Formo vs Fathom
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Fathom for onchain apps.
Formo vs Fathom
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Fathom for onchain apps.
COMPARISON
Which is right for you?
Choose Formo if…
• You build a crypto or DeFi app and need more than website traffic reports.
• You want product events, funnels, flows, and retention in a focused workflow.
• Wallet intelligence and marketing attribution matter to growth decisions.
Use both if…
• Keep Fathom for lightweight privacy-focused website traffic reporting.
• Use Formo when your crypto product team also needs product analytics, marketing attribution, wallet intelligence, and onchain outcomes..
Choose Fathom if…
• You want a simple privacy-focused website analytics dashboard.
• Pageviews and referral sources are the main metrics you need.
• You prefer a lightweight website analytics tool with minimal setup.
Why choose Formo over Fathom
Fathom offers privacy-friendly web analytics, but it falls short for DeFi projects because its limited support for onchain data. Formo makes analytics simple for DeFi apps. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Fathom
Fathom offers privacy-friendly web analytics, but it falls short for DeFi projects because its limited support for onchain data. Formo makes analytics simple for DeFi apps. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Formo
Fathom
Pricing
Growth $199/mo (5K MAUs, unlimited events); Scale $399/mo (10K MAUs, unlimited events); billed yearly.
$60/month (1M pageviews)
Web Analytics
Privacy-friendly Analytics
Real-time globe (Live view)
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
DeFi and Tokens Data
Wallet Labels and Score
Saved segments
Multi-chain Support
Chartbuilder
Data Retention
See current plan details
Lifetime
Pricing
Growth $199/mo (5K MAUs, unlimited events); Scale $399/mo (10K MAUs, unlimited events); billed yearly.
Web Analytics
Privacy-friendly Analytics
Real-time globe (Live view)
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
DeFi and Tokens Data
Wallet Labels and Score
Saved segments
Multi-chain Support
Chartbuilder
Data Retention
Formo
Fathom
Pricing
Growth $199/mo (5K MAUs, unlimited events); Scale $399/mo (10K MAUs, unlimited events); billed yearly.
$60/month (1M pageviews)
Web Analytics
Privacy-friendly Analytics
Real-time globe (Live view)
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
DeFi and Tokens Data
Wallet Labels and Score
Saved segments
Multi-chain Support
Chartbuilder
Data Retention
See current plan details
Lifetime
PRICING
Pricing comparison
Formo
Growth is $199/month for up to 5,000 MAUs and unlimited events. Scale is $399/month for up to 10,000 MAUs and unlimited events. Both are billed yearly and include a 7-day free trial.
Fathom
Fathom starts at $15/month for 100K monthly pageviews, with a 7-day free trial and no free tier. All plans include the same analytics features.
Why Look for a Fathom Alternative?
Fathom is privacy friendly web analytics tool designed for Web2, not Web3. It's missing many features that onchain apps need. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why Look for a Fathom Alternative?
Fathom is privacy friendly web analytics tool designed for Web2, not Web3. It's missing many features that onchain apps need. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why Look for a Fathom Alternative?
Fathom is privacy friendly web analytics tool designed for Web2, not Web3. It's missing many features that onchain apps need. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
How is Formo different?
How is Formo different?
While Fathom focuses on anonymized pageview tracking, Formo gives Web3 teams real visibility into wallet-based behaviour. It connects directly to blockchain data to show how users interact with your DeFi app, beyond just visiting a landing page.
While Fathom focuses on anonymized pageview tracking, Formo gives Web3 teams real visibility into wallet-based behaviour. It connects directly to blockchain data to show how users interact with your DeFi app, beyond just visiting a landing page.
What is Crypto-Native Analytics?
What is Crypto-Native Analytics?
While Fathom focuses on anonymized pageview tracking, Formo gives Web3 teams real visibility into wallet behaviour.
Formo connects directly to blockchain data to show how users interact with your crypto app beyond page views, showing you full visibility of the onchain user journey from first to visit to onchain conversions.
While Fathom focuses on anonymized pageview tracking, Formo gives Web3 teams real visibility into wallet behaviour.
Formo connects directly to blockchain data to show how users interact with your crypto app beyond page views, showing you full visibility of the onchain user journey from first to visit to onchain conversions.
How is behavioural analytics handled in Fathom and Formo?
How is behavioural analytics handled in Fathom and Formo?
Fathom tracks sessions and referrers. Formo goes deeper, capturing:
Page views
Sessions
Wallet connects
Transactions onchain
Net worth
DeFi positions
Token holdings
Onchain attribution
Formo allows you to segment and understand users based on real onchain behaviour including DeFi positions and token holdings, not just anonymous site visits. Use onchain data to accurately segment and target your crypto users.
Fathom tracks sessions and referrers. Formo goes deeper, capturing:
Page views
Sessions
Wallet connects
Transactions onchain
Net worth
DeFi positions
Token holdings
Onchain attribution
Formo allows you to segment and understand users based on real onchain behaviour including DeFi positions and token holdings, not just anonymous site visits. Use onchain data to accurately segment and target your crypto users.
How does event tracking work with Fathom and Formo?
How does event tracking work with Fathom and Formo?
Fathom requires minimal setup for Web2 analytics, but doesn’t support blockchain events.
Fathom requires a manual setup for tracking wallet events such as wallet connects, signatures, and transactions.
With Formo, you can use autocapture to automatically track key wallet events such as wallet connects, transactions, and in-app behaviour from offchain to onchain.
