Formo vs Pendo
Looking for analytics that go beyond surface-level insights? Explore why Formo is a powerful alternative to Pendo for onchain teams.
Formo vs Pendo
Looking for analytics that go beyond surface-level insights? Explore why Formo is a powerful alternative to Pendo for onchain teams.
Why Look for a Pendo Alternative?
Pendo is a product analytics tool designed for Web2, not Web3. It's missing many features that onchain apps need. Traditional product analytics tools don't support onchain data and wallets out of the box, which means you'd have to build your own data pipelines yourself. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why Look for a Pendo Alternative?
Pendo is a product analytics tool designed for Web2, not Web3. It's missing many features that onchain apps need. Traditional product analytics tools don't support onchain data and wallets out of the box, which means you'd have to build your own data pipelines yourself. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Why Look for a Pendo Alternative?
Pendo is a product analytics tool designed for Web2, not Web3. It's missing many features that onchain apps need. Traditional product analytics tools don't support onchain data and wallets out of the box, which means you'd have to build your own data pipelines yourself. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
The Best Alternative to Pendo
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Pendo
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Pendo
Formo makes analytics simple for onchain apps so you can grow.
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Why choose Formo over Pendo
Pendo is an excellent tool for product analytics and user engagement in Web2 applications. However, without support for wallet data Pendo is less suitable for onchain apps and teams. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Pendo
Pendo is an excellent tool for product analytics and user engagement in Web2 applications. However, without support for wallet data Pendo is less suitable for onchain apps and teams. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Pendo
Pendo is an excellent tool for product analytics and user engagement in Web2 applications. However, without support for wallet data Pendo is less suitable for onchain apps and teams. Formo makes analytics simple for Web3. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.
Formo
Pendo
Free Usage
Free / $159 / $399
>$1000
Product Analytics
Web Analytics
Real-time Activity Feed
Chartbuilder
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
User Segmentation
Multi-chain Support
Platform API Access
Free Usage
Free / $159 / $399
Product Analytics
Web Analytics
Real-time Activity Feed
Chartbuilder
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
User Segmentation
Multi-chain Support
Platform API Access
Formo
Pendo
Free Usage
Free / $159 / $399
>$1000
Product Analytics
Web Analytics
Real-time Activity Feed
Chartbuilder
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
User Segmentation
Multi-chain Support
Platform API Access
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
How is Formo different?
How is Formo different?
While Pendo focuses on tracking in-app events and product usage for Web2 applications, Web3 projects require a solution to analyze user actions onchain, including wallet activity, token ownership, and onchain interactions.
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.
While Pendo focuses on tracking in-app events and product usage for Web2 applications, Web3 projects require a solution to analyze user actions onchain, including wallet activity, token ownership, and onchain interactions.
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.
1. Onchain Data Integration
1. Onchain Data Integration
Unlike Pendo, which focuses on in-app user actions, surveys, and product usage but doesn't support tracking Web3 events or onchain transactions. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.
Formo combines onchain data and offchain engagement, providing product teams with a comprehensive view of user engagement both inside and outside dApps.
Unlike Pendo, which focuses on in-app user actions, surveys, and product usage but doesn't support tracking Web3 events or onchain transactions. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.
Formo combines onchain data and offchain engagement, providing product teams with a comprehensive view of user engagement both inside and outside dApps.
2. Solutions for Web3 Growth Teams
2. Solutions for Web3 Growth Teams
While product managers and UX researchers often use Pendo, Formo serves Web3 marketers, growth teams, and community managers, helping them understand and engage active users more effectively.
Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation.
While product managers and UX researchers often use Pendo, Formo serves Web3 marketers, growth teams, and community managers, helping them understand and engage active users more effectively.
Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation.
3. Wallet Analytics and Autocapture
3. Wallet Analytics and Autocapture
Pendo relies on traditional user tracking methods such as cookies and sessions. Formo enables wallet authentication, making it easy to capture user insights from onchain interactions without intrusive tracking.
Pendo relies on traditional user tracking methods such as cookies and sessions. Formo enables wallet authentication, making it easy to capture user insights from onchain interactions without intrusive tracking.
4. Unified Web3 Event Tracking
4. Unified Web3 Event Tracking
Pendo provides product usage tracking and requires manual event setup for custom in-app actions, often requiring developers.
With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
Pendo provides product usage tracking and requires manual event setup for custom in-app actions, often requiring developers.
With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
Who Should Use Formo?
Who Should Use Formo?
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Get Started with Formo
Get Started with Formo
If you’re a Web3 startup or growth marketer, Formo is the ideal for to capture insights from Web3 users and onchain activity. If you’re working on a traditional SaaS product, Pendo offers better tools for in-app guidance, feature testing, and product analytics.
If you’re a Web3 startup or growth marketer, Formo is the ideal for to capture insights from Web3 users and onchain activity. If you’re working on a traditional SaaS product, Pendo offers better tools for in-app guidance, feature testing, and product analytics.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
