Understand your users with unified wallet profiles
Wallet Intelligence gives you a complete view of your onchain users.
Craft audiences without SQL expertise, with real-time customer interactions including behaviors, traits, and intent signals.
Get a complete view of your users
Onchain data presents data teams with multiple challenges when it comes to building complete customer profiles: data is naturally siloed, big and messy, and requires complex infrastructure.
Identity resolution is hard. Formo solves this with two primary ingredients: unified analytics and onchain attribution.
Capture what users are doing in real-time from visits to transactions.
Integrate first-party data and link multiple wallets into one user profile.
Onchain user segmentation
Understand user behavior in granular detail. Uncover wallet profiles that reveal the user segments, DeFi positions, and intent of your users.
Stop getting mired in the complexity of building pipelines and endless data modeling. Get actionable insights fast.
Ingest data from multiple data sources to capture key user attributes.
Segment wallets by wallet holdings, onchain activity, and other signals.
Drive deeper user insights
with wallet profiles
Getting started is easy
Activate and retain your top users to supercharge growth.
Wallet profiles
Get a 360° view on any wallet interacting with your app. View wallet labels, transaction velocity, wallet age, attestations, and more.
DeFi and token balances
Explore each user's full range of assets held by the wallet, including top chains, token balances, NFTs, and DeFi positions.
Social profiles
Connect social profiles of visitors and users, including ENS, Twitter, LinkedIn, Farcaster, and Lens.
Get started today, quick and easy
Find answers to frequently asked questions brlow.
Why are wallet profiles important?
Wallet profiles enable you to build accurate and robust user journeys that allows you to answer complex questions like: What behavior in a user’s first day indicates they’re likely to sign up for a paid plan? How does lifetime value vary by each channel? What patterns lead to an increase in purchases of our products? ٴWhat products should we recommend to specific users to increase revenue? ٴHow should we price our product based on the cost of acquisition or revenue per customer?
How is a wallet profile constructed?
