Formo vs Spindl
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Spindl for onchain teams.
Formo vs Spindl
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Spindl for onchain teams.
Why Look for a Spindl Alternative?
Spindl is great for tracking how users arrive—but it doesn’t focus on what they do next. Formo picks up where Spindl leaves off, offering wallet intelligence, funnel analytics, and retention tracking. Perfect for teams that need visibility into the entire onchain user journey.
Why Look for a Spindl Alternative?
Spindl is great for tracking how users arrive—but it doesn’t focus on what they do next. Formo picks up where Spindl leaves off, offering wallet intelligence, funnel analytics, and retention tracking. Perfect for teams that need visibility into the entire onchain user journey.
Why Look for a Spindl Alternative?
Spindl is great for tracking how users arrive—but it doesn’t focus on what they do next. Formo picks up where Spindl leaves off, offering wallet intelligence, funnel analytics, and retention tracking. Perfect for teams that need visibility into the entire onchain user journey.
No-Code Product Analytics
Leave the data engineering to us. Spend less time building analytics, and more time building products.
No-Code Product Analytics
Leave the data engineering to us. Spend less time building analytics, and more time building products.
No-Code Product Analytics
Leave the data engineering to us. Spend less time building analytics, and more time building products.
Track Key Growth Metrics
Measure Transactions, Retention, and Churn. Measure engagement and growth over time.
Track Key Growth Metrics
Measure Transactions, Retention, and Churn. Measure engagement and growth over time.
Track Key Growth Metrics
Measure Transactions, Retention, and Churn. Measure engagement and growth over time.
User Behaviour Analysis
Understand how users interact with your dapp and improve key touchpoints.
User Behaviour Analysis
Understand how users interact with your dapp and improve key touchpoints.
User Behaviour Analysis
Understand how users interact with your dapp and improve key touchpoints.
The Best Alternative to Spindl
Formo makes it easy to understand onchain users at a fraction of the cost.
The Best Alternative to Spindl
Formo makes it easy to understand onchain users at a fraction of the cost.
The Best Alternative to Spindl
Formo makes it easy to understand onchain users at a fraction of the cost.
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Why choose Formo over Simple Analytics
Spindl focuses on attribution — linking offchain marketing to onchain actions. Formo provides Web3 product analytics, showing how users behave inside the product. While Spindl is ideal for marketers tracking campaign performance, Formo helps product and growth teams understand, segment, and engage users by wallet behavior.
Why choose Formo over Simple Analytics
Spindl focuses on attribution — linking offchain marketing to onchain actions. Formo provides Web3 product analytics, showing how users behave inside the product. While Spindl is ideal for marketers tracking campaign performance, Formo helps product and growth teams understand, segment, and engage users by wallet behavior.
Why choose Formo over Simple Analytics
Spindl focuses on attribution — linking offchain marketing to onchain actions. Formo provides Web3 product analytics, showing how users behave inside the product. While Spindl is ideal for marketers tracking campaign performance, Formo helps product and growth teams understand, segment, and engage users by wallet behavior.
Formo
Spindl
Pricing
Free / $199 / $749
Custom
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Onchain Revenue Data
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Reputation Score
Wallet Messaging
Multi-chain Support
Platform API Access
Data Retention
3 months (Free) / Unlimited (Enterprise)
24 months / Custom
Pricing
Free / $199 / $749
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Onchain Revenue Data
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Reputation Score
Wallet Messaging
Multi-chain Support
Platform API Access
Data Retention
Formo
Spindl
Pricing
Free / $199 / $749
Custom
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Onchain Revenue Data
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Reputation Score
Wallet Messaging
Multi-chain Support
Platform API Access
Data Retention
3 months (Free) / Unlimited (Enterprise)
24 months / Custom
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
How is Formo different?
How is Formo different?
Spindl is a Web3 attribution platform, helping marketers understand which campaigns drive onchain actions. But while Spindl tells you where your users came from, Formo shows you what they do next. Formo is built for Web3 product teams — giving you actionable insights into wallet behavior, product usage, and multi-touch onchain user journeys.
Spindl is a Web3 attribution platform, helping marketers understand which campaigns drive onchain actions. But while Spindl tells you where your users came from, Formo shows you what they do next. Formo is built for Web3 product teams — giving you actionable insights into wallet behavior, product usage, and multi-touch onchain user journeys.
1. Web3 Product Analytics vs. Marketing Attribution
1. Web3 Product Analytics vs. Marketing Attribution
Spindl focuses on tracking campaign performance and attribution. Formo go beyond by tracking in-app wallet behavior: wallet connections, NFT mints, token swaps, and more. Formo is designed to help you improve UX, retention, and engagement within your onchain product.
Spindl focuses on tracking campaign performance and attribution. Formo go beyond by tracking in-app wallet behavior: wallet connections, NFT mints, token swaps, and more. Formo is designed to help you improve UX, retention, and engagement within your onchain product.
2. Best for both product and marketing teams
2. Best for both product and marketing teams
pindl connects offchain campaign data with onchain outcomes — great for marketers.
Formo bridges marketing and product, integrating offchain events (traffic, referrers) with wallet activity, token ownership, and product interactions.
With Formo, you can:
Segment users by wallet behavior
Build onchain funnels (connect → mint → vote)
Measure token-gated engagement
Run user research tied to wallet addresses
pindl connects offchain campaign data with onchain outcomes — great for marketers.
Formo bridges marketing and product, integrating offchain events (traffic, referrers) with wallet activity, token ownership, and product interactions.
With Formo, you can:
Segment users by wallet behavior
Build onchain funnels (connect → mint → vote)
Measure token-gated engagement
Run user research tied to wallet addresses
3. Web3 Growth Metrics
3. Web3 Growth Metrics
Spindl is used for measuring campaign ROI and top-of-funnel growth. Formo takes you further down the funnel with product-centric metrics like:
Onchain retention
Wallet cohorts
Revenue Per Wallet (RPW)
Onchain conversion tracking
Product interaction rates
Spindl is used for measuring campaign ROI and top-of-funnel growth. Formo takes you further down the funnel with product-centric metrics like:
Onchain retention
Wallet cohorts
Revenue Per Wallet (RPW)
Onchain conversion tracking
Product interaction rates
Who Should Use Formo?
Who Should Use Formo?
Web3 Founders & Startups: Gain insights into how your users engage with dapps.
Web3 Founders & Startups: Gain insights into how your users engage with dapps.
Marketers & Growth Teams: Track wallet behaviors and onchain interactions to better target and optimize your campaigns.
Marketers & Growth Teams: Track wallet behaviors and onchain interactions to better target and optimize your campaigns.
dApp Developers: Understand user behavior to build better dapps.
dApp Developers: Understand user behavior to build better dapps.
NFT & GameFi Projects: Measure community engagement, track in-game actions, and monitor onchain activity to drive retention.
NFT & GameFi Projects: Measure community engagement, track in-game actions, and monitor onchain activity to drive retention.
Get Started with Formo
Get Started with Formo
Spindl is great for understanding how users got to your app. But if you want to see what they actually do once they arrive — across chains and contracts — Formo is the better fit.
Spindl is great for understanding how users got to your app. But if you want to see what they actually do once they arrive — across chains and contracts — Formo is the better fit.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Compare Formo
Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.
Compare Formo
Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.
Compare Formo
Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
