Formo vs. Mixpanel
Looking for analytics that go beyond web insights? Explore why Formo is a powerful alternative to Mixpanel for onchain teams.
Formo vs. Mixpanel
Looking for analytics that go beyond web insights? Explore why Formo is a powerful alternative to Mixpanel for onchain teams.
Why Look for a Mixpanel Alternative?
Mixpanel is an expensive and complex product analytics tool built for Web2. It's missing many features that onchain apps need. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.
Why Look for a Mixpanel Alternative?
Mixpanel is an expensive and complex product analytics tool built for Web2. It's missing many features that onchain apps need. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.
Why Look for a Mixpanel Alternative?
Mixpanel is an expensive and complex product analytics tool built for Web2. It's missing many features that onchain apps need. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.
Track Key Growth Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Track Key Growth Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Track Key Growth Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
The Best Alternative to Mixpanel
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Mixpanel
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Mixpanel
Formo makes analytics simple for onchain apps so you can grow.
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Why choose Formo over Mixpanel
PostHog excels in Web2 analytics but lacks support for onchain data, making it less suitable for onchain apps and teams. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Mixpanel
PostHog excels in Web2 analytics but lacks support for onchain data, making it less suitable for onchain apps and teams. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Mixpanel
PostHog excels in Web2 analytics but lacks support for onchain data, making it less suitable for onchain apps and teams. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Formo
Mixpanel
Pricing
Free / $199 / $749
$140 / $2289 / Custom
Product Analytics
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Revenue Tracking
Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Custom Charts and Dashboards
Ask AI
Formo
Mixpanel
Pricing
Free / $199 / $749
$140 / $2289 / Custom
Product Analytics
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Revenue Tracking
Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Custom Charts and Dashboards
Ask AI
Pricing
Free / $199 / $749
Product Analytics
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Revenue Tracking
Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Custom Charts and Dashboards
Ask AI
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
How is Formo different?
How is Formo different?
Mixpanel is great for tracking standard event-based metrics in Web2 apps, but Formo goes beyond this to deliver analytics specific to Web3 projects.
Mixpanel is great for tracking standard event-based metrics in Web2 apps, but Formo goes beyond this to deliver analytics specific to Web3 projects.
1. Web3-Native Analytics
1. Web3-Native Analytics
Unlike Mixpanel, Formo is designed for onchain apps, allowing onchain product and marketing teams teams to leverage onchain data alongside traditional analytics.
Formo integrates directly with wallets and blockchain networks to provide deeper insights into user behavior across onchain applications. Track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.
Unlike Mixpanel, Formo is designed for onchain apps, allowing onchain product and marketing teams teams to leverage onchain data alongside traditional analytics.
Formo integrates directly with wallets and blockchain networks to provide deeper insights into user behavior across onchain applications. Track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.
2. Onchain Insights
2. Onchain Insights
Mixpanel relies on traditional event tracking via user IDs or email addresses, whereas Formo uses Web3 analytics. This means you can track and engage users based on their onchain behavior, segment users based on token holdings, and tailor experiences for specific wallet types.
Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation.
Mixpanel relies on traditional event tracking via user IDs or email addresses, whereas Formo uses Web3 analytics. This means you can track and engage users based on their onchain behavior, segment users based on token holdings, and tailor experiences for specific wallet types.
Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation.
3. Unified Web3 Event Tracking
3. Unified Web3 Event Tracking
Mixpanel requires a manual setup for tracking events and conversions. With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
Mixpanel requires a manual setup for tracking events and conversions. With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
4. Web3 Growth Metrics
4. Web3 Growth Metrics
Unlike Mixpanel, Formo lets you track user activity both offchain and onchain. Instead of surface-level metrics, Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.
Unlike Mixpanel, Formo lets you track user activity both offchain and onchain. Instead of surface-level metrics, Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.
Who Should Use Formo?
Who Should Use Formo?
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Crypto product and marketing teams seeking to understand where users come from and what they do on their onchain app.
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Crypto product and marketing teams seeking to understand where users come from and what they do on their onchain app.
DeFi and consumer apps looking to understand user behaviour linked to wallet identity
DeFi and consumer apps looking to understand user behaviour linked to wallet identity
Get Started with Formo
Get Started with Formo
Formo is the go-to choice for Web3 teams looking to track and engage users based on onchain data, wallet activity, and surveys — all in a single platform. If you're building an onchain app, Formo is the clear winner over Mixpanel.
Formo is the go-to choice for Web3 teams looking to track and engage users based on onchain data, wallet activity, and surveys — all in a single platform. If you're building an onchain app, Formo is the clear winner over Mixpanel.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
