Formo vs Spindl
Spindl is built for onchain ad attribution and paid-acquisition campaign measurement. Formo is a crypto-native product analytics platform for onchain apps, covering the full journey after acquisition with funnel and retention analysis, wallet intelligence that enriches every address with holdings and protocol history, and attribution across organic, social, referral, and paid channels rather than paid alone.
Formo vs Spindl
Spindl is built for onchain ad attribution and paid-acquisition campaign measurement. Formo is a crypto-native product analytics platform for onchain apps, covering the full journey after acquisition with funnel and retention analysis, wallet intelligence that enriches every address with holdings and protocol history, and attribution across organic, social, referral, and paid channels rather than paid alone.
Why choose Formo over Spindl
Spindl focuses on attribution — linking offchain marketing to onchain actions. Formo provides onchain attribution combined with crypto-native product analytics and wallet intelligence, showing how your top users find you, how they behave inside the product, and what drives them. Spindl is great for ads targeting wallets within the Coinbase ecosystem. Formo helps your entire team from product to growth understand where your users come from, segment core users, and measure success for your DeFi app. Formo makes analytics and attribution simple for DeFi teams. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Spindl
Spindl focuses on attribution — linking offchain marketing to onchain actions. Formo provides onchain attribution combined with crypto-native product analytics and wallet intelligence, showing how your top users find you, how they behave inside the product, and what drives them. Spindl is great for ads targeting wallets within the Coinbase ecosystem. Formo helps your entire team from product to growth understand where your users come from, segment core users, and measure success for your DeFi app. Formo makes analytics and attribution simple for DeFi teams. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Formo
Spindl
Pricing
Free / $199 / $499
Contact Sales
Web Analytics
Product Analytics
Chartbuilder (Funnels, Retention)
UTM Tracking
Ads Integration
Onchain Attribution
Funnel Analytics
Revenue Tracking
Wallet Intelligence
Social Profiles
DeFi and Token Data
Wallet Labels
User Segmentation
Multi-chain Support
40+ chains
Base-focused
API Access
BI Integration
Open source SDK
Pricing
Free / $199 / $499
Web Analytics
Product Analytics
Chartbuilder (Funnels, Retention)
UTM Tracking
Ads Integration
Onchain Attribution
Funnel Analytics
Revenue Tracking
Wallet Intelligence
Social Profiles
DeFi and Token Data
Wallet Labels
User Segmentation
Multi-chain Support
API Access
BI Integration
Open source SDK
Formo
Spindl
Pricing
Free / $199 / $499
Contact Sales
Web Analytics
Product Analytics
Chartbuilder (Funnels, Retention)
UTM Tracking
Ads Integration
Onchain Attribution
Funnel Analytics
Revenue Tracking
Wallet Intelligence
Social Profiles
DeFi and Token Data
Wallet Labels
User Segmentation
Multi-chain Support
40+ chains
Base-focused
API Access
BI Integration
Open source SDK
Why Look for a Spindl Alternative?
Spindl is great for ad attribution and tracking how users arrive but it doesn’t focus on who they are or what they do next. Formo picks up where Spindl leaves off, offering wallet intelligence, full funnel analytics, and retention tracking. Perfect for teams that need visibility into the entire onchain user journey. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time. Note: Spindl was acquired by Coinbase in January 2025. The product may evolve to focus more on the Base ecosystem.
Why Look for a Spindl Alternative?
Spindl is great for ad attribution and tracking how users arrive but it doesn’t focus on who they are or what they do next. Formo picks up where Spindl leaves off, offering wallet intelligence, full funnel analytics, and retention tracking. Perfect for teams that need visibility into the entire onchain user journey. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time. Note: Spindl was acquired by Coinbase in January 2025. The product may evolve to focus more on the Base ecosystem.
Why Look for a Spindl Alternative?
Spindl is great for ad attribution and tracking how users arrive but it doesn’t focus on who they are or what they do next. Formo picks up where Spindl leaves off, offering wallet intelligence, full funnel analytics, and retention tracking. Perfect for teams that need visibility into the entire onchain user journey. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time. Note: Spindl was acquired by Coinbase in January 2025. The product may evolve to focus more on the Base ecosystem.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
What is Spindl?
