Formo vs Fathom
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Fathom for onchain apps.
Formo vs Fathom
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Fathom for onchain apps.
Why choose Formo over Fathom
Fathom is a widely used tool for Web2 analytics, but it falls short for Web3 projects because its limited support for onchain data. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Fathom
Fathom is a widely used tool for Web2 analytics, but it falls short for Web3 projects because its limited support for onchain data. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Fathom
Fathom is a widely used tool for Web2 analytics, but it falls short for Web3 projects because its limited support for onchain data. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Formo
Fathom
Pricing
Free / $159 / $399
$15 / $100 / $470
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
DeFi and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Chartbuilder
Data Retention
1 year (Free) / Unlimited (Enterprise)
1 month
Pricing
Free / $159 / $399
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
DeFi and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Chartbuilder
Data Retention
Formo
Fathom
Pricing
Free / $159 / $399
$15 / $100 / $470
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
DeFi and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Chartbuilder
Data Retention
1 year (Free) / Unlimited (Enterprise)
1 month
Why Look for a Fathom Alternative?
Fathom is privacy friendly web analytics tool designed for Web2, not Web3. It's missing many features that onchain apps need. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why Look for a Fathom Alternative?
Fathom is privacy friendly web analytics tool designed for Web2, not Web3. It's missing many features that onchain apps need. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why Look for a Fathom Alternative?
Fathom is privacy friendly web analytics tool designed for Web2, not Web3. It's missing many features that onchain apps need. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
How is Formo different?
How is Formo different?
While Fathom focuses on anonymized pageview tracking, Formo gives Web3 teams real visibility into wallet-based behavior. It connects directly to blockchain data to show how users interact with your DeFi app — beyond just visiting a landing page.
While Fathom focuses on anonymized pageview tracking, Formo gives Web3 teams real visibility into wallet-based behavior. It connects directly to blockchain data to show how users interact with your DeFi app — beyond just visiting a landing page.
What is Crypto-Native Analytics?
What is Crypto-Native Analytics?
While Fathom focuses on anonymized pageview tracking, Formo gives Web3 teams real visibility into wallet behavior.
Formo connects directly to blockchain data to show how users interact with your crypto app beyond page views, showing you full visibility of the onchain user journey from first to visit to onchain conversions.
While Fathom focuses on anonymized pageview tracking, Formo gives Web3 teams real visibility into wallet behavior.
Formo connects directly to blockchain data to show how users interact with your crypto app beyond page views, showing you full visibility of the onchain user journey from first to visit to onchain conversions.
How is behavioral analytics handled in Fathom and Formo?
How is behavioral analytics handled in Fathom and Formo?
Fathom tracks sessions and referrers. Formo goes deeper, capturing:
Page views
Sessions
Wallet connects
Transactions onchain
Net worth
DeFi positions
Token holdings
Onchain attribution
Formo allows you to segment and understand users based on real onchain behavior including DeFi positions and token holdings, not just anonymous site visits. Use onchain data to accurately segment and target your crypto users.
Fathom tracks sessions and referrers. Formo goes deeper, capturing:
Page views
Sessions
Wallet connects
Transactions onchain
Net worth
DeFi positions
Token holdings
Onchain attribution
Formo allows you to segment and understand users based on real onchain behavior including DeFi positions and token holdings, not just anonymous site visits. Use onchain data to accurately segment and target your crypto users.
How does event tracking work with Fathom and Formo?
How does event tracking work with Fathom and Formo?
Fathom requires minimal setup for Web2 analytics, but doesn't support blockchain events.
Fathom requires a manual setup for tracking wallet events such as wallet connects, signatures, and transactions.
With Formo, you can use autocapture to automatically track key wallet events such as wallet connects, transactions, and in-app behavour from offchain to onchain.
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
Formo shows you the full user journey — from first-touch to final action. You can track the complete funnel:
Site visits
Wallet connects
Signatures and transactions
Custom events
Contract events
Referrals
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Replace guesswork with data and drive growth.
Fathom requires minimal setup for Web2 analytics, but doesn't support blockchain events.
Fathom requires a manual setup for tracking wallet events such as wallet connects, signatures, and transactions.
With Formo, you can use autocapture to automatically track key wallet events such as wallet connects, transactions, and in-app behavour from offchain to onchain.
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
Formo shows you the full user journey — from first-touch to final action. You can track the complete funnel:
Site visits
Wallet connects
Signatures and transactions
Custom events
Contract events
Referrals
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Replace guesswork with data and drive growth.
What web3 growth metrics can I track on Fathom and Formo?
What web3 growth metrics can I track on Fathom and Formo?
Unlike Fathom’s traffic-focused metrics, Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.
Unlike Fathom’s traffic-focused metrics, Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.
Who should use Formo?
Who should use Formo?
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
DeFi Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Crypto Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
DeFi Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Crypto Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Get Started with Formo
Get Started with Formo
Fathom is great for privacy-focused Web2 websites. But if you’re building in Web3, you need analytics that speak the language of wallets, tokens, and onchain actions. Formo is the go-to analytics platform for Web3 teams looking to grow with data that truly matters.
Fathom is great for privacy-focused Web2 websites. But if you’re building in Web3, you need analytics that speak the language of wallets, tokens, and onchain actions. Formo is the go-to analytics platform for Web3 teams looking to grow with data that truly matters.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
The Best Alternative to Fathom
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Fathom
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Fathom
Formo makes analytics simple for onchain apps so you can grow.
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
