We’re excited to showcase Visitor Analytics for web3, a real-time dashboard designed for web3 marketing and data teams to track visitor activity, analyze wallets, and optimize user engagement. With Formo’s Visitor Analytics, you can gain deeper audience insights, boost user retention, and make data-driven product decisions.
What is Visitor Analytics?
Visitor Analytics (or Traffic Analytics) involves tracking, measuring, and analyzing website traffic to understand user behavior, the source of visits, and overall performance. Based on real data, it helps Web3 teams and marketers optimize their online presence.
Key Metrics in Traffic Analytics
Traffic Sources:Identifies where visitors' traffic comes from (organic search, social media, paid ads, direct visits, referrals).User Behavior:Tracks page views, time spent on site, bounce rate, and navigation paths.Demographics:Analyzes visitor countries, languages, and device types.Conversion Tracking:Measures goal completions such as sign-ups, purchases, or form submissions.New vs. Returning Visitors:Helps understand audience engagement and retention.
Traffic analytics helps marketers refine growth strategies and maximize ROI by making data-driven decisions based on live data.
Why Web3 Visitor Analytics?
Understanding Web3 users is challenging due to pseudonymity, but Formo bridges the gap between traditional web visitor analytics and the needs of onchain data teams.
Dapp Visitor Analytics empowers Web3 teams to track the number of visitors, wallets, and transactions to discover which tactics drive product adoption and growth.
Gain insights into user segments by country, referrer, device, browser, and UTM parameters to track your campaigns' performance and ROI. Use advanced filters to analyze how different segments and wallet types engage with your dApp over time—all within a single, intuitive dashboard.
What can I do with Visitor Analytics?
Track visitor traffic metrics in real-time.
Identify your top user acquisition sources with UTM and onchain attribution.
Optimize your marketing ROI and reduce spending.
Measure growth metrics such as DAU, WAU, and MAU.
Identify high-value users and engage active onchain users.
Uncover the top wallets of your visitors and users.
Use real user insights to improve your UX and community engagement.
How It Works:
Sign in and install Formo on your dapp or website.
Go to the “Overview” page for a detailed breakdown of your visitors and users.
Understand traffic sources, UTM attribution, and optimize your growth strategy.
Get Started with Formo
Don’t let valuable visitor insights go unnoticed. Understand your audience with visitor analytics for web3. Supercharge your dApp with Formo to drive engagement, user acquisition, and growth.
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