Formo vs Google Analytics
Looking for analytics that go beyond surface-level insights? Explore Formo, a privacy-friendly alternative to GA for DeFi and onchain apps.
Formo vs Google Analytics
Looking for analytics that go beyond surface-level insights? Explore Formo, a privacy-friendly alternative to GA for DeFi and onchain apps.
Why choose Formo over Google Analytics
Google Analytics 4 (GA4) is a widely used tool for web analytics, but it falls short for DeFi apps. It doesn't support onchain data, making it less suitable for onchain apps and teams. It demands complex instrumentation and custom data pipelines to make it work for DeFi. Formo makes analytics and attribution simple for DeFi teams. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Google Analytics
Google Analytics 4 (GA4) is a widely used tool for web analytics, but it falls short for DeFi apps. It doesn't support onchain data, making it less suitable for onchain apps and teams. It demands complex instrumentation and custom data pipelines to make it work for DeFi. Formo makes analytics and attribution simple for DeFi teams. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Formo
Google Analytics
Pricing
Free / $199 / $499
Free / >$12000
Web Analytics
Chartbuilder
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
DeFi Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
DeFi and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Data Retention
1 year (Free) / Unlimited (Enterprise)
14 months (Free) / 50 months (GA 360)
Formo
Google Analytics
Pricing
Free / $199 / $499
Free / >$12000
Web Analytics
Chartbuilder
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
DeFi Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
DeFi and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Data Retention
1 year (Free) / Unlimited (Enterprise)
14 months (Free) / 50 months (GA 360)
Pricing
Free / $199 / $499
Web Analytics
Chartbuilder
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
DeFi Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
DeFi and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Data Retention
1 year (Free) / Unlimited (Enterprise)
Why Look for a GA4 Alternative?
GA4 is a simple web analytics tool designed for traditional websites, not DeFi. It's missing many features that onchain apps need. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why Look for a GA4 Alternative?
GA4 is a simple web analytics tool designed for traditional websites, not DeFi. It's missing many features that onchain apps need. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why Look for a GA4 Alternative?
GA4 is a simple web analytics tool designed for traditional websites, not DeFi. It's missing many features that onchain apps need. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Web, Product, & Onchain Analytics
Spend less time building analytics for your DeFi app, and more time shipping. Set up in minutes.
Web, Product, & Onchain Analytics
Spend less time building analytics for your DeFi app, and more time shipping. Set up in minutes.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain to measure your ROI.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain to measure your ROI.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
How is Formo different?
How is Formo different?
Understanding user behavior in crypto is fundamentally different from traditional website tracking. GA4 relies on cookies and session-based tracking, whereas analytics for DeFi apps require native support for wallets, smart contract events, and onchain data. DeFi users also expect privacy and will not accept invasive tracking.
Formo is designed to bridge this gap, providing privacy-friendly analytics and actionable insights from offchain to onchain tailored for DeFi product and growth teams.
Understanding user behavior in crypto is fundamentally different from traditional website tracking. GA4 relies on cookies and session-based tracking, whereas analytics for DeFi apps require native support for wallets, smart contract events, and onchain data. DeFi users also expect privacy and will not accept invasive tracking.
Formo is designed to bridge this gap, providing privacy-friendly analytics and actionable insights from offchain to onchain tailored for DeFi product and growth teams.
What is Web3-Native Analytics?
What is Web3-Native Analytics?
Google Analytics is designed for traditional web analytics, relying on cookie-based tracking and device fingerprinting. Both are invasive tracking methods that is against the principles of crypto.
Formo, is built for DeFi, leveraging onchain data to track wallet attribution, DeFi positions, token balances, wallet activity, and signals across key touchpoints from offchain to onchain. Formo is built with privacy in mind. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Google Analytics is designed for traditional web analytics, relying on cookie-based tracking and device fingerprinting. Both are invasive tracking methods that is against the principles of crypto.
Formo, is built for DeFi, leveraging onchain data to track wallet attribution, DeFi positions, token balances, wallet activity, and signals across key touchpoints from offchain to onchain. Formo is built with privacy in mind. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
How does Formo integrate onchain & offchain data?
How does Formo integrate onchain & offchain data?
GA provides analytics based on session data and demographics. Formo delivers deeper insights by combining web, product, and onchain analytics that deliver full visibility over wallet activity, apps, and tokens, enabling precise audience segmentation for DeFi and crypto teams.
