Started with Formo
While GA4 is effective for tracking traditional websites, it does not cater to the needs of Web3 projects. Formo bridges this gap by providing Web3-native analytics, helping Web3 teams capture actionavle insights to make data-driven decisions
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Compare Formo
Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.
Formo makes analytics easy
Measure what matters and accelerate your growth onchain.
