Formo vs Matomo
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Matomo for onchain teams.
Formo vs Matomo
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Matomo for onchain teams.
Why Look for a Matomo Alternative?
Matomo is a solid choice for privacy-focused Web2 analytics—but it’s not built for Web3. Formo is Web3-native, giving product and marketing teams the wallet-level insights, onchain funnels, and growth metrics they need to scale onchain.
Why Look for a Matomo Alternative?
Matomo is a solid choice for privacy-focused Web2 analytics—but it’s not built for Web3. Formo is Web3-native, giving product and marketing teams the wallet-level insights, onchain funnels, and growth metrics they need to scale onchain.
Why Look for a Matomo Alternative?
Matomo is a solid choice for privacy-focused Web2 analytics—but it’s not built for Web3. Formo is Web3-native, giving product and marketing teams the wallet-level insights, onchain funnels, and growth metrics they need to scale onchain.
No-Code Product Analytics
Leave the data engineering to us. Spend less time building analytics, and more time building products.
No-Code Product Analytics
Leave the data engineering to us. Spend less time building analytics, and more time building products.
No-Code Product Analytics
Leave the data engineering to us. Spend less time building analytics, and more time building products.
Track Key Growth Metrics
Measure Transactions, Retention, and Churn. Measure engagement and growth over time.
Track Key Growth Metrics
Measure Transactions, Retention, and Churn. Measure engagement and growth over time.
Track Key Growth Metrics
Measure Transactions, Retention, and Churn. Measure engagement and growth over time.
User Behaviour Analysis
Understand how users interact with your dapp and improve key touchpoints.
User Behaviour Analysis
Understand how users interact with your dapp and improve key touchpoints.
User Behaviour Analysis
Understand how users interact with your dapp and improve key touchpoints.
The Best Alternative to Matomo
Formo makes it easy to understand onchain users at a fraction of the cost.
The Best Alternative to Matomo
Formo makes it easy to understand onchain users at a fraction of the cost.
The Best Alternative to Matomo
Formo makes it easy to understand onchain users at a fraction of the cost.
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Why choose Formo over Matomo
Matomo offers robust web analytics for conventional websites, with a strong focus on data ownership and privacy. Formo is the Web3 analytics platform built to track wallet activity, onchain attributions, and token interactions. Whether you're running a dApp, NFT project, or Web3 SaaS, Formo gives you insights that Matomo simply can’t.
Why choose Formo over Matomo
Matomo offers robust web analytics for conventional websites, with a strong focus on data ownership and privacy. Formo is the Web3 analytics platform built to track wallet activity, onchain attributions, and token interactions. Whether you're running a dApp, NFT project, or Web3 SaaS, Formo gives you insights that Matomo simply can’t.
Why choose Formo over Matomo
Matomo offers robust web analytics for conventional websites, with a strong focus on data ownership and privacy. Formo is the Web3 analytics platform built to track wallet activity, onchain attributions, and token interactions. Whether you're running a dApp, NFT project, or Web3 SaaS, Formo gives you insights that Matomo simply can’t.
Formo
Matomo
Pricing
Free / $199 / $749
$26 / $391 / $964 / Custom
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Onchain Revenue Data
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Reputation Score
Wallet Messaging
Multi-chain Support
Platform API Access
Data Retention
3 months (Free) / Unlimited (Enterprise)
24 months / Custom
Pricing
Free / $199 / $749
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Onchain Revenue Data
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Reputation Score
Wallet Messaging
Multi-chain Support
Platform API Access
Data Retention
Formo
Matomo
Pricing
Free / $199 / $749
$26 / $391 / $964 / Custom
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Onchain Revenue Data
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Reputation Score
Wallet Messaging
Multi-chain Support
Platform API Access
Data Retention
3 months (Free) / Unlimited (Enterprise)
24 months / Custom
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
How is Formo different?
How is Formo different?
