Campaign Funnel Calculator
Map campaign visitors, wallet connects, and onchain conversions, then compare acquisition costs and returns.
Campaign Funnel Calculator
Enter campaign spend, visitors, wallet connects, and onchain conversions to see where users drop off and what each acquired wallet costs.
What is a campaign funnel?
A campaign funnel tracks how people move from a visit to a wallet connection and then an onchain action. This calculator shows conversion rates and acquisition costs at each step. If you enter attributed revenue, it also estimates ROI and ROAS for the campaign.
Campaign funnel example
Suppose 10,000 visitors produce 500 wallet connects and 120 onchain conversions after $5,000 in campaign spend. The wallet connect rate is 5%, the conversion rate among connected wallets is 24%, cost per wallet is $10, and cost per conversion is $41.67. If those users generated $25,000 in attributed revenue, ROAS is 5× and campaign ROI before other costs is 400%.
How to use it:
Enter campaign spend and total visitors.
Add wallet connections, onchain conversions, and attributed revenue.
Get instant results for ROI, ROAS, on-chain conversion rate, cost per wallet, and cost per conversion.
Use Formo to automate this attribution across every campaign, channel, and chain going forward.
Related tools
Explore more free tools for crypto growth and analytics teams.
Your questions, answered
Find answers to frequently asked questions below.
What is a campaign funnel calculator?
How do you calculate wallet connect rate?
How do you calculate onchain conversion rate?
When should I use ROI and ROAS in this calculator?
What is cost per wallet versus cost per conversion?
Can I use this calculator for KOL campaigns, paid ads, and Discord?
What is Formo?
Formo makes analytics simple
Measure what matters and drive growth onchain.
Stay up to date with weekly product updates and the latest industry insights.
Platform