GA provides analytics based on session data and demographics. Formo delivers deeper insights by combining web, product, and onchain analytics that deliver full visibility over wallet activity, apps, and tokens, enabling precise audience segmentation for DeFi and crypto teams.
How does event tracking work with Google Analytics and Formo?
How does event tracking work with Google Analytics and Formo?
Google Analytics requires a manual setup for tracking wallet events such as wallet connects, signatures, and transactions.
With Formo, autocapture helps you to automatically track key wallet events such as wallet connects, transactions, and in-app behavour from offchain to onchain.
Formo shows you the full user journey from first-touch to final action. You can track the complete funnel:
Site visits
Wallet connects
Signatures and transactions
Custom events
Contract events
Referrals
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
See what users do in realtime. Formo simplifies data collection for DeFi and crypto teams, enabling easy tracking of onchain events without complex infrastructure or an expensive data team.
Formo is built for crypto-native startups and enterprises, giving you actionable insights into wallet behavior, product usage, and complete visibility of the user journey.
Google Analytics requires a manual setup for tracking wallet events such as wallet connects, signatures, and transactions.
With Formo, autocapture helps you to automatically track key wallet events such as wallet connects, transactions, and in-app behavour from offchain to onchain.
Formo shows you the full user journey from first-touch to final action. You can track the complete funnel:
Site visits
Wallet connects
Signatures and transactions
Custom events
Contract events
Referrals
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
See what users do in realtime. Formo simplifies data collection for DeFi and crypto teams, enabling easy tracking of onchain events without complex infrastructure or an expensive data team.
Formo is built for crypto-native startups and enterprises, giving you actionable insights into wallet behavior, product usage, and complete visibility of the user journey.
What key metrics can I track with Google Analytics and Formo?
What key metrics can I track with Google Analytics and Formo?
GA focuses on surface-level web metrics such as page views and bounce rates. Formo goes further by providing insights into onchain attribution, wallet activity, revenue, and retention: critical insights for onchain growth.
Instead of surface-level metrics, Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.
GA focuses on surface-level web metrics such as page views and bounce rates. Formo goes further by providing insights into onchain attribution, wallet activity, revenue, and retention: critical insights for onchain growth.
Instead of surface-level metrics, Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.
Who should use Formo?
Who should use Formo?
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
DeFi Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Crypto Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
DeFi Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Crypto Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Get Started with Formo
Get Started with Formo
While GA4 is effective for tracking traditional websites, it does not meet the needs of onchain apps and protocols. Formo bridges this gap by providing crypto-native analytics, helping DeFi product and marketing teams capture actionable insights to make data-driven decisions.
While GA4 is effective for tracking traditional websites, it does not meet the needs of onchain apps and protocols. Formo bridges this gap by providing crypto-native analytics, helping DeFi product and marketing teams capture actionable insights to make data-driven decisions.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
The Best Alternative to Google Analytics
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Google Analytics
Formo makes analytics simple for onchain apps so you can grow.
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles Levecque
Co-Founder, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis Ligout
CEO, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing GA4 events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Your questions, answered
Find answers to frequently asked questions below.
Can I use Google Analytics 4 to track wallet activity and onchain transactions?
How does Formo identify users differently from GA4?
What is Revenue Per Wallet (RPW) and why does it matter?
Do I need engineering resources to set up Formo?
Can I use both GA4 and Formo at the same time?
What happens to my historical GA4 data if I migrate to Formo?
Is Formo only useful if I'm fully onchain, or can traditional web teams benefit too?
Your questions, answered
Find answers to frequently asked questions below.
Can I use Google Analytics 4 to track wallet activity and onchain transactions?
How does Formo identify users differently from GA4?
What is Revenue Per Wallet (RPW) and why does it matter?
Do I need engineering resources to set up Formo?
Can I use both GA4 and Formo at the same time?
What happens to my historical GA4 data if I migrate to Formo?
Is Formo only useful if I'm fully onchain, or can traditional web teams benefit too?
Your questions, answered
Find answers to frequently asked questions below.
Can I use Google Analytics 4 to track wallet activity and onchain transactions?
How does Formo identify users differently from GA4?
What is Revenue Per Wallet (RPW) and why does it matter?
Do I need engineering resources to set up Formo?
Can I use both GA4 and Formo at the same time?
What happens to my historical GA4 data if I migrate to Formo?
Is Formo only useful if I'm fully onchain, or can traditional web teams benefit too?
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.