We’re excited to showcase Visitor Analytics for Web3—a real-time dashboard designed for Web3 marketing and data teams to track visitor activity, analyze wallets, and optimize user engagement. With Formo’s Visitor Analytics, you can gain deeper audience insights, boost user retention, and make data-driven product decisions.
What is Visitor Analytics?
Visitor Analytics, also known as Traffic Analytics, involves tracking, measuring, and analyzing website traffic to understand user behavior and visit sources, thereby helping Web3 teams and marketers optimize their online presence based on real data.
Key Metrics in Traffic Analytics
Traffic Sources: Identifies the origins of visitor traffic, such as organic search, social media, paid advertisements, direct visits, and referrals.
User Behavior: Monitors metrics like page views, time spent on site, bounce rate, and navigation paths.
Demographics: Analyze visitor information, including countries, languages, and device types.
Conversions: Measures goal completions, such as sign-ups, purchases, or form submissions.
New vs. Returning Visitors: Assesses audience engagement and retention by distinguishing between first-time and repeat visitors.
By analyzing these metrics, marketers can refine growth strategies and maximize ROI through informed, data-driven decisions.
Why Web3 Visitor Analytics?
Understanding Web3 users presents unique challenges due to pseudonymity. Formo bridges this gap by integrating traditional web visitor analytics with on-chain data, empowering Web3 teams to track visitor numbers, wallet interactions, and transactions. This integration reveals which tactics drive product adoption and growth.
Gain insights into user segments by country, referrer, device, browser, and UTM parameters to evaluate campaign performance and ROI. Advanced filters allow analysis of how different segments and wallet types engage with your decentralized application (dapp) over time—all within a single, intuitive dashboard.
What can I do with Visitor Analytics?
Real-Time Traffic Monitoring: Observe visitor metrics as they occur.
User Acquisition Analysis: Identify top acquisition sources using UTM and on-chain attribution.
Marketing Optimization: Enhance ROI and reduce unnecessary spending.
Growth Measurement: Assess metrics such as Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU).
Reach High-Value Users: Identify and engage whales and active onchain users.
Wallet Analytics: Discover the top wallets among your visitors and users.
Improve User Experience: Utilize real user insights to improve UX and community engagement.
How It Works:
Sign In and Install: Log in and install Formo on your dapp or website.
Access the Overview Page: Navigate to the “Overview” section for a detailed breakdown of your visitors and users.
Analyze and Optimize: Understand traffic sources, UTM attribution, and refine your growth strategy.
Get Started with Formo
Don’t let valuable visitor insights go unnoticed. Understand your audience with Visitor Analytics for Web3. Supercharge your dapp with Formo to drive engagement, user acquisition, and growth.
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