In web3, ownership and control is decentralized. Users and builders can own pieces of internet services by owning tokens. Tokens give users property rights: the ability to own a piece of the internet. Blockchains and Web3 bring us closer to a fairer, more open internet. 

While this shift offers opportunities, it also creates challenges for brands who wish to navigate pseudonymous Web3 communities. Web3 Forms solves these challenges by helping brands engage Web3 users. In this article, we’ll explore what Web3 Forms are, how they work, and why they’re ideal for Web3 teams.

Web3 Forms help brands better engage with web3 users and communities

What are Web3 Forms? 

Web3 Forms are innovative marketing tools that enable Web3 startups and teams to capture onchain data through token-gated forms. Unlike traditional forms that depend on email addresses, Web3 Forms allow users to verify their identity and capture data connected to their wallets. By allowing users to connect their onchain wallet address to the form, Onchain Forms help brands better engage with web3 customers and capture information linked to their onchain actions.

Access gating in Web3 Forms

Web3 Forms combines traditional web2 data such as emails and social media profiles with web3 data such as wallet activity and token balances into one unified platform. Both types of data collection help brands understand user behavior, improve marketing strategies, and create personalized experiences that resonate with users onchain.

What are the differences between Web3 Forms and traditional forms? 

Web3 Forms transforms the traditional form experience by integrating users' wallets for verification and submission. In contrast to conventional forms requiring email addresses, Onchain Forms streamline the process by utilizing wallet addresses. 

A wallet address is a valuable source of information that shows a customer's public onchain transaction history, the digital assets they hold in their wallet, and other important details. Web3 Forms can be token-gated to limit access based on tokens or NFTs held, improving security and allowing for verification of asset ownership. This innovative approach empowers marketers to gain deeper insights into their community, enabling them to discern consumer behavior trends and tailor strategies accordingly. ‍ ‍ ‍ 

How do Web3 Forms work? 

Web3 Forms allow brands and creators to collect comprehensive customer data. Onchain Forms can also function as a CRM for Web3 businesses, serving both onchain and offchain data. 

4 Steps in Processing:

• Customization: Brands can tailor form fields to collect personalized customer information, similar to Google Forms. However, unlike traditional forms, Web3 Forms securely collect both offchain and onchain data.

• Distribution: Brands can easily send customized Web3 surveys to their customer contacts, and sort them into lists to target specific customer segments. 

• Submission: Recipients fill out the form, providing their information and data. A key requirement is that recipients must connect their wallet addresses, enhancing security, Sybil resistance, and authenticity.

• Storage: Completed custom forms capture both onchain and offchain data in a single, easily accessible location, simplifying data management for brands.

Using the CRM database, Web3 startups can deliver targeted messages to the right recipients at the right time through wallet messaging.

What are the must-have features of a Web3 Form Builder?

When evaluating a Web3 Form Builder, it is crucial to identify features that align with the unique requirements of the Web3 industry. By emphasizing key functionalities tailored to the decentralized nature of Web3, businesses can effectively collect and manage information within this innovative ecosystem. Here are 4 critical features to look for:

The 4 must-have features of a Web3 Form Builder

Identity Verification

A Web3 Form Builder verifies digital assets, wallet activity, and social media profiles (such as Discord, Twitter, and Telegram). This helps you understand your users and build trust within your community.

Formo's Form Builder Interface

Third-party integrations

A Web3 Form Builder supports seamless connections with spreadsheets, automation tools, social media platforms, and more. This helps to streamline workflows and synchronize data across platforms.

Template & Custom Branding

Web3 Forms offers a variety of templates and unique features to design engaging forms that reflect your brand's identity, making a lasting impression.

Formo's Form Builder Interface

Analytics tools 

Web3 Forms offers powerful analytics features that help product and marketing teams make data-driven decisions. Data empowers them to focus on high-quality users while filtering out unwanted engagement.

What data does Web3 Forms capture? 

Web3 Forms go beyond traditional online form data by capturing vital onchain data based on users' wallet activity. Any information provided by the end-user is linked back to their wallet address. This onchain data collection may be linked to customer preferences, contact information, social profiles (such as Discord, Twitter, and Telegram), or any custom data that is relevant to your product and business. ‍ ‍ 

Formo's Form Builder Interface

Onchain Forms grants web3 product teams comprehensive access to their users’ onchain activity and interactions. This includes wallet balances, token holdings, transaction history, and products they’ve engaged with before. Capturing user data helps product and marketing teams uncover deeper insights into their onchain behaviors and interactions.

Formo's Web3 Form Builder

Formo’s Web3 Form Builder is a powerful solution designed specifically for Web3 brands and creators, employing blockchain technology to deliver cutting-edge consumer experiences. Formo empowers businesses to communicate securely and efficiently with customers, enhancing user engagement, automating marketing workflows, and driving business growth. 

Web3 Forms go beyond traditional data collection by capturing valuable blockchain data connected to users’ wallets. This includes wallet balances, token ownership, transaction history, and interactions with other Web3 products. Blockchain data gives teams and builders detailed insights into their audience based on real usage patterns, helping them refine and boost engagement.

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