WalletConnect needed a way to verify onchain actions from community contributors and understand their user base at a deeper level. While searching for a crypto-native form solution, they found that nothing on the market could do what they needed.

They turned to Formo, and within hours, their community was already submitting content through token-gated forms. The team also gained wallet intelligence capabilities to analyze onchain activity and build sharper user personas.

Learn how WalletConnect uses Formo's token-gated forms to verify onchain actions, gate creator submissions, and run wallet-powered user research at scale.

• Company: WalletConnect

• Industry: Crypto Payments / Web3 Infrastructure

• Key Result: Hours from setup to first submissions

About WalletConnect Pay

WalletConnect is the open-source protocol that connects wallets to dApps, powering the world's largest ecosystem of wallets, users, and crypto capital across different assets and networks.

WalletConnect Pay builds on top of that network to offer a complete end-to-end crypto payments infrastructure. It is the easiest way to enable crypto payments from any wallet, supporting both online and in-store transactions through a single integration that fits into existing payment service provider (PSP) stacks.

Merchants benefit from lower acceptance costs compared to traditional payment methods, flexible settlement in crypto or fiat, and built-in incentive mechanisms to encourage adoption.

Helena, Community Lead at WalletConnect, is responsible for making sure the community stays engaged and actively contributes to building WalletConnect Pay. Her team recently made headlines on X with the launch of WalletConnect Pay's first-ever cashback program, driven entirely by their community of creators and contributors.

The Challenge: No Way to Verify Onchain Users at Scale

Running a community-driven product in crypto comes with a unique problem: you need to verify that participants are actually doing what they claim onchain. For WalletConnect Pay, this meant confirming that content creators had staked their tokens, held specific assets, or completed onchain actions before they could participate in campaigns and programs.

Traditional form tools like Google Forms simply could not handle this. There was no way to check wallet balances, verify token staking, or analyze onchain activity. The team would have had to manually cross-reference wallet addresses against blockchain explorers, a process that does not scale when you're running community programs with hundreds of participants.

While searching for a solution, Helena explored the market extensively through both AI-powered search and Google. She could not find any direct alternatives that offered crypto-native form capabilities. Formo stood out as the only tool that could do what the team needed.

The Solution: Token-Gated Forms with Onchain Verification

Formo gave WalletConnect Pay exactly what they needed: a form builder purpose-built for web3 workflows.

Creator Submission Forms

"We use Formo for creator submissions. The most valuable part is being able to check the onchain actions such as staking the token. It is not possible with Google Forms, which makes searching for the crypto-native form solution crucial."

— Helena, Community Lead at WalletConnect

The primary use case is creator submissions. WalletConnect Pay runs community programs where content creators submit their work, but only after verifying specific onchain actions. Using Formo's token-gated form builder, Helena's team set up forms that automatically check whether a submitter has staked the required tokens before they can even access the submission form.

This is powered by Formo's onchain verification engine, which supports:

• ERC-20 token gating with minimum balance requirements

• NFT collection verification to confirm membership or participation

• Custom contract read functions that can verify staking status, delegation, or any onchain state

• Wallet verification tied directly to connected wallets

Instead of manually checking wallets against a spreadsheet, the verification happens automatically at the point of submission.

User Research with Wallet Intelligence

"We also use Formo for our user research that helps analyze wallet holdings and onchain activity to better understand the user persona."

— Helena, Community Lead at WalletConnect

The second major use case is user research. Helena's team uses Formo to run surveys and research forms that go far beyond traditional questionnaires.

Because respondents connect their wallets, the team can leverage Formo's wallet intelligence to analyze holdings and onchain activity alongside survey responses. This lets them build detailed user personas grounded in real behavioral data, not just self-reported answers.

The Results

Hours to Value

Onboarding was fast. Helena described the setup as "super easy," and within hours of starting, community members were already submitting content through the new forms. No lengthy integration process, no engineering support needed.

Higher Quality Submissions

By gating forms behind onchain verification, WalletConnect Pay dramatically improved the quality of submissions. Only contributors who had actually staked tokens and participated in the ecosystem could submit, filtering out low-effort or ineligible entries automatically.

Key Metrics Tracked

• Number of quality content submissions increased as token gating filtered for genuine community participants

• Content creator conversion improved with streamlined, wallet-native submission flows

Deeper User Understanding

The combination of survey responses and wallet intelligence gave the team a richer picture of their community than traditional tools could provide. They could segment users by what they actually hold and do onchain, not just what they say in a form.

Why Formo

About Formo

Formo is the form builder and analytics platform purpose-built for crypto apps. Beyond forms, Formo provides product analytics tailored for onchain teams, including user segmentation by wallet activity, conversion tracking across web and onchain events, and wallet intelligence that enriches respondent profiles with token holdings, transaction history, and protocol interactions. Whether you are running community programs, collecting user research, or measuring product engagement, Formo gives crypto teams the tools that traditional SaaS analytics and form builders simply were not designed to provide.

What's Next

"Would I recommend Formo to others? Yes. A great tool."

— Helena, Community Lead at WalletConnect

WalletConnect Pay continues to use Formo as the backbone of their community programs and user research. As their ecosystem grows and new campaigns launch, the ability to verify onchain participation and understand wallet-level behavior keeps their community programs targeted and high-quality.

Learn More

WalletConnect Pay is the easiest way to enable crypto payments from any wallet. A complete end-to-end solution that fits into your existing PSP stack with one simple integration. Learn more at walletconnect.com.

Ready to build crypto-native forms and measure what matters onchain? Get started with Formo.