Free UTM Builder and Generator
Build consistent campaign links and attribute visits, wallet connects, and onchain actions to the right source.
Use the UTM builder to add campaign tracking codes to your links. Formo captures UTM and referral codes automatically out of the box.
What are UTM parameters?
UTM parameters are short tags appended to a destination URL. They describe where a visitor came from and which campaign sent them. A UTM builder formats the tags into a shareable link; analytics can then group visits and conversions by source, medium, and campaign.
Measure the ROI of growth campaigns with UTM attribution. Here's how:
1. Enter the URL that you want your visitors to land on.
2. Fill out all the required fields with your values.
3. Copy and share your campaign URL everywhere online and on socials.
4. Use Formo to get full attribution and analytics on where your users come from.
Learn more: https://formo.so/blog/utm-tag-analytics-measure-web3-marketing-performance
What each UTM parameter means
utm_source names the platform or partner, such as x, farcaster, newsletter, or galxe. utm_medium names the channel type, such as social, email, referral, or cpc. utm_campaign groups one launch or promotion. utm_content distinguishes creative or placements, and utm_term can record a paid-search keyword. Use the same naming rules across your team.
A UTM link example
For a launch post on X, start with your landing page and add utm_source=x, utm_medium=social, and utm_campaign=product-launch. Add utm_content=video if you are comparing a video with another creative. Share the generated link outside your own site and review attributed visits and conversions in the same campaign window.
How to check a UTM link before sharing
Open the finished URL in a browser, confirm it reaches the right page, and inspect its query string. Check for a source, medium, and campaign; lowercase naming; properly encoded spaces; and duplicate or conflicting tags. Avoid adding UTMs to links between pages on your own site because that can overwrite the original acquisition source.
UTM naming best practices
Choose a small, shared vocabulary for source and medium. Prefer lowercase values and hyphens in campaign names so reports do not split the same channel into multiple labels. Use content tags only when you need to compare placements or creative. Record your naming rules in a tracking plan and keep tagged links out of internal navigation.
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Your questions, answered
Find answers to frequently asked questions below.
What is a UTM builder?
How does Formo connect UTM campaigns to wallet activity?
Can UTMs help measure campaign ROI?
Do I need crypto analytics to use UTM links?
What is the difference between website and wallet attribution?
Can I use UTM links in Discord or Telegram?
How do I check a UTM link?
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