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Formo vs Fathom

Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Fathom for onchain apps.

Formo vs Fathom

Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Fathom for onchain apps.

FATHOM

Why Look for a Fathom Alternative?

Fathom is a powerful tool, but it’s built for Web2 apps — not Web3. Formo offers features designed for Web3 teams, including onchain growth metrics, wallet intelligence, and token-gated forms.

FATHOM

Why Look for a Fathom Alternative?

Fathom is a powerful tool, but it’s built for Web2 apps — not Web3. Formo offers features designed for Web3 teams, including onchain growth metrics, wallet intelligence, and token-gated forms.

FATHOM

Why Look for a Fathom Alternative?

Fathom is a powerful tool, but it’s built for Web2 apps — not Web3. Formo offers features designed for Web3 teams, including onchain growth metrics, wallet intelligence, and token-gated forms.

No-Code Product Analytics

Leave the data engineering to us. Spend less time building analytics, and more time building products.

No-Code Product Analytics

Leave the data engineering to us. Spend less time building analytics, and more time building products.

No-Code Product Analytics

Leave the data engineering to us. Spend less time building analytics, and more time building products.

Track Key Growth Metrics

Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

Track Key Growth Metrics

Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

Track Key Growth Metrics

Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

User Behaviour Analysis

Understand how users interact with your dapp and improve key touchpoints.

User Behaviour Analysis

Understand how users interact with your dapp and improve key touchpoints.

User Behaviour Analysis

Understand how users interact with your dapp and improve key touchpoints.

ONCHAIN TEAMS RUN ON FORMO

The Best Alternative to Fathom

Formo makes it easy to understand onchain users at a fraction of the cost.

ONCHAIN TEAMS RUN ON FORMO

The Best Alternative to Fathom

Formo makes it easy to understand onchain users at a fraction of the cost.

ONCHAIN TEAMS RUN ON FORMO

The Best Alternative to Fathom

Formo makes it easy to understand onchain users at a fraction of the cost.

Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development

Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development

Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development

Get started

COMPARE FORMO & FATHOM

Why choose Formo over Fathom

Fathom is a widely used tool for Web2 analytics, but it falls short for Web3 projects. Formo is built specifically for Web3, integrating onchain data, providing wallet intelligence, and empowering product and marketing teams with advanced analytics tailored for Web3.

COMPARE FORMO & FATHOM

Why choose Formo over Fathom

COMPARE FORMO & FATHOM

Why choose Formo over Fathom

Formo

Fathom

Pricing

Free / $199 / $749

$470/month

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Onchain Revenue Data

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Reputation Score

Wallet Messaging

Multi-chain Support

Platform API Access

Data Retention

3 months (Free) / Unlimited (Enterprise)

Formo

Pricing

Free / $199 / $749

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Onchain Revenue Data

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Reputation Score

Wallet Messaging

Multi-chain Support

Platform API Access

Data Retention

Formo

Fathom

Pricing

Free / $199 / $749

$470/month

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Onchain Revenue Data

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Reputation Score

Wallet Messaging

Multi-chain Support

Platform API Access

Data Retention

3 months (Free) / Unlimited (Enterprise)

ANALYTICS AND ATTRIBUTION FOR WEB3

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

ANALYTICS AND ATTRIBUTION FOR WEB3

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

ANALYTICS AND ATTRIBUTION FOR WEB3

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

MIGRATION

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

MIGRATION

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

MIGRATION

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Create A Workspace

Create A Workspace

Create A Workspace

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

How is Formo different?

While Fathom focuses on anonymized pageview tracking, Formo gives Web3 teams real visibility into wallet-based behavior. It connects directly to blockchain data to show how users interact with your dApp, DAO, or NFT project — beyond just visiting a landing page.

1. Designed for Web3

While Fathom focuses on anonymized pageview tracking, Formo gives Web3 teams real visibility into wallet behavior. Formo connects directly to blockchain data to show how users interact with your dApp, DAO, or NFT project — beyond just visiting a landing page.

2. Onchain Behavioral Analytics

Fathom tracks sessions and referrers. Formo goes deeper, capturing:

Transactions onchain
Wallet activity over time
Token or NFT ownership
Onchain attribution

Formo allows you to segment and understand users based on real blockchain behavior, not just site visits.

Fathom tracks sessions and referrers. Formo goes deeper, capturing:

Transactions onchain
Wallet activity over time
Token or NFT ownership
Onchain attribution

Formo allows you to segment and understand users based on real blockchain behavior, not just site visits.

3. No-Code Web3 Event Tracking

Fathom requires minimal setup for Web2 analytics, but doesn't support blockchain events. Formo offers no-code tools to help Web3 teams track onchain conversions, wallet activity, and campaign outcomes — no engineering required.

4. Web3 Growth Metrics

Unlike Fathom’s traffic-focused metrics, Formo lets you measure:

Onchain user retention
Revenue per wallet (RPW)
Wallet segmentation

You get insights that actually drive Web3 user growth.

Unlike Fathom’s traffic-focused metrics, Formo lets you measure:

Onchain user retention
Revenue per wallet (RPW)
Wallet segmentation

You get insights that actually drive Web3 user growth.

Who Should Use Formo?

Web3 Founders & Startups: Gain insights into how your users engage with dapps.

Marketers & Growth Teams: Track wallet behaviors and onchain interactions to better target and optimize your campaigns.

dApp Developers: Understand user behavior to build better dapps.

NFT & GameFi Projects: Measure community engagement, track in-game actions, and monitor onchain activity to drive retention.

Get Started with Formo

Fathom is great for privacy-focused Web2 websites. But if you’re building in Web3, you need analytics that speak the language of wallets, tokens, and onchain actions. Formo is the go-to analytics platform for Web3 teams looking to grow with data that truly matters.

Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.

COMPARE FORMO