Formo vs. Mixpanel
Looking for analytics that go beyond web insights? Explore why Formo is a powerful alternative to Mixpanel for onchain teams.
Formo vs. Mixpanel
Looking for analytics that go beyond web insights? Explore why Formo is a powerful alternative to Mixpanel for onchain teams.
Why choose Formo over Mixpanel
PostHog excels in Web2 analytics but lacks support for onchain data, making it less suitable for onchain apps and teams. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Mixpanel
PostHog excels in Web2 analytics but lacks support for onchain data, making it less suitable for onchain apps and teams. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Mixpanel
PostHog excels in Web2 analytics but lacks support for onchain data, making it less suitable for onchain apps and teams. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Formo
Mixpanel
Pricing
Free / $159 / $399
Free to $50K / year
Product Analytics
Web Analytics
User Profiles
Real-time Activity Feed
UTM Tracking
Manual
Retention & Churn Metrics
Non-wallets
Revenue Tracking
Funnel Analytics
Wallet Intelligence
Wallet Labels
DeFi and Tokens Data
Contract event tracking
User Segmentation
Multi-chain Support
40+ chains
API Access
Open Source SDK
Ask AI
Formo
Mixpanel
Pricing
Free / $159 / $399
Free to $50K / year
Product Analytics
Web Analytics
User Profiles
Real-time Activity Feed
UTM Tracking
Manual
Retention & Churn Metrics
Non-wallets
Revenue Tracking
Funnel Analytics
Wallet Intelligence
Wallet Labels
DeFi and Tokens Data
Contract event tracking
User Segmentation
Multi-chain Support
40+ chains
API Access
Open Source SDK
Ask AI
Pricing
Free / $159 / $399
Product Analytics
Web Analytics
User Profiles
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Revenue Tracking
Funnel Analytics
Wallet Intelligence
Wallet Labels
DeFi and Tokens Data
Contract event tracking
User Segmentation
Multi-chain Support
API Access
Open Source SDK
Ask AI
Why Look for a Mixpanel Alternative?
Mixpanel is an established product analytics tool built for Web2. However, it's missing many features that onchain apps need. Traditional product analytics tools don't support onchain data and wallets out of the box, which means you'd have to build your own data pipelines yourself. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why Look for a Mixpanel Alternative?
Mixpanel is an established product analytics tool built for Web2. However, it's missing many features that onchain apps need. Traditional product analytics tools don't support onchain data and wallets out of the box, which means you'd have to build your own data pipelines yourself. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why Look for a Mixpanel Alternative?
Mixpanel is an established product analytics tool built for Web2. However, it's missing many features that onchain apps need. Traditional product analytics tools don't support onchain data and wallets out of the box, which means you'd have to build your own data pipelines yourself. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
What is Mixpanel?
What is Mixpanel?
"Event-based analytics that helps you understand what matters"
Mixpanel is a pioneer in event-based tracking, giving product teams insights into how to best acquire, convert, and retain users across web and mobile platforms.
— mixpanel.com
"Event-based analytics that helps you understand what matters"
Mixpanel is a pioneer in event-based tracking, giving product teams insights into how to best acquire, convert, and retain users across web and mobile platforms.
— mixpanel.com
How is Formo different?
How is Formo different?
Mixpanel is great for tracking standard event-based metrics in Web2 apps, but Formo goes beyond this to deliver analytics specific to Web3 projects.
Formo helps you track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.
With Formo, you can track key wallet events such as wallet connects, transactions and in-app behavour from offchain to onchain with no-code integrations and autocapture.
Formo is built for crypto-native startups and enterprises, giving you actionable insights into wallet behavior, product usage, and complete visibility of the user journey.
Mixpanel is great for tracking standard event-based metrics in Web2 apps, but Formo goes beyond this to deliver analytics specific to Web3 projects.
Formo helps you track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.
With Formo, you can track key wallet events such as wallet connects, transactions and in-app behavour from offchain to onchain with no-code integrations and autocapture.
Formo is built for crypto-native startups and enterprises, giving you actionable insights into wallet behavior, product usage, and complete visibility of the user journey.
What do people like about Mixpanel?
What do people like about Mixpanel?
"The funnel builder is genuinely intuitive. I can set up complex conversion funnels in minutes without engineering help." — G2 Review
• Industry-leading event-based analytics
• Powerful cohort analysis and retention tracking
• Mature product with extensive documentation
• Self-serve analytics—no SQL required
"The funnel builder is genuinely intuitive. I can set up complex conversion funnels in minutes without engineering help." — G2 Review
• Industry-leading event-based analytics
• Powerful cohort analysis and retention tracking
• Mature product with extensive documentation
• Self-serve analytics—no SQL required
What do people not like about Mixpanel in crypto?
