Formo vs Cookie3
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Cookie3 for onchain apps.
Formo vs Cookie3
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Cookie3 for onchain apps.
Why choose Formo over Cookie3
Cookie3 works for community analytics, token holder analytics, and influencer marketing—but less suited for product analytics and other business metrics. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain. Formo helps data-driven Web3 teams measure their key growth metrics, wallet behavior, revenue, and retention—all in one place.
Why choose Formo over Cookie3
Cookie3 works for community analytics, token holder analytics, and influencer marketing—but less suited for product analytics and other business metrics. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain. Formo helps data-driven Web3 teams measure their key growth metrics, wallet behavior, revenue, and retention—all in one place.
Why choose Formo over Cookie3
Cookie3 works for community analytics, token holder analytics, and influencer marketing—but less suited for product analytics and other business metrics. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain. Formo helps data-driven Web3 teams measure their key growth metrics, wallet behavior, revenue, and retention—all in one place.
Formo
Cookie3
Pricing
Free / $159 / $399
$59 / $249 / $599
Web Analytics
Social Profiles
Chartbuilder (Funnels, Retention)
UTM Tracking
User Segmentation
Onchain Attribution
Revenue Tracking
Funnel Analytics
Limited
Wallet Profiles
Wallet Activity Feed
Wallet Labels
KOL Marketplace
KOL Intelligence
Multi-Chain Support
40+ chains
Limited
API Access
Referrals only
Open Source SDK
BI Integration
Pricing
Free / $159 / $399
Web Analytics
Social Profiles
Chartbuilder (Funnels, Retention)
UTM Tracking
User Segmentation
Onchain Attribution
Revenue Tracking
Funnel Analytics
Wallet Profiles
Wallet Activity Feed
Wallet Labels
KOL Marketplace
KOL Intelligence
Multi-Chain Support
API Access
Open Source SDK
BI Integration
3 months (Free) / Unlimited (Enterprise)
Formo
Cookie3
Pricing
Free / $159 / $399
$59 / $249 / $599
Web Analytics
Social Profiles
Chartbuilder (Funnels, Retention)
UTM Tracking
User Segmentation
Onchain Attribution
Revenue Tracking
Funnel Analytics
Limited
Wallet Profiles
Wallet Activity Feed
Wallet Labels
KOL Marketplace
KOL Intelligence
Multi-Chain Support
40+ chains
Limited
API Access
Referrals only
Open Source SDK
BI Integration
Why Look for a Cookie3 Alternative?
Cookie3 is powerful for influencer analytics—but some metrics are surface level and doesn't give you full visibility into your users' journey and acquisition funnel. It also doesn't support custom charts. Formo picks up where Cookie leaves off, offering wallet intelligence, full funnel analytics, and retention tracking. Perfect for teams that need visibility into the entire onchain user journey. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why Look for a Cookie3 Alternative?
Cookie3 is powerful for influencer analytics—but some metrics are surface level and doesn't give you full visibility into your users' journey and acquisition funnel. It also doesn't support custom charts. Formo picks up where Cookie leaves off, offering wallet intelligence, full funnel analytics, and retention tracking. Perfect for teams that need visibility into the entire onchain user journey. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why Look for a Cookie3 Alternative?
Cookie3 is powerful for influencer analytics—but some metrics are surface level and doesn't give you full visibility into your users' journey and acquisition funnel. It also doesn't support custom charts. Formo picks up where Cookie leaves off, offering wallet intelligence, full funnel analytics, and retention tracking. Perfect for teams that need visibility into the entire onchain user journey. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
What is Cookie3?
What is Cookie3?
"Your Crypto Growth Suite"
Cookie3 combines AI analytics with behavioral scoring to help identify high-value wallets and predict churn. Their MarketingFi platform includes a KOL affiliate marketplace connecting Web3 projects with key opinion leaders.
— cookie3.com
"Your Crypto Growth Suite"
Cookie3 combines AI analytics with behavioral scoring to help identify high-value wallets and predict churn. Their MarketingFi platform includes a KOL affiliate marketplace connecting Web3 projects with key opinion leaders.
— cookie3.com
What do people like about Cookie3?
What do people like about Cookie3?
• InfoFi campaigns with Cookie Snaps
• Built-in KOL/influencer marketplace for campaigns
• UTM tracking for measuring KOL performance
• Pre-built wallet segments (first-time minters, airdrop hunters)
What do people not like about Cookie3?
What do people not like about Cookie3?
• Pricing scales with wallets tracked—can get expensive
• Less depth in product analytics (funnels, flows, retention) compared to alternatives in web2 and web3
• Limited wallet profiling capabilities
• No custom charts or dashboards
• No SQL API
How is Formo different from Cookie3?
How is Formo different from Cookie3?
Cookie3 is a Web3 marketing platform that helps teams segment and target users using wallet data. But when it comes to product analytics, onchain funnels, and no-code event tracking, Formo fills the gap.
