Wallet Score: The Data-Driven Standard for Ranking and Segmenting Web3 Users
Wallet Score: The Data-Driven Standard for Ranking and Segmenting Web3 Users

Guides

Updated on

7 Aug 2025

Wallet Score: The Data-Driven Standard for Ranking and Segmenting Web3 Users

Wallet Score: The Data-Driven Standard for Ranking and Segmenting Web3 Users

Wallet Score: The Data-Driven Standard for Ranking and Segmenting Web3 Users

Wallet Score is a dynamic, data-driven reputation score derived from a wallet’s onchain activity, wallet labels, attestations, and proof-of-personhood. Wallet Score is your filter for signal over noise in Web3 user data — enabling you to detect Sybils, identify top contributors, and target growth efforts with precision. 

Key Takeaways

  • Wallet Score is a composite reputation score (0–100) based on onchain activity, wallet labels, attestations, and proof-of-personhood.

  • Wallet Score helps Web3 projects detect Sybil attackers, identify loyal contributors, and optimize incentive programs.

  • Replaces vanity metrics like wallet count and transaction volume with quality-based scoring.

  • Enables precise user segmentation, governance protection, and targeted growth campaigns.

  • A must-have tool for turning onchain data into actionable Web3 audience insights.

Wallet Score reveals your most valuable users by analyzing their onchain behavior and engagement patterns.

Wallet Score reveals your most valuable users by analyzing their onchain behavior and engagement patterns.

What is Wallet Score?

A Wallet Score is a numerical reputation score (typically from 0 to 100) that measures how trustworthy, engaged, and valuable a blockchain wallet is based on its onchain activity, behavioral patterns, and verified credentials. You can think of it as a credit score for Web3 users — but instead of predicting whether someone will repay a loan, it predicts whether a wallet is likely to contribute meaningful, long-term value to a Web3 project, DAO, or community. Instead of guessing who your best users are, Wallet Score makes it measurable.

Why Traditional Web3 Metrics Fail

For years, Web3 teams have tracked success using familiar metrics like:

  • Wallet Count → How many wallets have interacted with your dApp.

  • Transaction Volume → The total number of transactions processed on your protocol.

  • TVL (Total Value Locked) → The total assets staked or deposited in your ecosystem.

While these numbers offer a high-level snapshot, they fail to answer the most important question: “Are these wallets truly valuable contributors — or just noise?”

The Core Flaws

1. Unlimited Wallets Per User

In Web3, one person can easily create dozens or even hundreds of wallets. This inflates “user” counts and makes it impossible to tell how many real individuals you’re serving.

2. Short-Term Extraction Behaviors

Many participants interact with a protocol only long enough to extract value — such as farming airdrops or rewards — before leaving. This can make your numbers look good temporarily, but it doesn’t reflect sustainable growth.

3. No Measure of Quality

Raw activity metrics can’t tell the difference between a spammy airdrop farmer and a dedicated community member who actively contributes to your ecosystem.

Core Inputs for Wallet Score

Formo’s Wallet Score system combines behavioral, financial, and identity signals to assess the true value and credibility of any wallet. This goes far beyond simple activity counts to reveal who your most valuable users are.

1. Onchain Activity

A wallet’s transaction history is the most direct reflection of its onchain life.
We analyze:

  • Cross-chain participation → Which blockchains the wallet is active on (e.g., Ethereum, Polygon, Arbitrum). Multi-chain users often have broader experience and higher engagement potential.

  • Transaction types → Swaps, staking, liquidity provision, lending, governance votes — each action reflects a different level of sophistication and commitment.

  • NFT activity → Minting, holding, and transferring NFTs can signal cultural involvement, investment behavior, or speculative intent.

  • Consistency over time → Regular, long-term participation is a strong signal of loyalty; short, intense bursts may indicate opportunistic farming.

Understanding transaction behavior helps you segment users by engagement style, not just by volume.

2. Wallet Labels

Formo uses onchain patterns to assign meaningful classifications to wallets automatically:

  • Whale → Holds large token balances or high-value NFTs, often influencing liquidity and market sentiment.

  • OG → Early adopter of key protocols, often signaling deep ecosystem knowledge and long-term commitment.

  • Active Trader → Frequent DEX/CEX activity, often responsive to market events and token launches.

  • Airdrop Farmer → Opportunistic participation in reward campaigns; valuable for volume but less so for retention.

