Formo vs Matomo
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Matomo for onchain teams.
Formo vs Matomo
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Matomo for onchain teams.
Why Look for a Matomo Alternative?
Matomo is a solid choice for privacy-focused Web2 analytics—but it’s not built for Web3. However, it doesn't quite meet the needs of onchain apps. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.
Why Look for a Matomo Alternative?
Matomo is a solid choice for privacy-focused Web2 analytics—but it’s not built for Web3. However, it doesn't quite meet the needs of onchain apps. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.
Why Look for a Matomo Alternative?
Matomo is a solid choice for privacy-focused Web2 analytics—but it’s not built for Web3. However, it doesn't quite meet the needs of onchain apps. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.
Onchain Product Analytics
Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.
Track Key Growth Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Track Key Growth Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Track Key Growth Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
The Best Alternative to Matomo
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Matomo
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Matomo
Formo makes analytics simple for onchain apps so you can grow.
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Why choose Formo over Matomo
Matomo offers robust web analytics for conventional websites, with a strong focus on data ownership and privacy. Formo makes analytics simple for Web3. Get the best of product analytics, onchain data, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Matomo
Matomo offers robust web analytics for conventional websites, with a strong focus on data ownership and privacy. Formo makes analytics simple for Web3. Get the best of product analytics, onchain data, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Matomo
Matomo offers robust web analytics for conventional websites, with a strong focus on data ownership and privacy. Formo makes analytics simple for Web3. Get the best of product analytics, onchain data, and wallet intelligence to help you drive growth onchain.
Formo
Matomo
Pricing
Free / $199 / $749
$26 / $964 / Custom
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Data Retention
1 year (Free) / Unlimited (Enterprise)
24 months / Custom
Pricing
Free / $199 / $749
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Data Retention
Formo
Matomo
Pricing
Free / $199 / $749
$26 / $964 / Custom
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Data Retention
1 year (Free) / Unlimited (Enterprise)
24 months / Custom
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
How is Formo different?
How is Formo different?
Understanding user behavior in Web3 requires more than traditional website tracking. Matomo relies on cookie-based session tracking and pageviews, while Formo captures onchain activity, wallet behavior, and smart contract interactions. Built for Web3 from the ground up, Formo delivers the insights Web3 teams actually need.
Understanding user behavior in Web3 requires more than traditional website tracking. Matomo relies on cookie-based session tracking and pageviews, while Formo captures onchain activity, wallet behavior, and smart contract interactions. Built for Web3 from the ground up, Formo delivers the insights Web3 teams actually need.
1. Web3-Native Analytics
1. Web3-Native Analytics
Matomo is built for Web2. It focuses on traditional metrics like pageviews, bounce rates, and traffic sources. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain—enabling real-time analytics for web3 product and marketing teams.
With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
Matomo is built for Web2. It focuses on traditional metrics like pageviews, bounce rates, and traffic sources. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain—enabling real-time analytics for web3 product and marketing teams.
With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain with no-code integrations and autocapture.
See what users do in realtime. Formo simplifies data collection for Web3 teams, enabling easy tracking of onchain events without technical expertise.
2. Onchain & Offchain data integration
2. Onchain & Offchain data integration
While Matomo is strong in offchain analytics, it offers no visibility into onchain behavior. Formo unifies wallet data, token holdings, and transaction history with traditional web events—giving you a complete picture of user behavior across both realms.
Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation.
While Matomo is strong in offchain analytics, it offers no visibility into onchain behavior. Formo unifies wallet data, token holdings, and transaction history with traditional web events—giving you a complete picture of user behavior across both realms.
Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation.
3. Web3 Growth Metrics
3. Web3 Growth Metrics
Matomo helps track basic KPIs like visits, conversions, and referrers. But Web3 teams need more. Formo introduces growth metrics like wallet segmentation, token ownership insights, and onchain attribution—allowing teams to measure campaign performance, retention, and user LTV onchain.
Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Matomo helps track basic KPIs like visits, conversions, and referrers. But Web3 teams need more. Formo introduces growth metrics like wallet segmentation, token ownership insights, and onchain attribution—allowing teams to measure campaign performance, retention, and user LTV onchain.
Formo lets you measure:
Wallets
Transactions
Revenue per wallet (RPW)
Onchain user retention
User segmentation
User lifecycle (new, returning, at-risk, churning)
And more…
Which One Should You Choose?
Which One Should You Choose?
Matomo is a powerful analytics solution for Web2 organizations that prioritize privacy, self-hosting, and compliance. It’s ideal for government, healthcare, and enterprise websites. But if you're building in Web3, Formo is the clear choice. It provides wallet intelligence, real-time onchain analytics, and native support for dApps, NFTs, and DeFi platforms.
Matomo is a powerful analytics solution for Web2 organizations that prioritize privacy, self-hosting, and compliance. It’s ideal for government, healthcare, and enterprise websites. But if you're building in Web3, Formo is the clear choice. It provides wallet intelligence, real-time onchain analytics, and native support for dApps, NFTs, and DeFi platforms.
Who Should Use Formo?
Who Should Use Formo?
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.
Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Get Started with Formo
Get Started with Formo
While Matomo is a strong solution for traditional web analytics, it simply wasn’t built for the decentralized web. Formo fills that gap—giving Web3 teams the insights they need to grow.
While Matomo is a strong solution for traditional web analytics, it simply wasn’t built for the decentralized web. Formo fills that gap—giving Web3 teams the insights they need to grow.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
