Changelog

Entry and Exit Page Analytics

You can now view Entry and Exit page analytics for your site and app.

Entry pages are the first pages visitors land on when they come to your website. Think of them as digital front doors — where your user’s journey begins.

Exit Pages, on the other hand, are the last pages users view before leaving your site. They represent the end of a visitor’s session, whether it’s after completing a goal or bouncing before engaging further.

Understanding both gives you a clear window into how people interact with your site and where you might be losing them.

Improved Retention Chart

You can now select which event to use to calculate week-on-week user retention.

This gives product teams even better insight on retention rates for specific features and user flows.

Improvements and Fixes

• New Chain: Arc Testnet

• Added custom referral options to the Web SDK

• Added screen and viewport data to the Web SDK

• Added automatic redirect from anonymous to wallet profiles

• Improved onboarding survey

• Fixed issue with retention chart start date

• Fixed form checkboxes validation being triggered early

• Fixed token gate requirement uniqueness validation

• Fixed incorrect text in revenue charts

• Fixed top navigation responsive styles

• Minor dashboard usability improvements

Filter by amounts for apps and tokens

You can now filter users' apps and tokens by specific amounts. For example, 'Show me users of Ethena with more than $1000 balance':

Session referrer in activity feed

You can now see a session's referrer in the wallet profile activity feed. Uncover how crypto users find you in less time.

Session Frequency Chart

You can now see the average sessions frequency of visitors and users on your app. Easily understand how sticky and engaged your users are across cohorts.

Edit Active Filters

You can now update filter values directly instead of having to delete and start over:

Improved Billing and Invoices

On the billing page, you can now easily:

• Edit your payment method

• View all past invoices

• Update past invoice details

Wallet Labels

Wallet Labels provide valuable context and clarity to blockchain addresses, enhancing the readability and understanding of onchain data.

Labels help you understand your users so you can create granular segments to target qualified crypto users within your Ideal Customer Profile (ICP).

The Formo data platform has started collecting the following wallet labels to give you even more context about your users:

You will soon be able to filter and view wallet labels soon, with even more labels planned:

SDK: Proxy Support

You can now use a reverse proxy with Formo to avoid ad-blockers from blocking your requests.

Read the docs for more details.

Improvements and Fixes

• Supported new chains for contract events: Gnosis, Ronin, Frax

• Added usage warning emails for workspace MAUs - strict enforcement coming soon

• Added sort by revenue, volume, points on users page

• Added linkedin to wallet profiles

• Added wallet profile net worth and transactions percentages

• Added "Require unique Self ID" to form settings for Self integration

• Added browser and OS columns to the activity page

• Added OS to wallet profile page

• Added autocapture configuration to Web SDK

• Improved Brave browser detection

• Improved wallet profile data coverage with fallbacks

• Improved wallet profile dapps section with table format for readability

• Fixed start date filter for retention chart

• Minor chart fixes

See last week's update: Behavioural Segments

You can now create behavioural segments: groups of users who performed any action (in-app events, custom events, contract events) N or more times in a given time period.

You can create very granular segments because this works with other wallet properties such as net worth, apps, tokens, device, and attribution data.

Example segments and use cases:

• Surface key prospects: U.S. Users from a specific UTM campaign who visited the page /swap at least 1 time in the last 90 days

• Identify power users: Users who connected their wallet and made a transaction more than 3 times in the last 30 days

• Activate at-risk users: DeFi degens who use Ethena and have >$10,000 net worth, who started but rejected a transaction 1 time in the last 7 days

Try it out on the Users page!

Improvements and Fixes

• Added support for wallet search by ENS without TLDs

• Added LinkedIn to wallet profiles

• Added usage warning emails for workspace MAUs

• Fixed net worth filters not being preserved between page navigation

• Fixed an issue with the user lifecycle and age charts

• Fixed empty cells for retention chart

• Fixed an issue with active form limit checks

See last week's update: Sybil Protection with Human Passport

Protect your community from bots and ensure fair participation in your the best form builder in web3. You can now use Human Passport to enable real-time Sybil resistance for your Formo forms.

You can use Human Passport to:

• Prevent Bot Abuse: Ensure only real humans can submit your forms, protecting your waitlists, airdrops, and sign-ups from manipulation.

• Reward Genuine Engagement: Make sure your rewards and exclusive content reach actual users, not bots.

• Leverage Proof of Personhood: Access data from over 2 million Human Passport users to verify participants and maintain the integrity of your community activities.

Together with Formo, Human Passport enables more trustworthy and fair participation in your crypto community. Less Sybils and bad actors means higher quality engagements and long-term success.

Learn more.

Email Notifications for Forms

A long-requested feature is finally here: email notifications for forms! You can now subscribe to email notifications whenever any of your forms receive a new submission.

To get started, go to your workspace settings page. In the Notifications tab, add one or more emails that will receive the email notification.

Improvements and Fixes

• Added Browser and OS columns to the users page table

• Added email address to the users page

• Added support for wallet searching by ENS username

• Fixed CSV import limits

• Fixed missing data on cohort retention chart

• Fixed missing form titles

• Minor UI fixes

See last week's update: Secure, Private Identity Verification with Self

You can now allow users to prove their identity seamlessly & privately with Self in Formo Forms. Self is the leading digital identity infrastructure for Web2 and Web3.

With Self, you can do the following in a privacy-friendly way:

• Nationality disclosure: Retrieve nationality without revealing other information

• OFAC Sanctions check: Make sure that the respondent is not an OFAC-sanctioned person

• Excluded Countries check: Make sure the respondent is not in an excluded country

• Minimum age: Make sure the respondent is over a certain age, without revealing their age

Self leverages zero-knowledge cryptography to disclose verifiable credentials without revealing any sensitive information. No third parties. No data leaks.

Here's an example form.

To get started with Self, enable it in your form settings:

Improvements and Fixes

• Added support for new chains: Plasma and HyperEVM

• Editors (in addition to admins) can now verify new projects

• Fixed an edge case with filtering anonymous users

• Fixed missing chain icons

• Minor fixes and usability improvements

  
  

See the previous week's updates: Multi Factor Authentication