Introducing the Formo Partner Program. You can now refer teams to Formo, gift them 20% off their subscription, and earn recurring rewards.

Explore what Funnel Drop-Off Rate means in Web3, why it’s vital for dApp growth, and how to calculate it. Discover proven strategies to reduce user abandonment—and see how Formo helps you identify and fix drop-offs with ease.

Explore how Path Analytics maps real user journeys. Learn how to spot drop-offs, uncover power-user paths, and optimize onboarding with Formo.

Feature adoption analytics tracks what features users interact with, how often they use them, and where they drop off. Are you building the right thing? Learn how to measure adoption, spot power features, and reduce churn.

Learn about 40+ must-know Web3 analytics metrics, terms, and keywords for founders, product managers, and marketers to decode onchain data and build sustainable onchain growth strategies.

Learn about conversion rates, why it matters for onchain growth, and how to improve it with conversion rate optimization strategies and Formo’s onchain attribution & unified analytics tools.

Learn how to build a Web3 marketing metrics dashboard that merges traditional KPIs with Web3 insights. Learn Track acquisition, engagement, retention, and other product metrics to accelerate your growth loop.

Wallet messaging lets you reach and activate high-value users directly through their wallet addresses. Learn how you can use wallet intelligence and messaging to boost growth for onchain apps and protocols.

Wallet Scoring enables you to segment, rank, and filter for high-quality Web3 users. Detect Sybils, flag airdrop farmers, and nurture your top users with a crypto-native user quality score.

Web3 Audience Insights turns raw onchain data into rich user profiles. Identify, segment, and engage your high-value onchain users to accelerate growth in web3 with wallet intelligence.

Master Web3 audience segmentation using onchain data and wallet insights. Explore proven strategies, user personas, and tools to understand, engage, and grow your Web3 user base.

Unlock the power of wallet labels. Learn how labeling turns anonymous wallets into actionable personas for growth, targeting, and analytics.