Formo vs Posthog

Explore how Formo compares to other analytics tools and why Formo is the best alternative for all your Web3 analytics needs.

The Best Alternative to Posthog

Formo makes it easy to understand onchain users at a fraction of the cost.

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Why Look for a Posthog Alternative?

Posthog is a powerful tool, but it’s built for Web2 apps — not Web3. Formo offers features designed for Web3 teams, including onchain growth metrics, wallet intelligence, and token-gated forms.

Web3 Product Analytics

No-Code Product Analytics

Leave the data engineering to us. Spend less time building analytics, and more time building products.

Web3 Product Analytics

Track Key Growth Metrics

Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

User Behaviour Analysis

Understand how users interact with your dapp and improve key touchpoints.

“Formo is an awesome solution! We are using it to onboard new users for OrbisDB and it's perfectly suited for us! Also their team is super active!”
Charles Levecque

Orbis Labs

“Formo was incredibly useful! Your support is perfect.👌 The team is super responsive and shipped new features and updates we needed fast.”
Mathis Ligout

Borgpad

Comparing Formo and Posthog

PostHog excels in Web2 analytics but lacks onchain data support, making it unsuitable for Web3. Formo, built for Web3, enables product and marketing teams to effectively collect and analyze both onchain and offchain data.

Formo

Posthog

Pricng

Free / $199 / $749

Free / Custom Pricing

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

User Paths & Journey Mapping

Onchain Attribution

Onchain Revenue Data

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Reputation Score

Wallet Messaging

Multi-chain Support

Platform API Access

Product Analytics Designed for Web3

Spend less time building analytics, and more time building products. Leave the complex data engineering to us. Focus on building amazing products and experiences.

Zapier Integration


How is Formo different?

Understanding user behavior in the Web3 space is fundamentally different from traditional website tracking. Posthog relies on cookies and session tracking, whereas Web3 analytics require onchain activity, wallet balance, and wallet profiles. Formo bridges this gap, providing actionable insights tailored for Web3 teams.


1. Web3-Native Analytics

PostHog is built for Web2, focusing on event tracking and session analysis. In contrast, Formo leverages onchain data to track user interactions, wallet activity, onchain engagement.


2. Onchain & Offchain data integration

PostHog analyzes session data and user demographics, but lacks onchain insights. Formo unifies onchain and offchain data, tracking wallet activity, dApp and token holdings, and transaction history to enable more precise user segmentation and attribution.


3. No-Code Web3 Event Tracking

Posthog requires manual setup for tracking events and conversions. Formo simplifies data collection for Web3 startups with no-code integrations, enabling easy tracking of onchain events without technical expertise.


  1. Web3 Growth Metrics

PostHog focuses on traditional web analytics like page views and bounce rates. Formo provides onchain attribution, wallet intelligence, and token ownership insights, helping you understand the full Web3 user journeys and sustainable growth.


Which One Should You Choose?

Choosing between Formo and PostHog depends on your specific analytics needs. PostHog is ideal for SaaS and Web2 projects that require user insights, session replay, and feature flagging. Formo is the best alternative for Web3 teams that need onchain data, wallet intelligence, and real-time Web3 growth analytics.


Who Should Use Formo?

  • Web3 Founders & Startups: Gain insights into onchain user behavior.

  • Marketers & Growth Teams: Optimize campaigns with wallet-based tracking.

  • dApp Developers: Understand how users interact with smart contracts.

  • NFT & GameFi Projects: Track community engagement and retention.


Get Started with Formo

While Posthog is effective for tracking traditional websites, it does not cater to the needs of Web3 projects. Formo bridges this gap by providing Web3-native analytics, helping Web3 teams capture actionavle insights to make data-driven decisions

Compare Formo

Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.

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