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Formo vs PostHog

Q: What is the core difference between Formo and PostHog?

PostHog is an open-source product analytics platform built for web and mobile apps, covering funnels, session replays, feature flags, and A/B testing. Formo is built specifically for DeFi teams, tracking the full user journey from offchain engagement to onchain transactions. They are designed for different product types rather than being direct replacements.

Q: Does PostHog support onchain event tracking?

PostHog does not have native support for onchain data. Wallet addresses, transaction values, token holdings, and DeFi positions require custom engineering to surface in PostHog. Teams that need this natively are better served by a crypto-specific platform like Formo.

Q: What does Formo track that PostHog does not?

Formo natively tracks wallet connections, transactions, gas fees, token holdings, DeFi positions, and cross-chain activity without manual instrumentation. It also resolves cross-chain identity, recognising the same wallet across multiple chains as a single user. PostHog covers these areas for teams willing to build custom pipelines.

Q: When does PostHog make more sense than Formo?

PostHog is a strong fit for products where user value happens primarily in the web or mobile interface, such as crypto media platforms, wallet interfaces, or community dashboards. It is also the better choice if you need session replay, mature A/B testing and feature flags, or open-source self-hosting for full data control.

Q: Can I use both PostHog and Formo together?

Yes. Some teams use PostHog for web and product analytics alongside Formo for onchain data and wallet intelligence. That said, Formo covers web analytics, product analytics, and onchain data in one platform, which reduces the need to manage two tools.

Q: How does Formo handle users across multiple chains?

Formo's cross-chain identity resolution recognises the same wallet address across different chains as a single user. This gives you accurate retention, cohort, and revenue metrics across 40+ EVM chains without any custom logic required.

Q: What does Formo's pricing include?

Formo's Growth plan starts at $199/month and includes up to 5,000 MAUs, 500,000 monthly events, wallet intelligence, onchain attribution, retention analysis, and token-gated forms. The Scale plan at $499/month adds unlimited events, unlimited workspace seats, smart contract event tracking, and query API access. A free tier is also available for early-stage teams.

PostHog is built for open-source, self-hostable product analytics for Web2 SaaS teams that need session replay, feature flags, and A/B testing. Formo is a crypto-native analytics platform for onchain apps, unifying web analytics, product analytics, and wallet intelligence in one place, with onchain attribution from campaign click to transaction, autocaptured wallet events across 90+ chains, and revenue and retention measured by wallet activity rather than session activity.

Formo vs PostHog

COMPARE FORMO & POSTHOG

Why choose Formo over PostHog

PostHog excels in Web2 analytics but lacks onchain data support, making it less suitable for onchain apps and teams. It requires complex instrumentation and custom data pipelines to make it work for DeFi. Formo makes analytics and attribution simple for DeFi teams. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.

COMPARE FORMO & POSTHOG

Why choose Formo over PostHog

Formo

PostHog

Pricing

Free / $199 / $499

$317 (2M events)

Web Analytics

User Profiles

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Custom Charts & Dashboards

Onchain Attribution

Revenue Tracking

Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

DeFi and Tokens Data

90+ chains

36 chains

Wallet Labels and Score

User Segmentation

Multi-chain Support

Chartbuilder

Session Replay

Formo

PostHog

Pricing

Free / $199 / $499

$317 (2M events)

Web Analytics

User Profiles

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Custom Charts & Dashboards

Onchain Attribution

Revenue Tracking

Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

DeFi and Tokens Data

90+ chains

36 chains

Wallet Labels and Score

User Segmentation

Multi-chain Support

Chartbuilder

Session Replay

Formo

Pricing

Free / $199 / $499

Web Analytics

User Profiles

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Custom Charts & Dashboards

Onchain Attribution

Revenue Tracking

Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

DeFi and Tokens Data

Wallet Labels and Score

User Segmentation

Multi-chain Support

Chartbuilder

Session Replay

POSTHOG

Why Look for a PostHog Alternative?

PostHog is a product analytics tool with many features from session replays to surveys. However, it's missing features that onchain apps need. Traditional product analytics tools don't support onchain data and wallets out of the box, which means you'd have to build your own data pipelines yourself. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.

POSTHOG

Why Look for a PostHog Alternative?

POSTHOG

Why Look for a PostHog Alternative?

