Increase user retention

Engage casual web3 users into lifetime customers

Identify users that consistently remain active and understand how their behaviour differs from users who quickly churn. Move from churn to retention to build customers for life.

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Ditch the guesswork.
Find out why users keep coming back.

Formo shows you what your top users are doing—and why—so you can deliver products they love and keep them coming back for more.

Boost retention

Compare product engagement between user groups to see exactly how campaigns, channels, and feature adoption impact drive user retention.

User segmentation

Segment users by demographics, behavior, or wallet labels to get to nurture lifelong customers with wallet-aware personalized experiences.

Churn prevention

Leverage cohort analytics and onchain attribution to identify churn and offer targeted experiences or that increase engagement.

Solve your most critical retention challenges

Retention is the key to generating revenue, growing customer lifetime value, and building a competitive moat. How do you get there? Unlocking a deep understanding of your customers to foster lifelong loyalty.

Too many apps are in the dark about how their product investments drive revenue. Start by looking at user behavior to understand what makes them convert into loyal users.

Go beyond activating users to understanding what keeps them coming back. Understand how your product brings in users with first-touch, last-touch, and multi-touch attribution.

Turn your active users into power users
Predict churn and take action
See which customer journeys increase retention
Drive revenue with precision targeting

Empower every team with data to boost retention

Product

Explore individual customer journeys to boost engagement and understand why customers keep coming back.

Engineering

Test personalized experiences and validate your experiments to drive customer lifetime value with minimal engineering effort.

Marketing

Build tailored campaigns using insights from wallet profile data to meet different user segments wherever they are, whenever they’re ready.

Start driving retention today

Find answers to frequently asked questions brlow.

How do I identify wallets that are about to churn?

Formo helps you to explore any number of user journeys in one visual timeline. See events in sequence to identify friction and opportunity in the many paths your customers take retain. By tracking wallet activity and engagement across your product and campaigns, you can segment users by inactivity (e.g., no interaction in X days) and trigger re-engagement workflows based on behaviour patterns.

How does product analytics help improve retention and churn?

How can wallet-aware segmentation increase retention?

What else can I do with cohorts?