Acquire and engage high-value DeFi users
Too many DeFi teams are lost in the dark about their product and users. Get actionable product and growth insights with wallet customer 360.
Acquire and engage high-value DeFi users
Too many DeFi teams are lost in the dark about their product and users. Get actionable product and growth insights with wallet customer 360.
Data-driven growth for onchain finance
Capture the user journey with full attribution: from first visit to activation and retention.
Activate high-value users
Get a 360° view on any wallet interacting with your app. Identify your top users, spenders, and whales.
Segment onchain users with wallet profiles, cohorts, and user behaviour with event-based analytics.
Empower each team to leverage self-serve analytics to optimize your funnel.
Attribution from visit to transaction
Data-driven growth for onchain finance
Capture the user journey with full attribution: from first visit to activation and retention.
Activate high-value users
Get a 360° view on any wallet interacting with your app. Identify your top users, spenders, and whales.
Segment onchain users with wallet profiles, cohorts, and user behaviour with event-based analytics.
Empower each team to leverage self-serve analytics to optimize your funnel.
Attribution from visit to transaction
Data-driven growth for onchain finance
Capture the user journey with full attribution: from first visit to activation and retention.
Activate high-value users
Get a 360° view on any wallet interacting with your app. Identify your top users, spenders, and whales.
Segment onchain users with wallet profiles, cohorts, and user behaviour with event-based analytics.
Empower each team to leverage self-serve analytics to optimize your funnel.
Attribution from visit to transaction
Attribute every swap to its source
Connect campaigns, referrers, and channels to the wallets that actually trade.
Swap attribution from click to trade
Tie UTMs, referrers, and campaigns to wallet connects and onchain swaps, not just page views.
Compare acquisition channels by the trading volume they bring, not by the clicks they generate.
Track the full funnel: landing page, wallet connect, token approval, and swap.
Trader and liquidity provider retention
Attribute every deposit and borrow
Connect your marketing channels to onchain supply and borrow activity.
Deposit and borrow attribution
Tie UTMs, referrers, and campaigns to wallet connects and onchain supply and borrow events.
See which channels bring depositors that stay, not wallets that connect once and leave.
Track the funnel: landing page, wallet connect, token approval, and deposit.
Supplier and borrower retention
Attribute every deposit and borrow
Connect your marketing channels to onchain supply and borrow activity.
Deposit and borrow attribution
Tie UTMs, referrers, and campaigns to wallet connects and onchain supply and borrow events.
See which channels bring depositors that stay, not wallets that connect once and leave.
Track the funnel: landing page, wallet connect, token approval, and deposit.
Supplier and borrower retention
Attribute every deposit and borrow
Connect your marketing channels to onchain supply and borrow activity.
Deposit and borrow attribution
Tie UTMs, referrers, and campaigns to wallet connects and onchain supply and borrow events.
See which channels bring depositors that stay, not wallets that connect once and leave.
Track the funnel: landing page, wallet connect, token approval, and deposit.
Supplier and borrower retention
Turn casual visitors into power users
Identify wallets that consistently remain active and understand how their behaviour differs from users who quickly churn. Compare engagement across wallet segments to see how campaigns, channels, and feature adoption impact onchain behavior and retention.
🧑💻
Bring more deposits into your DeFi protocol from top onchain users.
📈
Track every touchpoint from first visit to onchain activity
🌱
Empower each team to leverage self-serve analytics to optimize your funnel
📊
Track feature adoption to see what keeps wallets coming back
Turn casual visitors into power users
Identify wallets that consistently remain active and understand how their behaviour differs from users who quickly churn. Compare engagement across wallet segments to see how campaigns, channels, and feature adoption impact onchain behavior and retention.
🧑💻
Bring more deposits into your DeFi protocol from top onchain users.
📈
Track every touchpoint from first visit to onchain activity
🌱
Empower each team to leverage self-serve analytics to optimize your funnel
📊
Track feature adoption to see what keeps wallets coming back
Turn casual visitors into power users
Identify wallets that consistently remain active and understand how their behaviour differs from users who quickly churn. Compare engagement across wallet segments to see how campaigns, channels, and feature adoption impact onchain behavior and retention.
🧑💻
Bring more deposits into your DeFi protocol from top onchain users.
📈
Track every touchpoint from first visit to onchain activity
🌱
Empower each team to leverage self-serve analytics to optimize your funnel
📊
Track feature adoption to see what keeps wallets coming back
Analytics and attribution for DeFi
Find answers to frequently asked questions below.
Does Formo integrate with DeFi frontends and SDKs?
Can Formo track multi-protocol DeFi users?
What is onchain attribution for DeFi?
How is wallet analytics different from DeFi analytics?
What metrics should DeFi teams track beyond TVL?
Why do DeFi apps need crypto-native analytics?
What is Formo?
Analytics and attribution for DeFi
Find answers to frequently asked questions below.
Does Formo integrate with DeFi frontends and SDKs?
Can Formo track multi-protocol DeFi users?
What is onchain attribution for DeFi?
How is wallet analytics different from DeFi analytics?
What metrics should DeFi teams track beyond TVL?
Why do DeFi apps need crypto-native analytics?
What is Formo?
Analytics and attribution for DeFi
Find answers to frequently asked questions below.
Does Formo integrate with DeFi frontends and SDKs?
Can Formo track multi-protocol DeFi users?
What is onchain attribution for DeFi?
How is wallet analytics different from DeFi analytics?
What metrics should DeFi teams track beyond TVL?
Why do DeFi apps need crypto-native analytics?
What is Formo?
Better tools. Better visibility.
Measure what matters and make impactful decisions in less time.
Better tools. Better visibility.
Measure what matters and make impactful decisions in less time.
Better tools. Better visibility.
Measure what matters and make impactful decisions in less time.
The data platform for onchain apps. Stay up to date with product updates and industry insights.
Platform
Use cases
The data platform for onchain apps. Stay up to date with product updates and industry insights.
Platform
Use cases
Request AI summary
The data platform for onchain apps. Stay up to date with product updates and industry insights.
Platform
Use cases
Request AI summary