Acquire new users

Turn casual visitors into customers faster

Make every marketing dollar count. View, and optimize, the full customer journey. Go beyond surface metrics. Unify product and marketing data for a complete, real-time user view across chains and platforms.

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Transform siloed data into actionable growth insights.

Get data you can trust to take action and accelerate your growth loop. Understand your audience with insights that reveal user behavior, engagement, and churn in less time.

Track across touchpoints

Connect user behaviors from socials, product, or onchain in one seamless view. Calculate first and last touch attribution along the customer journey.

Optimize marketing spend

Go beyond surface-level metrics. Get immediate insights into campaign and product performance.
No SQL or data team required.

Accelerate growth

Understand how every acquisition channel is performing. Invest in the strongest ones to focus your strategy.

Drive meaningful growth
with onchain data

Leverage onchain data and analytics to measure, optimize, and scale user acquisition campaigns. Measure engagement across wallet segments to see how campaigns, channels, and feature adoption impact onchain behavior and retention.

Compare user behavior to real-time metrics like marketing spend and lifetime value for quick insights into downstream conversion.

Save time and money from having to run your own data infrastructure, analytics, and dashboards.

Measure the true impact of campaigns beyond transaction counts
Identify high-value users, run targeted campaigns, and boost user quality in less time
Locate the moment where users leave, see which cohort converts faster
Power targeted, ROI-driven growth

Bring your entire team on board
to acquire new, active users

Product

Speed up time-to-value by understanding how users interact with your product — optimize onboarding, boost adoption, and unlock stickiness.

Engineering

Empower every team to deliver targeted experiments to accelerate learning and growth.

Marketing

Lower CAC by linking product usage, onchain activity, and campaign performance. See which channels drive real usage — not just clicks.

Dive deeper, act faster,
and make better decisions

Find answers to frequently asked questions below.

Why is analytics important for acquiring new active wallets?

When you focus on vanity metrics, you implement tactics that inflate numbers without creating sustainable value. Go beyond surface metrics. Analytics helps you measure what matters and understand how users (and wallets) interact with your dApp. By spotting friction points, improving onboarding flows, and tracking engagement, your team can iterate faster and optimize for growth. With data, you can make impactful decisions that turn visitors into loyal users. View and optimize the full customer journey. Unify product and marketing data for a complete, real-time user view across chains and platforms.

How does Formo help with user acquisition?

What data can I track with Formo?