COMPARISON
Which is right for you?
Choose Formo if…
• You need product and marketing analytics for a crypto or DeFi app.
• You want acquisition, product events, retention, and revenue connected.
• Wallet intelligence should be available alongside product analytics.
Use both if…
• Keep Spindl for the crypto campaign attribution workflows your team relies on.
• Use Formo to understand what acquired users do across the product, wallets, and onchain journeys..
Choose Spindl if…
• Your main need is crypto advertising and campaign attribution.
• You want a dedicated platform for measuring paid campaign performance.
• Your team already has product analytics handled elsewhere.
PRICING
Pricing comparison
Formo
Growth is $199/month for up to 5,000 MAUs and unlimited events. Scale is $399/month for up to 10,000 MAUs and unlimited events. Both are billed yearly and include a 7-day free trial.
Spindl
Spindl uses sales-led pricing. Contact the vendor for a quote based on campaign and attribution requirements.
Spindl shows which campaigns drove users to your app. Formo connects acquisition with wallet intelligence, product behavior, onchain outcomes, and retention.
Spindl fits best when your primary goal is paid ad-to-wallet attribution and campaign measurement rather than full product analytics and retention.
Spindl focuses on tracking campaign performance and attribution. Formo also tracks in-app wallet behavior: wallet connections, onchain transactions, token swaps, and more, to help you improve UX, retention, and engagement within your onchain app.
Spindl connects crypto advertising campaign data for marketers. Formo connects acquisition sources, pageviews, and product events with wallet connections, wallet intelligence, onchain transactions, and configured smart contract activity. Product and marketing teams can measure one journey from acquisition through product behavior to onchain outcomes.
Spindl is used for measuring campaign ROI and top-of-funnel growth. Formo covers the rest of the funnel too, including onchain conversion tracking, feature adoption, onchain transactions, revenue per wallet, onchain retention, user segmentation, and lifecycle stage.
Formo is built for product teams, founders, and data-driven growth teams in crypto. DeFi founders and startups can measure revenue and retention with full-funnel insights into user behavior. Crypto marketers and growth teams can measure and optimize campaign performance with wallet-based tracking and onchain attribution. Onchain app builders can understand how users interact with their apps and protocols.
Install Formo SDK
Add the Formo SDK and configure the events and wallet connections relevant to your app. New data starts flowing immediately.
Run Both Tools in Parallel
Keep Spindl running while Formo collects new events. Compare live reporting and confirm the events your team needs.
Running Spindl and Formo together
Keep Spindl for crypto campaign attribution your team relies on, and use Formo to understand what acquired users do across your product, wallets, and onchain journeys. Run both during evaluation. Formo begins collecting new events after you add the SDK; historical Spindl data will not transfer because the tools use different data models.