For marketing teams

Powering targeted, ROI-driven growth

Measure your impact onchain. Understand what drives engagement, boost campaign performance, and optimize budget spend with growth analytics for data-driven crypto marketing teams.

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Book a demo

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Let data chart your path
to sustainable growth

Instant, real-time insights

Get the answers you need without waiting for an analytics team. Monitor metrics and performance with customizable dashboards, and follow users across channels with cross-platform tracking.

Track across touchpoints

Map your entire conversion pipeline. Pinpoint opportunities to lower CAC by connecting the dots between product usage, channel performance, campaigns, and new power users.

Measure KPIs and ROI

Measure the true impact of your campaigns. Use onchain attribution, funnel analysis, and event-based session tracking to discover what drives retention and engagement

Drive engagement beyond traffic

Avoid wasted resources and missed opportunities. Bad or missing data means wasted marketing—inefficient at best, off-target at worst.

Whenever you run a marketing campaign, merely tracking clicks is not enough to get a complete picture of your acquisition funnel.

You need to track how those clicks convert to signups and sales to determine which campaigns/channels are performing the best.

Make faster, more impactful decisions on how and where to spend your budget with a complete, real-time view of campaign performance.

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Data-driven insights
to fuel your growth

Maximize your marketing performance with Formo. Get real-time insights into user behavior, optimize marketing spend, and prove ROI with our powerful analytics tools.

See where users drop off and why with real-time analytics and insights—so you can act fast to convert more visitors into customers.

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Run targeted growth campaigns that maximize user value and retention

Understand the precise ROI of your campaigns and connect marketing efforts to onchain conversions.

Compare engagement across wallet segments to see how campaigns, channels, and feature adoption impact onchain behavior and retention.

Target crypto-native audiences with precision. By leveraging advanced data segmentation techniques, Formo uses wallet-based activity data to analyze user behavior and transaction patterns across chains.

Identify the top campaigns and channels driving wallet and revenue growth.
Attribute ROI across channels and touchpoints.
Run high-impact, data-driven marketing strategies.
Discover who, when, and why users convert with comprehensive, dynamic funnels.

Data-driven insights and analytics

to fuel your next phase of growth

Find answers to frequently asked questions below.

How does Formo help with data-driven marketing?

Formo links offchain user activity (page visits, wallet events) with onchain conversion events (transactions, feature usage, and other app actions), so you can see which users are most engaged — and which channels and behaviors lead to revenue. Understand your top growth drivers, most active users, and drop-off points to supercharge growth and impact. Set up onchain conversion tracking and advanced analytics in hours not weeks. Save time and money from having to manage your own data infrastructure, privacy-friendly analytics, and custom dashboards. Get immediate insights into performance with self-serve analytics.

Can Formo attribute ROI to specific marketing campaigns?

What metrics can I track in Formo?