The internet continues to evolve, as Web3 brings us closer to decentralized, secure, and transparent online experiences. This shift brings great advantages but also requires brands to navigate pseudonymous customers and Web3 communities. Fortunately, these challenges can be overcome with Web3 Forms. This Web3 Forms tutorial explores the importance of Web3 Forms, how they work, and real-world examples of how they can enhance customer relationships and community management strategies.
A Web3 Form is a token-gated form that lets users authenticate with their wallet identity
Key Takeaways:
Web3 Forms connect wallet data to form submissions.
Users log in with a wallet address—no email needed.
Token-gated access verifies real users and helps teams capture both onchain and offchain data.
Use cases: events, incentives, research, proposals.
Every submission links to a wallet for better targeting.
What are Web3 Forms?
Web3 Forms are a cutting-edge marketing tool and wallet-native data collection designed to empower web3 startups to realize their full potential. By allowing users to connect their onchain wallet address to the form, Onchain Forms help brands better engage with web3 customers and capture information linked to their onchain actions.
Web3 Forms are wallet-native marketing tools that help brands engage users and capture unified data
Token-gated Forms comes with a CRM feature that combines web2 data (like emails, phone numbers, and social media profiles) with Web3 data (such as wallet activity and token ownership) into one platform. This data provides a better understanding of customer behaviors, preferences, and pain points, helping web3 products improve their marketing strategies and create experiences that resonate with customers.
Web3 Forms vs. Traditional Forms
Feature | Traditional Forms | Web3 Forms |
Identity Input | Name, email, phone number | Wallet address + optional Web2 fields |
Verification | CAPTCHA, email confirmation | Onchain verification (wallet + tokens) |
Data Captured | Self-reported | Onchain data + optional Web2 data |
Access Control | Public or login-required | Token/NFT-gated access |
Use Cases | General audience | Web3-native audiences, DAO members, and NFT holders |
Web3 Forms transform the traditional form experience by integrating users' wallets for verification and submission. Unlike traditional forms, Web3 Forms login doesn’t require usernames or email addresses. Instead, users authenticate by connecting their wallet addresses (e.g., MetaMask, WalletConnect).
A wallet address is a valuable source of information that shows a customer's public onchain transaction history, the digital assets they hold in their wallet, and other important details. Web3 Forms can be token-gated to limit access based on tokens or NFTs held, improving security and allowing for verification of asset ownership. This innovative approach empowers marketers to gain deeper insights into their community, enabling them to discern consumer behavior trends and tailor strategies accordingly.
How do Web3 Forms work?
Web3 Forms allow brands and creators to collect comprehensive customer data. Onchain Forms can also function as a CRM for Web3 businesses, serving both onchain and offchain data.
4 Steps in Web3 Forms Processing:
Forms Customization: Brands can tailor form fields to collect personalized customer information, similar to Google Forms. However, unlike traditional forms, Web3 Forms securely collect both offchain and onchain data.
Forms Distribution: Brands can easily send customized Web3 surveys to their customer contacts and sort them into lists to target specific customer segments.
Web3 Forms Submission: Recipients fill out the form, providing their information and data. A key requirement is that recipients must connect their wallet addresses, enhancing security, Sybil resistance, and authenticity.
Forms Storage: Completed custom forms capture both onchain and offchain data in a single, easily accessible location, simplifying data management for brands.
Using the CRM database, Web3 startups can deliver targeted messages to the right recipients at the right time through wallet messaging.
What are the must-have features of a Web3 Form Builder?
When evaluating a Web3 Form Builder, it is crucial to identify features that align with the unique requirements of the Web3 industry. By emphasizing key functionalities tailored to the decentralized nature of Web3, businesses can effectively collect and manage information within this innovative ecosystem.
Identity Verification
With a Web3 Form Builder, you can verify digital asset ownership, wallet activity, social media engagement, and more. By understanding your users and engaging their interests, you can build trust and credibility within your community.
Access gate feature I Formo’s Web3 Forms
Third-party integrations
A Web3 Form Builder supports seamless connections with spreadsheets, automation tools, social media platforms, payment systems, and more. The Onchain Form Builder is designed to adapt to your ecosystem, streamlining data synchronization and efficient workflow management.
Template & Custom Branding
Web3 Forms provides a diverse range of templates and unique features to design engaging forms that align with your brand's identity. Enhance your brand presence and create a lasting impression on respondents by delivering an exceptional user experience.
Customer forms I Formo’s Web3 Forms
Analytics tools
Product and marketing teams can utilize reports and web3 analytics features offered by Web3 Forms to make informed decisions and leverage information. These tools not only help filter out unwanted engagement but also encourage responses from high-quality leads.
What data does Web3 Forms capture?
Web3 Forms go beyond traditional online forms data by capturing vital onchain data based on users' wallet activity. Any information provided by the end-user is linked back to their wallet address. This onchain data may be linked to customer preferences, contact information, social profiles (such as Discord, Twitter, and Telegram), or any custom data that’s relevant to your product and business.
