gm, builders! 👋
Here’s your roundup of January 2026's onchain news and growth insights.
Highlights
Profiles Search API, MCP, and Contract Read
Query API and Single-Sign On
Profiles API and Wagmi Support
Wallet Labels, Flow Users, and New Forms Features
Conversion and Funnel Insights
Step-by-Step Guide to Analytics for Crypto and DeFi Apps With Turnkey
How Kairos Swap Hit $200M Volume on Base with Crypto-Native User Insights
Web3 Monthly Recap
Introducing Profiles Search API, MCP, and Contract Read
Profiles Search API, MCP, and Contract Read are new capabilities that give teams programmatic access to user profile data and onchain contract information directly through Formo.
They enable builders to integrate Formo's wallet intelligence into their own tools, workflows, and data pipelines.
Profiles Search API: Query and retrieve user profiles by wallet address or on-chain activity programmatically, making it easy to enrich your own systems with Formo's wallet intelligence.
MCP: Connect Formo to your existing data infrastructure using the Merkl Campaign Protocol to sync campaign and user data across platforms.
Contract Read: Pull data from smart contracts directly within Formo to enrich user profiles and analytics with live onchain state.
Query API and Single Sign-On
Query API and Single Sign-On are platform improvements that make it easier for teams to access Formo data externally and manage user authentication at scale.
Query API: Run analytics queries programmatically and pipe results directly into your own dashboards, data warehouses, or internal tools.
Single Sign-On: Authenticate your team through your existing identity provider, streamlining access management and improving security for larger organizations.
Profiles API and Wagmi Support
Profiles API and Wagmi Support are developer-focused additions that make it easier to build wallet-aware applications on top of Formo's user intelligence layer.
Profiles API: Access enriched wallet profiles via API to power personalized experiences, user segmentation, and growth workflows in your own product.
Wagmi Support: Integrate Formo analytics natively with Wagmi-based apps, enabling automatic tracking of wallet connections and transactions without custom instrumentation.
Wallet Labels, Flow Users, and New Forms Features
Wallet Labels, Flow Users, and new Forms Features are additions that give teams richer context on who their users are and more flexibility in how they collect information from them.
Wallet Labels: Automatically tag wallets with labels based on onchain behavior, token holdings, or protocol activity to make segmentation and analysis faster.
Flow Users: Track how users move through multi-step flows and identify where they drop off or complete key actions.
New Forms Features: Expanded form capabilities for collecting verified onchain data from users, with new field types and validation options.
Conversion and Funnel Insights
Conversion and Funnel Insights are analytical upgrades that give teams a clearer view of how users move from first touch to key onchain actions.
Conversion Insights: Understand what drives users to convert, which steps have the highest drop-off, and where to focus optimization efforts.
Funnel Insights: Get deeper analysis of funnel performance across segments, time periods, and channels to identify the highest-impact areas for growth.
How Kairos Swap Hit $200M Volume on Base with Crypto-Native User Insights
Kairos Swap used Formo to move from anonymous wallet addresses to actionable user profiles, giving their team the visibility they needed to understand behavior, optimize their product, and scale to $200M in trading volume on Base.
Step-by-Step Guide to Analytics for Crypto and DeFi Apps With Turnkey
A practical guide to integrating Formo analytics with Turnkey embedded wallets, covering SDK setup, user identification, event tracking for key transactions, and enriching profiles with onchain data.
Ultimate Guide to Measuring CAC and LTV for Onchain Apps
CAC and LTV look different onchain. This guide covers how to define, measure, and improve both metrics in the context of crypto and DeFi products, where user acquisition spans multiple channels and value is expressed in transactions and protocol activity.
A Founder's Guide to Data Strategy for Crypto & DeFi
Practical frameworks for crypto founders on how to think about data infrastructure early, what to measure at each stage, and how to turn onchain signals into product decisions.
Web3 Monthly Recap
Stablecoins: The B2B Opportunity by Inversion. Link
What to do when prediction markets fail by a16z crypto. Link
How stablecoins will eat payments by a16z crypto. Link
The stablecoin boom fuels 24/7 banking without borders by Bloomberg. Link
Don't forget how far we've come by Blockworks. Link
Read our previous update HERE.
