COMPARISON
Which is right for you?
Formo for crypto teams
• You are building a crypto or DeFi app.
• You want product and marketing analytics in a focused workflow.
• Wallet intelligence and attribution should fit into the same analytics journey.
Use both tools
• Keep PostHog for feature flags, experiments, surveys, or SQL workflows your team relies on.
• Use Formo for crypto product analytics, marketing attribution, and wallet intelligence.
• Run both during evaluation and compare the work each tool supports.
PostHog for broad product tooling
• Your engineering team wants a broad product suite.
• Session replay, feature flags, experiments, or surveys are deciding requirements.
• Your team is comfortable configuring and maintaining those tools.
PRICING
Pricing comparison
Formo
Growth is $199/month for up to 5,000 MAUs and unlimited events. Scale is $399/month for up to 10,000 MAUs and unlimited events. Both are billed yearly and include a 7-day free trial.
PostHog
The free tier includes 1M events/month for analytics. Session replay, flags, and surveys are metered separately, so cost can rise as usage and products grow. Self-hosting avoids cloud charges but adds operating work.
How is Formo different from PostHog?
Both products provide product analytics, dashboards, SQL, APIs, and data access. Formo adds native marketing attribution, wallet intelligence, wallet intelligence, wallet profiles, and onchain outcomes in the same analytics and BI workflow. PostHog adds session replay, surveys, and self-hosting.
Does PostHog support wallet-level product analytics?
PostHog can store wallet addresses as custom properties and transaction activity as custom events. Your team must define wallet relationships and supply blockchain data or enrichment. Formo connects visitors, users, wallets, and supported onchain context natively.
How does Formo combine onchain and offchain data?
Formo connects pageviews and product events with wallet connections, transaction lifecycle events, and configured contract activity. Funnels, cohorts, dashboards, attribution, and retention can use the same visitor, user, wallet, and onchain context.
Can PostHog track wallet connections and onchain transactions?
Yes, when your application sends them as custom events or properties. Formo provides supported wallet connection and transaction lifecycle events, plus configurable contract activity, and connects them to the same funnels and profiles as product events.
What can I measure with Formo that I can’t measure with PostHog?
Formo provides full-stack product analytics and BI, then adds wallet intelligence, wallet profiles, balances, assets, labels, attribution, and onchain outcomes on all major chains across EVM and Solana.
How difficult is it to migrate from PostHog to Formo?
Install the Formo SDK, map the product events that matter, and connect the wallet integration used by your app. Align event names and identity rules, then validate conversion definitions before making Formo the reporting source of truth.
Can I use Formo alongside PostHog?
Teams can run both products temporarily during evaluation or migration. Keep event names and identity rules aligned to avoid duplicate pageviews and conflicting totals, then use Formo as the reporting source of truth for crypto product analytics.
Which analytics platform should a crypto product team choose?
Choose Formo for crypto product and marketing teams. It combines web and mobile traffic analytics, full product analytics, BI, marketing attribution, wallet intelligence, wallet intelligence, and onchain outcomes. Choose PostHog only when session replay, surveys, or self-hosting are deciding requirements.
PostHog is effective for general product analytics. Formo adds marketing attribution, wallet intelligence, wallet intelligence, and onchain outcomes so product and marketing teams can make decisions from one reporting system.
Install Formo SDK
Add the Formo SDK and configure the events and wallet connections relevant to your app. New data starts flowing immediately.
Run Both Tools in Parallel
Keep PostHog running while Formo collects new events. Compare live reporting and confirm the events your team needs.
Running PostHog and Formo together
This does not have to be an either-or decision. Keep PostHog for feature flags, experiments, surveys, or SQL access your team relies on, and use Formo for crypto product and marketing analytics, wallet intelligence, and onchain outcomes. Run them side by side while you evaluate. Formo starts collecting new data as soon as you install the SDK; its different data model means historical PostHog data will not transfer.