Formo vs Plausible
Explore how Formo compares to other analytics tools and why Formo is the best alternative for all your Web3 analytics needs.
Formo vs Plausible
Explore how Formo compares to other analytics tools and why Formo is the best alternative for all your Web3 analytics needs.



Why Look for a Plausible Alternative?
Plausible is a privacy-friendly analytics tool, but it’s made for Web2 websites, not onchain apps. Formo is built with wallet insights, onchain attribution, and user journeys tracking to help you grow where it matters.

Why Look for a Plausible Alternative?
Plausible is a privacy-friendly analytics tool, but it’s made for Web2 websites, not onchain apps. Formo is built with wallet insights, onchain attribution, and user journeys tracking to help you grow where it matters.

Why Look for a Plausible Alternative?
Plausible is a privacy-friendly analytics tool, but it’s made for Web2 websites, not onchain apps. Formo is built with wallet insights, onchain attribution, and user journeys tracking to help you grow where it matters.


No-Code Product Analytics
Leave the data engineering to us. Spend less time building analytics, and more time building products.

No-Code Product Analytics
Leave the data engineering to us. Spend less time building analytics, and more time building products.

No-Code Product Analytics
Leave the data engineering to us. Spend less time building analytics, and more time building products.
Track Key Growth Metrics
Measure Transactions, Retention, and Churn. Measure engagement and growth over time.
Track Key Growth Metrics
Measure Transactions, Retention, and Churn. Measure engagement and growth over time.
Track Key Growth Metrics
Measure Transactions, Retention, and Churn. Measure engagement and growth over time.

User Behaviour Analysis
Understand how users interact with your dapp and improve key touchpoints.

User Behaviour Analysis
Understand how users interact with your dapp and improve key touchpoints.

User Behaviour Analysis
Understand how users interact with your dapp and improve key touchpoints.

The Best Alternative to Plausible
Formo makes it easy to understand onchain users at a fraction of the cost.
The Best Alternative to Plausible
Formo makes it easy to understand onchain users at a fraction of the cost.
The Best Alternative to Plausible
Formo makes it easy to understand onchain users at a fraction of the cost.
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis
Product Marketing
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zach
Product Manager
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles
Business Development
Why choose Formo over Plausible
Plausible is widely used in the Web2 world for privacy-friendly website analytics. But it falls short when you need to understand how users interact onchain. Formo brings the full context of the Web3 user journey—from wallet connect to token holding, smart contract interactions to UTM-based campaign tracking—all in one place.
Why choose Formo over Plausible
Plausible is widely used in the Web2 world for privacy-friendly website analytics. But it falls short when you need to understand how users interact onchain. Formo brings the full context of the Web3 user journey—from wallet connect to token holding, smart contract interactions to UTM-based campaign tracking—all in one place.
Why choose Formo over Plausible
Plausible is widely used in the Web2 world for privacy-friendly website analytics. But it falls short when you need to understand how users interact onchain. Formo brings the full context of the Web3 user journey—from wallet connect to token holding, smart contract interactions to UTM-based campaign tracking—all in one place.
Formo

Plausible
Pricing
Free / $199 / $749
$4 / $9 / $19
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Onchain Revenue Data
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Reputation Score
Wallet Messaging
Multi-chain Support
Platform API Access
Data Retention
3 months (Free) / Unlimited (Enterprise)
3 years (Starter) / 5+ years (Custom)
Pricing
Free / $199 / $749
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Onchain Revenue Data
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Reputation Score
Wallet Messaging
Multi-chain Support
Platform API Access
Data Retention
Formo

Plausible
Pricing
Free / $199 / $749
$4 / $9 / $19
Web Analytics
Privacy-friendly Analytics
Real-time Activity Feed
UTM Tracking
Retention & Churn Metrics
Onchain Attribution
Onchain Revenue Data
Web3 Funnel Analytics
Wallet Intelligence
Wallet Activity Feed
Dapps and Tokens Data
Wallet Reputation Score
Wallet Messaging
Multi-chain Support
Platform API Access
Data Retention
3 months (Free) / Unlimited (Enterprise)
3 years (Starter) / 5+ years (Custom)
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.



Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.

Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.

Create A Workspace
Sign up, create a workspace, and install Formo easily. Set up in minutes.

Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.

Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.

Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
How is Formo different?
How is Formo different?
How is Formo different?Understanding user behavior in Web3 goes beyond traditional metrics like sessions, cookies, and bounce rates. Web3 users interact through wallets, smart contracts, and tokens—so you need tools that can see all of that.
Plausible tracks anonymous sessions.
Formo tracks real wallet behavior—on and off chain.
How is Formo different?Understanding user behavior in Web3 goes beyond traditional metrics like sessions, cookies, and bounce rates. Web3 users interact through wallets, smart contracts, and tokens—so you need tools that can see all of that.
Plausible tracks anonymous sessions.
Formo tracks real wallet behavior—on and off chain.
1. Web3-Native Analytics
1. Web3-Native Analytics
Plausible uses cookie-based tracking to log sessions, pageviews, and referral traffic.Formo is built for Web3 from the ground up. Formo tracks wallet connections, smart contract interactions, and token-based behavior—across multiple chains.
Plausible uses cookie-based tracking to log sessions, pageviews, and referral traffic.Formo is built for Web3 from the ground up. Formo tracks wallet connections, smart contract interactions, and token-based behavior—across multiple chains.
2. Onchain & Offchain data integration
2. Onchain & Offchain data integration
Plausible gives you a snapshot of session metrics. But in Web3, sessions mean nothing without onchain context. Formo bridges the gap—combining standard web analytics with deep onchain data like wallet activity, NFT ownership, and transaction history. You can segment users by what they own, not just what they click.
Plausible gives you a snapshot of session metrics. But in Web3, sessions mean nothing without onchain context. Formo bridges the gap—combining standard web analytics with deep onchain data like wallet activity, NFT ownership, and transaction history. You can segment users by what they own, not just what they click.
3. No-code Web3 Event Tracking
3. No-code Web3 Event Tracking
Plausible requires manual setup for every event or goal you want to track. With Formo, you can track key Web3 events such as wallet connects, NFT mints, token swaps, form submissions, and smart contract calls—without writing a single line of code. Just plug it in and start seeing results instantly.
Plausible requires manual setup for every event or goal you want to track. With Formo, you can track key Web3 events such as wallet connects, NFT mints, token swaps, form submissions, and smart contract calls—without writing a single line of code. Just plug it in and start seeing results instantly.
4. Web3 Growth Metrics
4. Web3 Growth Metrics
Plausible focuses on standard web metrics such as page views and bounce rates. Formo goes further by providing insights into onchain attribution, wallet activity, and their token holdings — critical for Web3 growth strategies.
Plausible focuses on standard web metrics such as page views and bounce rates. Formo goes further by providing insights into onchain attribution, wallet activity, and their token holdings — critical for Web3 growth strategies.
Who Should Use Formo?
Who Should Use Formo?
Web3 Founders & Startups: Gain insights into how your users engage with dapps.
Web3 Founders & Startups: Gain insights into how your users engage with dapps.
Marketers & Growth Teams: Track wallet behaviors and onchain interactions to better target and optimize your campaigns.
Marketers & Growth Teams: Track wallet behaviors and onchain interactions to better target and optimize your campaigns.
dApp Developers: Understand user behavior to build better dapps.
dApp Developers: Understand user behavior to build better dapps.
NFT & GameFi Projects: Measure community engagement, track in-game actions, and monitor onchain activity to drive retention.
NFT & GameFi Projects: Measure community engagement, track in-game actions, and monitor onchain activity to drive retention.
Get Started with Formo
Get Started with Formo
Formo is the ideal analytics for Web3 growth teams, provide cutting-edge onchain analytics and actionable insights tailored to Web3 applications. Plausible, on the other hand, is a strong option for Web2 companies looking to analyze session behavior and heatmaps.
Formo is the ideal analytics for Web3 growth teams, provide cutting-edge onchain analytics and actionable insights tailored to Web3 applications. Plausible, on the other hand, is a strong option for Web2 companies looking to analyze session behavior and heatmaps.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Compare Formo
Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.
Compare Formo
Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.
Compare Formo
Formo is a Web3-native analytics that empowers Web3 product and marketing teams with onchain data integration and actionable insights.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.
Don’t settle for surface-level analytics
Measure what matters and accelerate your growth onchain.