Formo vs Reown Analytics
Reown Analytics is included with Reown AppKit and gives teams out-of-the-box visibility into sessions, wallet connections, signatures, swaps, onramps, devices, networks, and wallet providers. Formo is a dedicated analytics and attribution platform for onchain apps, adding custom product funnels, retention cohorts, web and campaign attribution, wallet-level segmentation, and data access across the full user journey.
Formo vs Reown Analytics
Reown Analytics is included with Reown AppKit and gives teams out-of-the-box visibility into sessions, wallet connections, signatures, swaps, onramps, devices, networks, and wallet providers. Formo is a dedicated analytics and attribution platform for onchain apps, adding custom product funnels, retention cohorts, web and campaign attribution, wallet-level segmentation, and data access across the full user journey.
Why choose Formo over Reown Analytics
Reown Analytics is strongest when you already use AppKit and want zero-extra-instrumentation visibility into connection UX and Reown-powered swaps and onramps. Formo is built for teams that need to analyse the product beyond the connection layer: custom funnels, retention cohorts, referrers and UTMs, onchain attribution, wallet-level profiles, segmentation, and flexible dashboards across the full user journey. Choose Reown for embedded AppKit observability. Choose Formo when analytics itself is a core product, growth, marketing, or data workflow. The two tools can also run together.
Why choose Formo over Reown Analytics
Reown Analytics is strongest when you already use AppKit and want zero-extra-instrumentation visibility into connection UX and Reown-powered swaps and onramps. Formo is built for teams that need to analyse the product beyond the connection layer: custom funnels, retention cohorts, referrers and UTMs, onchain attribution, wallet-level profiles, segmentation, and flexible dashboards across the full user journey. Choose Reown for embedded AppKit observability. Choose Formo when analytics itself is a core product, growth, marketing, or data workflow. The two tools can also run together.
Formo
Reown Analytics
Pricing
$249 / $499 / Enterprise
$0 / $89 / $350
Website & traffic analytics
Sessions
Product analytics
AppKit activity
Custom funnels & retention
UTM & referrer attribution
Onchain campaign attribution
Custom event tracking
Revenue & value tracking
Swaps & onramps
Wallet intelligence
Growth
Individual connected-user details
Growth
Token holdings & net-worth segments
Growth
Wallet labels
User segmentation
Growth filters
Multi-chain support
40+ chains + Solana
AppKit networks
API & MCP access
Data export
Pricing
$249 / $499 / Enterprise
Website & traffic analytics
Product analytics
Custom funnels & retention
UTM & referrer attribution
Onchain campaign attribution
Custom event tracking
Revenue & value tracking
Wallet intelligence
Individual connected-user details
Token holdings & net-worth segments
Wallet labels
User segmentation
Multi-chain support
40+ chains + Solana
API & MCP access
Data export
Formo
Reown Analytics
Pricing
$249 / $499 / Enterprise
$0 / $89 / $350
Website & traffic analytics
Sessions
Product analytics
AppKit activity
Custom funnels & retention
UTM & referrer attribution
Onchain campaign attribution
Custom event tracking
Revenue & value tracking
Swaps & onramps
Wallet intelligence
Growth
Individual connected-user details
Growth
Token holdings & net-worth segments
Growth
Wallet labels
User segmentation
Growth filters
Multi-chain support
40+ chains + Solana
AppKit networks
API & MCP access
Data export
Why Look for a Reown Analytics Alternative?
Reown Analytics is a useful built-in layer for teams already using AppKit. It is especially strong for understanding wallet connection performance, authentication methods, devices, networks, signatures, and Reown-powered swaps and onramps. Teams often need an alternative or companion when their questions extend beyond those predefined AppKit metrics: Which acquisition channel brings retained users? Where do users drop off in a custom onboarding flow? Which wallet cohort drives protocol revenue? Which feature predicts 30-day retention? Formo answers those broader product and growth questions with custom funnels, retention cohorts, web analytics, onchain attribution, wallet intelligence, segmentation, and flexible data access.
Why Look for a Reown Analytics Alternative?
Reown Analytics is a useful built-in layer for teams already using AppKit. It is especially strong for understanding wallet connection performance, authentication methods, devices, networks, signatures, and Reown-powered swaps and onramps. Teams often need an alternative or companion when their questions extend beyond those predefined AppKit metrics: Which acquisition channel brings retained users? Where do users drop off in a custom onboarding flow? Which wallet cohort drives protocol revenue? Which feature predicts 30-day retention? Formo answers those broader product and growth questions with custom funnels, retention cohorts, web analytics, onchain attribution, wallet intelligence, segmentation, and flexible data access.
Why Look for a Reown Analytics Alternative?
Reown Analytics is a useful built-in layer for teams already using AppKit. It is especially strong for understanding wallet connection performance, authentication methods, devices, networks, signatures, and Reown-powered swaps and onramps. Teams often need an alternative or companion when their questions extend beyond those predefined AppKit metrics: Which acquisition channel brings retained users? Where do users drop off in a custom onboarding flow? Which wallet cohort drives protocol revenue? Which feature predicts 30-day retention? Formo answers those broader product and growth questions with custom funnels, retention cohorts, web analytics, onchain attribution, wallet intelligence, segmentation, and flexible data access.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
What is Reown Analytics?
What is Reown Analytics?
Reown Analytics is built into the Reown Dashboard for apps using Reown AppKit. It reports user activity, connection performance, signatures, networks, devices, wallet providers, swaps, onramps, and—on higher plans—wallet intelligence.
Because the data is captured through Reown’s SDK and network, setup is especially simple for teams already using AppKit.