Web3 Forms grant web3 product teams comprehensive access to their users’ onchain activity and interactions. This includes wallet balances, token holdings, transaction history, and products they’ve engaged with before. Capturing user data helps product and marketing teams uncover deeper insights into their onchain behaviors and interactions.
How to Build a Web3 Form (Step-by-Step)
1. Customize your form
Add standard fields such as name, email, or social handle, and Web3 fields such as wallet connection.
2. Set token-gating (optional)
Enable Web3 Forms login with token gating to verify user identity and eliminate fake submissions. Gate form access by token, NFT, or wallet activity. Only allow qualified wallets to view or submit the form.
3. Share your form
Distribute your form link via Warpcast, Telegram, Discord, or embed it on your site. You can customize your links to boost brand identity and improve SEO.
Customize branded links I Formo’s Web3 Forms
5. Track and Analyze submissions
View, segment, and export data from your dashboard. Each Web3 Forms submission is tied to a verified wallet address.
Web3 Forms Examples: How Are They Used?
Web3 Forms unlock new ways to engage users and capture actionable data across chains. Below are detailed examples of how different teams are using token-gated forms:
1. Event Registration
Use Case: Hosting in-person or Web3 events, conferences, or AMAs
With a token-gated form, only users who hold a specific NFT or token can RSVP. This ensures access control and builds exclusivity. For example, you can restrict an event RSVP form to holders of your DAO’s governance token or participants in a previous campaign.
Why it works:
Verifies real community members
Prevents fake or duplicate sign-ups
Builds exclusivity and rewards loyal users
You can also use wallet addresses to check in attendees or automatically issue POAPs post-event.
2. User Research
Use Case: Gathering feedback from actual protocol or product users
Rather than sending a generic survey, you can create a Web3 Form that targets users based on onchain activity. Segment by wallet behavior—such as staking, governance voting, or completing quests—and tailor questions accordingly.
Why it works:
Ensures feedback comes from real, engaged users
Links insights to wallet behavior
Enables more relevant and actionable product decisions
Example: “We noticed you recently interacted with our staking pool. What would improve your experience?”
3. Incentives Campaign or Allowlist
Use Case: Curating and verifying wallet addresses for a token distribution or NFT mint
Web3 Forms let you collect relevant details like wallet addresses, Discord handles, and preferences, then verify token ownership or onchain actions before submission.
Why it works:
Prevents Sybil attacks and bot submissions
Ensures eligibility for drops or early access
Simplifies data export for distribution lists
Example: Only allow submissions from wallets that hold a qualifying NFT or meet custom onchain criteria.
4. Builder Applications
Use Case: Accepting grant proposals, hackathon registrations, or project submissions
Enable wallet login for applicants to verify identity, then collect information such as project links, team details, or use case ideas.
Why it works:
Authenticates applicants through wallet connection
Provides a reliable record of submissions
Makes it easy to vet teams based on wallet history or prior contributions
You can also filter applications based on tokens held or past activity (e.g., Gitcoin donor history).
5. Community Feedback
Use Case: Collecting sentiment, capturing ideas, or running DAO proposals
Use Web3 Forms to collect structured feedback from members of your community. Token-gated access ensures submissions come from real token holders. You can optionally ask for social handles such as Discord or Twitter for follow-up.
Why it works:
Ensures verified participation in governance or research
Helps surface real user needs
Builds stronger community alignment through transparent input
Formo's Web3 Form Builder
Formo’s Web3 Form Builder is a powerful solution designed specifically for Web3 brands and creators, employing blockchain technology to deliver cutting-edge consumer experiences. Formo empowers businesses to communicate securely and efficiently with customers, enhancing user engagement, automating marketing workflows, and driving business growth.
Event Registration Form I Formo’s Web3 Forms
By leveraging Web3 Forms, Web3 startups in the Web3 space can safely capture and retain customer data, gaining valuable insights to better align marketing efforts with their audience. With alignment comes heightened consumer engagement and loyalty, driving business success.
Further sources:
Follow us on LinkedIn and Twitter, and join our community to learn how Formo turbocharges growth for leading teams across web3!
Additional FAQs
1. What is a Web3 Form?
A Web3 Form is a token-gated form that lets users authenticate with their crypto wallet and submit both offchain and onchain data. Web3 Forensics is designed for Web3 products that need secure, verifiable data collection.
2. How does Web3 Forms login work?
Instead of email/password, users log in by connecting their crypto wallet addresses (e.g., MetaMask or WalletConnect). This allows for trustless identity verification and links responses directly to wallet activity.
3. What are some Web3 Forms examples?
Use cases include token-gated event RSVPs, DAO proposal forms, incentives or allowlist applications, grant submissions, and user feedback surveys segmented by onchain behavior.
4. What happens after a Web3 Forms submission?
Each submission is stored along with the connected wallet address. Data can be filtered, exported, or used for follow-up via wallet messaging or CRM workflows.
5. Why are Web3 Forms better than traditional forms for Web3 teams?
Web3 Forms allow verified users (via wallet), reduce spam or Sybil attacks, and combine Web2 and Web3 data for richer user insights.
