1. What is ROI?
ROI (Return on Investment) measures the profitability of an investment. The ROI formula is calculated as (Net Profit / Cost of Investment) * 100.  It compares the revenue earned to the cost of the investment.

2. Why does tracking ROI matter?
Tracking ROI helps you:
+ Assess campaign effectiveness
+ Optimize resource allocation
+ Justify marketing spend
+ Drive sustainable, long-term growth

3. What is a Wallet?
A wallet in our ROI formula refers to a blockchain wallet address that has completed at least one onchain transaction after engaging with your campaign. This metric helps measure the effectiveness of wallet acquisition efforts and user activation.

4. What is Wallet Revenue?
Wallet Revenue refers to the total amount of revenue generated from all new wallets acquired during a campaign.

5. What is Revenue Per Wallet?
Revenue Per Wallet (RPW) measures the average revenue generated from each new wallet. It’s calculated by dividing the total revenue from new wallets by the number of new wallets. It's most similar to Average Revenue Per User (ARPU.)

6. What is Cost Per Wallet?
Cost Per Wallet (CPW) measures the cost of acquiring each new wallet through your campaign. It’s calculated by dividing the total campaign cost by the number of new wallets gained. It's most similar to Customer Acquisition Cost (CAC.)

7. How is my ROI being calculated?
Formo estimates your potential ROI by analyzing key campaign performance metrics. Using the data you input, we calculate:

+ Cost per Wallet (CPW) = Campaign Cost ÷ New Wallets
+ Revenue per Wallet (RPW) = Total Revenue ÷ New Wallet