Changelog

We ship new features, fixes, and improvements to Formo every week

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Jan 2, 2026

Conversion and Funnel Insights

Here are this week's highlights:

  • Conversion Insights

  • Funnels: View Users at Each Step

  • Fixes and Improvements


Conversion Insights

You can now see the conversion insights based on the steps of your funnel:

  • Event correlation: Identify which events are most strongly correlated with successful conversion.

  • User correlation: Discover which user or event properties correlate with conversion or churn.


Funnels: View Users at Each Step

You can now view the list of users who completed / dropped off at each step. Understand who dropped off at key touchpoints, who did or didn't complete a step, and conversion / drop-off rates.

The list shows a merged list of unique users (across all sessions) that you can export for targeting.


Improvements and Fixes

  • Improved dashboard loading performance

  • Fixed missing page titles on some dashboard pages