Changelog

Here are this week's highlights:

• Profiles API

• Wagmi Integration

• Linked Wallet Addresses

• New Form Links

• Improvements and Fixes

Profiles API

Build your customer 360 with Formo wallet profiles. You can now fetch wallet profile data through a new Profiles API.

The new Formo Profiles API helps to power a deeply personalized experience and engaging campaigns across your app and channels.

• Harness crypto-native analytics to segment users in realtime, driving engagement and activation.

• Fetch user demographics (country, location, device, referrer, UTMs, volume, revenue, points)

• Merge it with onchain data (net worth, wallet metadata, apps, tokens, chains) for crypto-native personalization.

To get started:

• Create a workspace API key with read-access to the Profiles API

• Call /v0/profiles/<address> with your API Key to fetch profile data in realtime

Visit the API docs to learn more.

Wagmi Integration

You can now install Formo with the new wagmi integration. This is now the recommended way to set up Formo for your crypto app.

Building Ethereum applications is hard. Apps need to support connecting wallets, multiple chains, signing messages and data, sending transactions, listening for events and state changes, refreshing stale blockchain data, and much more.

Wagmi solves all these problems and more — allowing app developers to focus on building high-quality and performant experiences for Ethereum — by focusing on developer experience, performance, feature coverage, and stability.

Linked Wallet Addresses

Most crypto users use multiple wallets. Understand how wallets map to users to mitigate bot abuse. You can now see linked addresses on the users page and wallet profile page:

Formo applies privacy-friendly identity stitching that capture when multiple wallets are used in a single session, linking them. Combine this with wallet labels to quickly determine which wallets real humans and which are bots.

New Form Links

You can now use a shorter link format for your forms: formo.so/r/<FORM_ID>, giving you more control on how your form links look.

The following form links all work simultaneously:

• formo.so/r/<FORM_ID>

• app.formo.so/<FORM_ID>

• mysubdomain.formo.so/myform

  
  

Improvements and Fixes

• Fixed Ask AI context window issue

• Fixed infinite loading with Connect X

• Fixed numeric operators in filter by labels

• Fixed missing page titles

• Minor improvements and fixes

Here are this week's highlights:

• Introducing Wallet Labels

• Flow Chart: See Users at Each Step

• Forms: Conditional Logic

• Forms: Scheduled Opening & Closing

• Forms: Progress Bar

• Forms: Prevent Duplicate Submissions

• Improvements and Fixes

  
  

Introducing Wallet Labels

Wallet Labels provide valuable context and clarity to blockchain addresses, enhancing the readability and understanding of onchain data.

You can now see and filter users by labels. In this release, the following labels are available for each user:

Labels help you understand your users so you can create granular segments to target qualified users in your Ideal Customer Profile (ICP.) More wallet labels will be rolled out over time.

Flow Chart: See Users at Each Step

One of the most powerful features of the Flow Chart is the ability to see all the users who passed through a specific step.

To do this, click on the step you want to inspect next to the name of step. This brings up a list of all of users who completed and dropped off at that step.

Forms: Conditional Logic

You can now show or hide questions and fields based on previous answers.

Open the field settings to make a field hidden. Then, specify under what conditions it will be shown.

Forms: Schedule Opening & Closing

If you want your form to open/close on a particular date, you can use this feature to set a scheduled date for it to automatically do so.

Forms: Progress Bar

You can now show a progress bar at the top of your forms. The progress bar shows respondents how much of your form they have completed.

Enable this in your form settings.

Forms: Prevent duplicate submissions

You can now ensure that each respondent can only submit the form once.

Enable this in your form settings.

Improvements and Fixes

• Added support for event properties in funnels conversion insights

• Added X verified status (blue checkmark) access requirement to Forms

• Improved funnel page load performance

• Improved overview page user count accuracy with identity stitching

• Minor UI fixes and platform improvements

  
  

Here are this week's highlights:

• Conversion Insights

• Funnels: View Users at Each Step

• Fixes and Improvements

Conversion Insights

You can now see the conversion insights based on the steps of your funnel:

• Event correlation: Identify which events are most strongly correlated with successful conversion.

• User correlation: Discover which user or event properties correlate with conversion or churn.

Funnels: See Users at Each Step

You can now view the list of users who completed / dropped off at each step. Understand who dropped off at key touchpoints, who did or didn't complete a step, and conversion / drop-off rates.

The list shows a merged list of unique users (across all sessions) that you can export for targeting.

Improvements and Fixes

• Improved dashboard loading performance

• Fixed missing page titles on some dashboard pages

Here are this week's highlights:

• Sequential & Any Order Funnels

• Retention Chart: Filter by Segments

• Filter Users by Protocol Tokens

• Fixes and Improvements

Sequential & Any Order Funnels

You can now easily toggle between two funnel modes:

• Sequential (closed) funnels: Step B must happen after Step A, but any number of events can happen between A and B.

• Any order (open) funnels: Steps can be completed in any sequence.

Retention Chart: Filter by Segments

You can now filter by user segments in your retention chart.

For example, you can filter by by volume > 100 to see the week-on-week retention rates for your top users by volume.

Filter Users by Protocol Tokens

You can now filter and segment users based on internal / protocol token holdings, in addition to their wallet balances.

For example, you can find users who have USDC in Aave V3 or Pendle YT tokens on Pendle. This gives you more flexibility in audience building and wallet targeting for DeFi.

Improvements and Fixes

• Added support for full event properties in filter by last event

• Added filtering by volume, revenue, and points to audience insights charts

• Added filtering by mix / max net worth

• Improved Overview page loading times

• Improved Users page loading times

• Fixed missing page titles on some dashboard pages

• General improvements and fixes

Here are this week's highlights:

• User Flow Chart

• Retention Chart

• Daily Activity Chart

• Fixes and Improvements

User Flow Chart

You can now use user flow analysis to identify the most frequent paths taken by users to or from any event.

You can learn the following from paths:

• What did users do immediately after signing up?

• Where are users are getting confused or stuck?

• Which parts of your app people are actually using?

• Why are users aren’t discovering new features?

• Where are new users are landing into your website?

Analyze sequences of steps taken by users and understand why they convert.

Retention Chart Type

You can now create multiple retention charts across your dashboards, for different segments and key events.

To get started, create a chart with type 'Retention' and save it to your dashboard.

Daily Activity Chart

You can now see a breakdown of daily events by type on the activity page.

Understand what your users do at a glance.

Improvements and Fixes

• Added Flow chart type

• Added Retention chart type

• Added Monad and Stable chains to wallet profiling (apps, tokens, chains)

• Added auto-verification for draft projects

• Added daily event breakdown chart on activity page

• Added display name settings to account settings

• Added more wallet profile properties: instagram, facebook, tiktok, youtube

• Added event property filters to Filter by last event

• Added event property filters to Retention chart

• Allowed workspace Member role to verify projects

• Improved referrer attribution by filtering out same-domain referrers

• Improved dashboard performance and latency

• Improved error monitoring and logging

• Fixed issue with forms checkbox validation

• Fixed race condition with forms twitter verification

• Fixed issue with filtering event properties by url

• Fixed missing dates on user activity chart

• Fixed activity page redirects for older events