What is Spindl?
Spindl is an onchain ads and attribution platform, helping marketers understand which campaigns drive onchain actions.
Now part of Coinbase, Spindl continues to focus on onchain attribution connecting ad impressions to wallet activity.
Spindl is an onchain ads and attribution platform, helping marketers understand which campaigns drive onchain actions.
Now part of Coinbase, Spindl continues to focus on onchain attribution connecting ad impressions to wallet activity.
How is Formo different from Spindl?
How is Formo different from Spindl?
Spindl tells you where your users came from. Formo shows you where they came from, who they are onchain, and what they do next, and remains chain-agnostic across EVM chains and Solana rather than being tied to one ecosystem.
When would Spindl be better?
When would Spindl be better?
Spindl fits best if your primary goal is paid ad-to-wallet attribution rather than full product analytics, and you’re building on Base and want tight Coinbase ecosystem integration.
How are the analytics from Spindl and Formo different?
How are the analytics from Spindl and Formo different?
Spindl focuses on tracking campaign performance and attribution. Formo also tracks in-app wallet behavior: wallet connections, onchain transactions, token swaps, and more, to help you improve UX, retention, and engagement within your onchain app.
How are the insights from Spindl and Formo different?
How are the insights from Spindl and Formo different?
Spindl connects offchain campaign data with onchain outcomes for marketers. Formo bridges marketing and product by combining offchain events (traffic, referrers) with wallet activity, token ownership, and product interactions, autocapturing wallet connects, transactions, and in-app behavior from offchain to onchain.
What web3 growth metrics can I track with Spindl and Formo?
What web3 growth metrics can I track with Spindl and Formo?
Spindl is used for measuring campaign ROI and top-of-funnel growth. Formo covers the rest of the funnel too, including onchain conversion tracking, feature adoption, wallet transactions, revenue per wallet, onchain retention, user segmentation, and lifecycle stage.
Who should use Formo?
Who should use Formo?
Formo is built for product teams, founders, and data-driven growth teams in crypto. DeFi founders and startups can measure revenue and retention with full-funnel insights into user behavior. Crypto marketers and growth teams can measure and optimize campaign performance with wallet-based tracking and onchain attribution. Onchain app builders can understand how users interact with their apps and protocols.
Get Started with Formo
Get Started with Formo
Spindl is great for understanding how users got to your app. But if you want to see what they actually do once they arrive, across chains and contracts, Formo is the better fit.
Spindl is great for understanding how users got to your app. But if you want to see what they actually do once they arrive, across chains and contracts, Formo is the better fit.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
The Best Alternative to Spindl
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Spindl
Formo makes analytics simple for onchain apps so you can grow.
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles Levecque
Co-Founder, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis Ligout
CEO, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Your questions, answered
Find answers to frequently asked questions below.
What is the core difference between Formo and Spindl?
Does Spindl work if I am building on multiple chains?
Which platform is better for product analytics?
How difficult is it to set up each platform?
How does Spindl's pricing work?
Which platform is better for multi-chain teams?
Should I choose Formo or Spindl for my DeFi app?
Your questions, answered
Find answers to frequently asked questions below.
What is the core difference between Formo and Spindl?
Does Spindl work if I am building on multiple chains?
Which platform is better for product analytics?
How difficult is it to set up each platform?
How does Spindl's pricing work?
Which platform is better for multi-chain teams?
Should I choose Formo or Spindl for my DeFi app?
Your questions, answered
Find answers to frequently asked questions below.
What is the core difference between Formo and Spindl?
Does Spindl work if I am building on multiple chains?
Which platform is better for product analytics?
How difficult is it to set up each platform?
How does Spindl's pricing work?
Which platform is better for multi-chain teams?
Should I choose Formo or Spindl for my DeFi app?
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Don’t settle for surface-level analytics
Measure what matters and drive growth onchain.
Don’t settle for surface-level analytics
Measure what matters and drive growth onchain.
Don’t settle for surface-level analytics
Measure what matters and drive growth onchain.
Platform
Platform
Platform