Formo vs Simple Analytics

Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Simple Analytics for onchain teams.

Formo vs Simple Analytics

Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Simple Analytics for onchain teams.

Why Look for a Simple Analytics Alternative?

Simple Analytics is perfect for clean, privacy-first Web2 tracking. Formo is built for wallet-native apps—tracking smart contract actions, token engagement, and onchain attribution so Web3 teams can grow with real data.

Why Look for a Simple Analytics Alternative?

Simple Analytics is perfect for clean, privacy-first Web2 tracking. Formo is built for wallet-native apps—tracking smart contract actions, token engagement, and onchain attribution so Web3 teams can grow with real data.

Why Look for a Simple Analytics Alternative?

Simple Analytics is perfect for clean, privacy-first Web2 tracking. Formo is built for wallet-native apps—tracking smart contract actions, token engagement, and onchain attribution so Web3 teams can grow with real data.

Web3 Product Analytics

No-Code Product Analytics

Leave the data engineering to us. Spend less time building analytics, and more time building products.

Web3 Product Analytics

No-Code Product Analytics

Leave the data engineering to us. Spend less time building analytics, and more time building products.

Web3 Product Analytics

No-Code Product Analytics

Leave the data engineering to us. Spend less time building analytics, and more time building products.

Web3 Product Analytics

Track Key Growth Metrics

Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

Web3 Product Analytics

Track Key Growth Metrics

Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

Web3 Product Analytics

Track Key Growth Metrics

Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

Web3 Product Analytics

User Behaviour Analysis

Understand how users interact with your dapp and improve key touchpoints.

Web3 Product Analytics

User Behaviour Analysis

Understand how users interact with your dapp and improve key touchpoints.

Web3 Product Analytics

User Behaviour Analysis

Understand how users interact with your dapp and improve key touchpoints.

The Best Alternative to Simple Analytics

Formo makes it easy to understand onchain users at a fraction of the cost.

The Best Alternative to Simple Analytics

Formo makes it easy to understand onchain users at a fraction of the cost.

The Best Alternative to Simple Analytics

Formo makes it easy to understand onchain users at a fraction of the cost.

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

Why choose Formo over Simple Analytics

Simple Analytics gives you lightweight traffic tracking, but lacks support for decentralized user journeys. No wallet data, no smart contract visibility, and no insight into how users interact onchain. Formo solves this by offering the first wallet-native analytics stack—designed for Web3 founders, marketers, and devs.

Why choose Formo over Simple Analytics

Simple Analytics gives you lightweight traffic tracking, but lacks support for decentralized user journeys. No wallet data, no smart contract visibility, and no insight into how users interact onchain. Formo solves this by offering the first wallet-native analytics stack—designed for Web3 founders, marketers, and devs.

Why choose Formo over Simple Analytics

Simple Analytics gives you lightweight traffic tracking, but lacks support for decentralized user journeys. No wallet data, no smart contract visibility, and no insight into how users interact onchain. Formo solves this by offering the first wallet-native analytics stack—designed for Web3 founders, marketers, and devs.

Formo

Simple Analytics

Pricing

Free / $199 / $749

Free / $15 / $45 / $750

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Onchain Revenue Data

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Reputation Score

Wallet Messaging

Multi-chain Support

Platform API Access

Data Retention

3 months (Free) / Unlimited (Enterprise)

1 month (Free) / 5 years (Team)

Formo

Simple Analytics

Pricing

Free / $199 / $749

Free / $15 / $45 / $750

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Onchain Revenue Data

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Reputation Score

Wallet Messaging

Multi-chain Support

Platform API Access

Data Retention

3 months (Free) / Unlimited (Enterprise)

1 month (Free) / 5 years (Team)

Formo

Pricing

Free / $199 / $749

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Onchain Revenue Data

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Reputation Score

Wallet Messaging

Multi-chain Support

Platform API Access

Data Retention

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

Zapier Integration
Zapier Integration
Zapier Integration

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Create A Workspace

Sign up, create a workspace, and install Formo easily. Set up in minutes.

Create A Workspace

Sign up, create a workspace, and install Formo easily. Set up in minutes.

