Tools
UTM Generator
Generate campaign links with source, medium, campaign, term, and content parameters for web3 acquisition.
Tracking Plan Generator
Generate an install-ready event taxonomy for DeFi apps, wallets, and onchain products.
Crypto Conversion Rate Calculator
Calculate visitor-to-wallet and connect-to-transaction conversion rates for your crypto funnel.
Wallet Lifetime Value Calculator
Calculate lifetime value per wallet from revenue, lifespan, and margin for your crypto protocol.
Crypto Retention Rate Calculator
Calculate wallet retention and churn rate for your crypto app's active cohorts.
Crypto Bounce Rate Calculator
Calculate wallet bounce rate and activation rate between wallet connect and first transaction.
Sign-In with Ethereum
Create and inspect EIP-4361 SIWE messages for wallet-based authentication.
Calldata Decoder
Decode Ethereum and EVM transaction calldata into readable function calls, selectors, and parameters.
Crypto Campaign CTR Calculator
Calculate click-through rate from impressions and clicks for your crypto campaigns.
Cost per Wallet Calculator (CAC)
Calculate cost per wallet acquired and your LTV-to-CAC ratio for your crypto protocol.
Crypto Traffic Value Calculator
Calculate the paid-equivalent value of your organic wallet traffic for your crypto app.
Crypto A/B Test Calculator
Calculate statistical significance and uplift between two conversion rate variants.