For DeFi apps

Acquire and engage
high-value DeFi users

Too many DeFi teams are lost in the dark about their product and users. Start by looking at user behavior to understand what turns visitors into customers.
Get real-time insights help you make smarter decisions faster.

Start for free

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Data-driven growth tools
for DeFi apps and protocols.

Empower every team to drive and measure revenue impact onchain. Formo helps your team measure the true impact of marketing campaigns and product updates with wallet profiles backed by offchain and onchain first-party data.

Activate high-value users

Identify your top users, spenders, and whales. Get a 360° view on any wallet interacting with your app.

Segment onchain users with wallet profiles, cohorts, and user behaviour with event-based analytics.

Empower each team to leverage self-serve analytics to optimize your funnel.

Unified analytics for DeFi apps

Analyze, explore, and activate data without friction, from offchain to onchain.

Avoid wasted resources and missed opportunities. Spend less time on SQLs and data requests.

Keep your team focused on strategic analysis while giving non-technical stakeholders easy access to data.

Turn first-time visitors
into power users

Capture user journeys that lead to conversion, multiple transactions, or drop-off.

Identify wallets that consistently remain active and understand how their behaviour differs from users who quickly churn.

Compare engagement across wallet segments to see how campaigns, channels, and feature adoption impact onchain behavior and retention.

Get immediate insights into performance with self-serve analytics.
No SQL or data team required.

Identify top campaigns and channels driving meaningful growth onchain
Track your marketing from first touch to onchain actions — and reinvest in what moves the needle
Empower each team to leverage self-serve analytics to optimize your funnel
Track feature adoption to see what keeps wallets coming back

Boost revenue and retention
without the guesswork

Find answers to frequently asked questions brlow.

What is Formo?

Formo helps you understand your users and how they engage with your app so you can build a better product. Our data platform sifts through fragmented web2 and web3 data to present a unified view of your users and product. You can monitor and analyze your users' journeys, from engagement on offchain channels to the final conversion onchain. Get the data you need to build products people want. Spend less time building analytics, and more time building products.

Who should use Formo?

How does product analytics help me?