Data-driven insights to fuel growth
Make data your growth engine. Capture and analyze the data you need to fuel targeted ROI-driven growth — no data expertise required.
Fewer tools. Faster launches. Better visibility.
From first visit to conversion, understand exactly how your marketing drives revenue with Formo's onchain attribution engine.
Realtime visitor analytics
Track anonymous and logged-in visitors, count daily, weekly, and monthly active users, referrers, and sources.
Key growth metrics
Measure active wallets, onchain transactions, conversion rates, ARPU, and LTV across your product's stages.
Onchain attribution
Understand where high-value users and revenue come from. Run targeted growth campaigns that maximize growth & retention.
Track key growth metrics
Capture data-driven insights from every part of your user journey, including acquisition, engagement, and retention. Turn fragmented data into actionable insights. Run targeted growth campaigns with wallet-aware user segmentation.
Track onchain and offchain user activity
Customer 360° profiles of your onchain users
Boost activation and retention
Spot the missed gaps and onboarding friction in your product to optimize your growth funnel. Go beyond vanity metrics and measure what matters with insights that help you identify and address user churn. boost activation, and increase retention.
Identify your true growth drivers with onchain attribution
Measure performance with real-time dashboards
Analytics and attribution for crypto marketing teams
Find answers to frequently asked questions below.
Why is analytics important for driving growth?
How does Formo help with growth?
What growth metrics should a DeFi team track?
What data can I track with Formo?
How does Formo help distinguish sustainable growth from vanity metrics?
Can Formo help calculate CAC and LTV?
Can I identify which channels acquire high-value wallets?
Measure what matters for growth
Get actionable insights for your app from acquisition to retention.