Wallet Intelligence helps on-chain apps understand and segment users by analyzing on-chain activity, wallet holdings, wallet labels, and on-chain attestations. Wallet Intelligence offers in-depth insights into user behavior, enabling the development of targeted marketing strategies and accelerating business growth. In this guide, discover the key benefits of Wallet Intelligence, how it works, and practical applications for your Web3 project.
Key Takeaways:
Wallet Intelligence is critical to understanding and segmenting Web3 users accurately through their onchain footprint.
Wallet Intelligence enables targeted marketing and product decisions.
Wallet reputation scores help distinguish real, genuine users from bots and Sybil attackers.
Using Wallet Intelligence tools accelerates your product growth with a 360° view of your users.
Wallet Intelligence analyzes wallet activity, labels, and attestations to provide actionable user insights
What is Wallet Intelligence?
Wallet Intelligence extracts actionable insights about onchain users by analyzing the transaction history, token holdings, wallet labels, attestations, and proof-of-personhood data of a crypto wallet.
Wallet Activity Feed I Formo’s Analytics
Each wallet leaves a unique onchain footprint — covering dApp interactions, token holdings, and behavioral patterns. Wallet Intelligence platforms aggregate these signals to generate a dynamic reputation score reflecting user credibility, activity, and authenticity.
Formo’s Wallet Profiles unifies data from offchain and onchain data sources to give you a complete view of your users. Turn anonymous wallets into high-value users and track usage of specific, high-value wallets on your dapp.
Wallet intelligence helps you understand and target users in Web3:
Wallet profiles: Turn anonymous wallets into high-value users with unified data.
Audience insights: Get comprehensive insights into your audience, including top dapps, tokens, chains, net worth, and more.
User segments: Use precise targeting based on wallet holdings, DeFi positions, user segments, and cross-platform activity.
Wallet labels: Understand each user’s preferences with autogenerated wallet labels.
Wallet messaging: Boost engagement with wallet-aware personalization.
Wallet reputation score: Use a scoring system to distinguish real users from bots.
The system scores these inputs to create a wallet reputation index. The system continuously updates the index as wallet behavior evolves. By integrating Wallet Intelligence, teams gain real-time user insights that power segmentation, fraud detection, and personalized engagement.
Why are wallet profiles important?
In Web3, every user operates through a crypto wallet, serving as their pseudonymous digital identity. Wallet Intelligence builds rich user profiles with wallet activity and related offchain metadata.
Onchain attribution I Formo’s Analytics
Wallet Intelligence enables teams to:
Tailor user experiences
Improve campaign targeting and messaging
Prevent Sybil attacks and fraud
Build data-driven growth and community strategies
Wallet Intelligence shifts teams from guesswork to precision, fueling products and campaigns that truly align with user behavior.
Key Benefits of Wallet Intelligence
1. Enhanced User Segmentation
Wallet Intelligence enables projects to segment their user base into meaningful groups through wallet behavior and reputation. Wallet segmentation helps tailor communication, product features, and incentives to fit different user needs, from high-value holders to occasional participants or suspected bots.
Wallet segmentation I Formo’s Analytics
2. Fraud and Sybil Attack Prevention
Blockchain’s permissionless nature makes it vulnerable to fake accounts and Sybil attacks (multiple identities controlled by one entity). Wallet Intelligence detects patterns indicative of fraud by analyzing wallet labels and activity anomalies, helping projects maintain a healthy ecosystem.
3. Improved Marketing ROI
With Wallet Intelligence, targeted campaigns are more effective. Marketing teams can focus resources on authentic users who show strong engagement signals, boosting conversion rates and lowering wasted ad spend.
4. Reliable Proof of Personhood Verification
Some Web3 projects require verifying unique individuals without compromising privacy. Wallet Intelligence integrates attestations and decentralized identity proofs to authenticate users securely, which supports fair token distributions, governance voting, and eligibility.
5. Data-Driven Product Development
Understanding real user behavior through Wallet Intelligence informs product roadmaps. Wallet profiles help teams prioritize features that appeal to core users and identify friction points for less active segments.
How Wallet Intelligence Works
Wallet Intelligence combines onchain data, offchain metadata, and analytics tools to provide actionable insights:
1. Data Collection
The platform collects wallet data from blockchain explorers, APIs, and decentralized indexing services, capturing transaction history, token balances, NFT ownership, contract interactions, and more.
2. Wallet Profiling
Advanced algorithms and heuristics analyze wallet activity to build profiles, identifying patterns such as user roles (investor, trader, collector), engagement, and wallet clusters that the same user controls..
3. Offchain Data Enrichment
By integrating offchain signals such as social media profiles, KYC data, and survey responses, Wallet Intelligence becomes richer, helping connect wallet activity to real-world personas.
