Formo vs Addressable
Addressable is built for wallet-targeted paid advertising that drives top-of-funnel acquisition. Formo is a crypto-native product analytics platform for onchain apps, measuring what users do after they arrive, with full-funnel attribution across all channels, retention cohorts and revenue per wallet, and wallet intelligence that turns every address into a profile. The two are complementary: Addressable drives wallets in, Formo tells you what they do next.
Formo vs Addressable
Addressable is built for wallet-targeted paid advertising that drives top-of-funnel acquisition. Formo is a crypto-native product analytics platform for onchain apps, measuring what users do after they arrive, with full-funnel attribution across all channels, retention cohorts and revenue per wallet, and wallet intelligence that turns every address into a profile. The two are complementary: Addressable drives wallets in, Formo tells you what they do next.
Why choose Formo over Addressable
Formo makes analytics and attribution simple for DeFi teams. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Addressable
Formo makes analytics and attribution simple for DeFi teams. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Formo
Addressable
Pricing
Free / $199 / $499
From $2000
Product Analytics
Chartbuilder (Funnels, Retention)
Onchain Attribution
User Radar
Programmatic Ad Campaigns
Wallet Retargeting
Revenue Tracking
Custom Event Tracking
UTM Parameter Tracking
Wallet Intelligence & Profiles
Cross-Chain Support
40+ chains
7 chains
Wallet Labels
User Segmentation
DeFi and Tokens data
API Access
Privacy-First (no cookies, PII)
SOC2/GDPR compliant
Open source SDK
Formo
Addressable
Pricing
Free / $199 / $499
From $2000
Product Analytics
Chartbuilder (Funnels, Retention)
Onchain Attribution
User Radar
Programmatic Ad Campaigns
Wallet Retargeting
Revenue Tracking
Custom Event Tracking
UTM Parameter Tracking
Wallet Intelligence & Profiles
Cross-Chain Support
40+ chains
7 chains
Wallet Labels
User Segmentation
DeFi and Tokens data
API Access
Privacy-First (no cookies, PII)
SOC2/GDPR compliant
Open source SDK
Pricing
Free / $199 / $499
Product Analytics
Chartbuilder (Funnels, Retention)
Onchain Attribution
User Radar
Programmatic Ad Campaigns
Wallet Retargeting
Revenue Tracking
Custom Event Tracking
UTM Parameter Tracking
Wallet Intelligence & Profiles
Cross-Chain Support
Wallet Labels
User Segmentation
DeFi and Tokens data
API Access
Privacy-First (no cookies, PII)
Open source SDK
3 months (Free) / Unlimited (Enterprise)
Why look for an Addressable alternative?
Full-journey analytics vs paid wallet acquisition. Both help DeFi and crypto apps grow but they solve different problems. With Formo, you get real-time visibility into who your users are, where they come from, and what they do onchain. Thanks to full funnel analytics and retention tracking, Formo is perfect for teams that need visibility into the entire onchain user journey. Formo is the data platform designed for DeFi product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why look for an Addressable alternative?
Full-journey analytics vs paid wallet acquisition. Both help DeFi and crypto apps grow but they solve different problems. With Formo, you get real-time visibility into who your users are, where they come from, and what they do onchain. Thanks to full funnel analytics and retention tracking, Formo is perfect for teams that need visibility into the entire onchain user journey. Formo is the data platform designed for DeFi product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why look for an Addressable alternative?
Full-journey analytics vs paid wallet acquisition. Both help DeFi and crypto apps grow but they solve different problems. With Formo, you get real-time visibility into who your users are, where they come from, and what they do onchain. Thanks to full funnel analytics and retention tracking, Formo is perfect for teams that need visibility into the entire onchain user journey. Formo is the data platform designed for DeFi product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Track engagement and growth over time.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Track engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
The best alternative to Addressable
Formo makes it easy to understand onchain users at a fraction of the cost.
The best alternative to Addressable
Formo makes it easy to understand onchain users at a fraction of the cost.
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles Levecque
Co-Founder, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis Ligout
CEO, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
What is Addressable?
What is Addressable?
“Turn Crypto Behaviour Into High-Value User Growth”Addressable is a Web3 marketing intelligence platform that helps crypto projects target, acquire, and convert users through wallet-based advertising. (addressable.io)
“Turn Crypto Behaviour Into High-Value User Growth”Addressable is a Web3 marketing intelligence platform that helps crypto projects target, acquire, and convert users through wallet-based advertising. (addressable.io)
What do people like about Addressable?
