ROAS Calculator
Calculate return on ad spend, profit after ad costs, and the ROAS you need to break even.
Calculate ROAS and Break-Even ROAS
Enter ad spend, attributed revenue, and gross margin to calculate ROAS and campaign profit instantly.
What is ROAS?
Return on ad spend (ROAS) is the revenue attributed to a campaign divided by its advertising cost. It tells you how much revenue each ad dollar generated. ROAS is a revenue ratio, so gross margin and other costs determine whether the campaign actually made a profit.
How to calculate ROAS
Enter ad spend and the revenue earned from the same campaign and attribution window. ROAS = attributed revenue ÷ ad spend. Enter gross margin as a percentage to see break-even ROAS = 1 ÷ margin as a decimal. Profit after ad spend = revenue × gross margin − ad spend.
A ROAS example
Suppose a campaign spends $10,000 and earns $38,000 in attributed revenue at a 60% gross margin. ROAS is 3.8×. Break-even ROAS is about 1.67×, and profit after ad spend is $12,800 before other operating costs.
How to interpret your ROAS
A ROAS above break-even covers ad spend at the chosen gross margin. Compare campaigns using the same revenue definition and attribution window. For a DeFi app, revenue generally means fees or a protocol take rate from acquired users, not deposits or total trading volume.
What ROAS does not include
ROAS can look strong while a campaign loses money if creative, agency, incentives, or support costs are excluded. Short attribution windows may miss later fees, while broad windows can over-credit campaigns. Review retained users and cohort revenue alongside this ratio.
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Your questions, answered
Find answers to frequently asked questions below.
What is ROAS?
How do you calculate break-even ROAS?
Is 4× ROAS good?
What counts as revenue for a DeFi campaign?
What is the difference between ROAS and ROI?
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