4. Segmentation and Scoring
Users are segmented by traits such as wallet age, transaction frequency, asset holdings, or participation in governance. Scoring models rank wallets by value or engagement, supporting prioritization.
5. Visualization and Reporting
Dashboards and reports provide intuitive insights, highlighting key metrics, trends, and anomalies for teams to act on.
Example of Wallet Intelligence Analytics
Web3 User Profiles I Formo’s Analytics
Wallet Address: fortuna.eth (0x320e...Bd3343)
Tools Used: Formo’s Wallet Intelligence
Key Findings:
High-Value Holder: Net worth is ~$250,032, with a wallet age of over 5 years.
Frequent Onchain Activity: Over 435 transactions with activity spanning Ethereum ($168k) and Avalanche ($52k).
Top Dapps Used:
Lido: $68,241
Etherfi: $56,284
Pendle: $43,485
Segmented User Tags: The system tagged the user as ‘Top 10% on Base’ and ‘Perp DEX User’, indicating experienced DeFi engagement.
Referral & Attribution: UTM source from LinkedIn, medium social, campaign early-access, with referral noted as vitalik.eth.
Engagement Signals: Recently active (last seen March 26, 2025) and is a part of the early user acquisition campaign.
Linked Profiles: Associated with user “Alana,” with website (https://www.alana.com/) and Discord/Twitter handles noted.
Potential Use Cases:
Strong candidate for ambassador or case study due to high net worth, active usage, and early adopter behavior.
A good validator for future social-driven campaigns due to the LinkedIn UTM source.
Use Cases of Wallet Intelligence
Wallet Intelligence unlocks numerous applications across Web3, enabling better decisions and growth:
1. Marketing Personalization & Campaign Targeting
Create targeted campaigns by wallet segment—send exclusive NFT drops to high-value collectors, governance updates to DAO members, or token rewards to active traders. Wallet insights enable personalized, timely outreach.
2. User Retention & Engagement
Identify dormant wallets and re-engage users with tailored offers, or reward loyal users based on onchain activity, improving retention and lifetime value.
3. Fraud Prevention & Security
Detect unusual wallet activity indicative of bots, sybil attacks, or wash trading. Flag suspicious wallets for review or restrict their platform access.
4. Product Analytics & Feature Prioritization
Understand which features or smart contracts attract the most interaction from key wallet segments, guiding product roadmaps and improving user experience.
5. Whitelisting & Access Control
Use wallet profiles to create allowlists for exclusive access to token sales, NFT minting, or beta programs, ensuring a qualified and engaged participant base.
6. Customer Support & CRM Integration
Incorporate Wallet Intelligence into your CRM to provide support teams with richer user context, enabling faster and more personalized assistance.
How Formo Powers Wallet Intelligence
Formo is a Web3-native analytics platform built for Wallet Intelligence. Formo combines forms, wallet profiles, and product analytics into a unified experience.
Web3 Forms: Collect onchain and offchain data to enrich user behavior.
Wallet Profiles: Segment and score wallets for marketing, product, or security use.
Web3 Product Analytics: Track transactions, token flows, and user engagement from a single dashboard.
Wallet Intelligence is transforming how Web3 teams understand and engage users. Whether you’re building a dApp, DeFi protocol, NFT marketplace, or DAO, integrating Wallet Intelligence is critical to sustainable growth. Formo empowers you to unlock the full potential of Wallet Intelligence, giving you the tools to make impactful product decisions, foster stronger user relationships, and scale with confidence.
Further sources:
Web3 User Analytics 101: What it is and how it works for growth
Web3 User Segmentation: A Guide to Target the Right Audience
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FAQs
1. What is Wallet Intelligence in Web3?
Wallet Intelligence is the analysis of onchain and offchain data linked to crypto wallets to understand user behavior, preferences, and engagement within onchain apps.
2. Why is Wallet Intelligence important for Web3 projects?
Wallet Intelligence provides actionable insights into user activity based on unified offchain and onchain data, enabling personalized marketing, data-driven product decisions, fraud detection, and enhanced user retention.
3. How does Wallet Intelligence improve user acquisition and growth?
By segmenting wallets based on activity and value, projects can target specific user groups with personalized campaigns, increasing engagement, conversions, and monetization. Better customer data empowers your team to improve key business metrics such as ARPU, ROI and CLTV.
4. Can Wallet Intelligence help detect fraudulent activities?
Yes, Wallet Intelligence can identify suspicious patterns like bots or sybil attacks by analyzing transaction histories and wallet behavior, boosting platform security.
5. How does Formo support Wallet Intelligence?
Formo combines the best features from web2, such as forms, user profiles, and product analytics, to deliver rich insights to improve user engagement and growth for onchain apps.
