Formo vs Simple Analytics
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Simple Analytics for onchain teams.
Formo vs Simple Analytics
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Simple Analytics for onchain teams.
Why choose Formo over Simple Analytics
Simple Analytics gives you lightweight traffic tracking, but lacks support for decentralized user journeys. No wallet data, no smart contract visibility, and no insight into how users interact onchain. Formo solves this by offering the first wallet-native analytics stack—designed for Web3 founders, product, and marketing teams. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Simple Analytics
Simple Analytics gives you lightweight traffic tracking, but lacks support for decentralized user journeys. No wallet data, no smart contract visibility, and no insight into how users interact onchain. Formo solves this by offering the first wallet-native analytics stack—designed for Web3 founders, product, and marketing teams. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Simple Analytics
Simple Analytics gives you lightweight traffic tracking, but lacks support for decentralized user journeys. No wallet data, no smart contract visibility, and no insight into how users interact onchain. Formo solves this by offering the first wallet-native analytics stack—designed for Web3 founders, product, and marketing teams. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Formo
Simple Analytics
Pricing
Free / $159 / $399
Free / $45 / $750
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
DeFi and Tokens Data
Wallet Labels and Score
User Segmentation
Chartbuilder
Platform API Access
Data Retention
1 year (Free) / Unlimited (Enterprise)
1 month (Free) / 5 years (Team)
Formo
Simple Analytics
Pricing
Free / $159 / $399
Free / $45 / $750
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
DeFi and Tokens Data
Wallet Labels and Score
User Segmentation
Chartbuilder
Platform API Access
Data Retention
1 year (Free) / Unlimited (Enterprise)
1 month (Free) / 5 years (Team)
Pricing
Free / $159 / $399
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
DeFi and Tokens Data
Wallet Labels and Score
User Segmentation
Chartbuilder
Platform API Access
Data Retention
Why Look for a Simple Analytics Alternative?
Simple Analytics is a good option for clean, privacy-first Web2 tracking. However, it's missing many features that onchain apps need. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why Look for a Simple Analytics Alternative?
Simple Analytics is a good option for clean, privacy-first Web2 tracking. However, it's missing many features that onchain apps need. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why Look for a Simple Analytics Alternative?
Simple Analytics is a good option for clean, privacy-first Web2 tracking. However, it's missing many features that onchain apps need. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
How is Formo different?
How is Formo different?
Simple Analytics is great for privacy-friendly website tracking. However, DeFi and crypto projects need more than pageviews. They need insights based on wallet behavior and onchain data.
That's where Formo comes in. Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions: critical insights for sustainable onchain growth.
Simple Analytics is great for privacy-friendly website tracking. However, DeFi and crypto projects need more than pageviews. They need insights based on wallet behavior and onchain data.
That's where Formo comes in. Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions: critical insights for sustainable onchain growth.
What is Web3-Native Analytics?
What is Web3-Native Analytics?
Simple Analytics tracks visits, referrers, and browser data useful for traditional websites.
Formo, in contrast, is built for DeFi and crypto, leveraging onchain data to track wallet interactions, onchain profiles, and conversions on the blockchain across key touchpoints from offchain to onchain.
Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
It's a complete analytics and growth stack for onchain apps and protocols.
Simple Analytics tracks visits, referrers, and browser data useful for traditional websites.
Formo, in contrast, is built for DeFi and crypto, leveraging onchain data to track wallet interactions, onchain profiles, and conversions on the blockchain across key touchpoints from offchain to onchain.
Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
It's a complete analytics and growth stack for onchain apps and protocols.
How does event tracking work with Simple Analytics and Formo?
How does event tracking work with Simple Analytics and Formo?
While Simple Analytics gives you top pages and referrers, Formo goes beyond surface level metrics, helping you understand your users as wallets, not anonymous sessions.
Simple Analytics requires a manual setup for tracking wallet events such as wallet connects, signatures, and transactions.
With Formo, you can use autocapture to automatically track key wallet events such as wallet connects, transactions, and in-app behavour from offchain to onchain.
With Formo, you can:
Segment users by wallet activity
Identify top holders and whales
Analyze transaction frequency and patterns
Track onchain conversion funnels
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
While Simple Analytics gives you top pages and referrers, Formo goes beyond surface level metrics, helping you understand your users as wallets, not anonymous sessions.
Simple Analytics requires a manual setup for tracking wallet events such as wallet connects, signatures, and transactions.
With Formo, you can use autocapture to automatically track key wallet events such as wallet connects, transactions, and in-app behavour from offchain to onchain.
With Formo, you can:
Segment users by wallet activity
Identify top holders and whales
Analyze transaction frequency and patterns
Track onchain conversion funnels
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
Who should use Formo?
Who should use Formo?
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
DeFi Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Crypto Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
DeFi Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Crypto Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Get Started with Formo
Get Started with Formo
Simple Analytics is excellent for lightweight, privacy-friendly Web2 tracking. But if you’re building in Web3, you need more than traffic — you need wallet intelligence. Formo gives you the tools to understand, grow, and engage your Web3 users — all without touching cookies.
Simple Analytics is excellent for lightweight, privacy-friendly Web2 tracking. But if you’re building in Web3, you need more than traffic — you need wallet intelligence. Formo gives you the tools to understand, grow, and engage your Web3 users — all without touching cookies.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
The Best Alternative to Simple Analytics
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Simple Analytics
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Simple Analytics
Formo makes analytics simple for onchain apps so you can grow.
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
