Formo vs. Mixpanel

Explore how Formo compares to other analytics tools and why Formo is the best alternative for all your Web3 analytics needs.

Book demo

Why Look for a Mixpanel Alternative?

Mixpanel is a powerful tool, but it’s built for Web2 apps — not Web3. Formo offers features designed for Web3 teams, including onchain growth metrics, wallet intelligence, and token-gated forms.

No-Code Product Analytics

Leave the data engineering to us. Spend less time building analytics, and more time building products.

Track Key Growth Metrics

Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

User Behaviour Analysis

Understand how users interact with your dapp and improve key touchpoints.

The Best Alternative to Mixpanel

Formo makes it easy to understand onchain users at a fraction of the cost.

Get Started

“Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.”

Mathis

Product Marketing

“Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.”

Zach

Product Manager

“Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!”

Charles

Business Development

Comparing Formo and Mixpanel

While Mixpanel is a well-known tool for Web2 event tracking and user analytics, it falls short when it comes to the unique needs of Web3 projects. Formo is designed to bridge this gap, offering tailored analytics that integrate onchain data, provide wallet intelligence, and empower Web3 teams with data-driven decision-making.

Formo

Mixpanel

Pricing

Free / $199 / $749

Custom Pricing

Product Analytics

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Retention Analytics

Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Reputation Score

Wallet Messaging

Multi-chain Support

Platform API Access

Custom Charts and Dashboards

Ask AI

Migrating to Formo

Formo was built to help product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Create A Workspace

Get Started

Check Out Migration Guide

We’ve made it easy to map your existing GA4 events to Formo’s wallet-native analytics.

Learn more

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Signup

Product Analytics Designed for Web3

Spend less time building analytics, and more time building products. Leave the complex data engineering to us. Focus on building amazing products and experiences.

How is Formo different?

Mixpanel is great for tracking standard event-based metrics in Web2 apps, but Formo goes beyond this to deliver analytics specific to Web3 projects.

1. Web3-Native Analytics

Unlike Mixpanel, Formo is designed for onchain apps, allowing them to leverage onchain data alongside traditional analytics. Formo integrates directly with wallets and blockchain networks to provide deeper insights into user behavior across onchain applications.

Onchain Insights

Mixpanel relies on traditional event tracking via user IDs or email addresses, whereas Formo uses Web3 analytics. This means you can track and engage users based on their onchain behavior, segment users based on token holdings, and tailor experiences for specific wallet types.

No-Code Web3 Event Tracking

Mixpanel requires a manual setup for tracking events and conversions. Formo simplifies data collection for Web3 startups with no-code integrations, helping teams easily track onchain events without technical expertise.

Web3 Growth Metrics

Unlike Mixpanel, Formo lets you track user activity both offchain and onchain, meaning you can monitor:

DeFi positions
Token holdings
Transaction behaviour
Wallet segments
Onchain history

Who Should Use Formo?

Crypto product and marketing teams seeking to understand where users come from and what they do on their onchain app.
DeFi and consumer apps looking to understand user behaviour linked to wallet identity

Get Started with Formo

Formo is the go-to choice for Web3 teams looking to track and engage users based on onchain data, wallet activity, and surveys — all in a single platform. If you're building an onchain app, Formo is the clear winner over Mixpanel.

Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.