Product Analytics

Spend less time building analytics, and more time shipping apps. Set up in minutes.

Product Analytics

Spend less time building analytics, and more time shipping apps. Set up in minutes.

KPIs and Key Metrics

Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.

KPIs and Key Metrics

Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.

Onchain Attribution

Understand how users use your onchain app across key touchpoints from offchain to onchain.

Onchain Attribution

Understand how users use your onchain app across key touchpoints from offchain to onchain.

ANALYTICS AND ATTRIBUTION FOR CRYPTO

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

ANALYTICS AND ATTRIBUTION FOR CRYPTO

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

How is Formo different from PostHog?

PostHog is a strong open-source product analytics tool with autocapture, session replay, feature flags, and A/B testing, but it has no native concept of a wallet address, a transaction, or a smart contract event. Formo is the analytics and attribution platform for onchain apps, capturing wallet connects, transactions, and contract events automatically.

Does PostHog support wallet-level product analytics?

Not natively. PostHog’s autocapture, funnels, and session replays work well for web and mobile interfaces, but wallet addresses, transactions, and DeFi positions require weeks or months of custom engineering to surface. Formo captures these events automatically and attaches onchain context to every wallet profile.

How does Formo combine onchain and offchain data?

Formo connects the product events you’d track in PostHog with wallet connections, transactions, and contract events, so a funnel or cohort report can lead directly to the wallets behind the result, without a separate onchain data pipeline.

Can PostHog track wallet connections and onchain transactions?

Not out of the box. PostHog requires manual custom-event setup for wallet connects, signatures, and transactions, and has no concept of a smart contract event. Formo autocaptures these events and connects them to the same funnel as your other product events.

What can I measure with Formo that I can’t measure with PostHog?

Formo adds onchain attribution, wallet net worth and holdings, DeFi activity, and wallet lifecycle stage (new, returning, at-risk, churned) on top of standard product metrics like funnels, session data, and feature adoption.

How difficult is it to migrate from PostHog to Formo?

Migration mainly means installing the Formo SDK alongside your existing PostHog setup. There’s no need to migrate historical PostHog data first; Formo starts producing wallet-level and onchain reporting on new traffic immediately, so most teams compare data before fully switching over.

Can I use Formo alongside PostHog?

Yes. Teams can run Formo alongside PostHog during evaluation or migration, keeping existing product analytics in place while adding wallet-level and onchain reporting, then compare the two before deciding.

Get Started with Formo

While PostHog is effective for tracking traditional websites, it does not cater to the needs of Web3 projects. Formo bridges this gap by providing Web3-native analytics, helping Web3 teams capture actionable insights to make data-driven decisions

Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.

ONCHAIN TEAMS RUN ON FORMO

The Best Alternative to PostHog

Formo makes analytics simple for onchain apps so you can grow.

ONCHAIN TEAMS RUN ON FORMO

The Best Alternative to PostHog

Formo makes analytics simple for onchain apps so you can grow.

Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles Levecque
Co-Founder, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis Ligout
CEO, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures

Get started

MIGRATION

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

MIGRATION

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Install Formo

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

FAQs

Your questions, answered

Find answers to frequently asked questions below.

What is the core difference between Formo and PostHog?

Does PostHog support onchain event tracking?

What does Formo track that PostHog does not?

When does PostHog make more sense than Formo?

Can I use both PostHog and Formo together?

How does Formo handle users across multiple chains?

What does Formo's pricing include?

FAQs

Your questions, answered

Find answers to frequently asked questions below.

What is the core difference between Formo and PostHog?

Does PostHog support onchain event tracking?

What does Formo track that PostHog does not?

When does PostHog make more sense than Formo?

Can I use both PostHog and Formo together?

How does Formo handle users across multiple chains?

What does Formo's pricing include?

FAQs

Your questions, answered

Find answers to frequently asked questions below.

What is the core difference between Formo and PostHog?

Does PostHog support onchain event tracking?

What does Formo track that PostHog does not?

When does PostHog make more sense than Formo?

Can I use both PostHog and Formo together?

How does Formo handle users across multiple chains?

What does Formo's pricing include?

SEE WHY ONCHAIN TEAMS CHOOSE FORMO

Compare Formo

Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.

SEE WHY ONCHAIN TEAMS CHOOSE FORMO

Compare Formo

Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.