Blog

Explore the 2026 crypto data and analytics landscape: raw data, ingestion, decoding, indexing, data stacks, providers, attribution, and agentic analytics.

The Formo MCP connects Claude, ChatGPT, and Cursor to your web analytics, product analytics, marketing attribution, and wallet intelligence for onchain apps.

Robinhood Chain is live on Formo. Track users, funnels, and onchain events across Robinhood's new Ethereum L2 for tokenized equities and RWAs.

Track referral codes, wallet-level attribution, and onchain conversions in DeFi. Compare channels, measure CPRA, and find higher-value referrals.

Design referral programs that drive real DeFi growth. Compare five reward structures, reduce Sybil risk, and track the metrics that matter.

How to identify power users and dormant wallets from wallet data, then act with retention and re-engagement playbooks. A guide for DeFi teams.

Understand what cohort analysis is, how it differs from segments and total charts, and how DeFi teams compare retention by entry event, channel, and incentive.

Learn how to design a DeFi ambassador programme that tracks referred wallets, proves ROI, and ties rewards to activation, retention, and revenue.

Detect at-risk DeFi wallets before they churn. The five onchain signals that precede disengagement, and the workflows to act on them before TVL drops.

Build a DeFi tracking plan and set up analytics for DEX, lending apps, and yield apps. Includes event taxonomy, properties, and best practices.

A complete guide to Ethereum Glamsterdam, its major EIPs, timeline, and what developers, node operators, and users should prepare for.

Most DeFi KOL campaigns measure impressions and miss the only metric that matters: cost per activated wallet. Follow our 4-step attribution framework to connect KOL posts to conversions, volume, revenue, and retention in crypto.