Formo vs Pendo

Explore how Formo compares to other analytics tools and why Formo is the best alternative for all your Web3 analytics needs.

Book a Demo

The Best Alternative to Pendo

Formo makes it easy to understand onchain users at a fraction of the cost.

Get Started

Why Look for a Pendo Alternative?

Pendo is a powerful tool, but it’s built for Web2 apps — not Web3. Formo offers features designed for Web3 teams, including onchain growth metrics, wallet intelligence, and token-gated forms.

Charles Levecque

Head of Partnerships, Orbis Labs

"Formo is an awesome solution! We are using it to onboard new users in our closed beta for OrbisDB and it's perfectly suited for us! Also their team is super active!"

No-Code Product Analytics

Leave the data engineering to us. Spend less time building analytics, and more time building products.

Track Key Growth Metrics

Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

User Behaviour Analysis

Understand how users interact with your dapp and improve key touchpoints.

Comparing Formo and Pendo

Pendo is an excellent tool for product analytics and user engagement in Web2 applications. However, for Web3 projects, Pendo falls short. Formo is built specifically to bridge this gap, offering Web3-native analytics that integrate onchain data and provide deeper insights into wallet interactions and user behavior.

Formo

Pendo

Pricng

Free / $199 / $749

Request Pricing

Product Analytics

Web Analytics

Real-time Activity Feed

Privacy-friendly Analytics

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Onchain Revenue Data

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Messaging

Session Replays

Multi-chain Support

Platform API Access

Formo's Web3 Product Analytics

Spend less time building analytics, and more time building products. Leave the complex data engineering to us. Focus on building amazing products and experiences.

How is Formo different?

While Pendo focuses on tracking in-app events and product usage for Web2 applications, Web3 projects require a solution to analyze user actions onchain, including wallet activity, token ownership, and onchain interactions. Formo is built from the ground up for Web3, providing these critical insights.

1. Onchain Data Integration

Unlike Pendo, which focuses on in-app user actions, surveys, and product usage but doesn't support tracking Web3 events or onchain transactions. Formo combines onchain data and offchain engagement, providing product teams with a comprehensive view of user engagement both inside and outside dApps.

2. Supports Web3 Growth Teams

While product managers and UX researchers often use Pendo, Formo serves Web3 marketers, growth teams, and community managers, helping them understand and engage active users more effectively.

3. Wallet Authentication

Pendo relies on traditional user tracking methods such as cookies and sessions. Formo enables wallet authentication, making it easy to capture user insights from onchain interactions without intrusive tracking.

4. No-Code Web3 Event Tracking

Pendo provides product usage tracking and requires manual event setup for custom in-app actions, often requiring developers. Formo makes Web3 event tracking accessible to all teams with its no-code integrations, helping easy analyze onchain activity without any coding skills.

Who Should Use Formo?

Web3 startups looking to capture user insights from wallet interactions
Marketing teams that need onchain data analytics
Product teams that running Web3 user research

Get Started with Formo

If you’re a Web3 startup or growth marketer, Formo is the ideal for to capture insights from Web3 users and onchain activity. If you’re working on a traditional SaaS product, Pendo offers better tools for in-app guidance, feature testing, and product analytics.