Changelog

Here are this week's highlights:

• Profiles Search API

• MCP

• Contract Read

• Improvements and Fixes

Profiles Search API

You can now search and filter wallet profiles across your project and beyond with advanced filtering capabilities.

Learn more about the Profiles Search API.

MCP

You can now connect your AI tools to Formo analytics using the Model Context Protocol (MCP).

The Formo MCP Server enables AI tools like Cursor and Claude Desktop to query your analytics data directly. Ask questions about your users, events, and metrics in natural language.

The Model Context Protocol (MCP) is an open standard that allows AI assistants to connect to external data sources and tools. With Formo’s MCP server, you can ask:

• “How many daily active users did we have last week?”

• “What are the top acquisition sources this month?”

• “Show me user retention by cohort”

• “Which pages have the highest bounce rate?”

Get started with the Formo MCP.

Contract Read

You can now gate form access based on any smart contract’s read function. This is useful for verifying staking balances, governance power, protocol participation, or any other onchain state that can be queried from a contract.

Learn more about token gating with contract read.

Improvements and Fixes

• Added channel (web, mobile, onchain, imports) to event properties

• Increased SQL Explorer limits to 1000 default rows and 1000,000 max rows per query.

• Fixed an issue with Flows chart returning no data.

• Fixed an issue with Live View missing map tiles.

• Minor UX/UI improvements

Here are this week's highlights:

• Query API

• Single Sign-On (SSO)

• UTM and Referral Breakdowns

• Improvements and Fixes

Query API

You can now run SQL queries to read your data from an API. With the same full SQL support as the Explorer, you can use the Query API to extract and query data for further processing.

Learn more about the Query API.

Single Sign-On (SSO)

You can now enable Single Sign-On (SSO) for your workspace.

Single Sign-On (SSO) allows your team members to sign in to Formo using your organization’s identity provider. This provides centralized access management, enhanced security, and a seamless sign-in experience.

Learn more about SSO.

UTM and Referral Breakdowns

You can now see UTM and referral breakdowns on Overview page charts.

Easily understand which campaigns are driving impact onchain.

Improvements and Fixes

• Added UTM and referral breakdowns on Overview page charts

• Added expanded mode to Profiles API

• Added click to expand event properties to activity page

• Fixed missing data when Power User lifeycle filters are applied

• Fixed incorrect CSV exports when user lifecycle filters are applied

• Fixed missing page titles

Here are this week's highlights:

• Profiles API

• Wagmi Integration

• Linked Wallet Addresses

• New Form Links

• Improvements and Fixes

Profiles API

Build your customer 360 with wallet profiles and fetch profile data in realtime through the new Profiles API.

The Profiles API helps to power a deeply personalized experience and engaging campaigns across your app and channels.

• Harness crypto-native analytics to segment users in realtime, driving engagement and activation.

• Fetch user demographics (country, location, device, referrer, UTMs, volume, revenue, points)

• Merge it with onchain data (net worth, wallet metadata, apps, tokens, chains) for crypto-native personalization.

To get started:

• Create a workspace API key with read-access to the Profiles API

• Call the Profiles API to fetch profile data in realtime

Visit the API docs to learn more.

Wagmi Integration

You can now install Formo with the new wagmi integration. This is now the recommended way to set up Formo for your crypto app.

Building Ethereum applications is hard. Apps need to support connecting wallets, multiple chains, signing messages and data, sending transactions, listening for events and state changes, refreshing stale blockchain data, and much more.

Wagmi solves all these problems and more — allowing app developers to focus on building high-quality and performant experiences for Ethereum — by focusing on developer experience, performance, feature coverage, and stability.

Linked Wallet Addresses

Most crypto users use multiple wallets. Understand how wallets map to users to mitigate bot abuse. You can now see linked addresses on the users page and wallet profile page:

Formo applies privacy-friendly identity stitching that capture when multiple wallets are used in a single session, linking them. Combine this with wallet labels to quickly determine which wallets real humans and which are bots.

New Form Links

You can now use a shorter link format for your forms: formo.so/r/<FORM_ID>, giving you more control on how your form links look.

The following form links all work simultaneously:

• formo.so/r/<FORM_ID>

• app.formo.so/<FORM_ID>

• mysubdomain.formo.so/myform

  
  

Improvements and Fixes

• Fixed Ask AI context window issue

• Fixed infinite loading with Connect X

• Fixed numeric operators in filter by labels

• Fixed missing page titles

• Minor improvements and fixes

Here are this week's highlights:

• Introducing Wallet Labels

• Flow Chart: See Users at Each Step

• Forms: Conditional Logic

• Forms: Scheduled Opening & Closing

• Forms: Progress Bar

• Forms: Prevent Duplicate Submissions

• Improvements and Fixes

  
  

Introducing Wallet Labels

Wallet Labels provide valuable context and clarity to blockchain addresses, enhancing the readability and understanding of onchain data.

You can now see and filter users by labels. In this release, the following labels are available for each user:

Labels help you understand your users so you can create granular segments to target qualified users in your Ideal Customer Profile (ICP.) More wallet labels will be rolled out over time.

Flow Chart: See Users at Each Step

One of the most powerful features of the Flow Chart is the ability to see all the users who passed through a specific step.

To do this, click on the step you want to inspect next to the name of step. This brings up a list of all of users who completed and dropped off at that step.

Forms: Conditional Logic

You can now show or hide questions and fields based on previous answers.

Open the field settings to make a field hidden. Then, specify under what conditions it will be shown.

Forms: Schedule Opening & Closing

If you want your form to open/close on a particular date, you can use this feature to set a scheduled date for it to automatically do so.

Forms: Progress Bar

You can now show a progress bar at the top of your forms. The progress bar shows respondents how much of your form they have completed.

Enable this in your form settings.

Forms: Prevent duplicate submissions

You can now ensure that each respondent can only submit the form once.

Enable this in your form settings.

Improvements and Fixes

• Added support for event properties in funnels conversion insights

• Added X verified status (blue checkmark) access requirement to Forms

• Improved funnel page load performance

• Improved overview page user count accuracy with identity stitching

• Minor UI fixes and platform improvements

  
  

Here are this week's highlights:

• Conversion Insights

• Funnels: View Users at Each Step

• Fixes and Improvements

Conversion Insights

You can now see the conversion insights based on the steps of your funnel:

• Event correlation: Identify which events are most strongly correlated with successful conversion.

• User correlation: Discover which user or event properties correlate with conversion or churn.

Funnels: See Users at Each Step

You can now view the list of users who completed / dropped off at each step. Understand who dropped off at key touchpoints, who did or didn't complete a step, and conversion / drop-off rates.

The list shows a merged list of unique users (across all sessions) that you can export for targeting.

Improvements and Fixes

• Improved dashboard loading performance

• Fixed missing page titles on some dashboard pages