Formo vs Plausible

Explore how Formo compares to other analytics tools and why Formo is the best alternative for all your Web3 analytics needs.

Formo vs Plausible

Explore how Formo compares to other analytics tools and why Formo is the best alternative for all your Web3 analytics needs.

Why Look for a Plausible Alternative?

Plausible is a privacy-friendly analytics tool, but it’s made for Web2 websites, not onchain apps. Formo is built with wallet insights, onchain attribution, and user journeys tracking to help you grow where it matters.

Why Look for a Plausible Alternative?

Plausible is a privacy-friendly analytics tool, but it’s made for Web2 websites, not onchain apps. Formo is built with wallet insights, onchain attribution, and user journeys tracking to help you grow where it matters.

Why Look for a Plausible Alternative?

Plausible is a privacy-friendly analytics tool, but it’s made for Web2 websites, not onchain apps. Formo is built with wallet insights, onchain attribution, and user journeys tracking to help you grow where it matters.

Web3 Product Analytics

No-Code Product Analytics

Leave the data engineering to us. Spend less time building analytics, and more time building products.

Web3 Product Analytics

No-Code Product Analytics

Leave the data engineering to us. Spend less time building analytics, and more time building products.

Web3 Product Analytics

No-Code Product Analytics

Leave the data engineering to us. Spend less time building analytics, and more time building products.

Web3 Product Analytics

Track Key Growth Metrics

Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

Web3 Product Analytics

Track Key Growth Metrics

Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

Web3 Product Analytics

Track Key Growth Metrics

Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

Web3 Product Analytics

User Behaviour Analysis

Understand how users interact with your dapp and improve key touchpoints.

Web3 Product Analytics

User Behaviour Analysis

Understand how users interact with your dapp and improve key touchpoints.

Web3 Product Analytics

User Behaviour Analysis

Understand how users interact with your dapp and improve key touchpoints.

The Best Alternative to Plausible

Formo makes it easy to understand onchain users at a fraction of the cost.

The Best Alternative to Plausible

Formo makes it easy to understand onchain users at a fraction of the cost.

The Best Alternative to Plausible

Formo makes it easy to understand onchain users at a fraction of the cost.

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

  • Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.

    Web3 Product Analytics

    Mathis

    Product Marketing

  • Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.

    Web3 Product Analytics

    Zach

    Product Manager

  • Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!

    Web3 Product Analytics

    Charles

    Business Development

Why choose Formo over Plausible

Plausible is widely used in the Web2 world for privacy-friendly website analytics. But it falls short when you need to understand how users interact onchain. Formo brings the full context of the Web3 user journey—from wallet connect to token holding, smart contract interactions to UTM-based campaign tracking—all in one place.

Why choose Formo over Plausible

Plausible is widely used in the Web2 world for privacy-friendly website analytics. But it falls short when you need to understand how users interact onchain. Formo brings the full context of the Web3 user journey—from wallet connect to token holding, smart contract interactions to UTM-based campaign tracking—all in one place.

Why choose Formo over Plausible

Plausible is widely used in the Web2 world for privacy-friendly website analytics. But it falls short when you need to understand how users interact onchain. Formo brings the full context of the Web3 user journey—from wallet connect to token holding, smart contract interactions to UTM-based campaign tracking—all in one place.

Formo

Plausible

Pricing

Free / $199 / $749

$4 / $9 / $19

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Onchain Revenue Data

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Reputation Score

Wallet Messaging

Multi-chain Support

Platform API Access

Data Retention

3 months (Free) / Unlimited (Enterprise)

3 years (Starter) / 5+ years (Custom)

Formo

Pricing

Free / $199 / $749

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Onchain Revenue Data

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Reputation Score

Wallet Messaging

Multi-chain Support

Platform API Access

Data Retention

Formo

Plausible

Pricing

Free / $199 / $749

$4 / $9 / $19

Web Analytics

Privacy-friendly Analytics

Real-time Activity Feed

UTM Tracking

Retention & Churn Metrics

Onchain Attribution

Onchain Revenue Data

Web3 Funnel Analytics

Wallet Intelligence

Wallet Activity Feed

Dapps and Tokens Data

Wallet Reputation Score

Wallet Messaging

Multi-chain Support

Platform API Access

Data Retention

3 months (Free) / Unlimited (Enterprise)

3 years (Starter) / 5+ years (Custom)

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

Zapier Integration
Zapier Integration
Zapier Integration

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Create A Workspace

Sign up, create a workspace, and install Formo easily. Set up in minutes.

