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Free Tools

Free calculators, generators, and converters for crypto teams across product, GTM, and marketing to make data-driven decisions. Every tool is free, no account required.

Free Tools

Free calculators, generators, and converters for crypto teams across product, GTM, and marketing to make data-driven decisions. Every tool is free, no account required.

Marketing Team Calculators

Measure campaign performance, acquisition costs, and the value of every visitor.

Campaign Funnel Calculator

Map visitors, wallet connects, and onchain conversions; compare acquisition cost, ROI, and ROAS.

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Campaign Funnel Calculator

Map visitors, wallet connects, and onchain conversions; compare acquisition cost, ROI, and ROAS.

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ROI Calculator

Calculate user acquisition costs, revenue per wallet, and your true marketing ROI.

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ROI Calculator

Calculate user acquisition costs, revenue per wallet, and your true marketing ROI.

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ROAS Calculator

Calculate return on ad spend, campaign profit, and the ROAS needed to break even.

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ROAS Calculator

Calculate return on ad spend, campaign profit, and the ROAS needed to break even.

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Campaign CTR Calculator

Calculate click-through rate from impressions and clicks for your marketing campaigns.

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Campaign CTR Calculator

Calculate click-through rate from impressions and clicks for your marketing campaigns.

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CPM Calculator

Calculate cost per 1,000 impressions, CPC, CTR, and cost per connected wallet.

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CPM Calculator

Calculate cost per 1,000 impressions, CPC, CTR, and cost per connected wallet.

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Ad Cost Calculator

Calculate CPC, CPM, CPA, CTR, and conversion rate for your ad campaigns.

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Ad Cost Calculator

Calculate CPC, CPM, CPA, CTR, and conversion rate for your ad campaigns.

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Customer Acquisition Cost (CAC) Calculator

Calculate customer acquisition costs (CAC), cost per wallet (CPW), and LTV-to-CAC ratio.

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Customer Acquisition Cost (CAC) Calculator

Calculate customer acquisition costs (CAC), cost per wallet (CPW), and LTV-to-CAC ratio.

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CAC Payback Period Calculator

Calculate the months of gross profit needed to recover customer acquisition cost.

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CAC Payback Period Calculator

Calculate the months of gross profit needed to recover customer acquisition cost.

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Traffic Value Calculator

Calculate the paid-equivalent value of your organic wallet traffic for your crypto app.

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Traffic Value Calculator

Calculate the paid-equivalent value of your organic wallet traffic for your crypto app.

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Product Team Calculators

Track conversion, engagement, retention, and recurring revenue across your product.

Conversion Rate Calculator

Calculate visitor-to-customer and connect-to-transaction conversion rates for your app.

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Conversion Rate Calculator

Calculate visitor-to-customer and connect-to-transaction conversion rates for your app.

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Bounce Rate Calculator

Calculate bounce rates and activation rates between wallet connect and first transaction.

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Bounce Rate Calculator

Calculate bounce rates and activation rates between wallet connect and first transaction.

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Retention Rate Calculator

Calculate wallet retention and churn rates for your crypto app's active cohorts.

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Retention Rate Calculator

Calculate wallet retention and churn rates for your crypto app's active cohorts.

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Churn Calculator

Calculate wallet churn and understand how many users you retain and lose over time.

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Churn Calculator

Calculate wallet churn and understand how many users you retain and lose over time.

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Lifetime Value (LTV) Calculator

Calculate lifetime value per wallet from revenue, lifespan, and margin for your crypto protocol.

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Lifetime Value (LTV) Calculator

Calculate lifetime value per wallet from revenue, lifespan, and margin for your crypto protocol.

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A/B Test Calculator

Calculate statistical significance and uplift between two conversion rate variants.

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A/B Test Calculator

Calculate statistical significance and uplift between two conversion rate variants.

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MRR / ARR Calculator

Convert revenue from any period into monthly and annual run rates.

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MRR / ARR Calculator

Convert revenue from any period into monthly and annual run rates.

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NPS Calculator

Calculate Net Promoter Score from promoter, passive, and detractor responses.

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NPS Calculator

Calculate Net Promoter Score from promoter, passive, and detractor responses.

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Utilities

Create UTM campaign links and tracking plans for your crypto app.

UTM Builder

Generate campaign links with UTM source, medium, campaign, term, and content parameters for attribution.

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UTM Builder

Generate campaign links with UTM source, medium, campaign, term, and content parameters for attribution.

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UTM Checker

Check campaign URLs for missing, duplicate, and inconsistent UTM tags, then copy a clean link.

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UTM Checker

Check campaign URLs for missing, duplicate, and inconsistent UTM tags, then copy a clean link.

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Tracking Plan Generator

Generate an install-ready event taxonomy for DeFi apps, wallets, and onchain apps.

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Tracking Plan Generator

Generate an install-ready event taxonomy for DeFi apps, wallets, and onchain apps.

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Developer Tools

Inspect and convert the data behind wallets and transactions.

Builder Codes

Encode, decode, and validate ERC-8021 builder codes for onchain transaction attribution.

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Builder Codes

Encode, decode, and validate ERC-8021 builder codes for onchain transaction attribution.

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Calldata Decoder

Decode Ethereum and EVM transaction calldata into readable function calls, selectors, and parameters.

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Calldata Decoder

Decode Ethereum and EVM transaction calldata into readable function calls, selectors, and parameters.

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Address Checksum

Validate and convert Ethereum and EVM addresses to EIP-55 checksum format.

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Address Checksum

Validate and convert Ethereum and EVM addresses to EIP-55 checksum format.

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Wei Converter

Convert between Wei, Gwei, and ETH without manual calculations.

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Wei Converter

Convert between Wei, Gwei, and ETH without manual calculations.

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Sign-In with Ethereum

Create and inspect EIP-4361 SIWE messages for wallet-based authentication.

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Sign-In with Ethereum

Create and inspect EIP-4361 SIWE messages for wallet-based authentication.

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Formo makes analytics easy for crypto

Measure what matters and with the data platform for onchain apps.

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Formo makes analytics easy for crypto

Measure what matters and with the data platform for onchain apps.

Start for free

Book demo

Formo makes analytics easy for crypto

Measure what matters and with the data platform for onchain apps.

Start for free

Book demo

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Formo home

Stay up to date with weekly product updates and the latest industry insights.

Request AI summary

Ask ChatGPT about Formo

Ask Claude about Formo

Ask Perplexity about Formo

Ask Gemini about Formo

Ask Grok about Formo

Formo on X

Formo on GitHub

Formo on LinkedIn

Formo on YouTube

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