Which is right for you?
Choose Formo if…
• You need funnels, flows, and retention cohorts across pages, wallet connects, and transactions.
• You want marketing attribution from UTMs and referrals to wallets and onchain revenue.
• You want custom events, smart contract events, and SQL charts, not only prebuilt dashboards.
• You connect wallets with RainbowKit, ConnectKit, Privy, or Wagmi, not only with AppKit.
Use both if…
• You keep AppKit for wallet connection and Reown swap and onramp reports, and add Formo.
• You use Reown RPC or embedded wallet services and need product analytics on top.
• You want Reown’s wallet provider and social login charts next to Formo funnels.
Choose Reown Analytics if…
• You already use Reown AppKit and want analytics with no extra SDK to install.
• You mainly need prebuilt dashboards for connections, sessions, signatures, swaps, and onramps.
• You want user net worth and wallet intelligence inside the Reown dashboard.
• You do not need pageviews, custom events, funnels, or marketing attribution.
Last verified October 2, 2026. Formo publishes this comparison and checks Reown Analytics details against public pricing pages and docs. Sources: Reown pricing, Reown Analytics docs, Formo pricing, Formo docs.
Formo vs Reown Analytics, in depth
Reown Analytics is an AppKit dashboard; Formo is crypto analytics
Reown Analytics is the built-in dashboard for apps that use Reown AppKit, and Reown Analytics needs no second SDK. Reown Analytics turns on with the AppKit analytics feature flag and reports users, addresses, sessions versus wallet connections, signatures, networks, wallet providers, connection methods, countries, and Reown-powered swaps and onramps. The Reown Growth plan adds user net worth, app co-usage, wallet intelligence, CSV export, and an API feed.
Formo makes a broader bet: the user is a wallet, and the wallet journey starts before the connect button. Formo autocaptures pageviews plus wallet connects, chain switches, signatures, and transactions, with any wallet library. Formo adds funnels, retention, custom events, wallet profiles, and revenue tracking across all major EVM chains and Solana.
Reown Analytics shows how the AppKit connect flow is used, which is useful for wallet UX decisions. Formo shows how the whole product is used, from campaign visit to repeat transaction, and works with or without AppKit.
AppKit sessions vs full-journey wallet profiles
Reown Analytics sees users through AppKit. Reown Analytics counts addresses, sessions, and connections that pass through the AppKit modal, and on the Growth plan Reown Analytics segments those users by net worth and token holdings. Visitors who browse without connecting a wallet, and pages they view, are outside the Reown Analytics data.
Formo assigns an anonymous visitor ID in a first-party cookie on your domain, with no IP storage and no device fingerprinting. When a visitor connects a wallet, Formo stitches the earlier anonymous sessions to that wallet address, so pre-connect behavior, pages viewed, and campaign source stay attached to the wallet.
Each Formo wallet profile shows net worth, tokens, chains, DeFi positions, labels, and onchain history, plus a lifecycle stage: New, Returning, Power user, At Risk, Churned, or Resurrected. Formo profiles are available on every Formo plan, while Reown places net worth and wallet intelligence on its $350/month Growth plan.
Pricing model: AppKit plan vs wallets
Reown does not sell analytics on its own. Reown Analytics comes with the Reown plan, priced by RPC requests and embedded wallet MAUs: Starter is free with 7 days of analytics history, Pro is $89/month ($890/year) with 90 days, and Growth is $350/month ($3,500/year) with full history and wallet intelligence.
Formo bills by MAUs, which are unique wallet addresses with an active session. Growth is $199/month billed yearly ($249/month billed monthly) for up to 5,000 MAUs, and Scale is $399/month billed yearly ($499/month billed monthly) for up to 10,000 MAUs. Every Formo plan includes unlimited events and visitors, so wallet connects, signatures, and transactions add nothing to the bill.
Reown’s cost scales with RPC requests ($1 per 100,000 over the plan) and embedded wallet MAUs ($0.05 each over the plan). Formo cost does not change with events; the price changes only as monthly active wallets grow.
Attribution: connection reports vs campaign-to-revenue
Reown Analytics reports where AppKit users are from and how they connect: country, wallet provider, connection method, social login provider, and network. Reown Analytics also reports swap and onramp volume when those flows run through Reown. Reown does not document UTM, referral, or campaign attribution in Reown Analytics, and the reports cover only activity inside AppKit.
Reown Analytics therefore cannot say which campaign brought a wallet, what that wallet traded outside Reown flows, or how retention differs by channel. App revenue from your own smart contracts is outside the Reown Analytics reports.
Formo provides marketing attribution and onchain attribution in one model. Formo ties UTMs, referrals, and campaigns to wallets, then reports the volume, revenue, and retention of each channel, with first touch and last touch models. Formo also tracks smart contract events on the Scale plan and above, so revenue from your own contracts appears next to campaign data.
When Reown Analytics is the better choice
Reown Analytics is the better choice when your app already runs on Reown AppKit and you only need AppKit connection, signature, swap, and onramp reports. Reown Analytics fits teams that want zero extra setup, because one AppKit flag turns it on. The free Starter plan suits early projects that need 7 days of basic data. Teams that care most about wallet provider mix, social login usage, or onramp volume through Reown get those views built in, and can still add Formo later.
Reown Analytics is also a good fit when the main question is AppKit adoption: how many sessions end in a connection, which wallets users pick, and which networks they use. Teams that need wallet intelligence and already pay for Reown Growth for RPC or embedded wallets get those insights at no extra cost. Formo fits once the team needs funnels, retention, marketing attribution, and revenue tracking across the whole product, not only the AppKit modal.
Running Reown Analytics and Formo together
Keep Reown Analytics for the AppKit connection, swap, and onramp reports already in your stack, and use Formo to connect acquisition with product behavior, wallet intelligence, and revenue tracking. Run both during evaluation. Formo begins collecting new events after you install the SDK; historical Reown Analytics data will not transfer because the tools use different data models.
For a full walkthrough of features, setup, and use cases for crypto teams, read the long-form comparison of Formo and Reown Analytics. Read the detailed Formo vs. Reown Analytics analysis.
