Token-gated Forms: Use Cases, and How to Get Started

Brands use traditional forms and surveys for various purposes such as conducting market research, measuring brand equity, evaluating marketing campaigns, and much more. But do surveys work in Web3? How do you get feedback from verified onchain users?

Pseudonymity poses a challenge when identifying your high-value users onchain. Token-gated Forms help you capture onchain data from people who fulfill a specific onchain requirement such as token ownership. Let's explore.

Token-gated forms restrict access to online surveys or forms based on the ownership of specific tokens

What are Token-gated Forms?

In Web3, Token Gating restricts access to online content, features, or resources by verifying ownership of a specific token in a user's wallet. Users must prove ownership of their assets stored in a cryptocurrency wallet to gain access. You can now add token gating to forms and surveys to enhance your onchain data collection.

Token-gated forms (Web3 Forms) ensure targeted engagement from a specific community, such as NFT collectors, cryptocurrency investors, or DAO members. By integrating with various blockchain networks, token-gated forms and surveys enhance privacy, reduce spam, and foster a sense of exclusivity and community among participants. They are ideal for capturing insights, feedback, or preferences from a specific audience.

To support brands and users in Web3, Formo’s Form Builder offers token gating features that help you capture data from the target audience and provide valuable insights to drive Web3 growth. 

How Do Token-gated Forms Work?

Token gating relies on digital assets, or tokens, that exist on a specific blockchain. These tokens can be fungible ERC-20 tokens and non-fungible NFTs. If the ownership of the token is verified, access is granted; otherwise, it is denied.

The access gating process of Formo's Web3 Form Builder

When users respond to forms and surveys, they connect their cryptocurrency wallets. The system checks whether the user meets the specific criteria based on their token holdings. If they qualify, they are granted access to the forms. With token-gated forms, you can create selective surveys, protect against Sybil attacks, and capture actionable insights to foster a vibrant and active community.

Benefits of Token-gated Forms

Token-gated forms or surveys offer several advantages:

Acquire your Target Audience 

By gating forms or surveys with token ownership, Web3 teams ensure their target audiences who are genuinely interested or invested in their project take part. Web3 Forms increases engagement and provides a deeper understanding of your onchain users.

Boost Data Quality

Web3 Forms help filter out irrelevant responses from users outside of your target audience, ensuring that your data is reliable. Focusing on participants with specific tokens or NFTs helps Web3 teams increase the likelihood of getting valuable feedback related to a specific project or community.

Boost Community Engagement

Token-gated Forms create a sense of exclusivity for token holders, encouraging participation and loyalty within the Web3 community. When members feel special and recognized for their contributions, they stay committed and grow with your community.

Improve User Retention

Token gating helps Web3 brands and creators to offer special rewards to active token holders, such as airdrops or early access to products. This exclusivity helps keep users engaged and connected to your Web3 project or platform.

Use cases of Token-Gating

Token-gated Forms are more than just a form, check out 4 creative use cases to find out:

4 Creative use cases of Token-gated Forms

1. Community Surveys

Token-gated forms allow you to understand granular segments of your community. With Formo, Web3 teams can easily create Web3 forms and share them in Discord, Telegram, Reddit, and Farcaster groups. Providing exclusive access through Web3 forms encourages user loyalty, active participation, and organic word-of-mouth marketing.

2. Exclusive Experiences

Token-gated forms help you identify potential members across a wide range of Web3 meetups and events. It creates a sense of exclusivity for members and builds hype for your project.

3. Early Product Releases

Token gating provides early access to decentralized application (dApp) features, updates, or new products for specific token holders. By identifying active users through Web3 forms, you can reward community members more effectively and recruit engaged users to inform product development.

4. Airdrops and Loyalty Rewards

Projects use Web3 Forms to support campaigns for airdrops or rewards for loyal token holders. It helps Web3 product and marketing teams enhance go-to-market strategies by capturing data from token holders, offering exclusive benefits, and incentivizing community engagement.

How To Create Token-Gate Forms with Formo

Here's a quick guide to creating Token-gated forms  with Formo:

Step 1: Choose Your Network 

On the form settings page, go to "Access Gate" and click "Add Requirement".  

Choose the blockchain network you want to use. Formo supports over 20 networks including Ethereum, Solana, Polygon, Arbitrum, Avalanche, and more.

Step 2: Select a token 

Select a token you want to use from the token dropdown. If your project isn’t listed, you can add the token’s contract address to get started.

Step 3: Specify the amount

Set the minimum amount and name the requirement. Click “Add Requirement” to confirm.

Step 4: Hit Publish

Next, publish and share the form to start collecting responses. 

Step 5: Test your token-gated form

Open the form and do a test submission from your wallet. Once everything works smoothly, share your form with your community!

Token-gated Forms enhance user engagement and add value to your digital platform or community by creating a sense of exclusivity and ownership. It encourages participation while providing reliable insights for data-driven decisions. By using Formo's access gate feature, you ensure that your onchain data collection is focused on your active community members.

Get Started with Token-gated Forms with Formo! 

Follow us on LinkedIn and Twitter, and join our community to learn how Formo streamlines your data collection processes!