Changelog

You can now view your users' average revenue per user (ARPU), customer lifetime value (LTV), and user lifecycle (new, returning, power users.)

• On the users page, you can see a chart breakdown of ARPU and lifecycle

• On the wallet / anonymous profile page, you can see each user's total lifetime revenue (LTV)

Stacked Bar Chart

You can now use the stacked bar chart in your custom dashboard.

SDK tracking options

You can now enable/disable tracking in a more granular way with new environment configs. For example, to disable tracking on staging subdomains and testnet chains:

Set custom thumbnails for Forms

Showcase your brand with a custom thumbnail image for your token-gated forms. You can also customize the thumbnail title and description.

Improvements and Fixes

• SDK: Support alternative referral query parameters such as refcode and referral

• SDK: Fix issue with address and user IDs not being captured in some events

• Improve Ask AI context engineering and accuracy

• Add copy query button to Ask AI chatbox on explore page

• Fully decode SDK transaction events (no more generic 'transaction broadcasted')

• Fix missing link on closed form page

• Fix duplicated anonymous user profiles

• Show percentage values in pie and stacked bar charts

• Show last touch properties on wallet profile page

• Minor bugfixes and improvements

Agentic analytics for onchain apps is now available on Formo! You can ask an AI assistant to help you explore your data and surface hidden insights.

Agentic analytics help lower the barrier of entry to understanding data. AI agents can act as autonomous teammates. They will generate queries, explore patterns, surface anomalies, and recommend actions, all grounded in context and driven by logic.

We will be shipping additional improvements to the 'Ask AI' feature in the coming weeks.

Tracking Support for Transaction Volume

Transaction volume (transaction amounts, wallet spend) and revenue are core business metrics for onchain apps.

You can now track volume in addition to tracking revenue. Simply include the volume property in your custom events and it will show up on the Overview page charts.

Token Gating for Solana SPL Tokens

Good news for Solana builders! You can now gate your forms based on Solana SPL token holdings. Give this feature a try from your form settings page.

Improvements and Fixes

• Retention: Allow custom start date for retention calculations

• Wallet Profiles: View the latest activity in wallet profile on page load, up to the last 6 months

• Improve explore page examples

• Other minor fixes and improvements

We've shipped several improvements to the Funnels feature. Visualize how users progress through a sequence of key touchpoints with Funnel Analysis.

Funnels: Filter Events by Properties

You can now filter events by properties in your Funnel. For example, you can filter page view events to only the homepage and use that as the first step of your funnel ('step 1: visit homepage').

Funnels: Add Support for Numeric Values

You can now filter numeric properties in your events with the following operators:

• equals

• greater than

• greater than or equal

• less than

• less than or equal

Funnels: Custom and Contract Events

You can now add contract events and custom events as steps in your Funnel.

Track Feature Adoption

Measure how well users are embracing your product's features with the new top events chart.

Feature adoption rate is a vital metric for understanding feature value, user engagement, and product success. This metric helps product teams identify areas where users might be dropping off and optimize the user experience. 

Improvements and Fixes

• Fix bug with retention calculation

• Fix duplicate linked addresses

• Fix broken links for users without billing access

• Fix inconsistent address display formatting

  
  

You can now view day-on-day and week-on-week retention analysis of your users on the new Retention page.

Understanding user retention and engagement allows you to identify which user cohorts are more likely to take specific actions within a given period.

Filter Users by Profile Properties

You can now filter users by profile properties such as demographics (country, device, os), UTM parameters, and referrers. Support for more properties, such as net worth, wallet labels, and segments is coming soon.

Content Security Policy (CSP) support

Content Security Policy (CSP) is an added layer of security that helps to detect and mitigate certain types of attacks, including Cross-Site Scripting (XSS) and data injection attacks. These attacks are used for everything from data theft, to site defacement, to malware distribution.

You can now enable CSP when you install Formo on the browser. If you choose to use a CSP it is important to ensure that the formo.so domains are permitted.

Learn more about configuring CSP.

Improvements and Fixes

• Fixed case when dashboard name is too long

• Added new chain support for contract events: Lisk, Unichain, Worldchain, zksync, and more

You can now create funnels and organize your custom charts across multiple boards. Measure what matters and build custom reporting with a powerful chart builder.

Formo gives you unified analytics to help you capture the entire user journey from offchain to onchain. Understand where users come from with onchain attribution and what they do with realtime analytics.

Share Dashboards

You can now share your custom dashboards to the world! Click the Share button to enable sharing and get a public link to your board.

More Chart Types

You can now use the following chart types on Formo:

• Table

• Number

• Bar

• Line

• Pie

• Funnel
  
  

Improvements and Fixes

• SDK: Simplified and improved performance of browser install snippet

• SDK: Formalized release process with semantic-release and published integrity hashes on Github

• Add Export CSV feature to Explore page for exporting query results

• Reorganize chart placements between Overview and Activity pages

• Simplified sidebar links

• Fix billing usage UI elements for Scale plan

• Fix empty write key on project settings install flow

• Fix ordering issues in chain dropdown