Know which channels bring your top traders
Analytics and attribution designed for crypto trading terminals, SocialFi, and mobile apps, so you can focus on growth.
Know which channels bring your top traders
Analytics and attribution designed for crypto trading terminals, SocialFi, and mobile apps, so you can focus on growth.
Attribute every trade to its source
Trading apps grow through referral codes, creators, and paid campaigns. Measure which of them bring traders who actually trade, and keep trading.
Attribution from referral to first trade
Tie referral codes, creator links, UTMs, and paid campaigns to wallet connects and onchain trades.
Attribute builder codes and referral programs to the wallets and volume they produce.
Track the funnel: first visit, wallet connect, first deposit, and first trade.
Measure time to first trade, the single clearest signal of onboarding friction.
Compare channels by fee-generating volume per wallet, not by installs or clicks.
Retention where churn is brutal
Attribute every trade to its source
Trading apps grow through referral codes, creators, and paid campaigns. Measure which of them bring traders who actually trade, and keep trading.
Attribution from referral to first trade
Tie referral codes, creator links, UTMs, and paid campaigns to wallet connects and onchain trades.
Attribute builder codes and referral programs to the wallets and volume they produce.
Track the funnel: first visit, wallet connect, first deposit, and first trade.
Measure time to first trade, the single clearest signal of onboarding friction.
Compare channels by fee-generating volume per wallet, not by installs or clicks.
Retention where churn is brutal
Attribute every trade to its source
Trading apps grow through referral codes, creators, and paid campaigns. Measure which of them bring traders who actually trade, and keep trading.
Attribution from referral to first trade
Tie referral codes, creator links, UTMs, and paid campaigns to wallet connects and onchain trades.
Attribute builder codes and referral programs to the wallets and volume they produce.
Track the funnel: first visit, wallet connect, first deposit, and first trade.
Measure time to first trade, the single clearest signal of onboarding friction.
Compare channels by fee-generating volume per wallet, not by installs or clicks.
Retention where churn is brutal
Measure the numbers that predict revenue
Installs and connected wallets do not pay the bills. Fee-generating trades do.
Activation and trading depth
Visit to first trade conversion, split by referral code and campaign.
Trades per active wallet per week, and how that changes by cohort age.
Median time from wallet connect to first deposit, and from deposit to first trade.
Share of volume from the top decile of wallets, so you know how concentrated revenue is.
Channel and revenue quality
Measure the numbers that predict revenue
Installs and connected wallets do not pay the bills. Fee-generating trades do.
Activation and trading depth
Visit to first trade conversion, split by referral code and campaign.
Trades per active wallet per week, and how that changes by cohort age.
Median time from wallet connect to first deposit, and from deposit to first trade.
Share of volume from the top decile of wallets, so you know how concentrated revenue is.
Channel and revenue quality
Measure the numbers that predict revenue
Installs and connected wallets do not pay the bills. Fee-generating trades do.
Activation and trading depth
Visit to first trade conversion, split by referral code and campaign.
Trades per active wallet per week, and how that changes by cohort age.
Median time from wallet connect to first deposit, and from deposit to first trade.
Share of volume from the top decile of wallets, so you know how concentrated revenue is.
Channel and revenue quality
Turn one-time traders into regulars
Compare engagement across wallet segments to see how referral partners, campaigns, and product changes affect trading behaviour and retention.
🧑💻
See exactly where new traders drop off, from first visit to first trade
📈
Measure which creators and referral codes bring wallets that trade more than once
🌱
Use cohort and funnel analytics to find the habits that predict a second trade
📊
Get self-serve insights without waiting on a data team
Turn one-time traders into regulars
Compare engagement across wallet segments to see how referral partners, campaigns, and product changes affect trading behaviour and retention.
🧑💻
See exactly where new traders drop off, from first visit to first trade
📈
Measure which creators and referral codes bring wallets that trade more than once
🌱
Use cohort and funnel analytics to find the habits that predict a second trade
📊
Get self-serve insights without waiting on a data team
Turn one-time traders into regulars
Compare engagement across wallet segments to see how referral partners, campaigns, and product changes affect trading behaviour and retention.
🧑💻
See exactly where new traders drop off, from first visit to first trade
📈
Measure which creators and referral codes bring wallets that trade more than once
🌱
Use cohort and funnel analytics to find the habits that predict a second trade
📊
Get self-serve insights without waiting on a data team
Analytics and attribution for trading apps
Find answers to frequently asked questions below.
What is Formo?
What analytics do trading apps need?
How do I measure which creators and referral codes drive real volume?
How is this different from mobile or web analytics?
Which metrics matter beyond total volume?
Does Formo work for EVM and Solana?
Can I use Formo without a data team?
Analytics and attribution for trading apps
Find answers to frequently asked questions below.
What is Formo?
What analytics do trading apps need?
How do I measure which creators and referral codes drive real volume?
How is this different from mobile or web analytics?
Which metrics matter beyond total volume?
Does Formo work for EVM and Solana?
Can I use Formo without a data team?
Analytics and attribution for trading apps
Find answers to frequently asked questions below.
What is Formo?
What analytics do trading apps need?
How do I measure which creators and referral codes drive real volume?
How is this different from mobile or web analytics?
Which metrics matter beyond total volume?
Does Formo work for EVM and Solana?
Can I use Formo without a data team?
Formo makes analytics easy
Measure what matters and drive growth onchain.
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