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Learn how to measure DeFi points and rewards programs: retained wallets, cost per retained user, sybil and farmer detection, and Merkl campaign analysis.

Server-side tracking for crypto apps captures the onchain conversions browsers miss. Learn the hybrid setup, deduplication rules, and privacy limits.

Learn how account intelligence groups wallets into the people, teams, and DAOs behind them, then enriches, scores, and segments them for crypto growth.

Mobile analytics for crypto apps links installs, screens, and wallets to onchain actions. Learn the events, attribution rules, and React Native setup.

Explore the 2026 crypto data and analytics stack: six layers from ingestion to agentic analytics, providers per layer, build vs buy costs, and attribution.

The Formo MCP connects Claude, ChatGPT, and Cursor to your web analytics, product analytics, marketing attribution, and wallet intelligence for onchain apps.

Robinhood Chain is live on Formo. Track users, funnels, and onchain events across Robinhood's new Ethereum L2 for tokenized equities and RWAs.

Track referral codes, wallet-level attribution, and onchain conversions in DeFi. Compare channels, measure CPRA, and find higher-value referrals.

Design referral programs that drive real DeFi growth. Compare five reward structures, reduce Sybil risk, and track the metrics that matter.

How to identify power users and dormant wallets from wallet data, then act with retention and re-engagement playbooks. A guide for DeFi teams.

Understand what cohort analysis is, how it differs from segments and total charts, and how DeFi teams compare retention by entry event, channel, and incentive.

Learn how to design a DeFi ambassador programme that tracks referred wallets, proves ROI, and ties rewards to activation, retention, and revenue.