Discover how onchain behavioral data reveals user activity patterns. Learn how web3 analytics provide insights into onchain user behaviors to boost engagement, retention, and growth in your Web3 marketing strategy.

Explore the key differences between Web2 and Web3 marketing, and learn proven web3 growth strategies to grow your product and community onchain.

Build and scale your startup with Formo's best-in-class analytics and attribution for onchain teams. Get dedicated startup resources and engineering support. Drive growth with the data platform for onchain apps.

You can now refer teams to Formo, gift them 20% off their subscription, and earn recurring rewards. For every customer you refer, you earn 20% commission for up to 6 months. 

Explore what Funnel Drop-Off Rate means in Web3, why it’s vital for dApp growth, and how to calculate it. Discover proven strategies to reduce user abandonment—and see how Formo helps you identify and fix drop-offs with ease.

Explore how Path Analytics maps real user journeys. Learn how to spot drop-offs, uncover power-user paths, and optimize onboarding with Formo.

Feature adoption analytics tracks what features users interact with, how often they use them, and where they drop off. Are you building the right thing? Learn how to measure adoption, spot power features, and reduce churn.

Learn about 40+ must-know Web3 analytics metrics, terms, and keywords for founders, product managers, and marketers to decode onchain data and build sustainable onchain growth strategies.

Learn about conversion rates, why it matters for onchain growth, and how to improve it with conversion rate optimization strategies and Formo’s onchain attribution & unified analytics tools.

Learn how to build a Web3 marketing metrics dashboard that merges traditional KPIs with Web3 insights. Learn Track acquisition, engagement, retention, and other product metrics to accelerate your growth loop.

Wallet messaging lets you reach and activate high-value users directly through their wallet addresses. Learn how you can use wallet intelligence and messaging to boost growth for onchain apps and protocols.

Wallet Scoring enables you to segment, rank, and filter for high-quality Web3 users. Detect Sybils, flag airdrop farmers, and nurture your top users with a crypto-native user quality score.