ROI Calculator
Calculate marketing ROI from wallet acquisition costs and revenue per wallet.
How to Calculate Marketing ROI
Return on investment (ROI) compares net revenue with acquisition spend. This calculator uses wallets acquired, cost per wallet, and revenue per wallet. Total spend = wallets acquired × cost per wallet; total revenue = wallets acquired × revenue per wallet. ROI = (total revenue − total spend) ÷ total spend × 100.
A worked ROI example
If you acquire 1,200 wallets for $18 each and each wallet generates $52 in revenue, total spend is $21,600 and total revenue is $62,400. Net revenue after acquisition spend is $40,800, so ROI is about 188.9%.
How to interpret the result
Positive ROI means the revenue assigned to acquired wallets exceeds their acquisition cost. Compare the same cohort and time window. A high ROI based on short-term revenue can change as users return or churn, so review retained wallets and later fees too.
What to include in the inputs
Use acquisition cost that includes paid media, creator fees, and incentives when relevant. Revenue should be fees or other earnings your app actually captures, not deposits or trading volume without a take rate. This simplified calculation excludes other operating costs and gross margin.
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Your questions, answered
Answers to common questions about marketing ROI.
What is marketing ROI?
How do you calculate ROI?
Can ROI be negative?
How is ROI different from ROAS?
What should count as revenue for a DeFi campaign?
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