Measure what matters and drive impact
Analytics that go beyond vanity metrics. Understand real user behavior, measure your true ROI, and drive growth and retention with data.
Accelerate PMF with analytics designed for crypto teams
Self-serve analytics
Just one line of code to capture the full user journey for your onchain app. See key metrics in realtime with custom reporting on automated dashboards.
Funnels and cohorts
See exactly where users convert, drop off, and return. Identify the behaviors that drive activation and long-term retention so your team can improve onboarding, product adoption, and repeat usage.
Onchain ROI and KPIs
Connect growth efforts to real product engagement. Analyze metrics that matter: transactions, retention, revenue, and churn across channels and campaigns.
Get instant, real-time insights
Formo streamlines product data collection, processing, and analysis for apps and protocols. Spend less time on analytics and focus on shipping products. Get full-funnel insights across channels, campaigns, and pages. Use onchain attribution to evaluate which acquisition strategies work best.
See what users are doing on a real-time activity feed.
Uncover hidden drop-off points and retention drivers.
Unified analytics and attribution
Formo makes analytics and attribution simple for onchain apps so you can focus on growth. Get the best of web, product, and onchain analytics on one versatile platform.
A minimal tracking script keeps your app fast.
Scalable, highly reliable platform built on a modern data stack.
Data superpowers for your entire team
For Product Teams
Identify the precise features that promote long-term customer loyalty and retention.
For Data Teams
Uncover user behavior patterns to inform product strategy and growth initiatives.
For Marketing Teams
Understand which channels drive the highest quality user acquisition and engagement.
Your questions, answered
Find answers to frequently asked questions below.
How does analytics help marketing teams?
How does analytics help product teams?
What can I measure with Formo analytics?
What does Formo track automatically?
Which platforms does Formo support?
Can I build funnels that include wallet and transaction events?
Can I query or export my analytics data?
Analytics for onchain apps
Launch and grow faster onchain, with better visibility.