Changelog

We've shipped several improvements to the Funnels feature. Visualize how users progress through a sequence of key touchpoints with Funnel Analysis.

Funnels: Filter Events by Properties

You can now filter events by properties in your Funnel. For example, you can filter page view events to only the homepage and use that as the first step of your funnel ('step 1: visit homepage').

Funnels: Add Support for Numeric Values

You can now filter numeric properties in your events with the following operators:

• equals

• greater than

• greater than or equal

• less than

• less than or equal

  
  

Funnels: Custom and Contract Events

You can now add contract events and custom events as steps in your Funnel.

Track Feature Adoption

Measure how well users are embracing your product's features with the new top events chart.

Feature adoption rate is a vital metric for understanding feature value, user engagement, and product success. Feature adoption charts show the number of users adopting a feature over time, allowing product teams to identify areas where users might be dropping off and optimize the user experience. 

Improvements and Fixes

• Fix bug with retention calculation

• Fix duplicate linked addresses

• Fix broken links for users without billing access

• Fix inconsistent address display formatting

  
  

You can now view day-on-day and week-on-week retention analysis of your users on the new Retention page.

Understanding user retention and engagement allows you to identify which user cohorts are more likely to take specific actions within a given period.

Filter Users by Profile Properties

You can now filter users by profile properties such as demographics (country, device, os), UTM parameters, and referrers. Support for more properties, such as net worth, wallet labels, and segments is coming soon.

Content Security Policy (CSP) support

Content Security Policy (CSP) is an added layer of security that helps to detect and mitigate certain types of attacks, including Cross-Site Scripting (XSS) and data injection attacks. These attacks are used for everything from data theft, to site defacement, to malware distribution.

You can now enable CSP when you install Formo on the browser. If you choose to use a CSP it is important to ensure that the formo.so domains are permitted.

Learn more about configuring CSP.

Improvements and Fixes

• Fixed case when dashboard name is too long

• Added new chain support for contract events: Lisk, Unichain, Worldchain, zksync, and more

You can now create funnels and organize your custom charts across multiple boards. Measure what matters and build custom reporting with a powerful chart builder.

Formo gives you unified analytics to help you capture the entire user journey from offchain to onchain. Understand where users come from with onchain attribution and what they do with realtime analytics.

Share Dashboards

You can now share your custom dashboards to the world! Click the Share button to enable sharing and get a public link to your board.

More Chart Types

You can now use the following chart types on Formo:

• Table

• Number

• Bar

• Line

• Pie

• Funnel
  
  

Improvements and Fixes

• SDK: Simplified and improved performance of browser install snippet

• SDK: Formalized release process with semantic-release and published integrity hashes on Github

• Add Export CSV feature to Explore page for exporting query results

• Reorganize chart placements between Overview and Activity pages

• Simplified sidebar links

• Fix billing usage UI elements for Scale plan

• Fix empty write key on project settings install flow

• Fix ordering issues in chain dropdown

Formo now supports SRI integration, providing an additional layer of security for your data and users.

Subresource Integrity (SRI) enables browsers to verify that resources they fetch are delivered without unexpected manipulation. It works by allowing you to provide a cryptographic hash that the fetched resource must match.

SRI matters because it offers protection against malicious tampering. If an attacker exploited a content delivery network (CDN) and modified the contents of JavaScript libraries hosted on that CDN, it would create vulnerabilities in all websites that use those libraries.

You do need to do anything to enable SRI. Formo uses SRI in its install snippet to lock an external JavaScript resource to its known contents at a specific point in time. This is verified by a base64-encoded cryptographic hash.

This ensures that the script you’re running is exactly the one provided by Formo, without any hidden changes or malicious code.

More Charts: Bar and Line

You can now add Bar and Line charts to your custom dashboard.

Improvements and Fixes

• Forms: Add embed form feature

• Data quality: Fix issue with internal referrers

• Fix export CSV issue

• Fix incorrect wallet counts on users page

• Fix display of boolean values in wallet profile page

• Improve ordering of event table properties in wallet profile page

You can now query your events and wallet profile data on Formo with custom SQL queries. Try out the new explore page to get started.

Charts and dashboards are coming soon. Turn SQL queries into a custom mission control dashboard for your entire team from product to marketing.

New Wallet Profile Properties

You can now see the following properties for wallets and anonymous users:

• Referrers

• UTM parameters

• Country

• Device

• OS

• Browser

The above properties about each user give you more demographic information to play with for attribution and segmentation.

Token-Gated Forms: Validate Uniqueness

You can now require your forms only receive responses from unique wallet addresses. Enable this feature in your form settings to get started!

Improvements and Fixes

• Organize and sort the data schema list on the Explore page

• Fix issue with linked addresses when ENS records are updated afterwards

• Support more chains for the contract events pipeline

• Forms: Add Lens mainnet as a supported chain

• Fix incorrect deltas in weekly performance email