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Formo vs Cookie3

Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Cookie3 for onchain apps.

Formo vs Cookie3

Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Cookie3 for onchain apps.

COOKIE3

Why Look for a Cookie3 Alternative?

Cookie3 is powerful for marketers—but it’s more of a Web3 CRM and scoring tool than a true analytics platform. Formo is built for both marketing and product teams, providing wallet intelligence, smart contract tracking, and onchain funnels in a product-focused interface.

COOKIE3

Why Look for a Cookie3 Alternative?

COOKIE3

Why Look for a Cookie3 Alternative?

No-Code Product Analytics

Leave the data engineering to us. Spend less time building analytics, and more time building products.

No-Code Product Analytics

Leave the data engineering to us. Spend less time building analytics, and more time building products.

No-Code Product Analytics

Leave the data engineering to us. Spend less time building analytics, and more time building products.

Track Key Growth Metrics

Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

Track Key Growth Metrics

Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

Track Key Growth Metrics

Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

User Behaviour Analysis

Understand how users interact with your dapp and improve key touchpoints.

User Behaviour Analysis

Understand how users interact with your dapp and improve key touchpoints.

User Behaviour Analysis

Understand how users interact with your dapp and improve key touchpoints.

ONCHAIN TEAMS RUN ON FORMO

The Best Alternative to Cookie3

Formo makes it easy to understand onchain users at a fraction of the cost.

ONCHAIN TEAMS RUN ON FORMO

The Best Alternative to Cookie3

Formo makes it easy to understand onchain users at a fraction of the cost.

ONCHAIN TEAMS RUN ON FORMO

The Best Alternative to Cookie3

Formo makes it easy to understand onchain users at a fraction of the cost.

Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development

Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development

Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development

Get started

COMPARE FORMO & COOKIE3

Why choose Formo over Cookie3

Cookie3 is great for audience segmentation, wallet scoring, and influencer attribution—but less suited for hands-on product analytics or lightweight startup use. Formo helps Web3 teams measure real-time wallet behavior, retention, and conversions—without a complex CRM layer.

COMPARE FORMO & COOKIE3

Why choose Formo over Cookie3

COMPARE FORMO & COOKIE3

Why choose Formo over Cookie3

Formo

Cookie3

Pricing

Free / $199 / $749

$59 / $299 / $749

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Audiences (Segmentation)

Onchain Attribution

Onchain Revenue Data

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Token Data

Wallet Reputation Score

Wallet Messaging

Multi-chain Support

Platform API Access

Formo

Pricing

Free / $199 / $749

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Audiences (Segmentation)

Onchain Attribution

Onchain Revenue Data

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Token Data

Wallet Reputation Score

Wallet Messaging

Multi-chain Support

Platform API Access

Formo

Cookie3

Pricing

Free / $199 / $749

$59 / $299 / $749

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Audiences (Segmentation)

Onchain Attribution

Onchain Revenue Data

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Token Data

Wallet Reputation Score

Wallet Messaging

Multi-chain Support

Platform API Access

ANALYTICS AND ATTRIBUTION FOR WEB3

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

ANALYTICS AND ATTRIBUTION FOR WEB3

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

ANALYTICS AND ATTRIBUTION FOR WEB3

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

MIGRATION

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

MIGRATION

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

MIGRATION

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Create A Workspace

Create A Workspace

Create A Workspace

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

How is Formo different?

Cookie3 is a Web3 marketing platform that helps teams segment and target users using wallet data. But when it comes to product analytics, onchain funnels, and no-code event tracking, Formo fills the gap. Where Cookie3 focuses on audience segmentation and marketing activation, Formo is built to help Web3 teams track, analyze, and optimize product usage across onchain and offchain touchpoints.

1. Web3 Product Analytics

Cookie3 excels at wallet scoring and creating user cohorts for campaigns. Formo gives you a product analytics layer: wallet connects, product usage, token interactions, and retention metrics across multiple chains.

2. Onchain & Offchain data integration

Cookie3 helps you group and score wallets by behavior. Formo shows you the full user journey — from first-touch to final action.

Track the complete funnel:

Site visit → Wallet connect
Form submit → Token mint
Ad click → Smart contract interaction

All with no code and no guesswork.

Cookie3 helps you group and score wallets by behavior. Formo shows you the full user journey — from first-touch to final action.

Track the complete funnel:

Site visit → Wallet connect
Form submit → Token mint
Ad click → Smart contract interaction

All with no code and no guesswork.

3. No-Code Web3 Event Tracking

While Cookie3 focuses more on pre-built wallet scoring and marketing integrations, Formo empowers teams to track key events across chains with no technical setup.

You can capture:

Wallet connects
NFT mints
Token swaps
Contract calls
Other onchain activities

While Cookie3 focuses more on pre-built wallet scoring and marketing integrations, Formo empowers teams to track key events across chains with no technical setup.

You can capture:

Wallet connects
NFT mints
Token swaps
Contract calls
Other onchain activities

Web3 Growth Metrics

Cookie3 is optimized for marketing segmentation. Formo gives you growth analytics: onchain funnels, retention by wallet type, onchain conversion rates, and metrics like Revenue Per Wallet (RPW).

This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3.

Cookie3 is optimized for marketing segmentation. Formo gives you growth analytics: onchain funnels, retention by wallet type, onchain conversion rates, and metrics like Revenue Per Wallet (RPW).

This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3.

Who Should Use Formo?

Web3 Founders & Startups: Gain insights into how your users engage with dapps.

Marketers & Growth Teams: Track wallet behaviors and onchain interactions to better target and optimize your campaigns.

dApp Developers: Understand user behavior to build better dapps.

NFT & GameFi Projects: Measure community engagement, track in-game actions, and monitor onchain activity to drive retention.

Get Started with Formo

Cookie3 is great for marketers who want to segment wallets and run targeted campaigns. But if you're building a product, and want to track user behavior across both offchain and onchain touchpoints, Formo is your go-to analytics stack.

Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.

COMPARE FORMO