COMPARISON
Which is right for you?
Choose Formo if…
• You need product and marketing analytics designed for crypto and DeFi.
• You want acquisition, events, funnels, flows, and retention connected.
• Wallet intelligence belongs in the same view as product outcomes.
Use both if…
• Keep Cookie3 for the attribution and audience workflows already embedded in your growth stack.
• Use Formo to connect acquisition with product behavior, wallet intelligence, and onchain outcomes..
Choose Cookie3 if…
• Your main requirement is Web3 marketing attribution or audience analysis.
• Your team already operates its growth workflow through Cookie3.
• You need a specialized attribution tool rather than broader product analytics.
PRICING
Pricing comparison
Formo
Growth is $199/month for up to 5,000 MAUs and unlimited events. Scale is $399/month for up to 10,000 MAUs and unlimited events. Both are billed yearly and include a 7-day free trial.
Cookie3
Cookie3 pricing varies by plan and add-ons. Confirm current pricing and included products with Cookie3.
• InfoFi campaigns with Cookie Snaps
• Built-in KOL/influencer marketplace for campaigns
• UTM tracking for measuring KOL performance
• Pre-built wallet segments (first-time minters, airdrop hunters)
• Pricing scales with wallets tracked, can get expensive• Less depth in product analytics (funnels, flows, retention) compared to alternatives in web2 and web3• Limited wallet profiling capabilities• No custom charts or dashboards • No SQL API
Cookie3 is a Web3 marketing platform that helps teams segment and target users using wallet data, with a focus on KOL and mindshare intelligence. Formo covers product analytics, onchain funnels, and no-code event tracking on top of that, so teams can track, analyze, and optimize product usage and revenue across onchain and offchain touchpoints.
• Your primary focus is InfoFi/KOL/influencer marketing campaigns
• You need a built-in affiliate marketplace for Web3 creators
Cookie3 offers surface-level analytics about your onchain users. Formo adds a full product and user analytics layer: wallet connects, product usage, revenue, volume, and retention metrics across multiple chains, combining standard web analytics with onchain data like wallet activity, token holdings, and transaction history, so you can segment users by what they own, not just what they click.
With Formo, you can track wallet connects, transactions, and in-app behavior from offchain to onchain with autocapture, no manual event setup required. You can follow the complete funnel: site visits, wallet connects, signatures and transactions, custom and contract events, referrals, revenue per wallet, retention, segmentation, and lifecycle stage.
While Cookie3 focuses on pre-built wallet scoring, Formo lets teams track key events specific to their own app and protocol. Unified analytics combines web, product, and onchain analytics in one place, with wallet intelligence features including wallet profiles, audience insights, segmentation, and labels.
What crypto-native growth metrics can I track with Cookie3 and Formo?
Cookie3 is designed for top-of-funnel metrics: web visits, clicks, and mindshare. Formo covers the rest of the funnel too, including onchain conversion tracking, feature adoption, onchain transactions, revenue per wallet, onchain retention, user segmentation, and lifecycle stage.
Formo is built for product teams, founders, and data-driven growth teams in crypto. Web3 founders and startups can measure revenue and retention with full-funnel insights into user behavior. Web3 marketers and growth teams can measure and optimize campaign performance with wallet-based tracking and onchain attribution. Onchain app builders can understand how users interact with their apps and protocols.
Install Formo SDK
Add the Formo SDK and configure the events and wallet connections relevant to your app. New data starts flowing immediately.
Run Both Tools in Parallel
Keep Cookie3 running while Formo collects new events. Compare live reporting and confirm the events your team needs.
Running Cookie3 and Formo together
Keep Cookie3 for the attribution and audience workflows your team relies on, and use Formo to connect acquisition with product behavior, wallet intelligence, and onchain outcomes. Run both during evaluation. Formo begins collecting new events after you add the SDK; historical Cookie3 data will not transfer because the tools use different data models.