Which is right for you?
Choose Formo if…
• You need wallet profiles with net worth, tokens, DeFi positions, and labels for each user.
• You want funnels, flows, and retention cohorts tied to wallet connects and transactions.
• You want marketing attribution from UTMs and referrals to onchain volume and revenue.
• You want custom charts with SQL or Ask AI, a SQL Explorer, and MCP access for AI tools.
Use both if…
• You keep Plausible on a content site and add Formo in the app where wallets connect.
• You use Plausible’s Google Search Console keyword report next to Formo’s wallet data.
• You want Plausible traffic stats during a parallel run while Formo builds wallet history.
Choose Plausible if…
• You only need pageviews, referrers, and goals in a simple, cookieless dashboard.
• You must self-host: Plausible Community Edition is open source under the AGPL license.
• You want funnels and ecommerce revenue goals for a site without wallet data.
• You have no wallet connects, signatures, or onchain transactions to track.
Last verified October 2, 2026. Formo publishes this comparison and checks Plausible details against public pricing pages and docs. Sources: Plausible pricing, Plausible export docs, Plausible self-hosting, Formo pricing, Formo docs.
Formo vs Plausible, in depth
Plausible is simple web analytics; Formo is crypto analytics
Plausible does a narrow job very well. Plausible gives a one-page dashboard of visitors, pageviews, sources, pages, and countries, with no cookies and no consent banner. Plausible is open source, hosted in the EU, and offers a free self-hosted Community Edition. The Business plan adds funnels, user journeys, custom properties, ecommerce revenue attribution, and the Stats API.
Formo makes a different bet: in a crypto app, the user is a wallet. Formo autocaptures pageviews plus wallet connects, chain switches, signatures, and transactions, with no custom event code. Formo then builds wallet profiles and revenue tracking on top of that data, across all major EVM chains and Solana.
Plausible answers how many people visited a page and where they came from. Formo answers which wallets came from which campaign, what those wallets did onchain, and whether they came back. The two products overlap on traffic reports and diverge on everything after the wallet connects.
Daily visitor hashes vs wallet identity
Plausible identifies visitors with a daily hash of a salt, the website domain, the IP address, and the user agent. Plausible rotates and deletes the salt every 24 hours and never stores raw IP addresses. The design protects privacy, but Plausible cannot recognize the same person on two different days, so Plausible has no user profiles and no user-level retention.
Formo assigns an anonymous visitor ID in a first-party cookie on your domain, with no IP storage and no device fingerprinting. When a visitor connects a wallet, Formo stitches the earlier anonymous sessions to that wallet address, so the journey from first visit to first transaction stays in one record.
Each Formo wallet profile shows net worth, tokens, chains, DeFi positions, labels, and onchain history. Formo also places each wallet in a lifecycle stage: New, Returning, Power user, At Risk, Churned, or Resurrected. Plausible reports aggregate traffic; Formo reports on known wallets over time.
Pricing model: pageviews and events vs wallets
Plausible bills by monthly pageviews, and Plausible counts custom events toward the same billable total. Plausible starts at $9/month for 10,000 pageviews on Starter, and funnels and revenue goals need the Business plan; at 5 million pageviews, Business costs $259/month.
Formo bills by MAUs, which are unique wallet addresses with an active session. Growth is $199/month billed yearly ($249/month billed monthly) for up to 5,000 MAUs, and Scale is $399/month billed yearly ($499/month billed monthly) for up to 10,000 MAUs. Every Formo plan includes unlimited events and visitors, so wallet connects, signatures, and transactions add nothing to the bill.
Plausible’s price rises as events grow, because every tracked wallet connect, signature, or transaction counts toward the pageview tier. Formo cost does not change with events; the price changes only as monthly active wallets grow.
Attribution: traffic sources vs onchain revenue
Plausible attributes visits and goal conversions to referrers, UTM sources, mediums, and campaigns. On the Business plan, Plausible attributes ecommerce revenue to those sources when a revenue goal fires. For a content site or a SaaS signup flow, that report shows which channels bring visitors and conversions, and goals can be filtered by any source or campaign.
Plausible stops where crypto teams need answers. Plausible does not see wallets, onchain volume, or revenue per wallet. Because the visitor hash resets daily, Plausible cannot connect a campaign click on Monday to a deposit on Friday, and Plausible cannot report retention by wallet.
Formo provides marketing attribution and onchain attribution in one model. Formo ties UTMs, referrals, and campaigns to wallets, then reports the volume, revenue, and retention of each channel, with first touch and last touch models. A growth team can rank campaigns by onchain revenue instead of by clicks, and can segment each channel’s wallets by net worth or lifecycle stage.
When Plausible is the better choice
Plausible is the better choice for a marketing site, docs site, or blog where pageviews, referrers, and goals answer every question. Plausible fits teams that must self-host, since the Community Edition is free and open source under AGPL. Plausible also fits small budgets: the Starter plan begins at $9/month for 10,000 pageviews. Teams that want to keep Google Analytics 4 history can use the Plausible GA4 importer. Plausible also suits projects with no wallet connects or onchain transactions to measure.
Plausible is also a good fit when the main audience is a privacy-focused team that wants a dashboard anyone can read in a minute, with no training. Plausible’s lightweight script and cookieless design suit sites where page speed and consent rules matter most. For a crypto team, a common split is Plausible on the marketing site and Formo in the app, where wallets, funnels, and revenue tracking live, and each tool does the job it was built for.
Running Plausible and Formo together
Keep Plausible for lightweight privacy-focused website traffic reporting, and use Formo for crypto product analytics, marketing attribution, wallet intelligence, and revenue tracking. Run both during evaluation. Formo begins collecting new events after you install the SDK; historical Plausible data will not transfer because the tools use different data models.
For a full walkthrough of features, privacy, and setup for crypto teams, read the long-form comparison of Formo and Plausible.
Add Formo next to Plausible
Add the Formo SDK or HTML snippet next to the Plausible script. The two scripts do not conflict, so both collect data in parallel from day one.
Map goals to Formo events
Formo autocaptures pageviews, UTMs, referrals, wallet connects, chain switches, signatures, and transactions. Recreate only your Plausible custom event and revenue goals.
