Formo vs. Mixpanel

Explore how Formo compares to other analytics tools and why Formo is the best alternative for all your Web3 analytics needs.

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The Best Alternative to Mixpanel

Formo makes it easy to understand onchain users at a fraction of the cost.

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Why Look for a Mixpanel Alternative?

Mixpanel is a powerful tool, but it’s built for Web2 apps — not Web3. Formo offers features designed for Web3 teams, including onchain growth metrics, wallet intelligence, and token-gated forms.

Charles Levecque

Head of Partnerships, Orbis Labs

"Formo is an awesome solution! We are using it to onboard new users in our closed beta for OrbisDB and it's perfectly suited for us! Also their team is super active!"

No-Code Product Analytics

Leave the data engineering to us. Spend less time building analytics, and more time building products.

Track Key Growth Metrics

Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

User Behaviour Analysis

Understand how users interact with your dapp and improve key touchpoints.

Comparing Formo and Mixpanel

While Mixpanel is a well-known tool for Web2 event tracking and user analytics, it falls short when it comes to the unique needs of Web3 projects. Formo is designed to bridge this gap, offering tailored analytics that integrate onchain data, provide wallet intelligence, and empower Web3 teams with data-driven decision-making.

Formo

Mixpanel

Pricng

Free / $199 / $749

Custom Pricing

Product Analytics

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Reputation Score

Session Replays

Wallet Messaging

Multi-chain Support

Platform API Access

Formo's Web3 Product Analytics

Spend less time building analytics, and more time building products. Leave the complex data engineering to us. Focus on building amazing products and experiences.

How is Formo different?

Mixpanel is great for tracking standard event-based metrics in Web2 apps, but Formo goes beyond this to deliver analytics specific to Web3 projects.

1. Web3-Native Analytics

Unlike Mixpanel, Formo is designed for Web3 teams, allowing them to leverage onchain data alongside traditional analytics. Formo integrates directly with wallets and blockchain networks to provide deeper insights into user behavior across Web3 applications.

Onchain Insights

Mixpanel relies on traditional event tracking via user IDs or email addresses, whereas Formo uses Web3 analytics. This means you can track and engage users based on their onchain behavior, segment users based on token holdings, and tailor experiences for specific wallet types.

No-Code Web3 Event Tracking

Mixpanel requires a manual setup for tracking events and conversions. Formo simplifies data collection for Web3 startups with no-code integrations, helping teams easily track onchain events without technical expertise.

Web3 Growth Metrics

Unlike Mixpanel, Formo lets you track user activity onchain, meaning you can monitor:

Transaction behavior
Wallet interactions
Token/NFT holdings
Onchain engagement

Who Should Use Formo?

Web3 Startups & dApps needing analytics beyond traditional web tracking.
NFT & DeFi Projects looking to understand user behavior via wallet activity.
DAOs & Communities seeking insights into governance participation and engagement.
Web3 Marketers & Growth Teams requiring onchain data to optimize campaigns.

Get Started with Formo

Formo is the go-to choice for Web3 teams looking to track and engage users based on onchain data, wallet activity, and surveys — all in a single platform. If your project operates in web3, Formo is the clear winner over Mixpanel.