What do people like about Addressable?
“Using Addressable feels like harnessing the power of Etherscan, Nansen, and Crypto Twitter all at once. I’ve slashed my research time by 90% when diving into NFTs and gaming projects.” (MatchBox DAO)”The platform provided us with unparalleled support in our marketing efforts and significantly improved our budget optimization.” (Addressable Customer)• Proven ROAS: 321% return on ad spend reported by customers• Low CPW: Cost per wallet as low as $2.79 for DeFi campaigns• Large reach: 400K+ websites and apps for banner placement• AI optimization: Automated campaign refinement
“Using Addressable feels like harnessing the power of Etherscan, Nansen, and Crypto Twitter all at once. I’ve slashed my research time by 90% when diving into NFTs and gaming projects.” (MatchBox DAO)”The platform provided us with unparalleled support in our marketing efforts and significantly improved our budget optimization.” (Addressable Customer)• Proven ROAS: 321% return on ad spend reported by customers• Low CPW: Cost per wallet as low as $2.79 for DeFi campaigns• Large reach: 400K+ websites and apps for banner placement• AI optimization: Automated campaign refinement
What do people find limiting with Addressable?
What do people find limiting with Addressable?
• No product analytics: Can't track what users do after they arrive. No funnels, retention, or behaviour analysis
• Limited web analytics: Can't track web traffic and acquisition sources
• No retention analytics: Can't track long-term week-on-week user retention
• No chartbuilder: Can't create and share custom charts and dashboards with data
• Acquisition-only focus: Great for getting wallets to your site, but doesn't help optimize the user experience and downstream retention
• Custom pricing: No public pricing. Requires sales demo to get started
• Ad-dependent: Value scales with ad spend; less useful for organic growth
• Limited chain support: Only 7 supported blockchains compared to 40+ chains for Formo.
• Limited wallet intelligence: Minimal wallet metadata such as wallet age, sybil score, and DeFi positions make Addressable less useful for DeFi teams.
• SDK is Closed Source: Limited source code transparency increases security and compliance risk when integrating with Addressable.
• No product analytics: Can't track what users do after they arrive. No funnels, retention, or behaviour analysis
• Limited web analytics: Can't track web traffic and acquisition sources
• No retention analytics: Can't track long-term week-on-week user retention
• No chartbuilder: Can't create and share custom charts and dashboards with data
• Acquisition-only focus: Great for getting wallets to your site, but doesn't help optimize the user experience and downstream retention
• Custom pricing: No public pricing. Requires sales demo to get started
• Ad-dependent: Value scales with ad spend; less useful for organic growth
• Limited chain support: Only 7 supported blockchains compared to 40+ chains for Formo.
• Limited wallet intelligence: Minimal wallet metadata such as wallet age, sybil score, and DeFi positions make Addressable less useful for DeFi teams.
• SDK is Closed Source: Limited source code transparency increases security and compliance risk when integrating with Addressable.
How does Formo integrate onchain & offchain data?
How does Formo integrate onchain & offchain data?
With Formo, you can track wallet connects, transactions, and in-app behavior from offchain to onchain with autocapture, no manual event setup required. You can follow the complete funnel: site visits, wallet connects, signatures and transactions, custom and contract events, referrals, revenue per wallet, retention, segmentation, and lifecycle stage.
What's the difference between Formo and Addressable?
What's the difference between Formo and Addressable?
Formo is a product analytics platform that helps you understand user behavior across the entire journey. Addressable is a wallet-targeted advertising platform focused on user acquisition. Formo combines web and product analytics with wallet intelligence (holdings, DeFi positions, revenue, retention) across chains, so teams can segment users by what they do onchain, not just what they click offchain.
What are the key differences between Formo and Addressable?
Primary Use Case
Formo: Understand & optimize user acquisition, activation, retention
Addressable: Acquire new wallet users via ads
Funnel Stage
Formo: Full funnel from acquisition → activation → revenue → retention
Addressable: Top of funnel only (ads)
Data Model
Formo: Event-based web, product, and onchain analytics
Addressable: Wallet targeting for ad campaigns
Revenue Model
Formo: Usage-based pricing, free tier available
Addressable: Custom pricing, demo required
Best For
Formo: Founders, product managers, growth teams, data teams
Addressable: Marketing teams with ad budgets
Primary Use Case
Formo: Understand & optimize user acquisition, activation, retention
Addressable: Acquire new wallet users via ads
Funnel Stage
Formo: Full funnel from acquisition → activation → revenue → retention
Addressable: Top of funnel only (ads)
Data Model
Formo: Event-based web, product, and onchain analytics
Addressable: Wallet targeting for ad campaigns
Revenue Model
Formo: Usage-based pricing, free tier available
Addressable: Custom pricing, demo required
Best For
Formo: Founders, product managers, growth teams, data teams
Addressable: Marketing teams with ad budgets
Does Addressable offer product analytics?
