Formo vs Plausible

Explore how Formo compares to Plausible. Formo delivers fast, accurate insights to power smarter product decisions for onchain teams.

Formo vs Plausible

Explore how Formo compares to Plausible. Formo delivers fast, accurate insights to power smarter product decisions for onchain teams.

Why Look for a Plausible Alternative?

Plausible is a privacy-friendly analytics tool, but it’s missing several features that onchain teams need. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.

Why Look for a Plausible Alternative?

Plausible is a privacy-friendly analytics tool, but it’s missing several features that onchain teams need. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.

Why Look for a Plausible Alternative?

Plausible is a privacy-friendly analytics tool, but it’s missing several features that onchain teams need. Formo is the data platform designed for Web3 product and marketing teams, helping leading builders drive growth onchain with unified analytics, wallet intelligence, and onchain attribution.

Web3 Product Analytics

Onchain Product Analytics

Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.

Web3 Product Analytics

Onchain Product Analytics

Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.

Web3 Product Analytics

Onchain Product Analytics

Spend less time building analytics, and more time shipping apps. Set up crypto-native analytics in minutes.

Web3 Product Analytics

Track Key Growth Metrics

Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.

Web3 Product Analytics

Track Key Growth Metrics

Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.

Web3 Product Analytics

Track Key Growth Metrics

Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.

Web3 Product Analytics

Onchain Attribution

Understand how users use your onchain app across key touchpoints from offchain to onchain.

Web3 Product Analytics

Onchain Attribution

Understand how users use your onchain app across key touchpoints from offchain to onchain.

Web3 Product Analytics

Onchain Attribution

Understand how users use your onchain app across key touchpoints from offchain to onchain.

The Best Alternative to Plausible

Formo makes analytics simple for onchain apps so you can grow.

The Best Alternative to Plausible

Formo makes analytics simple for onchain apps so you can grow.

The Best Alternative to Plausible

Formo makes analytics simple for onchain apps so you can grow.

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

Why choose Formo over Plausible

Plausible is widely used in the Web2 world for privacy-friendly website analytics. But it falls short when you need to understand how users interact onchain. Formo captures the full Web3 user journey from wallet connects to transactions with full attribution—all in one place. Formo makes analytics simple for Web3. Get the best of product analytics, onchain data, and wallet intelligence to help you drive growth onchain.

Why choose Formo over Plausible

Plausible is widely used in the Web2 world for privacy-friendly website analytics. But it falls short when you need to understand how users interact onchain. Formo captures the full Web3 user journey from wallet connects to transactions with full attribution—all in one place. Formo makes analytics simple for Web3. Get the best of product analytics, onchain data, and wallet intelligence to help you drive growth onchain.

Why choose Formo over Plausible

Plausible is widely used in the Web2 world for privacy-friendly website analytics. But it falls short when you need to understand how users interact onchain. Formo captures the full Web3 user journey from wallet connects to transactions with full attribution—all in one place. Formo makes analytics simple for Web3. Get the best of product analytics, onchain data, and wallet intelligence to help you drive growth onchain.

Formo

Plausible

Pricing

Free / $199 / $749

$19 / $190 / Custom

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Revenue Tracking

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Labels and Score

User Segmentation

Multi-chain Support

Platform API Access

Data Retention

1 year (Free) / Unlimited (Enterprise)

3 years (Starter) / 5+ years (Custom)

Formo

Pricing

Free / $199 / $749

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Revenue Tracking

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Labels and Score

User Segmentation

Multi-chain Support

Platform API Access

Data Retention

Formo

Plausible

Pricing

Free / $199 / $749

$19 / $190 / Custom

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Revenue Tracking

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Labels and Score

User Segmentation

Multi-chain Support

Platform API Access

Data Retention

1 year (Free) / Unlimited (Enterprise)

3 years (Starter) / 5+ years (Custom)

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

Zapier Integration
Zapier Integration
Zapier Integration

How is Formo different?

How is Formo different?

How is Formo different?Understanding user behavior in Web3 goes beyond traditional metrics like sessions, cookies, and bounce rates. Web3 users interact through wallets, smart contracts, and tokens—so you need tools that can see all of that.

Plausible tracks anonymous sessions.
Formo tracks real wallet behavior—on and off chain.

How is Formo different?Understanding user behavior in Web3 goes beyond traditional metrics like sessions, cookies, and bounce rates. Web3 users interact through wallets, smart contracts, and tokens—so you need tools that can see all of that.

Plausible tracks anonymous sessions.
Formo tracks real wallet behavior—on and off chain.

1. Web3-Native Analytics

1. Web3-Native Analytics

Plausible uses cookie-based tracking to log sessions, pageviews, and referral traffic.Formo is built for Web3 from the ground up. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain —across multiple chains.

Plausible uses cookie-based tracking to log sessions, pageviews, and referral traffic.Formo is built for Web3 from the ground up. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain —across multiple chains.

2. Onchain & Offchain data integration

2. Onchain & Offchain data integration

Plausible gives you a snapshot of session metrics. But in Web3, sessions mean nothing without onchain context. Formo bridges the gap—combining standard web analytics with deep onchain data like wallet activity, token holdings, and transaction history. You can segment users by what they own, not just what they click.

Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation.

Plausible gives you a snapshot of session metrics. But in Web3, sessions mean nothing without onchain context. Formo bridges the gap—combining standard web analytics with deep onchain data like wallet activity, token holdings, and transaction history. You can segment users by what they own, not just what they click.

Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation.

3. Unified Web3 Event Tracking

3. Unified Web3 Event Tracking

Plausible requires manual setup for every event or goal you want to track. With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain. See what users do in realtime.

Plausible requires manual setup for every event or goal you want to track. With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behavour—from offchain to onchain. See what users do in realtime.

4. Web3 Growth Metrics

4. Web3 Growth Metrics

Plausible focuses on standard web metrics such as page views and bounce rates.

Formo lets you measure:

  • Wallets

  • Transactions

  • Revenue per wallet (RPW)

  • Onchain user retention

  • User segmentation

  • User lifecycle (new, returning, at-risk, churning)

  • And more…

Formo goes further by providing actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.

Plausible focuses on standard web metrics such as page views and bounce rates.

Formo lets you measure:

  • Wallets

  • Transactions

  • Revenue per wallet (RPW)

  • Onchain user retention

  • User segmentation

  • User lifecycle (new, returning, at-risk, churning)

  • And more…

Formo goes further by providing actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.

Who Should Use Formo?

Who Should Use Formo?

Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.

Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.

Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.

Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.

Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.

Web3 Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behavior with unified analytics designed for web3.

Web3 Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.

Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.

Get Started with Formo

Get Started with Formo

Formo is the ideal analytics for Web3 growth teams, provide cutting-edge onchain analytics and actionable insights tailored for onchain teams.

Formo is the ideal analytics for Web3 growth teams, provide cutting-edge onchain analytics and actionable insights tailored for onchain teams.

Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.

Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Create A Workspace

Sign up, create a workspace, and install Formo easily. Set up in minutes.

Create A Workspace

Sign up, create a workspace, and install Formo easily. Set up in minutes.

Create A Workspace

Sign up, create a workspace, and install Formo easily. Set up in minutes.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Don’t settle for surface-level analytics

Measure what matters and accelerate your growth onchain.

Don’t settle for surface-level analytics

Measure what matters and accelerate your growth onchain.

Don’t settle for surface-level analytics

Measure what matters and accelerate your growth onchain.