Create A Workspace

Sign up, create a workspace, and install Formo easily. Set up in minutes.

Create A Workspace

Sign up, create a workspace, and install Formo easily. Set up in minutes.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data

We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data

Formo autocaptures key events in the user journey from offchain to onchain.

How is Formo different?

How is Formo different?

How is Formo different?Understanding user behavior in Web3 goes beyond traditional metrics like sessions, cookies, and bounce rates. Web3 users interact through wallets, smart contracts, and tokens—so you need tools that can see all of that.

Plausible tracks anonymous sessions.
Formo tracks real wallet behavior—on and off chain.

How is Formo different?Understanding user behavior in Web3 goes beyond traditional metrics like sessions, cookies, and bounce rates. Web3 users interact through wallets, smart contracts, and tokens—so you need tools that can see all of that.

Plausible tracks anonymous sessions.
Formo tracks real wallet behavior—on and off chain.

1. Web3-Native Analytics

1. Web3-Native Analytics

Plausible uses cookie-based tracking to log sessions, pageviews, and referral traffic.Formo is built for Web3 from the ground up. Formo tracks wallet connections, smart contract interactions, and token-based behavior—across multiple chains.

Plausible uses cookie-based tracking to log sessions, pageviews, and referral traffic.Formo is built for Web3 from the ground up. Formo tracks wallet connections, smart contract interactions, and token-based behavior—across multiple chains.

2. Onchain & Offchain data integration

2. Onchain & Offchain data integration

Plausible gives you a snapshot of session metrics. But in Web3, sessions mean nothing without onchain context. Formo bridges the gap—combining standard web analytics with deep onchain data like wallet activity, NFT ownership, and transaction history. You can segment users by what they own, not just what they click.

Plausible gives you a snapshot of session metrics. But in Web3, sessions mean nothing without onchain context. Formo bridges the gap—combining standard web analytics with deep onchain data like wallet activity, NFT ownership, and transaction history. You can segment users by what they own, not just what they click.

3. No-code Web3 Event Tracking

3. No-code Web3 Event Tracking

Plausible requires manual setup for every event or goal you want to track. With Formo, you can track key Web3 events such as wallet connects, NFT mints, token swaps, form submissions, and smart contract calls—without writing a single line of code. Just plug it in and start seeing results instantly.

Plausible requires manual setup for every event or goal you want to track. With Formo, you can track key Web3 events such as wallet connects, NFT mints, token swaps, form submissions, and smart contract calls—without writing a single line of code. Just plug it in and start seeing results instantly.

4. Web3 Growth Metrics

4. Web3 Growth Metrics

Plausible focuses on standard web metrics such as page views and bounce rates. Formo goes further by providing insights into onchain attribution, wallet activity, and their token holdings — critical for Web3 growth strategies.

Plausible focuses on standard web metrics such as page views and bounce rates. Formo goes further by providing insights into onchain attribution, wallet activity, and their token holdings — critical for Web3 growth strategies.

Who Should Use Formo?

Who Should Use Formo?

Web3 Founders & Startups: Gain insights into how your users engage with dapps.

Web3 Founders & Startups: Gain insights into how your users engage with dapps.

Marketers & Growth Teams: Track wallet behaviors and onchain interactions to better target and optimize your campaigns.

Marketers & Growth Teams: Track wallet behaviors and onchain interactions to better target and optimize your campaigns.

dApp Developers: Understand user behavior to build better dapps.

dApp Developers: Understand user behavior to build better dapps.

NFT & GameFi Projects: Measure community engagement, track in-game actions, and monitor onchain activity to drive retention.

NFT & GameFi Projects: Measure community engagement, track in-game actions, and monitor onchain activity to drive retention.

Get Started with Formo

Get Started with Formo

Formo is the ideal analytics for Web3 growth teams, provide cutting-edge onchain analytics and actionable insights tailored to Web3 applications. Plausible, on the other hand, is a strong option for Web2 companies looking to analyze session behavior and heatmaps.

Formo is the ideal analytics for Web3 growth teams, provide cutting-edge onchain analytics and actionable insights tailored to Web3 applications. Plausible, on the other hand, is a strong option for Web2 companies looking to analyze session behavior and heatmaps.

Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.

Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.

Compare Formo

Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.

Compare Formo

Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.

Compare Formo

Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.

Don’t settle for surface-level analytics

Measure what matters and accelerate your growth onchain.

Don’t settle for surface-level analytics

Measure what matters and accelerate your growth onchain.

Don’t settle for surface-level analytics

Measure what matters and accelerate your growth onchain.