Changelog

Here are this week's highlights:

• Conversion Insights

• Funnels: View Users at Each Step

• Fixes and Improvements

Conversion Insights

You can now see the conversion insights based on the steps of your funnel:

• Event correlation: Identify which events are most strongly correlated with successful conversion.

• User correlation: Discover which user or event properties correlate with conversion or churn.

Funnels: View Users at Each Step

You can now view the list of users who completed / dropped off at each step. Understand who dropped off at key touchpoints, who did or didn't complete a step, and conversion / drop-off rates.

The list shows a merged list of unique users (across all sessions) that you can export for targeting.

Improvements and Fixes

• Improved dashboard loading performance

• Fixed missing page titles on some dashboard pages

Here are this week's highlights:

• Sequential & Any Order Funnels

• Retention Chart: Filter by Segments

• Filter Users by Protocol Tokens

• Fixes and Improvements

Sequential & Any Order Funnels

You can now easily toggle between two funnel modes:

• Sequential (closed) funnels: Step B must happen after Step A, but any number of events can happen between A and B.

• Any order (open) funnels: Steps can be completed in any sequence.

Retention Chart: Filter by Segments

You can now filter by user segments in your retention chart.

For example, you can filter by by volume > 100 to see the week-on-week retention rates for your top users by volume.

Filter Users by Protocol Tokens

You can now filter and segment users based on internal / protocol token holdings, in addition to their wallet balances.

For example, you can find users who have USDC in Aave V3 or Pendle YT tokens on Pendle. This gives you more flexibility in audience building and wallet targeting for DeFi.

Improvements and Fixes

• Added support for full event properties in filter by last event

• Added filtering by volume, revenue, and points to audience insights charts

• Added filtering by mix / max net worth

• Improved Overview page loading times

• Improved Users page loading times

• Fixed missing page titles on some dashboard pages

• General improvements and fixes

Here are this week's highlights:

• User Flow Chart

• Retention Chart

• Daily Activity Chart

• Fixes and Improvements

User Flow Chart

You can now use user flow analysis to identify the most frequent paths taken by users to or from any event.

You can learn the following from paths:

• What did users do immediately after signing up?

• Where are users are getting confused or stuck?

• Which parts of your app people are actually using?

• Why are users aren’t discovering new features?

• Where are new users are landing into your website?

Analyze sequences of steps taken by users and understand why they convert.

Retention Chart Type

You can now create multiple retention charts across your dashboards, for different segments and key events.

To get started, create a chart with type 'Retention' and save it to your dashboard.

Daily Activity Chart

You can now see a breakdown of daily events by type on the activity page.

Understand what your users do at a glance.

Improvements and Fixes

• Added Flow chart type

• Added Retention chart type

• Added Monad and Stable chains to wallet profiling (apps, tokens, chains)

• Added auto-verification for draft projects

• Added daily event breakdown chart on activity page

• Added display name settings to account settings

• Added more wallet profile properties: instagram, facebook, tiktok, youtube

• Added event property filters to Filter by last event

• Added event property filters to Retention chart

• Allowed workspace Member role to verify projects

• Improved referrer attribution by filtering out same-domain referrers

• Improved dashboard performance and latency

• Improved error monitoring and logging

• Fixed issue with forms checkbox validation

• Fixed race condition with forms twitter verification

• Fixed issue with filtering event properties by url

• Fixed missing dates on user activity chart

• Fixed activity page redirects for older events

Here are this week's highlights:

• Live View

• Text to SQL

• Ask AI Gets Smarter

• Fixes and Improvements

Live View

You can now see a realtime activity feed of your current visitors on a rotating globe. Perfect for a mission control dashboard!

Click on any user or activity in the live feed to see where they are on the map. Click again to open their profile page.

Text to SQL

You can now ask AI to write and fix SQL code based on your instructions. Just select your query and share your thoughts.

Ask AI Gets Smarter

We've shipped improvements to the Ask AI feature to make it smarter, accurate, and more accessible.

Try Ask AI from any page on the dashboard and ask it any question about your data. You can even ask it to draw custom charts for your dashboard.

Track Outflows

You can now track outflows (outgoing volume) in your custom events. Simply send a negative value in your event's volume property.

track('Withdrawal', {
  volume: -100,
  token: ...,
  vault_id: ...,
})

Improvements and Fixes

• Added search bar for event property filters

• Added CSV exports to the edit chart page

• Added view all link to top apps/chains/tokens charts

• Added new explore page examples

• Added support for outflows (negative values) when tracking volume.

• Fixed issue with profile page activity pagination

• Fixed an issue in window funnel calculations

• Fixed an issue in top countries chart

• Fixed an issue with Connect X

• Fixed sorting order for paginated results

• Ask AI improvements

• Data quality improvements

• UI enhancements and fixes

This week, we've shipped features and improvements that help you better understand your users. Here are the highlights:

• User Lifecycle Detection

• User Activity Chart

• Filter Users by Multiple Apps, Tokens, Chains

• Filter Activity by Event Properties

• Funnel Breakdowns

Read on to learn more.

User Lifecycle Detection

You can now see the lifecycle stage for each user, automatically calculated based on their activity.

Here's what each lifecycle mean:

• New: These wallets represent new users engaging with your app for the first time, offering insight into acquisition success. Monitoring new wallets gauges the effectiveness of acquisition campaigns. A spike in new wallets indicates a successful campaign or marketing push.

• Returning: Users who consistently return after their first interaction. Tracking retained wallets measures user satisfaction and long-term engagement. Low retention may indicate issues with the user experience or platform value.

• Power Users: Returning ysers who very frequently used your app (on at least 5 active days out of the last 30 days.)

• Churned: Wallets that stop engaging after being active for a period of time (e.g., 30 days). This helps you spot drop-off points and potential issues with user retention. An increase in churned wallets signals a need to reassess your user engagement strategies.

• Resurrected: Wallets that were once inactive but have re-engaged with your platform. Monitoring resurrected wallets evaluates the success of your re-engagement campaigns or events that drive users back.

You can also filter users by lifecycle to create segments and audiences based on their lifecycle stage. For example, 'Show me whales who use another app X who are power users' or 'Show me high net worth wallets who have churned.'

User Activity Chart

You can now see your users' active days at a glance with the new user activity chart.

Activity charts are available on the wallet profile and anonymous profile pages.

Filter Users by Multiple Apps, Tokens, Chains

You can now apply multiple filters such as 'users who use app X and Y' for the apps, tokens, and chains filters. This enables you to create even more granular segments.

Filter Activity by Event Properties

You can now filter by event properties on the activity page.

Funnel Breakdowns

You can now breakdown funnels steps by Referrer, Country, Device, and OS.

Improvements and Fixes

• Wallet profiles: Added support for protocol tokens (e.g. Pendle YT tokens)

• Wallet profiles: Filter out spam and low-quality tokens from profiling

• Added search by token symbol to token filter

• Added new string comparison options to filters and funnels (starts with, ends with, includes)

• Added links from the overview Pages chart to the activity page

• Added links from the users page charts to apply filters

• Added anonymous users to search results when filtering by events

• Added last indexed date to wallet profile page

• Improved data platform query performance

• Improved chart loading performance on the overview page

• Improved auth token validation and refresh

• Improve device, browser, os detection

• Fixed long properties display in funnel steps filter

• Fixed UI issue with renaming dashboards

• Fixed profile breadcrumb UI missing data

• Fixed issue with filtering users

• Fixed unknown values on charts

• Miscellaneous fixes and improvements