See what users do in realtime. Formo simplifies data collection for crypto teams, enabling easy tracking of smart contract events without technical expertise.
Formo shows you the full user journey, from first-touch to final action. You can track the complete funnel:
Site visits
Wallet connects
Signatures and transactions
Custom events
Contract events
Referrals
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Replace guesswork with data and drive growth.
Fathom requires minimal setup for Web2 analytics, but doesn’t support blockchain events.
Fathom requires a manual setup for tracking wallet events such as wallet connects, signatures, and transactions.
With Formo, you can use autocapture to automatically track key wallet events such as wallet connects, transactions, and in-app behaviour from offchain to onchain.
See what users do in realtime. Formo simplifies data collection for crypto teams, enabling easy tracking of smart contract events without technical expertise.
Formo shows you the full user journey, from first-touch to final action. You can track the complete funnel:
Site visits
Wallet connects
Signatures and transactions
Custom events
Contract events
Referrals
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Replace guesswork with data and drive growth.
What crypto-native growth metrics can I track on Fathom and Formo?
What crypto-native growth metrics can I track on Fathom and Formo?
Unlike Fathom’s traffic-focused metrics, Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions, critical insights for sustainable onchain growth.
Unlike Fathom’s traffic-focused metrics, Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions, critical insights for sustainable onchain growth.
Who should use Formo?
Who should use Formo?
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions, critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
DeFi Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behaviour with unified analytics designed for web3.
Crypto Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions, critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
DeFi Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behaviour with unified analytics designed for web3.
Crypto Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Get Started with Formo
Get Started with Formo
Fathom is great for privacy-focused Web2 websites. But if you’re building in Web3, you need analytics that speak the language of wallets, tokens, and onchain actions. Formo is the go-to analytics platform for Web3 teams looking to grow with data that truly matters.
Fathom is great for privacy-focused Web2 websites. But if you’re building in Web3, you need analytics that speak the language of wallets, tokens, and onchain actions. Formo is the go-to analytics platform for Web3 teams looking to grow with data that truly matters.
Formo is an analytics and attribution platform for product and marketing teams in crypto. Understand where users come from across web and mobile, how they use your product, which wallets they connect, and what they do onchain. Formo combines traffic analytics, full product analytics, marketing attribution, dashboards, BI, wallet intelligence, and onchain attribution across all major chains on EVM and Solana. It uses privacy-friendly first-party identifiers without third-party advertising cookies or fingerprinting.
Formo is an analytics and attribution platform for product and marketing teams in crypto. Understand where users come from across web and mobile, how they use your product, which wallets they connect, and what they do onchain. Formo combines traffic analytics, full product analytics, marketing attribution, dashboards, BI, wallet intelligence, and onchain attribution across all major chains on EVM and Solana. It uses privacy-friendly first-party identifiers without third-party advertising cookies or fingerprinting.
The Best Alternative to Fathom
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Fathom
Formo makes analytics simple for onchain apps so you can grow.
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles Levecque
Co-Founder, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis Ligout
CEO, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
How to switch from Fathom to Formo
Add the Formo SDK, run both analytics tools during the transition, and rebuild key reports on new Formo data. Historical Fathom data will not transfer because the platforms use different data models.
How to switch from Fathom to Formo
Add the Formo SDK, run both analytics tools during the transition, and rebuild key reports on new Formo data. Historical Fathom data will not transfer because the platforms use different data models.
Install Formo SDK
Add the Formo SDK and configure the events and wallet connections relevant to your app. New data starts flowing immediately.
Run Both Tools in Parallel
Keep Fathom running while Formo collects new events. Compare live reporting and confirm the events your team needs.
Rebuild Key Reports
Historical Fathom data will not transfer because Formo uses a different data model. Keep the old workspace for historical reporting while you rebuild key dashboards in Formo.
Rebuild Key Reports
Historical Fathom data will not transfer because Formo uses a different data model. Keep the old workspace for historical reporting while you rebuild key dashboards in Formo.
Your questions, answered
Find answers to frequently asked questions below.
What is the core difference between Formo and Fathom?
What is Fathom best suited for?
When does Fathom make more sense than Formo?
How does Formo handle privacy without cookies?
Can I use Fathom alongside Formo?
Can I migrate from Fathom to Formo?
What does Formo's pricing include?
Your questions, answered
Find answers to frequently asked questions below.
What is the core difference between Formo and Fathom?
What is Fathom best suited for?
When does Fathom make more sense than Formo?
How does Formo handle privacy without cookies?
Can I use Fathom alongside Formo?
Can I migrate from Fathom to Formo?
What does Formo's pricing include?
Your questions, answered
Find answers to frequently asked questions below.
What is the core difference between Formo and Fathom?
What is Fathom best suited for?
When does Fathom make more sense than Formo?
How does Formo handle privacy without cookies?
Can I use Fathom alongside Formo?
Can I migrate from Fathom to Formo?
What does Formo's pricing include?
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Running Fathom and Formo together
Keep Fathom for lightweight privacy-focused website traffic reporting, and use Formo for crypto product analytics, marketing attribution, wallet intelligence, and onchain outcomes. Run both during evaluation. Formo begins collecting new events after you add the SDK; historical Fathom data will not transfer because the tools use different data models.
Don’t settle for surface-level analytics
Measure what matters and drive growth onchain.
Don’t settle for surface-level analytics
Measure what matters and drive growth onchain.
Don’t settle for surface-level analytics
Measure what matters and drive growth onchain.
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