Formo vs Matomo
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Matomo for onchain teams.
Formo vs Matomo
Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Matomo for onchain teams.
Why choose Formo over Matomo
Matomo offers robust web analytics for conventional websites, with a strong focus on data ownership and privacy. Formo makes analytics simple for DeFi apps. Get the best of product analytics, onchain data, and wallet intelligence to help you drive growth onchain.
Why choose Formo over Matomo
Matomo offers robust web analytics for conventional websites, with a strong focus on data ownership and privacy. Formo makes analytics simple for DeFi apps. Get the best of product analytics, onchain data, and wallet intelligence to help you drive growth onchain.
Formo
Matomo
Pricing
$249 / $499 / Enterprise
Free / €172 / Custom
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Data Retention
1 year (Free) / Unlimited (Enterprise)
24 months / Custom
Pricing
$249 / $499 / Enterprise
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Data Retention
Formo
Matomo
Pricing
$249 / $499 / Enterprise
Free / €172 / Custom
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Revenue Tracking
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Labels and Score
User Segmentation
Multi-chain Support
Platform API Access
Data Retention
1 year (Free) / Unlimited (Enterprise)
24 months / Custom
Why Look for a Matomo Alternative?
Matomo is a strong traditional web analytics option for teams that value self-hosting, data ownership, and privacy controls. Formo is an analytics and attribution platform for crypto product and marketing teams, combining product behavior, wallet intelligence, and onchain outcomes.
Why Look for a Matomo Alternative?
Matomo is a strong traditional web analytics option for teams that value self-hosting, data ownership, and privacy controls. Formo is an analytics and attribution platform for crypto product and marketing teams, combining product behavior, wallet intelligence, and onchain outcomes.
Why Look for a Matomo Alternative?
Matomo is a strong traditional web analytics option for teams that value self-hosting, data ownership, and privacy controls. Formo is an analytics and attribution platform for crypto product and marketing teams, combining product behavior, wallet intelligence, and onchain outcomes.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
How is Formo different?
How is Formo different?
Understanding user behaviour in Web3 requires more than traditional website tracking. Matomo relies on cookie-based session tracking and pageviews, while Formo captures onchain activity, wallet behaviour, and smart contract interactions. Built for Web3 from the ground up, Formo delivers the insights Web3 teams actually need.
Understanding user behaviour in Web3 requires more than traditional website tracking. Matomo relies on cookie-based session tracking and pageviews, while Formo captures onchain activity, wallet behaviour, and smart contract interactions. Built for Web3 from the ground up, Formo delivers the insights Web3 teams actually need.
How does event tracking work with Matomo and Formo?
How does event tracking work with Matomo and Formo?
Matomo is built for Web2. It focuses on traditional metrics like pageviews, bounce rates, and traffic sources. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain enabling real-time analytics for DeFi product and marketing teams.
Matomo requires a manual setup for tracking wallet events such as wallet connects, signatures, and transactions.
With Formo, you can use autocapture to automatically track key wallet events such as wallet connects, transactions, and in-app behaviour from offchain to onchain.
See what users do in realtime. Formo simplifies data collection for crypto teams, enabling easy tracking of smart contract events without technical expertise.
Matomo is built for Web2. It focuses on traditional metrics like pageviews, bounce rates, and traffic sources. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain enabling real-time analytics for DeFi product and marketing teams.
Matomo requires a manual setup for tracking wallet events such as wallet connects, signatures, and transactions.
With Formo, you can use autocapture to automatically track key wallet events such as wallet connects, transactions, and in-app behaviour from offchain to onchain.
See what users do in realtime. Formo simplifies data collection for crypto teams, enabling easy tracking of smart contract events without technical expertise.
How does Formo integrate onchain & offchain data?
How does Formo integrate onchain & offchain data?
While Matomo is strong in offchain analytics, it offers no visibility into onchain behaviour. Formo unifies wallet data, token holdings, and transaction history with traditional web events giving you a complete picture of user behaviour across both realms.
Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation.
While Matomo is strong in offchain analytics, it offers no visibility into onchain behaviour. Formo unifies wallet data, token holdings, and transaction history with traditional web events giving you a complete picture of user behaviour across both realms.
Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation.
What crypto-native growth metrics can I track on Matomo and Formo?
What crypto-native growth metrics can I track on Matomo and Formo?
Formo adds crypto-native growth metrics such as wallet segmentation, wallet intelligence, and onchain attribution, allowing teams to measure campaign performance, retention, and user LTV onchain.
