Acquire new users
Turn first-time visitors into customers faster
Identify high-value users, run targeted campaigns, and boost user quality. Use real-time wallet analytics and attribution to supercharge your growth loop.
Transform siloed data into growth insights
Understand your audience with powerful on-chain metrics that reveal user behaviors, churn, and engagement. Get data you can trust to take action and drive growth.
Engage and activate
Track how new and returning users interact with your onchain app. Optimize your onboarding experience and increase user activations.
Measure what matters
Move beyond vanity metrics. Monitor user behavior and engagement patterns across your app to reduce time-to-value and boost retention.
User flow analytics
Run funnel and user path analytics to identify key drop-off points and adoption drivers. Reach product-market-fit without guesswork.
Activate anonymous wallets into loyal users
Compare engagement across wallet segments to see how campaigns, channels, and feature adoption impact onchain behavior and retention.
Bring your entire team on board to acquire new active users
Product
Speed up time-to-value by understanding how users interact with your dApp—optimize onboarding, boost adoption, and unlock stickiness.
Engineering
Ship faster with data. Test, analyze, and fine-tune features using real user behavior to create seamless product experiences.
Marketing
Lower CAC by linking product usage, onchain activity, and campaign performance. See which channels drive real usage—not just clicks.
Get started today, quick and easy
Find answers to frequently asked questions brlow.
Why is product analytics important for acquiring new active wallets?
When you focus on vanity metrics, you implement tactics that inflate numbers without creating sustainable value. Product analytics helps you measure what matters and understand how users (and wallets) interact with your dApp. By spotting friction points, improving onboarding flows, and tracking engagement, your team can iterate faster and optimize for growth. With data, you can make impactful decisions that turn visitors into loyal users. View and optimize the full customer journey. Go beyond surface metrics. Unify product and marketing data for a complete, real-time user view across chains and platforms.
How does Formo help with user acquisition?
What kind of data can I track with Formo?
Turn onchain data into action
Measure what matters and make impactful decisions in less time.
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