Data-driven insights to fuel growth
Make data your growth engine. Capture and analyze the data you need to fuel targeted ROI-driven growth — no data expertise required.
Fewer tools. Faster launches. Better visibility.
From first visit to conversion, understand exactly how your marketing drives revenue with Formo's onchain attribution engine.
Realtime visitor analytics
Track anonymous and logged-in visitors, count daily, weekly, and monthly active users, referrers, and sources.
Key growth metrics
Measure active wallets, onchain transactions, conversion rates, ARPU, and LTV across your product's stages.
Onchain attribution
Understand where high-value users and revenue come from. Run targeted growth campaigns that maximize growth & retention.
Track key growth metrics
Capture data-driven insights from every part of your user journey, including acquisition, engagement, and retention. Turn fragmented data into actionable insights. Run targeted growth campaigns with wallet-aware user segmentation.
Track onchain and offchain user activity
Customer 360° profiles of your onchain users
Boost activation and retention
Spot the missed gaps and onboarding friction in your product to optimize your growth funnel. Go beyond vanity metrics and measure what matters with insights that help you identify and address user churn. boost activation, and increase retention.
Identify your true growth drivers with onchain attribution
Measure performance with real-time dashboards
Why is analytics important for driving growth?
When you focus on vanity metrics, you implement tactics that inflate numbers without creating sustainable value. Go beyond surface metrics. Analytics helps you measure what matters and understand how users (and wallets) interact with your dApp.
By spotting friction points, improving onboarding flows, and tracking engagement, your team can iterate faster and optimize for growth. With data, you can make impactful decisions that turn visitors into loyal users. View and optimize the full customer journey. Unify product and marketing data for a complete, real-time user view across chains and platforms.
How does Formo help with growth?
Formo lets you view, and optimize, the full customer journey. By unifing product and marketing data for a complete, real-time user view across chains and platforms. By tracking behaviors across offchain and onchain touchpoints, you can connect user behaviors from all your marketing touchpoints. Understand your true growth drivers and invest in what works.
What growth metrics should a DeFi team track?
Track the full funnel from acquisition to revenue: visitors, wallet connections, activation rate, transactions, retention, churn, and revenue by channel, reported as wallet-based metrics tied to onchain outcomes.
What data can I track with Formo?
Formo captures every visit, wallet, and transaction—turning fragmented data into comprehensive, rich user profiles.
Get the full picture of your users by combining onchain and offchain data. Track user activity, retention, referrers, and revenue to better understand your audience and tailor your product experience.
How does Formo help distinguish sustainable growth from vanity metrics?
Formo ties acquisition and engagement metrics to onchain outcomes like transactions and revenue, so a spike in visitors or wallet connects can be checked against whether it produced retained, revenue-generating users.
Can I identify which channels acquire high-value wallets?
Yes. Formo attributes wallets to their acquisition channel, and each wallet profile includes net worth, holdings, and lifecycle stage, so teams compare channels by wallet quality, not just volume.
Can Formo help calculate CAC and LTV?
Formo can measure attributed users and the volume or revenue they generate over time, giving you the inputs needed for LTV analysis. CAC also requires your acquisition spend data, so combine Formo’s attributed user counts with your advertising or campaign costs.
Can Formo identify users who are likely to churn?
Yes. Formo classifies wallets into lifecycle stages including At Risk and Churned, based on activity recency and frequency.
How does Formo connect acquisition, product usage, and revenue in one view?
Formo tracks the journey from first website visit through wallet connection, in-app activity, and onchain transactions in one wallet profile, so teams see the whole path without joining data across tools.
Measure what matters for growth
Get actionable insights for your app from acquisition to retention.