Formo vs Spindl
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Spindl for onchain teams.
Formo vs Spindl
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Spindl for onchain teams.
Why Look for a Spindl Alternative?
Spindl is great for tracking how users arrive—but it doesn’t focus on what they do next. Formo picks up where Spindl leaves off, offering wallet intelligence, full funnel analytics, and retention tracking. Perfect for teams that need visibility into the entire onchain user journey. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.
Why Look for a Spindl Alternative?
Spindl is great for tracking how users arrive—but it doesn’t focus on what they do next. Formo picks up where Spindl leaves off, offering wallet intelligence, full funnel analytics, and retention tracking. Perfect for teams that need visibility into the entire onchain user journey. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.
Why Look for a Spindl Alternative?
Spindl is great for tracking how users arrive—but it doesn’t focus on what they do next. Formo picks up where Spindl leaves off, offering wallet intelligence, full funnel analytics, and retention tracking. Perfect for teams that need visibility into the entire onchain user journey. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.
Track Key Growth Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Track Key Growth Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Track Key Growth Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
The Best Alternative to Spindl
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Spindl
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Spindl
Formo makes analytics simple for onchain apps so you can grow.
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Why choose Formo over Simple Analytics
Spindl focuses on attribution — linking offchain marketing to onchain actions. Formo provides onchain attribution combined with Web3 product analytics and wallet intelligence, showing how your top users behave inside the product and what drives them. While Spindl is works for marketers tracking campaign performance, Formo helps your entire team from product to growth understand, segment, and engage users by wallet behavior. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Simple Analytics
Spindl focuses on attribution — linking offchain marketing to onchain actions. Formo provides onchain attribution combined with Web3 product analytics and wallet intelligence, showing how your top users behave inside the product and what drives them. While Spindl is works for marketers tracking campaign performance, Formo helps your entire team from product to growth understand, segment, and engage users by wallet behavior. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Simple Analytics
Spindl focuses on attribution — linking offchain marketing to onchain actions. Formo provides onchain attribution combined with Web3 product analytics and wallet intelligence, showing how your top users behave inside the product and what drives them. While Spindl is works for marketers tracking campaign performance, Formo helps your entire team from product to growth understand, segment, and engage users by wallet behavior. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Formo
Spindl
Pricing
Free / $199 / $749
>$1000
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Data Retention
1 year (Free) / Unlimited (Enterprise)
24 months / Custom
Pricing
Free / $199 / $749
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Data Retention
Formo
Spindl
Pricing
Free / $199 / $749
>$1000
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Data Retention
1 year (Free) / Unlimited (Enterprise)
24 months / Custom
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
How is Formo different?
How is Formo different?
Spindl is a Web3 attribution platform, helping marketers understand which campaigns drive onchain actions. But while Spindl tells you where your users came from, Formo shows you what they do next.
Formo, in contrast, helps you track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.
With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
Formo is built for Web3 product and marketing teams — giving you actionable insights into wallet behavior, product usage, and the complete user journey.
Spindl is a Web3 attribution platform, helping marketers understand which campaigns drive onchain actions. But while Spindl tells you where your users came from, Formo shows you what they do next.
Formo, in contrast, helps you track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.
With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
Formo is built for Web3 product and marketing teams — giving you actionable insights into wallet behavior, product usage, and the complete user journey.
1. Web3 Product Analytics vs. Marketing Attribution
1. Web3 Product Analytics vs. Marketing Attribution
Spindl focuses on tracking campaign performance and attribution. Formo goes a step beyond by tracking in-app wallet behavior: wallet connections, onchain transactions, token swaps, and more. Replace guesswork with data to help you improve UX, retention, and engagement within your onchain app.
Spindl focuses on tracking campaign performance and attribution. Formo goes a step beyond by tracking in-app wallet behavior: wallet connections, onchain transactions, token swaps, and more. Replace guesswork with data to help you improve UX, retention, and engagement within your onchain app.
2. Insights for web3 product and marketing teams
2. Insights for web3 product and marketing teams
Spindl connects offchain campaign data with onchain outcomes — great for marketers. Formo bridges marketing and product, integrating offchain events (traffic, referrers) with wallet activity, token ownership, and product interactions.
Track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
Spindl connects offchain campaign data with onchain outcomes — great for marketers. Formo bridges marketing and product, integrating offchain events (traffic, referrers) with wallet activity, token ownership, and product interactions.
Track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
3. Web3 Growth Metrics
3. Web3 Growth Metrics
Spindl is used for measuring campaign ROI and top-of-funnel growth. Formo takes you further down the funnel with product-centric metrics like:
Onchain conversion tracking
Feature adoption rates
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.
Spindl is used for measuring campaign ROI and top-of-funnel growth. Formo takes you further down the funnel with product-centric metrics like:
Onchain conversion tracking
Feature adoption rates
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.
Who Should Use Formo?
Who Should Use Formo?
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Get Started with Formo
Get Started with Formo
Spindl is great for understanding how users got to your app. But if you want to see what they actually do once they arrive — across chains and contracts — Formo is the better fit.
Spindl is great for understanding how users got to your app. But if you want to see what they actually do once they arrive — across chains and contracts — Formo is the better fit.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
