Tracking Plan Generator for DeFi Apps
Generate a detailed analytics tracking plan for your DEX, perps exchange, lending protocol, liquid staking, yield, stablecoin, RWA, private credit, prediction market, wallet, or neobank. Ready to install with the Formo SDK. Hand it off to Claude or Cursor and your app is instrumented in minutes.
What is a tracking plan?
A tracking plan is a structured document that defines every analytics event your app emits the event names, the properties, and the moment each one should fire. Without one, every PM, engineer, and analyst ships slightly different conventions, your funnels break, and your data warehouse turns into a graveyard of messy data.
A good plan locks in naming conventions, property schemas, and priorities before a single line of instrumentation ships. It's the contract between the people who design features, the engineers who instrument them, and the analysts who answer "did it work?".
Here's why this matters:
🚀 Ship analytics in an afternoon, not a sprint
Skip the weeks-long taxonomy debate. Pick your archetype, get a plan that follows web3 data best practices e,g, Swap Initiated, Liquidity Added, all properly typed.
🤖 Built for AI coding agents
The output is a single markdown document with install instructions, an event summary table, and a formo.track(...) snippet for every event. Drop it into Claude or Codex and they'll instrument your app end-to-end.
📊 Object · Action naming convention
Every event uses the industry-standard noun-verb pattern (Wallet Connected, Limit Order Placed). Your funnels stay readable in external and internal dashboards.
Instantly generate a complete, install-ready analytics tracking plan for your crypto or web3 app — events, properties, and triggers across 11 product types, built for the Formo SDK.
How it works:
Choose your product type. DEX, derivatives, lending, liquid staking, yield, stablecoin (CDP), RWA, onchain private credit, prediction market, wallet, or neobank: each comes with a battle-tested event taxonomy.
Add your domain. Optional, but lets us tailor token symbols, chains, and contract addresses to your product (with AI polish enabled).
Copy the markdown. One click. The plan includes Formo SDK install steps, an event summary table, and a
formo.track(...)snippet for every event.Hand it to your agent or your team. Paste it into Claude/Cursor and watch the instrumentation get implemented. Or assign it as a sprint task — engineers know exactly what to wire up.
What you get:
Formo SDK install instructions:
npm install,<FormoAnalyticsProvider>setup,useFormo()hook exampleObject · Action event names: to standardize your event catalog
Typed property schemas: addresses, USD values, chain IDs, enums, hashes
Priority labels: every event tagged P0 / P1 / P2 so you know what to ship first
Auto-tracked event reference: events the Formo SDK emits for you (no duplicate instrumentation)
Recommendations: pre-built list of your highest-leverage P0 events
Engineering notes: debouncing rules, indexer vs frontend captures, privacy guidance
Markdown table of contents + summary table: review at a glance, copy-paste ready
Tracking plans by product type:
Your questions, answered
Find answers to frequently asked questions below.
What is a tracking plan?
What naming convention does the generator use?
Do I have to use the Formo SDK to use this plan?
What does "auto-tracked" mean?
How is the volume property used?
What is Formo?
How is Formo different from Google Analytics or Mixpanel?
Formo makes analytics simple
Measure what matters and accelerate your growth onchain.