Formo adds crypto-native growth metrics such as wallet segmentation, wallet intelligence, and onchain attribution, allowing teams to measure campaign performance, retention, and user LTV onchain.
Which is best for DeFi and crypto teams?
Which is best for DeFi and crypto teams?
Matomo is a powerful analytics solution for Web2 organizations that prioritize privacy, self-hosting, and compliance. It’s ideal for government, healthcare, and enterprise websites.
But if you're building in crypto, Formo is the clear choice. It provides wallet intelligence, real-time onchain analytics, and native support for transactions, wallets, and DeFi.
Matomo is a powerful analytics solution for Web2 organizations that prioritize privacy, self-hosting, and compliance. It’s ideal for government, healthcare, and enterprise websites.
But if you're building in crypto, Formo is the clear choice. It provides wallet intelligence, real-time onchain analytics, and native support for transactions, wallets, and DeFi.
Who should use Formo?
Who should use Formo?
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions, critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behaviour with unified analytics designed for web3.
Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions, critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behaviour with unified analytics designed for web3.
Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Get Started with Formo
Get Started with Formo
While Matomo is a strong solution for traditional web analytics, it simply wasn’t built for the decentralized web. Formo fills that gap, giving crypto teams product and user insights they need to grow.
While Matomo is a strong solution for traditional web analytics, it simply wasn’t built for the decentralized web. Formo fills that gap, giving crypto teams product and user insights they need to grow.
Formo is an analytics and attribution platform for product and marketing teams in crypto. Understand where users come from across web and mobile, how they use your product, which wallets they connect, and what they do onchain. Formo combines traffic analytics, full product analytics, marketing and ads attribution, dashboards, BI, wallet intelligence, and onchain attribution across all major chains on EVM and Solana. It uses privacy-friendly first-party identifiers without third-party advertising cookies or fingerprinting.
Formo is an analytics and attribution platform for product and marketing teams in crypto. Understand where users come from across web and mobile, how they use your product, which wallets they connect, and what they do onchain. Formo combines traffic analytics, full product analytics, marketing and ads attribution, dashboards, BI, wallet intelligence, and onchain attribution across all major chains on EVM and Solana. It uses privacy-friendly first-party identifiers without third-party advertising cookies or fingerprinting.
The Best Alternative to Matomo
Formo makes analytics simple for onchain apps so you can grow.
The Best Alternative to Matomo
Formo makes analytics simple for onchain apps so you can grow.
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles Levecque
Co-Founder, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis Ligout
CEO, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Migrating to Formo
Formo is an analytics and attribution platform for crypto product and marketing teams, connecting acquisition, product behavior, wallet activity, and onchain outcomes. We’re ready to help you switch without the stress.
Migrating to Formo
Formo is an analytics and attribution platform for crypto product and marketing teams, connecting acquisition, product behavior, wallet activity, and onchain outcomes. We’re ready to help you switch without the stress.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Your questions, answered
Find answers to frequently asked questions below.
What is the core difference between Formo and Matomo?
Does Matomo support wallet or onchain tracking?
When does Matomo make more sense than Formo?
How does Formo approach data privacy?
Can I use Matomo alongside Formo?
Which platform is better for measuring marketing ROI on a DeFi app?
What does Formo's pricing include?
Your questions, answered
Find answers to frequently asked questions below.
What is the core difference between Formo and Matomo?
Does Matomo support wallet or onchain tracking?
When does Matomo make more sense than Formo?
How does Formo approach data privacy?
Can I use Matomo alongside Formo?
Which platform is better for measuring marketing ROI on a DeFi app?
What does Formo's pricing include?
Your questions, answered
Find answers to frequently asked questions below.
What is the core difference between Formo and Matomo?
Does Matomo support wallet or onchain tracking?
When does Matomo make more sense than Formo?
How does Formo approach data privacy?
Can I use Matomo alongside Formo?
Which platform is better for measuring marketing ROI on a DeFi app?
What does Formo's pricing include?
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.
Don’t settle for surface-level analytics
Measure what matters and drive growth onchain.
Don’t settle for surface-level analytics
Measure what matters and drive growth onchain.
Don’t settle for surface-level analytics
Measure what matters and drive growth onchain.
The data platform for onchain apps. Stay up to date with product updates and industry insights.
Platform
Use cases
The data platform for onchain apps. Stay up to date with product updates and industry insights.
Platform
Use cases
Request AI summary
The data platform for onchain apps. Stay up to date with product updates and industry insights.
Platform
Use cases
Request AI summary