Reown Analytics is built into the Reown Dashboard for apps using Reown AppKit. It reports user activity, connection performance, signatures, networks, devices, wallet providers, swaps, onramps, and—on higher plans—wallet intelligence.
Because the data is captured through Reown’s SDK and network, setup is especially simple for teams already using AppKit.
How is Formo different from Reown Analytics?
How is Formo different from Reown Analytics?
Reown shows how users interact with AppKit—how they connect, authenticate, sign, swap, and onramp. Formo connects acquisition, web behavior, custom product events, wallets, and onchain outcomes so teams can analyse conversion, retention, revenue, and lifecycle across the whole product.
When would Reown Analytics be better?
When would Reown Analytics be better?
Reown is the better fit when you already use AppKit and want built-in monitoring of connection UX, authentication, wallets, networks, signatures, swaps, and onramps without adding a separate analytics SDK.
How are Reown Analytics and Formo different?
How are Reown Analytics and Formo different?
Reown’s public analytics product is organised around predefined AppKit reports. Formo is organised around flexible product and growth analysis, including custom events, funnels, retention cohorts, wallet segments, attribution, and dashboards.
How are the insights from Reown and Formo different?
How are the insights from Reown and Formo different?
Reown helps teams improve AppKit connection and transaction experiences. Formo helps product, growth, marketing, and data teams understand acquisition quality, custom product behavior, wallet cohorts, retention, and onchain revenue in one connected journey.
What onchain growth metrics can I track with Reown and Formo?
What onchain growth metrics can I track with Reown and Formo?
Reown tracks active users, sessions versus wallet connections, signatures, networks, connection methods, wallet providers, swaps, onramps, and plan-dependent wallet insights. Formo adds traffic sources, custom funnels, feature adoption, cohort retention, onchain attribution, revenue per wallet, user segmentation, and lifecycle stages.
Who should use Formo?
Who should use Formo?
Formo is built for product teams, founders, and data-driven growth teams in crypto. DeFi founders and startups can measure revenue and retention with full-funnel insights into user behavior. Crypto marketers and growth teams can measure and optimize campaign performance with wallet-based tracking and onchain attribution. Onchain app builders can understand how users interact with their apps and protocols.
Get Started with Formo
Get Started with Formo
Reown is excellent for understanding how users connect and transact through AppKit. If you need to understand the complete journey before, during, and after those interactions, Formo is the better analytics foundation.
Reown is excellent for understanding how users connect and transact through AppKit. If you need to understand the complete journey before, during, and after those interactions, Formo is the better analytics foundation.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Combine web and product analytics with wallet and onchain activity on one crypto-native platform to understand and engage users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Combine web and product analytics with wallet and onchain activity on one crypto-native platform to understand and engage users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
The Best Alternative to Reown Analytics
Go beyond AppKit activity with full-funnel product analytics, attribution, and wallet intelligence.
The Best Alternative to Reown Analytics
Go beyond AppKit activity with full-funnel product analytics, attribution, and wallet intelligence.
Formo gave us valuable insight into where our users finding us, how active they are across DeFi, and socials where we can reach them.
Vince DePalma
CTO at Kairos Swap · Alliance ALL15 $200M+ volume on Base
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
Formo is an awesome solution! We are using it to onboard new users and it's perfectly suited for us. The team is super active!
Charles Levecque
Co-Founder, Orbis Labs
Formo is incredibly useful. Support is perfect and very responsive. The team ships new features and updates we needed fast.
Mathis Ligout
CEO, BorgPad
Exactly what I was missing while leading growth in DeFi. Using other tools with onchain data was clunky for analytics, especially in web3.
Zachariah Zhang
Product Manager in DeFi
A strong fit for crypto startups. Formo is straightforward to use and covers most core metrics without requiring a complex data stack.
Will Fey
Founder at Ammalgam · Backed by Lightspeed & Framework Ventures
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Install Formo
Sign up, create a workspace, and install Formo easily. Set up in minutes.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Import Data
We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Start Capturing Data
Formo autocaptures key events in the user journey from offchain to onchain.
Your questions, answered
Find answers to frequently asked questions below.
What is the core difference between Formo and Reown Analytics?
When is Reown Analytics the better fit?
Which platform is better for product analytics?
How difficult is it to set up each platform?
How does Reown Analytics pricing work?
Can I use Formo and Reown together?
Should I choose Formo or Reown Analytics for my onchain app?
Your questions, answered
Find answers to frequently asked questions below.
What is the core difference between Formo and Reown Analytics?
When is Reown Analytics the better fit?
Which platform is better for product analytics?
How difficult is it to set up each platform?
How does Reown Analytics pricing work?
Can I use Formo and Reown together?
Should I choose Formo or Reown Analytics for my onchain app?
Your questions, answered
Find answers to frequently asked questions below.
What is the core difference between Formo and Reown Analytics?
When is Reown Analytics the better fit?
Which platform is better for product analytics?
How difficult is it to set up each platform?
How does Reown Analytics pricing work?
Can I use Formo and Reown together?
Should I choose Formo or Reown Analytics for my onchain app?
Compare Formo
Looking for product analytics built for onchain apps? Formo connects acquisition, product behavior, wallets, and onchain outcomes in one platform.
Compare Formo
Looking for product analytics built for onchain apps? Formo connects acquisition, product behavior, wallets, and onchain outcomes in one platform.
Don’t settle for surface-level analytics
Measure what matters and drive growth onchain.
Don’t settle for surface-level analytics
Measure what matters and drive growth onchain.
Don’t settle for surface-level analytics
Measure what matters and drive growth onchain.
Platform
Platform
Platform