gm, builders! 👋
Here’s your roundup of February 2026's onchain news and growth insights.
Highlights
Merkl Campaign Attribution
Ask AI Chat History, Event Alerts, and Solana Support
React Native SDK and Chart Templates
How to Reach Product-Market Fit in Web3
How to Define Your Ideal Customer Profile in DeFi
Web3 Monthly Recap
React Native SDK and Chart Templates
Introducing Merkl Campaign Attribution:
Merkl Campaign Attribution is a feature that links wallet activity and on-chain transactions to specific Merkl incentive campaigns.
It enables teams to measure how incentive programs influence user behavior, liquidity, and conversions onchain.
Measure Incentive ROI: Attribute wallet connections, transactions, and liquidity directly to Merkl campaigns to understand which incentives drive real growth.
Track Campaign Performance: Identify which partners, channels, or campaigns bring the most valuable users and onchain activity.
Optimize Growth Strategies: Use wallet-level attribution to refine incentive programs, allocate rewards more effectively, and focus on campaigns that drive long-term engagement.
Introducing Ask AI Chat History, Event Alerts, and Solana Support
Ask AI Chat History, Event Alerts, and Solana Support are new features in Formo that enhance how teams analyze user behavior, monitor important activity, and support multi-chain apps.
They enable builders to revisit past analytics insights, get real-time notifications for key user events, and track wallet interactions on Solana.
Ask AI Chat History: Revisit past analytics conversations, continue previous queries, and reference insights without starting over.
Monitor Important User Activity: Set up alerts for wallet connections, transactions, page views, or custom events and receive notifications via webhooks or Slack when they occur.
Support Solana Apps: Track wallet connections, signatures, and transactions on Solana using the Formo Web SDK with native integration for the Solana Wallet Adapter.
Build Cross-Chain Analytics: Analyze engagement and user behavior across multiple ecosystems, enabling better insights for apps expanding beyond Ethereum.
Introducing React Native SDK and Chart Templates
React Native SDK: Track user activity directly in React Native mobile apps using the Formo Events API, enabling teams to capture events like user actions, page views, and transactions from mobile environments.
Mobile Analytics for Web3 Apps: Extend Formo analytics beyond web apps, allowing mobile-first teams to measure engagement, conversions, and onchain behavior from their React Native applications.
Chart Templates: Instantly generate charts with pre-built example queries that match the selected chart type, helping teams quickly visualize metrics without writing queries from scratch.
Faster Dashboard Creation: Start with templates for funnels, geographic breakdowns, and time-series trends, then customize them to analyze user journeys, growth metrics, and campaign performance.
How WalletConnect Uses Formo to Power Creator Submissions and Community Research
WalletConnect needed a way to verify onchain actions from community contributors and understand their user base at a deeper level. While searching for a crypto-native form solution, they found that nothing on the market could do what they needed.
They turned to Formo, and within hours, their community was already submitting content through token-gated forms. The team also gained wallet intelligence capabilities to analyze onchain activity and build sharper user personas.
How to Track DeFi Marketing ROI: Connecting Offchain Campaigns to Onchain Conversions
This article reframes ROI around the link between attention and capital movement, rather than treating them as the same signal. ROI only becomes clear when it sits inside a coherent DeFi marketing strategy.
Step-by-Step Guide to Analytics for Crypto and DeFi Apps With Dynamic
This guide outlines implementing analytics for Dynamic embedded wallets in crypto DeFi apps using the Formo SDK. Steps cover SDK integration, user identification via wallet addresses, event tracking for key transactions like swaps and stakes, and wallet intelligence from ENS and portfolio data.
Web3 Monthly Recap
Building permissionless neobanks by Pantera Capital. Link
The WhatsApp moment for money is here by Chris Dixon. Link
Growing pains by Patrick Mayr. Link
The long game for crypto by Chris Dixon. Link
Stablecoins Are The Next Platform for Money by a16z crypto. Link
2026 Stablecoin Momentum Report by Mo Kasstawi. Link
The Year Ahead for Apps 2026 by Delphi Digital. Link
Blockchain Data APIs Explained by Allium. Link
