Which is right for you?
Choose Formo if…
• You need funnels, flows, and retention cohorts, which Cookie3 does not document.
• You want individual wallet profiles, not only audience-level wallet insights.
• You want wallet connects, signatures, and transactions autocaptured without manual setup.
• You want SQL Explorer, public dashboards, and MCP access for your team.
Use both if…
• You run KOL campaigns in Cookie3 and want retention and revenue per campaign in Formo.
• You split teams: marketing uses KOL Intelligence and product needs funnels and wallet profiles.
• You use Cookie3 bot detection and airdrop reports and Formo to track what real wallets do next.
Choose Cookie3 if…
• You need KOL Intelligence: KOL search, AI-powered KOL scoring, and campaign tracking.
• You want KOL activity charts, post feeds, and performance tables for X influencers.
• You run a referral program and want Cookie3’s referral tracking API and leaderboard data.
• You want to export audience wallet lists as CSV from the Onchain Explorer.
Last verified October 2, 2026. Formo publishes this comparison and checks Cookie3 details against public pricing pages and docs. Sources: Cookie3 website, Cookie3 docs, Cookie3 data export, Cookie3 attribution, Formo pricing, Formo docs.
Formo vs Cookie3, in depth
Cookie3 is crypto marketing analytics; Formo covers product and marketing
Cookie3 is a crypto marketing analytics platform. Cookie3 combines website analytics, campaign tracking, offchain and onchain conversion events, an Onchain Explorer for audience-level wallet insights, and KOL Intelligence for finding and scoring X influencers. Cookie3 plans also include custom dashboards, bot detection and airdrop reports, and export of enriched wallet lists, so a marketing team can plan and report KOL campaigns in one tool.
Formo makes a different bet: analytics where the user is a wallet. The Formo SDK autocaptures pageviews, UTMs, referrals, wallet connects, chain switches, signatures, and transactions. Formo adds product analytics (funnels, flows, retention, cohorts), a wallet profile for each wallet, and revenue tracking, so product and marketing teams work from the same data.
Cookie3 answers which campaigns and KOLs drove conversions. Formo answers that question too, then shows what each wallet does inside the app afterward: which product steps it completes, whether it returns, and how much volume and revenue it brings.
How Cookie3 and Formo identify users
Cookie3 identifies website visitors with cookies and identifies onchain actors by wallet address. For an onchain conversion, the Cookie3 docs explain that Cookie3 only knows the wallet that performed the action, so Cookie3 searches past website visits for a visitor who connected that wallet. Cookie3 wallet analysis is mostly at the audience level, with wallet value, wallet age, and protocols used in the Onchain Explorer.
Formo gives each visitor an anonymous visitor ID stored in a first-party cookie, then stitches that visitor to a wallet address at the moment the wallet connects. The Formo SDK autocaptures the connect, so the first visit, the campaign behind it, and every later transaction belong to one user journey without a matching step.
Each wallet in Formo gets a wallet profile with net worth, tokens, DeFi positions, labels, and onchain history across all major EVM chains and Solana. Formo also assigns lifecycle stages (New, Returning, Power user, At Risk, Churned, Resurrected), so teams can analyze one wallet or a whole segment.
Pricing: monthly wallets vs MAUs
Cookie3 prices plans by monthly wallets and seats. With yearly billing, Cookie3 lists Website at $59/month, Basic at $299/month (up to 100,000 monthly wallets, 2 seats), and Growth at $749/month (up to 1,000,000 monthly wallets, 2 seats). The Cookie3 Website plan lists a monthly wallet limit of 0, and Website and Basic cover up to 2 blockchains.
Formo bills by MAUs, which are unique wallet addresses with an active session. Growth is $199/month billed yearly ($249/month billed monthly) for up to 5,000 MAUs, and Scale is $399/month billed yearly ($499/month billed monthly) for up to 10,000 MAUs. Every Formo plan includes unlimited events and visitors, so wallet connects, signatures, and transactions add nothing to the bill.
Neither Formo nor Cookie3 charges by event count, so both bills stay flat as events grow. Cookie3 steps up by monthly wallets and chain coverage, while Formo steps up by MAUs.
Attribution: last non-direct click vs first and last touch on wallets
Cookie3 attribution uses a last non-direct click model for offchain and onchain conversions: Cookie3 credits the most recent visit with a referrer or UTM parameters before the goal. Cookie3 reports the attributed USD value of onchain conversion events on 20+ EVM chains and tracks KOL campaign results. Cookie3 plans list up to 1 onchain conversion event and up to 5 offchain conversion events, and the docs do not describe retention by campaign.
Formo marketing attribution captures UTMs, referrers, referral codes, and campaigns on the first visit and ties them to the wallet that connects. Formo offers first touch and last touch models, so teams can compare the channel that introduced a wallet with the channel that preceded its conversion.
Formo onchain attribution then reports transactions, volume, revenue, and retention by wallet for each channel and campaign. Because the Formo SDK autocaptures transactions, swaps and deposits made through the app are attributed without defining each one as a goal.
When Cookie3 is the better choice
Cookie3 is the better choice when KOL marketing is the main growth channel. Pick Cookie3 for KOL Intelligence: KOL search, AI-powered KOL scoring, activity charts, and performance tables for X influencers. Pick Cookie3 for X-to-wallet matching and for exporting audience wallet lists from the Onchain Explorer. Pick Cookie3 to run a referral program with the Cookie3 referral tracking API and leaderboard data.
Cookie3 also fits teams that want bot detection and airdrop reports next to campaign analytics.
Formo is the better fit when the team needs funnels, flows, retention cohorts, and individual wallet profiles in the same tool as marketing attribution, or when the app spans more than 2 chains at a budget below Cookie3 Growth. Formo also fits teams that want SQL Explorer and public dashboards.
Running Cookie3 and Formo together
Keep Cookie3 for KOL intelligence and the audience workflows your team relies on, and use Formo to connect acquisition with product behavior, wallet intelligence, and revenue tracking. Run both during evaluation. Formo begins collecting new events after you install the SDK; historical Cookie3 data will not transfer because the tools use different data models.
For a longer look at how Formo and Cookie3 differ on attribution, wallet intelligence, and pricing, read the full comparison. Read the detailed Formo vs. Cookie3 analysis.
Install Formo next to Cookie3
Add the Formo SDK alongside the Cookie3 Analytics snippet. The two do not conflict, so Cookie3 keeps tracking while Formo collects new data.
Map what you track
Formo autocaptures pageviews, UTMs, referrals, wallet connects, chain switches, signatures, and transactions. Recreate your Cookie3 offchain conversion events as Formo custom events.