Where Cookie3 focuses on KOL and mindhsare intelligence, Formo is built to help Web3 teams track, analyze, and optimize product usage and revenue across onchain and offchain touchpoints.
See the full user journey across key touchpoints from offchain to onchain to drive growth.
Cookie3 is a Web3 marketing platform that helps teams segment and target users using wallet data. But when it comes to product analytics, onchain funnels, and no-code event tracking, Formo fills the gap.
Where Cookie3 focuses on KOL and mindhsare intelligence, Formo is built to help Web3 teams track, analyze, and optimize product usage and revenue across onchain and offchain touchpoints.
See the full user journey across key touchpoints from offchain to onchain to drive growth.
When would Cookie3 be a better fit?
When would Cookie3 be a better fit?
• Your primary focus is InfoFi/KOL/influencer marketing campaigns
• You need a built-in affiliate marketplace for Web3 creators
How does the Product Analytics compare between Cookie3 and Formo?
How does the Product Analytics compare between Cookie3 and Formo?
Cookie3 offers surface-level analytics about your onchain users. Formo gives you a comprehensive product and user analytics layer: wallet connects, product usage, revenue, volume, and retention metrics across multiple chains.
Unified analytics bridges the offchain-onchain gap—combining standard web analytics with deep onchain data like wallet activity, token holdings, and transaction history. You can segment users by what they own, not just what they click.
Formo offers actionable insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation you can use to drive growth.
Cookie3 offers surface-level analytics about your onchain users. Formo gives you a comprehensive product and user analytics layer: wallet connects, product usage, revenue, volume, and retention metrics across multiple chains.
Unified analytics bridges the offchain-onchain gap—combining standard web analytics with deep onchain data like wallet activity, token holdings, and transaction history. You can segment users by what they own, not just what they click.
Formo offers actionable insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation you can use to drive growth.
How does Formo integrate onchain & offchain data?
How does Formo integrate onchain & offchain data?
With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
Formo shows you the full user journey — from first-touch to final action. You can track the complete funnel:
Site visits
Wallet connects
Signatures and transactions
Custom events
Contract events
Referrals
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
See what users do in realtime. Formo simplifies data collection for DeFi and crypto teams, enabling easy tracking of onchain events without complex infrastructure or an expensive data team.
Formo is built for crypto-native startups and enterprises, giving you actionable insights into wallet behavior, product usage, and complete visibility of the user journey.
With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
Formo shows you the full user journey — from first-touch to final action. You can track the complete funnel:
Site visits
Wallet connects
Signatures and transactions
Custom events
Contract events
Referrals
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
See what users do in realtime. Formo simplifies data collection for DeFi and crypto teams, enabling easy tracking of onchain events without complex infrastructure or an expensive data team.
Formo is built for crypto-native startups and enterprises, giving you actionable insights into wallet behavior, product usage, and complete visibility of the user journey.
What is Unified Analytics and Wallet Intelligence?
What is Unified Analytics and Wallet Intelligence?
While Cookie3 focuses more on pre-built wallet scoring, Formo empowers teams to track key events specifically across your own app and protocol. Unified analytics combines the best of web, product, and onchain analytics in one place.
Understand and target onchain users with comprehensive wallet intelligence features including wallet profiles, audience insights, segmentation, labels, scoring, and messaging.
While Cookie3 focuses more on pre-built wallet scoring, Formo empowers teams to track key events specifically across your own app and protocol. Unified analytics combines the best of web, product, and onchain analytics in one place.
Understand and target onchain users with comprehensive wallet intelligence features including wallet profiles, audience insights, segmentation, labels, scoring, and messaging.
What web3 growth metrics can I track with Cookie3 and Formo?
Cookie3 is designed for top-of-the-funnel metrics: web visits, clicks, mindshare.
Formo takes you further down the funnel with product-centric metrics like:
Onchain conversion tracking
Feature adoption rates
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Get growth analytics for your entire funnel: onchain attribution, revenue tracking, retention by wallet type, onchain conversion rates, and more.
Cookie3 is designed for top-of-the-funnel metrics: web visits, clicks, mindshare.
Formo takes you further down the funnel with product-centric metrics like:
Onchain conversion tracking
Feature adoption rates
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Get growth analytics for your entire funnel: onchain attribution, revenue tracking, retention by wallet type, onchain conversion rates, and more.
Who should use Formo?
Who should use Formo?
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Get Started with Formo
Get Started with Formo
Cookie3 is great for marketers who want to measure mindshare and KOL intelligence.
But if you're building a product, and want to track user behavior across both offchain and onchain touchpoints, Formo is your go-to analytics stack.
Cookie3 is great for marketers who want to measure mindshare and KOL intelligence.
But if you're building a product, and want to track user behavior across both offchain and onchain touchpoints, Formo is your go-to analytics stack.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
The Best Alternative to Cookie3
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Cookie3
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Cookie3
Formo makes analytics simple for onchain apps so you can grow.
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager, DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
