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This guide explains why DeFi marketing must be measured by wallet activation, onchain usage, and retained TVL rather than traffic or hype. It outlines how growth teams can design data-driven funnels, choose channels by stage, and unify web and onchain analytics to drive sustainable protocol adoption in 2026.

Case study: How Kairos Swap gets crypto-native user analytics and wallet intelligence without building in-house. $200M beta volume, <10 min setup. From anonymous wallets to actionable profiles in minutes.

DeFi and crypto teams can boost onchain user retention through effective data activation strategies that combine onchain and offchain insights, starting with a minimum viable event plan focused on critical metrics, then progressively layering in lifecycle segmentation and predictive churn detection as teams scale their data capabilities.

Customer 360 for crypto apps integrates onchain and offchain data to create comprehensive user profiles, enhancing engagement and retention. Key strategies include wallet profiling, real-time transaction analysis, and advanced user segmentation. By prioritising user privacy and data integration, crypto applications can drive growth and improve user experiences in an increasingly competitive landscape.

Master crypto acquisition funnels with our step-by-step guide. Boost conversion rates by 30% using effective tracking strategies for sustainable growth.

Onchain attribution integrates blockchain data with traditional marketing analytics, enabling teams to connect user interactions across offchain and onchain activities. Key metrics include wallet connection rates and transaction volumes, while best practices involve using UTM parameters and establishing clear event taxonomy.

Building a DeFi metrics dashboard involves five key steps: defining core KPIs, selecting analytics platforms, setting up data collection, designing the dashboard, and automating reporting. Learn how to build a DeFi metrics dashboard in 5 steps. Leverage onchain and offchain data for actionable insights.

This guide outlines how to effectively measure Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) for onchain applications. Understanding these metrics is crucial for optimizing marketing strategies and resource allocation. Key strategies include targeted marketing, referral programs, and enhancing user experience.

Tracking user behaviour in crypto and DeFi involves integrating onchain and offchain data to enhance user insights. Key steps include data collection and identity stitching. By leveraging these insights, teams can improve user engagement and retention, addressing the significant user drop-off often seen in Web3 applications.

Unlock effective onchain user segmentation to boost engagement by 20%. Discover tailored strategies and insights to enhance your Web3 marketing efforts today.

Transform anonymous wallet addresses into actionable user profiles to boost user acquisition, engagement and retention. Discover effective growth strategies and tools for product and marketing teams in DeFi.

Wallet intelligence is vital for enhancing user retention and security in decentralized finance (DeFi). By leveraging identity resolution, behavioural analysis, and risk assessment, projects can better understand user behaviour and improve engagement.