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Understand your users with unified wallet profiles

Use Wallet Intelligence to give you 360° view of your onchain users.
Discover who your users are and what they do onchain.

Get a complete view of your users

Onchain data presents data teams with multiple challenges when it comes to building complete customer profiles: data is naturally siloed, big and messy, and requires complex infrastructure.

Formo solves identity resolution with two primary ingredients: data collection and data unification.

Capture what users are doing in real-time from visits to transactions.

Integrate first-party data and link multiple wallets into one user profile.

Onchain user segmentation

Stop getting mired in the complexity of building pipelines and endless data modeling. Get actionable insights fast with Formo.

Understand user behavior with unified event-based analytics. View wallet profiles that reveal the segments, DeFi positions, and holdings of your users.

Ingest data from multiple data sources to capture key user attributes.

Segment wallets by wallet holdings, onchain activity, and other data.

Engage and activate
high-quality onchain users

Drive deeper user insights with wallet profiles.

Identify your high-value users and supercharge growth.

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Wallet profiles

Get a 360° view on any wallet interacting with your app. View wallet labels, transaction velocity, wallet age, attestations, and more.

DeFi and token balances

Explore each user's full range of assets held by the wallet, including top chains, token balances, NFTs, and DeFi positions.

Social profiles

Connect social profiles of visitors and users, including ENS, Twitter, LinkedIn, Farcaster, and Lens.

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Find answers to frequently asked questions brlow.

Why are wallet profiles important?

Wallet profiles enable you to build accurate and robust user journeys that allows you to answer complex questions like: What behavior in a user’s first day indicates they’re likely to sign up for a paid plan? How does lifetime value vary by each channel? What patterns lead to an increase in purchases of our products? ٴWhat products should we recommend to specific users to increase revenue? ٴHow should we price our product based on the cost of acquisition or revenue per customer?

How is a wallet profile constructed?