Formo vs Simple Analytics

Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Simple Analytics for onchain teams.

Formo vs Simple Analytics

Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Simple Analytics for onchain teams.

Why Look for a Simple Analytics Alternative?

Simple Analytics is a good option for clean, privacy-first Web2 tracking. However, it's missing many features that onchain apps need. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.

Why Look for a Simple Analytics Alternative?

Simple Analytics is a good option for clean, privacy-first Web2 tracking. However, it's missing many features that onchain apps need. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.

Why Look for a Simple Analytics Alternative?

Simple Analytics is a good option for clean, privacy-first Web2 tracking. However, it's missing many features that onchain apps need. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.

Web3 Product Analytics

Onchain Product Analytics

Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.

Web3 Product Analytics

Onchain Product Analytics

Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.

Web3 Product Analytics

Onchain Product Analytics

Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.

Web3 Product Analytics

Track Key Growth Metrics

Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.

Web3 Product Analytics

Track Key Growth Metrics

Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.

Web3 Product Analytics

Track Key Growth Metrics

Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.

Web3 Product Analytics

Onchain Attribution

Understand how users use your onchain app across key touchpoints from offchain to onchain.

Web3 Product Analytics

Onchain Attribution

Understand how users use your onchain app across key touchpoints from offchain to onchain.

Web3 Product Analytics

Onchain Attribution

Understand how users use your onchain app across key touchpoints from offchain to onchain.

The Best Alternative to Simple Analytics

Formo makes analytics simple for onchain apps so you can grow.

The Best Alternative to Simple Analytics

Formo makes analytics simple for onchain apps so you can grow.

The Best Alternative to Simple Analytics

Formo makes analytics simple for onchain apps so you can grow.

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

Why choose Formo over Simple Analytics

Simple Analytics gives you lightweight traffic tracking, but lacks support for decentralized user journeys. No wallet data, no smart contract visibility, and no insight into how users interact onchain. Formo solves this by offering the first wallet-native analytics stack—designed for Web3 founders, product, and marketing teams. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.

Why choose Formo over Simple Analytics

Simple Analytics gives you lightweight traffic tracking, but lacks support for decentralized user journeys. No wallet data, no smart contract visibility, and no insight into how users interact onchain. Formo solves this by offering the first wallet-native analytics stack—designed for Web3 founders, product, and marketing teams. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.

Why choose Formo over Simple Analytics

Simple Analytics gives you lightweight traffic tracking, but lacks support for decentralized user journeys. No wallet data, no smart contract visibility, and no insight into how users interact onchain. Formo solves this by offering the first wallet-native analytics stack—designed for Web3 founders, product, and marketing teams. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.

Formo

Simple Analytics

Pricing

Free / $199 / $749

Free / $45 / $750

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Revenue Tracking

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Labels and Score

User Segmentation

Multi-chain Support

Platform API Access

Data Retention

1 year (Free) / Unlimited (Enterprise)

1 month (Free) / 5 years (Team)

Formo

Simple Analytics

Pricing

Free / $199 / $749

Free / $45 / $750

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Revenue Tracking

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Labels and Score

User Segmentation

Multi-chain Support

Platform API Access

Data Retention

1 year (Free) / Unlimited (Enterprise)

1 month (Free) / 5 years (Team)

Formo

Pricing

Free / $199 / $749

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Revenue Tracking

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Labels and Score

User Segmentation

Multi-chain Support

Platform API Access

Data Retention

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

Zapier Integration
Zapier Integration
Zapier Integration

How is Formo different?

How is Formo different?

Simple Analytics is great for privacy-friendly website tracking — perfect for blogs, startups, or businesses that only need basic pageview data. But Web3 projects need more than pageviews. They need insights based on wallet behavior, token activity, and onchain interactions.

That's where Formo comes in. Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.

Simple Analytics is great for privacy-friendly website tracking — perfect for blogs, startups, or businesses that only need basic pageview data. But Web3 projects need more than pageviews. They need insights based on wallet behavior, token activity, and onchain interactions.

That's where Formo comes in. Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.

1. Web3-Native Analytics

1. Web3-Native Analytics

Simple Analytics tracks visits, referrers, and browser data — useful for traditional websites.

Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.

Formo lets you measure:

  • Wallets

  • Transactions

  • Revenue per wallet (RPW)

  • Onchain user retention

  • User segmentation

  • User lifecycle (new, returning, at-risk, churning)

  • And more…

It's a complete analytics and growth stack for onchain apps and protocols.

Simple Analytics tracks visits, referrers, and browser data — useful for traditional websites.

Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.

Formo lets you measure:

  • Wallets

  • Transactions

  • Revenue per wallet (RPW)

  • Onchain user retention

  • User segmentation

  • User lifecycle (new, returning, at-risk, churning)

  • And more…

It's a complete analytics and growth stack for onchain apps and protocols.

2. Transparent, Usage-based Pricing

2. Transparent, Usage-based Pricing

Simple Analytics uses flat pricing based on pageviews. Formo offers a free tier and predictable pay-as-you-go pricing that scales with your project’s growth — no surprise fees or enterprise lock-ins.

Simple Analytics uses flat pricing based on pageviews. Formo offers a free tier and predictable pay-as-you-go pricing that scales with your project’s growth — no surprise fees or enterprise lock-ins.

3. Unified Web3 Event Tracking

3. Unified Web3 Event Tracking

While Simple Analytics gives you top pages and referrers, Formo goes beyond surface level metrics, helping you understand your users as wallets, not anonymous sessions.

With Formo, you can:

  • Segment users by wallet activity

  • Identify top holders and whales

  • Analyze transaction frequency and patterns

  • Track onchain conversion funnels

With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.

See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.

While Simple Analytics gives you top pages and referrers, Formo goes beyond surface level metrics, helping you understand your users as wallets, not anonymous sessions.

With Formo, you can:

  • Segment users by wallet activity

  • Identify top holders and whales

  • Analyze transaction frequency and patterns

  • Track onchain conversion funnels

With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.

See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.

Who Should Use Formo?

Who Should Use Formo?

Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.

Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.

Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.

Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.

Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.

Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.

Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.

Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.

Get Started with Formo

Get Started with Formo

Simple Analytics is excellent for lightweight, privacy-friendly Web2 tracking. But if you’re building in Web3, you need more than traffic — you need wallet intelligence. Formo gives you the tools to understand, grow, and engage your Web3 users — all without touching cookies.

Simple Analytics is excellent for lightweight, privacy-friendly Web2 tracking. But if you’re building in Web3, you need more than traffic — you need wallet intelligence. Formo gives you the tools to understand, grow, and engage your Web3 users — all without touching cookies.

Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.

Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Create A Workspace

Sign up, create a workspace, and install Formo easily. Set up in minutes.

Create A Workspace

Sign up, create a workspace, and install Formo easily. Set up in minutes.

Create A Workspace

Sign up, create a workspace, and install Formo easily. Set up in minutes.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Don’t settle for surface-level analytics

Measure what matters and accelerate your growth onchain.

Don’t settle for surface-level analytics

Measure what matters and accelerate your growth onchain.

Don’t settle for surface-level analytics

Measure what matters and accelerate your growth onchain.