Product

1 Jan 2025

Formo: Actionable Insights for Onchain Apps

Formo: Actionable Insights for Onchain Apps

Formo: Actionable Insights for Onchain Apps

Developer tools remove barriers to innovationProduct analytics remove barriers to PMF and growth


Challenges in blockchain data

User acquisition and product analytics remain among the biggest challenges in crypto.


In web3, the majority of user activity is pseudonymous. Uncovering your true growth and retention drivers and acquisition channels is complex. Users interact using crypto wallets independent of email and IRL identifiers. The vast percentage of onchain activity is invisible or hard to decipher. True fans are crowed out by airdrop farmers and short-term incentives.

A web3 user’s journey happens across fragmented offchain and onchain platforms. Swapping on a DEX or buying Pudgies on an NFT marketplace happens onchain, outside of the traditional web. Traditional product analytics cannot see onchain data, so you miss key insights around user acquisition, drop-off, and retention from the large chunk of a user's journey.

The best engagement and retention tooling today ignores the rich data on-chain. For example, marketing solutions like Hubspot don’t account for on-chain activities and events, and product analytics platforms like Mixpanel don't natively support blockchain data. Web3 also introduces new quantitative metrics such as TVL and volume for DeFi projects, asset prices, and community engagement metrics. Existing tools in Web2 are either unwilling or unfit to support blockchain applications.


High barriers for onchain attribution

Public blockchains provide unparalleled accessibility and insight into user behaviour because their data is public and permissionless. You can observe any onchain users’ holdings and past activity, even when they don’t interact directly with your platform. In Web2, this is unheard of.

However, Web3 projects often need an in-house team of data engineers or analyst consultants to create dashboards and pipelines (in Mixpanel, Dune, or a BI tool). To do this right, you need extensive SQL and data engineering expertise to collect and analyze this data. Blockchains are optimized for writes, and reading data efficiently and reliably at scale is hard. 

Teams across web3 are struggling to understand onchain user behaviour. Data is scattered across separate blockchains and offchain sources. Collecting and aggregating data from multiple blockchains and offchain platforms requires fragmented tools and lots of engineering to parse, process, and analyze. Entire teams labour over dashboards instead of user-facing features.

Building analytics is beyond the means of scrappy teams in web3. Not every team can allocate resources away from building their core product. As a result, analytics falls by the wayside and ignored. The absence of effective tools has made measuring the impact of new features and growth initiatives in web3 hard.


Formo makes it easy to digest web3 data


Formo is a data platform designed for web3 teams that helps you understand your users and how they engage with your app so you can build a better product.

Formo streamlines product data collection, processing, and analysis for dapps. Focus on building amazing web3 experiences. Leave the data engineering and analytics to us.


Key Features

Here’s a quick overview of what Formo can do: dapp analytics, wallet intelligence, and forms.


Dapp analytics is web3-native product analytics:

  • Track web3 growth metrics: Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time.

  • Real-time activity feed: See what users are doing in real-time. Uncover hidden drop-off points and retention drivers.

  • Onchain Attribution: Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from.

  • Privacy-friendly: No cookies, no personal data. Just clear, privacy-friendly insights limited to a single device, a single website, and a single day. Formo helps your dapp align with GDPR standards and avoid collecting unnecessary data.

  • Lightweight script: Our script stays under 1kb, ensuring your site remains fast and efficient.


Wallet intelligence activates your high-intent users and whales:

  • Wallet profiles: Turn anonymous wallets into high-value users with unified onchain and offchain data. Track usage of specific, high-value wallets on your dapp.

  • Wallet reputation scoring: Use wallet labels, onchain attestations, and proof-of-personhood to segment and rank your users.

  • Wallet holdings and activity: View your users’ token holdings and top apps. Find out which of your users are using similar apps.



Token Gated Forms helps you effortlessly launch waitlists, forms, and surveys:

  • Verified socials: Verify Twitter accounts, Discord usernames, Farcaster, and more.

  • Token gating: Capture wallet data, token balances, attestations, and other onchain signals.

  • Zapier integration: Connect Formo with thousands of other apps to get things done faster.


Formo handles the data so you can focus on building


Give yourself and your team data superpowers. Spend less time building analytics, and more time building products. Stop choosing between building analytics and user-facing features.

Formo gives you:

  • Resilient Infrastructure: Zero-maintenance, high-reliability data pipelines built on a modern data engineering stack. Formo uses industry-leading technologies such as Clickhouse and data streaming.

  • Universal Data Access: Transform web2 and web3 data into standardized formats. Easily track attribution from initial engagement offchain to transactions onchain.

  • No-code Analytics: Formo eliminates the need for a dedicated data team of SQL wizards to create dashboards and data pipelines.

Supercharge your growth with data. Leave the complex data engineering to us.


Next steps

Now that you understand the basics, it’s time to supercharge your dapp with data.

  1. Create a workspace

First, sign in to app.formo.so to create your workspace.

  1. Install Formo

With your workspace set up, install Formo on your dapp. The Formo SDK supports Browser, React, and Next.js installations.

  1. Success!

Start making data-driven decisions with actionable insights about your users and how they use your dapp.


Light up the dark forest with Formo. Book a demo.

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