Measure what matters and drive impact

Go beyond vanity metrics. Dive deep into user behavior, understand retention, and discover insights that accelerate product-market fit.

Drive product success with actionable user insights

Self-serve analytics

Just one line of code to capture the full user journey for your onchain app. See key metrics in realtime with custom reporting on automated dashboards.

Funnels and cohorts

Connect growth efforts to real product engagement. Analyze metrics that matter—transactions, retention, revenue, and churn across channels and campaigns.

Onchain ROI and KPIs

Connect growth efforts to real product engagement. Analyze metrics that matter—transactions, retention, revenue, and churn.

Get instant, real-time insights

Formo streamlines product data collection, processing, and analysis for apps and protocols. Spend less time on analytics and focus on shipping products. Get full-funnel insights across channels, campaigns, and pages. Use onchain attribution to evaluate which acquisition strategies work best.

See what users are doing on a real-time activity feed.

Uncover hidden drop-off points and retention drivers.

Unified analytics and attribution

Formo makes analytics and attribution simple for onchain apps so you can focus on growth. Get the best of web, product, and onchain analytics on one versatile platform.

A minimal tracking script keeps your app fast.

Scalable, highly reliable platform built on a modern data stack.

Data superpowers for your entire team

For Product Teams

Identify the precise features that promote long-term customer loyalty and retention.

For Data Teams

Uncover user behavior patterns to inform product strategy and growth initiatives.

For Marketing Teams

Understand which channels drive the highest quality user acquisition and engagement.

Fuel your growth with data-driven decisions

Formo helps every team contribute to onchain growth—from analysis to impact.

How does analytics help product teams?

How does analytics help marketing teams?

Get started today, quick and easy

Fewer tools. Faster launches. Better visibility.