Formo | Analytics and Attribution for Crypto Product and Marketing Teams

Q: How does analytics help product teams?

Give product teams direct access to deep insights on user interactions-from discovery to loyal use-using funnel analytics that guide which features to add or remove.

Q: How does analytics help marketing teams?

Help your marketing team optimize campaigns in real time using insights from large datasets to focus resources on driving growth and retention.

How does analytics help marketing teams?

Marketing teams can optimize campaigns in real time, using insights from large datasets to focus resources on the channels and campaigns driving growth and retention.

How does analytics help product teams?

Product teams get direct access to deep insights on user interactions, from discovery to loyal use, through funnel analytics that show which features to add or remove.

What can I measure with Formo analytics?

Formo measures the complete journey from acquisition to activation, retention, and revenue. Reports can include visitors, pageviews, wallets, transactions, volume, revenue, campaigns, product events, contract events, funnels, user flows, and retention.

What does Formo track automatically?

Depending on the integration, Formo can automatically capture pageviews, sessions, referrers, UTM parameters, wallet connections, disconnections, chain changes, signatures, and transactions. You can add custom and contract events for product actions specific to your app.

Which platforms does Formo support?

Formo has Web SDKs for React, Next.js, Angular, Wagmi, and static HTML, plus a React Native SDK for mobile apps. The mobile SDK is in active development, so reach out to Formo for access. Android install attribution works through the Play Install Referrer, while native iOS install attribution needs an additional provider such as Branch or AppsFlyer.

Can I build funnels that include wallet and transaction events?

Yes. A funnel can combine pageviews, custom events, wallet connections, transactions, and contract events, with conversion and drop-off measured between steps.

Can I measure user retention for an onchain app?

Yes. Formo forms cohorts from actions like wallet connections, transactions, or feature usage, and compares retention across campaigns, wallet labels, and segments.

Can I query or export my analytics data?

Yes. Teams can use SQL Explorer, the Query API, exports, and BI integrations on Scale and Enterprise plans, or use Ask AI and Insights for natural language and no code workflows. The MCP server also connects Formo to Claude and other AI tools.