Crypto Conversion Rate Calculator
Enter your visitor and wallet data to instantly calculate conversion rate at every stage of your crypto funnel — from visit, to connect, to transact.
What Is a Conversion Rate?
A conversion rate is the percentage of people who complete a desired action out of everyone who had the chance to. It’s the standard way to measure how effectively a funnel — a website, an app, a marketing campaign — turns opportunity into outcome.
Conversion rate = (number of conversions ÷ total visitors) × 100
In crypto and web3, the “conversion” is usually a wallet connecting or completing an onchain transaction, so a crypto conversion rate measures how many of your visitors actually become active, transacting users rather than just traffic.
Conversion rate in crypto vs. web2
In web2, conversion rate almost always means a sale, signup, or lead form. In crypto, there’s an extra step: a visitor first needs a wallet, then needs to use it. That’s why crypto conversion rate is usually reported as two linked rates — visitor-to-connect and connect-to-transact — rather than one single number. Looking at both separately shows whether people are dropping off before they even connect a wallet, or after connecting but before transacting.
Types of crypto conversion rate
Visitor-to-connect rate — the share of visitors who connect a wallet. A proxy for how compelling your landing page and onboarding are.
Connect-to-transact rate — the share of connected wallets that go on to complete a transaction. A proxy for how clear and low-friction your core flow is.
Overall conversion rate — transacting wallets divided by total visitors. The blended, top-to-bottom number most teams report externally.
How to use it:
Enter your total visitors, wallet connections, and wallets that completed a transaction.
Instantly see your visit-to-connect rate, connect-to-transact rate, and overall conversion rate.
Benchmark each stage of your funnel to find where the biggest drop-off happens.
Use Formo to track this funnel automatically across every campaign, channel, and chain going forward.
Formo captures wallet-level funnel data automatically, out of the box.