Understanding user behavior in Web3 requires more than traditional website tracking. Matomo relies on cookie-based session tracking and pageviews, while Formo captures onchain activity, wallet behavior, and smart contract interactions. Built for Web3 from the ground up, Formo delivers the insights Web3 teams actually need.
Understanding user behavior in Web3 requires more than traditional website tracking. Matomo relies on cookie-based session tracking and pageviews, while Formo captures onchain activity, wallet behavior, and smart contract interactions. Built for Web3 from the ground up, Formo delivers the insights Web3 teams actually need.
1. Web3-Native Analytics
1. Web3-Native Analytics
Matomo is built for Web2. It focuses on traditional metrics like pageviews, bounce rates, and traffic sources. Formo, in contrast, tracks wallet connections, smart contract actions, and onchain events—enabling real-time analytics for decentralized applications.
Matomo is built for Web2. It focuses on traditional metrics like pageviews, bounce rates, and traffic sources. Formo, in contrast, tracks wallet connections, smart contract actions, and onchain events—enabling real-time analytics for decentralized applications.
2. Onchain & Offchain data integration
2. Onchain & Offchain data integration
While Matomo is strong in offchain analytics, it offers no visibility into onchain behavior. Formo unifies wallet data, token holdings, and transaction history with traditional web events—giving you a complete picture of user behavior across both realms.
While Matomo is strong in offchain analytics, it offers no visibility into onchain behavior. Formo unifies wallet data, token holdings, and transaction history with traditional web events—giving you a complete picture of user behavior across both realms.
3. Web3 Growth Metrics
3. Web3 Growth Metrics
Matomo helps track basic KPIs like visits, conversions, and referrers. But Web3 teams need more. Formo introduces growth metrics like wallet segmentation, token ownership insights, and onchain attribution—allowing teams to measure campaign performance, retention, and user LTV onchain.
Matomo helps track basic KPIs like visits, conversions, and referrers. But Web3 teams need more. Formo introduces growth metrics like wallet segmentation, token ownership insights, and onchain attribution—allowing teams to measure campaign performance, retention, and user LTV onchain.
Which One Should You Choose?
Which One Should You Choose?
Matomo is a powerful analytics solution for Web2 organizations that prioritize privacy, self-hosting, and compliance. It’s ideal for government, healthcare, and enterprise websites. But if you're building in Web3, Formo is the clear choice. It provides wallet intelligence, real-time onchain analytics, and native support for dApps, NFTs, and DeFi platforms.
Matomo is a powerful analytics solution for Web2 organizations that prioritize privacy, self-hosting, and compliance. It’s ideal for government, healthcare, and enterprise websites. But if you're building in Web3, Formo is the clear choice. It provides wallet intelligence, real-time onchain analytics, and native support for dApps, NFTs, and DeFi platforms.
Who Should Use Formo?
Who Should Use Formo?
Web3 Founders & Startups: Gain insights into how your users engage with dapps.
Web3 Founders & Startups: Gain insights into how your users engage with dapps.
Marketers & Growth Teams: Track wallet behaviors and onchain interactions to better target and optimize your campaigns.
Marketers & Growth Teams: Track wallet behaviors and onchain interactions to better target and optimize your campaigns.
dApp Developers: Understand user behavior to build better dapps.
dApp Developers: Understand user behavior to build better dapps.
NFT & GameFi Projects: Measure community engagement, track in-game actions, and monitor onchain activity to drive retention.
NFT & GameFi Projects: Measure community engagement, track in-game actions, and monitor onchain activity to drive retention.
Get Started with Formo
Get Started with Formo
While Matomo is a strong solution for traditional web analytics, it simply wasn’t built for the decentralized web. Formo fills that gap—giving Web3 teams the insights they need to grow.
While Matomo is a strong solution for traditional web analytics, it simply wasn’t built for the decentralized web. Formo fills that gap—giving Web3 teams the insights they need to grow.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Compare Formo
Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.
Compare Formo
Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.
Compare Formo
Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