What do people not like about Mixpanel in crypto?
"Connecting on-chain data required us to build custom pipelines. Weeks of engineering time for something that should be native." — Web3 Developer (Reddit)
• No native wallet identity support
• Onchain data requires custom ETL pipelines
• No wallet intelligence or Web3 user profiles
• Cookie-based tracking conflicts with Web3 privacy expectations
• Unpredictable pricing based on number of events tracked
• Steep learning curve for full feature utilization
"Connecting on-chain data required us to build custom pipelines. Weeks of engineering time for something that should be native." — Web3 Developer (Reddit)
• No native wallet identity support
• Onchain data requires custom ETL pipelines
• No wallet intelligence or Web3 user profiles
• Cookie-based tracking conflicts with Web3 privacy expectations
• Unpredictable pricing based on number of events tracked
• Steep learning curve for full feature utilization
When should you choose Mixpanel?
When should you choose Mixpanel?
• You're building a Web2 app with minimal blockchain integration
• Your team already knows Mixpanel and doesn't want to retrain
• You have engineering resources to build custom onchain data pipelines
• You need enterprise compliance certifications such as SOC2 / HIPAA
• You're building a Web2 app with minimal blockchain integration
• Your team already knows Mixpanel and doesn't want to retrain
• You have engineering resources to build custom onchain data pipelines
• You need enterprise compliance certifications such as SOC2 / HIPAA
How is analytics handled in Mixpanel and Formo?
How is analytics handled in Mixpanel and Formo?
Unlike Mixpanel, Formo is designed for onchain apps, allowing onchain product and marketing teams teams to leverage onchain data alongside traditional analytics.
Formo integrates directly with wallets and blockchain networks to provide deeper insights into user behavior across onchain applications. Track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.
Unlike Mixpanel, Formo is designed for onchain apps, allowing onchain product and marketing teams teams to leverage onchain data alongside traditional analytics.
Formo integrates directly with wallets and blockchain networks to provide deeper insights into user behavior across onchain applications. Track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.
What insights do I get from Mixpanel and Formo?
What insights do I get from Mixpanel and Formo?
Mixpanel relies on traditional event tracking via user IDs or email addresses, whereas Formo uses wallet intelligence and web3-native analytics for crypto wallets and onchain transactions.
This means that with Formo you can track and engage users based on their onchain behavior, segment users based on token holdings, and tailor experiences for specific wallet types.
Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation.
Mixpanel relies on traditional event tracking via user IDs or email addresses, whereas Formo uses wallet intelligence and web3-native analytics for crypto wallets and onchain transactions.
This means that with Formo you can track and engage users based on their onchain behavior, segment users based on token holdings, and tailor experiences for specific wallet types.
Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation.
How does event tracking work with Mixpanel and Formo?
How does event tracking work with Mixpanel and Formo?
Mixpanel requires a manual setup for tracking wallet events such as wallet connects, signatures, and transactions.
With Formo, you can use autocapture to automatically track key wallet events such as wallet connects, transactions, and in-app behavour from offchain to onchain.
See what users do in realtime. Formo simplifies data collection for DeFi and crypto teams, enabling easy tracking of onchain events without technical expertise so you can focus on growth.
Mixpanel requires a manual setup for tracking wallet events such as wallet connects, signatures, and transactions.
With Formo, you can use autocapture to automatically track key wallet events such as wallet connects, transactions, and in-app behavour from offchain to onchain.
See what users do in realtime. Formo simplifies data collection for DeFi and crypto teams, enabling easy tracking of onchain events without technical expertise so you can focus on growth.
How does Formo integrate onchain & offchain data?
How does Formo integrate onchain & offchain data?
Unlike Mixpanel, Formo lets you track user activity both offchain and onchain. Instead of surface-level metrics, Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Unlike Mixpanel, Formo lets you track user activity both offchain and onchain. Instead of surface-level metrics, Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Who should use Formo?
Who should use Formo?
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
DeFi Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for crypto.
Crypto Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Crypto product and marketing teams seeking to understand where users come from and what they do on their onchain app.
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
DeFi Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for crypto.
Crypto Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Crypto product and marketing teams seeking to understand where users come from and what they do on their onchain app.
Get Started with Formo
Get Started with Formo
Formo is the go-to choice for Web3 teams looking to track and engage users based on onchain data, wallet activity, and surveys — all in a single platform. If you're building an onchain app, Formo is the clear winner over Mixpanel.
Formo is the go-to choice for Web3 teams looking to track and engage users based on onchain data, wallet activity, and surveys — all in a single platform. If you're building an onchain app, Formo is the clear winner over Mixpanel.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
The Best Alternative to Mixpanel
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Mixpanel
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Mixpanel
Formo makes analytics simple for onchain apps so you can grow.
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
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