Does Addressable offer product analytics?
No. Addressable focuses on advertising and attribution. For product analytics features such as funnels, retention analysis, and user behaviour tracking, you'll need Formo.
No. Addressable focuses on advertising and attribution. For product analytics features such as funnels, retention analysis, and user behaviour tracking, you'll need Formo.
How is Formo different?
How is Formo different?
Formo is the analytics and attribution platform for onchain apps. It helps DeFi teams understand users from first touch to onchain conversion and beyond, combining product analytics (funnels, retention, cohorts), wallet intelligence (holdings, DeFi positions, transaction history), and onchain attribution (connecting marketing spend to onchain conversions) across major EVM chains and Solana.
When should I choose Formo?
When should I choose Formo?
Choose Formo when you need to understand what users do after they connect a wallet: funnels, retention, and user journeys across offchain and onchain, not just acquisition. Formo combines standard web analytics with onchain data like wallet activity, token holdings, and transaction history, so you can segment users by what they own, not just what they click.
When should I choose Addressable?
When should I choose Addressable?
• Your primary goal is paid wallet acquisition at scale
• You have a significant ad budget and want programmatic ad campaigns
• You need wallet-based retargeting
• You're focused on top-of-funnel metrics like CPW (Cost Per Wallet)
• You already have product analytics and just need acquisition
• Your primary goal is paid wallet acquisition at scale
• You have a significant ad budget and want programmatic ad campaigns
• You need wallet-based retargeting
• You're focused on top-of-funnel metrics like CPW (Cost Per Wallet)
• You already have product analytics and just need acquisition
Can I analyze onchain user behaviour with Formo?
Can I analyze onchain user behaviour with Formo?
Yes. Formo autocaptures wallet connects, transactions, and in-app behavior from offchain to onchain, no manual event setup required. You can follow the complete funnel: site visits, wallet connects, signatures and transactions, custom and contract events, referrals, revenue per wallet, retention, segmentation, and lifecycle stage.
What key metrics can I measure with Formo?
What key metrics can I measure with Formo?
Formo measures wallets, transactions, revenue per wallet, onchain retention, user segments, and lifecycle stage (new, returning, at-risk, churned), giving you onchain attribution and conversion data alongside standard product metrics.
Who should use Formo?
Who should use Formo?
Formo is built for product teams, founders, and data-driven growth teams in crypto. DeFi founders and startups can measure revenue and retention with full-funnel insights into user behavior. Crypto marketers and growth teams can measure and optimize campaign performance with wallet-based tracking and onchain attribution. Onchain app builders can understand how users interact with their apps and protocols.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behaviour, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behaviour, and analytics — and we’re ready to help you switch without the stress.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Your questions, answered
Find answers to frequently asked questions below.
What is the core difference between Formo and Addressable?
Can Addressable tell me what users do after they connect their wallet?
Do I need a big budget to use these platforms?
Should I use Formo or Addressable first?
Can Formo and Addressable work together?
How does Addressable target users without relying on cookies?
Which platform is better for a small team or early-stage project?
Your questions, answered
Find answers to frequently asked questions below.
What is the core difference between Formo and Addressable?
Can Addressable tell me what users do after they connect their wallet?
Do I need a big budget to use these platforms?
Should I use Formo or Addressable first?
Can Formo and Addressable work together?
How does Addressable target users without relying on cookies?
Which platform is better for a small team or early-stage project?
Your questions, answered
Find answers to frequently asked questions below.
What is the core difference between Formo and Addressable?
Can Addressable tell me what users do after they connect their wallet?
Do I need a big budget to use these platforms?
Should I use Formo or Addressable first?
Can Formo and Addressable work together?
How does Addressable target users without relying on cookies?
Which platform is better for a small team or early-stage project?
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Don’t settle for surface-level analytics
Measure what matters and drive growth onchain.
Don’t settle for surface-level analytics
Measure what matters and drive growth onchain.
Don’t settle for surface-level analytics
Measure what matters and drive growth onchain.
Platform
Platform
Platform