Create A Workspace

Sign up, create a workspace, and install Formo easily. Set up in minutes.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

How is Formo different?

How is Formo different?

Simple Analytics is great for privacy-friendly website tracking — perfect for blogs, startups, or businesses that only need basic pageview data. But Web3 projects need more than pageviews. They need insights based on wallet behavior, token activity, and onchain interactions.

That's where Formo comes in.

Simple Analytics is great for privacy-friendly website tracking — perfect for blogs, startups, or businesses that only need basic pageview data. But Web3 projects need more than pageviews. They need insights based on wallet behavior, token activity, and onchain interactions.

That's where Formo comes in.

1. Web3-Native Analytics

1. Web3-Native Analytics

Simple Analytics tracks visits, referrers, and browser data — useful for traditional websites. But Formo was built for Web3, where users connect wallets.

Formo helps you track and analyze:

  • Wallet connections and user journeys

  • Onchain events like swaps, mints, and votes

  • Token or NFT holdings

It's a complete analytics layer for decentralized apps and protocols.

Simple Analytics tracks visits, referrers, and browser data — useful for traditional websites. But Formo was built for Web3, where users connect wallets.

Formo helps you track and analyze:

  • Wallet connections and user journeys

  • Onchain events like swaps, mints, and votes

  • Token or NFT holdings

It's a complete analytics layer for decentralized apps and protocols.

2. Transparent, Usage-based Pricing

2. Transparent, Usage-based Pricing

Simple Analytics uses flat pricing based on pageviews. Formo offers a free tier and predictable pay-as-you-go pricing that scales with your project’s growth — no surprise fees or enterprise lock-ins.

Simple Analytics uses flat pricing based on pageviews. Formo offers a free tier and predictable pay-as-you-go pricing that scales with your project’s growth — no surprise fees or enterprise lock-ins.

3. No-Code Web3 Event Tracking

3. No-Code Web3 Event Tracking

While Simple Analytics gives you top pages and referrers, Formo go beyong, helping you understand your users as wallets, not anonymous sessions.

With Formo, you can:

  • Segment users by wallet activity

  • Identify top holders and whales

  • Analyze transaction frequency and patterns

  • Track onchain conversion funnels

While Simple Analytics gives you top pages and referrers, Formo go beyong, helping you understand your users as wallets, not anonymous sessions.

With Formo, you can:

  • Segment users by wallet activity

  • Identify top holders and whales

  • Analyze transaction frequency and patterns

  • Track onchain conversion funnels

Who Should Use Formo?

Who Should Use Formo?

Web3 Founders & Startups: Gain insights into how your users engage with dapps.

Web3 Founders & Startups: Gain insights into how your users engage with dapps.

Marketers & Growth Teams: Track wallet behaviors and onchain interactions to better target and optimize your campaigns.

Marketers & Growth Teams: Track wallet behaviors and onchain interactions to better target and optimize your campaigns.

dApp Developers: Understand user behavior to build better dapps.

dApp Developers: Understand user behavior to build better dapps.

NFT & GameFi Projects: Measure community engagement, track in-game actions, and monitor onchain activity to drive retention.

NFT & GameFi Projects: Measure community engagement, track in-game actions, and monitor onchain activity to drive retention.

Get Started with Formo

Get Started with Formo

Simple Analytics is excellent for lightweight, privacy-friendly Web2 tracking. But if you’re building in Web3, you need more than traffic — you need wallet intelligence. Formo gives you the tools to understand, grow, and engage your Web3 users — all without touching cookies.

Simple Analytics is excellent for lightweight, privacy-friendly Web2 tracking. But if you’re building in Web3, you need more than traffic — you need wallet intelligence. Formo gives you the tools to understand, grow, and engage your Web3 users — all without touching cookies.

Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.

Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.

Compare Formo

Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.

Compare Formo

Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.

Compare Formo

Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.

Don’t settle for surface-level analytics

Measure what matters and accelerate your growth onchain.

Don’t settle for surface-level analytics

Measure what matters and accelerate your growth onchain.

Don’t settle for surface-level analytics

Measure what matters and accelerate your growth onchain.