• InfoFi campaigns with Cookie Snaps
• Built-in KOL/influencer marketplace for campaigns
• UTM tracking for measuring KOL performance
• Pre-built wallet segments (first-time minters, airdrop hunters)
• Pricing scales with wallets tracked, can get expensive• Less depth in product analytics (funnels, flows, retention) compared to alternatives in web2 and web3• Limited wallet profiling capabilities• No custom charts or dashboards • No SQL API
Cookie3 is a Web3 marketing platform that helps teams segment and target users using wallet data, with a focus on KOL and mindshare intelligence. Formo covers product analytics, onchain funnels, and no-code event tracking on top of that, so teams can track, analyze, and optimize product usage and revenue across onchain and offchain touchpoints.
• Your primary focus is InfoFi/KOL/influencer marketing campaigns
• You need a built-in affiliate marketplace for Web3 creators
Cookie3 offers surface-level analytics about your onchain users. Formo adds a full product and user analytics layer: wallet connects, product usage, revenue, volume, and retention metrics across multiple chains, combining standard web analytics with onchain data like wallet activity, token holdings, and transaction history, so you can segment users by what they own, not just what they click.
With Formo, you can track wallet connects, transactions, and in-app behavior from offchain to onchain with autocapture, no manual event setup required. You can follow the complete funnel: site visits, wallet connects, signatures and transactions, custom and contract events, referrals, revenue per wallet, retention, segmentation, and lifecycle stage.
While Cookie3 focuses on pre-built wallet scoring, Formo lets teams track key events specific to their own app and protocol. Unified analytics combines web, product, and onchain analytics in one place, with wallet intelligence features including wallet profiles, audience insights, segmentation, and labels.
What web3 growth metrics can I track with Cookie3 and Formo?
Cookie3 is designed for top-of-funnel metrics: web visits, clicks, and mindshare. Formo covers the rest of the funnel too, including onchain conversion tracking, feature adoption, wallet transactions, revenue per wallet, onchain retention, user segmentation, and lifecycle stage.
Formo is built for product teams, founders, and data-driven growth teams in crypto. Web3 founders and startups can measure revenue and retention with full-funnel insights into user behavior. Web3 marketers and growth teams can measure and optimize campaign performance with wallet-based tracking and onchain attribution. Onchain app builders can understand how users interact with their apps and protocols.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
