Formo vs Simple Analytics
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Simple Analytics for onchain teams.
Formo vs Simple Analytics
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Simple Analytics for onchain teams.



Why Look for a Simple Analytics Alternative?
Simple Analytics is perfect for clean, privacy-first Web2 tracking. Formo is built for wallet-native apps—tracking smart contract actions, token engagement, and onchain attribution so Web3 teams can grow with real data.

Why Look for a Simple Analytics Alternative?
Simple Analytics is perfect for clean, privacy-first Web2 tracking. Formo is built for wallet-native apps—tracking smart contract actions, token engagement, and onchain attribution so Web3 teams can grow with real data.

Why Look for a Simple Analytics Alternative?
Simple Analytics is perfect for clean, privacy-first Web2 tracking. Formo is built for wallet-native apps—tracking smart contract actions, token engagement, and onchain attribution so Web3 teams can grow with real data.


No-Code Product Analytics
Leave the data engineering to us. Spend less time building analytics, and more time building products.

No-Code Product Analytics
Leave the data engineering to us. Spend less time building analytics, and more time building products.

No-Code Product Analytics
Leave the data engineering to us. Spend less time building analytics, and more time building products.
Track Key Growth Metrics
Measure Transactions, Retention, and Churn. Measure engagement and growth over time.
Track Key Growth Metrics
Measure Transactions, Retention, and Churn. Measure engagement and growth over time.
Track Key Growth Metrics
Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

User Behaviour Analysis
Understand how users interact with your dapp and improve key touchpoints.

User Behaviour Analysis
Understand how users interact with your dapp and improve key touchpoints.

User Behaviour Analysis
Understand how users interact with your dapp and improve key touchpoints.

The Best Alternative to Simple Analytics
Formo makes it easy to understand onchain users at a fraction of the cost.
The Best Alternative to Simple Analytics
Formo makes it easy to understand onchain users at a fraction of the cost.
The Best Alternative to Simple Analytics
Formo makes it easy to understand onchain users at a fraction of the cost.
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Why choose Formo over Simple Analytics
Simple Analytics gives you lightweight traffic tracking, but lacks support for decentralized user journeys. No wallet data, no smart contract visibility, and no insight into how users interact onchain. Formo solves this by offering the first wallet-native analytics stack—designed for Web3 founders, marketers, and devs.
Why choose Formo over Simple Analytics
Simple Analytics gives you lightweight traffic tracking, but lacks support for decentralized user journeys. No wallet data, no smart contract visibility, and no insight into how users interact onchain. Formo solves this by offering the first wallet-native analytics stack—designed for Web3 founders, marketers, and devs.
Why choose Formo over Simple Analytics
Simple Analytics gives you lightweight traffic tracking, but lacks support for decentralized user journeys. No wallet data, no smart contract visibility, and no insight into how users interact onchain. Formo solves this by offering the first wallet-native analytics stack—designed for Web3 founders, marketers, and devs.
Formo

Simple Analytics
Pricing
Free / $199 / $749
Free / $15 / $45 / $750
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Onchain Revenue Data
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Reputation Score
Wallet Messaging
Multi-chain Support
Platform API Access
Data Retention
3 months (Free) / Unlimited (Enterprise)
1 month (Free) / 5 years (Team)
Formo

Simple Analytics
Pricing
Free / $199 / $749
Free / $15 / $45 / $750
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Onchain Revenue Data
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Reputation Score
Wallet Messaging
Multi-chain Support
Platform API Access
Data Retention
3 months (Free) / Unlimited (Enterprise)
1 month (Free) / 5 years (Team)
Pricing
Free / $199 / $749
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Onchain Revenue Data
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Reputation Score
Wallet Messaging
Multi-chain Support
Platform API Access
Data Retention
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.



Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.

Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.

Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.

Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
How is Formo different?
How is Formo different?
Simple Analytics is great for privacy-friendly website tracking — perfect for blogs, startups, or businesses that only need basic pageview data. But Web3 projects need more than pageviews. They need insights based on wallet behavior, token activity, and onchain interactions.
That's where Formo comes in.
Simple Analytics is great for privacy-friendly website tracking — perfect for blogs, startups, or businesses that only need basic pageview data. But Web3 projects need more than pageviews. They need insights based on wallet behavior, token activity, and onchain interactions.
That's where Formo comes in.
1. Web3-Native Analytics
1. Web3-Native Analytics
Simple Analytics tracks visits, referrers, and browser data — useful for traditional websites. But Formo was built for Web3, where users connect wallets.
Formo helps you track and analyze:
Wallet connections and user journeys
Onchain events like swaps, mints, and votes
Token or NFT holdings
It's a complete analytics layer for decentralized apps and protocols.
Simple Analytics tracks visits, referrers, and browser data — useful for traditional websites. But Formo was built for Web3, where users connect wallets.
Formo helps you track and analyze:
Wallet connections and user journeys
Onchain events like swaps, mints, and votes
Token or NFT holdings
It's a complete analytics layer for decentralized apps and protocols.
2. Transparent, Usage-based Pricing
2. Transparent, Usage-based Pricing
Simple Analytics uses flat pricing based on pageviews. Formo offers a free tier and predictable pay-as-you-go pricing that scales with your project’s growth — no surprise fees or enterprise lock-ins.
Simple Analytics uses flat pricing based on pageviews. Formo offers a free tier and predictable pay-as-you-go pricing that scales with your project’s growth — no surprise fees or enterprise lock-ins.
3. No-Code Web3 Event Tracking
3. No-Code Web3 Event Tracking
While Simple Analytics gives you top pages and referrers, Formo go beyong, helping you understand your users as wallets, not anonymous sessions.
With Formo, you can:
Segment users by wallet activity
Identify top holders and whales
Analyze transaction frequency and patterns
Track onchain conversion funnels
While Simple Analytics gives you top pages and referrers, Formo go beyong, helping you understand your users as wallets, not anonymous sessions.
With Formo, you can:
Segment users by wallet activity
Identify top holders and whales
Analyze transaction frequency and patterns
Track onchain conversion funnels
Who Should Use Formo?
Who Should Use Formo?
Web3 Founders & Startups: Gain insights into how your users engage with dapps.
Web3 Founders & Startups: Gain insights into how your users engage with dapps.
Marketers & Growth Teams: Track wallet behaviors and onchain interactions to better target and optimize your campaigns.
Marketers & Growth Teams: Track wallet behaviors and onchain interactions to better target and optimize your campaigns.
dApp Developers: Understand user behavior to build better dapps.
dApp Developers: Understand user behavior to build better dapps.
NFT & GameFi Projects: Measure community engagement, track in-game actions, and monitor onchain activity to drive retention.
NFT & GameFi Projects: Measure community engagement, track in-game actions, and monitor onchain activity to drive retention.
Get Started with Formo
Get Started with Formo
Simple Analytics is excellent for lightweight, privacy-friendly Web2 tracking. But if you’re building in Web3, you need more than traffic — you need wallet intelligence. Formo gives you the tools to understand, grow, and engage your Web3 users — all without touching cookies.
Simple Analytics is excellent for lightweight, privacy-friendly Web2 tracking. But if you’re building in Web3, you need more than traffic — you need wallet intelligence. Formo gives you the tools to understand, grow, and engage your Web3 users — all without touching cookies.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Compare Formo
Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.
Compare Formo
Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.
Compare Formo
Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.