Labels instantly turn raw addresses into actionable audience segments for targeting, rewards, or community building.

3. Attestations

Attestations add a trust layer by linking wallets to provable credentials:

  • ENS domains → Branding and identity signals, often used by serious participants.

  • Gitcoin Passport stamps → Proof of identity, contributions, or specific skills.

  • POAP badges → Immutable record of event attendance and participation.

  • DAO contribution attestations → Onchain recognition of governance votes, proposals, or project work.

Attestations help distinguish trusted, credible contributors from anonymous or low-effort participants.

4. Proof-of-Personhood 

One person can own hundreds of wallets, but proof-of-personhood helps ensure you’re looking at unique human participants:

  • Worldcoin → Biometric iris verification.

  • BrightID → Social graph–based human verification.

  • HumanityDAO → Decentralized proof-of-humanity credential.

Reduces Sybil attacks, cleans up inflated user counts, and ensures incentives go to real people, not bot farms.

The Formo Multi-Dimensional Score Framework

Most projects stop at counting transactions or token holdings.
Formo takes it further by evaluating users across 5 dimensions:

Dimension

Why It Matters

Example Metrics

User Activity

Measures ongoing engagement

Active days, tx frequency, protocol diversity

Developer Behavior

Identifies builders

Smart contracts deployed, GitHub-linked wallets

Financial Metrics

Captures economic weight

Token holdings, staking deposits, liquidity provision

Adoption

Shows cross-ecosystem involvement

Number of protocols, chains used

Community Strength

Reflects social capital

ENS name, Lens handle, DAO memberships

How Wallet Score Is Calculated

While Formo’s exact algorithm is proprietary, the scoring framework follows a transparent 4-step process designed to capture true wallet value.

1. Data Collection

We aggregate and enrich wallet data from multiple sources:

  • Cross-chain transactions → Ethereum, Polygon, Base, Arbitrum, and more.

  • Token & NFT holdings → Asset value, diversity, and stability over time.

  • Wallet labels & attestations → Behavioral classifications and verifiable identity signals.

2. Signal Weighting

Not all activity is equal. Formo’s scoring engine:

  • Prioritizes meaningful engagement → Diverse, sustained activity such as staking, governance participation, and trading.

  • Downranks low-effort behaviors → Short-term, spammy actions like mass airdrop claims without follow-up activity.

3. Score Generation

We apply Bayesian statistical modeling to evaluate the likelihood of a wallet being a valuable, sustained contributor.

  • Results are normalized to a 0–100 scale for easy interpretation.

  • Higher scores indicate higher potential for retention, influence, and value creation in your ecosystem.

4. Dynamic Updates

Wallet scores refresh daily to capture new transactions, shifts in holdings, and changes in engagement patterns. This ensures your audience insights always reflect the most up-to-date wallet behavior.

Why Wallet Score Is a Growth Game-Changer

In Web3, growth is easy to fake — and expensive to maintain. Without a wallet score, projects often fall victim to wasted incentives, governance manipulation, and misleading analytics.

The Problem Without Wallet Score

  • Wasted Incentives → Rewarding Sybil attackers and short-term opportunists instead of loyal contributors.

  • Governance Manipulation → DAO votes swayed by fake accounts holding multiple wallets.

  • Skewed Analytics → Decision-making distorted by inflated vanity metrics.

The Solution With Wallet Score

Wallet score flips the script, enabling you to filter noise, focus on value, and grow with precision:

  • Identify & Retain Power Users → Know exactly who your most valuable contributors are.

  • Spot Sybil Patterns Early → Detect multi-wallet abuse before it drains resources.

  • Target Campaigns for Maximum ROI → Invest incentives where they will have the biggest impact.

High-ROI Use Cases

1. Sybil Attack Prevention

Filter out low-score wallets before:

  • Airdrops

  • Token sales

  • Reward distributions

2. Community Segmentation

  • High Score → Invited to governance, VIP events, and early product access.

  • Mid Score → Target with education & onboarding campaigns.

  • Low Score → Monitor and engage selectively.

3. Targeted Growth Campaigns

Reward your top scorers with:

  • Exclusive NFT drops

  • VIP Discord access

  • IRL event invitations

4. Governance Security

Weight DAO votes by wallet score to reduce Sybil influence and protect decision-making integrity.

Example: NFT Marketplace Loyalty Campaign

An NFT marketplace launches a loyalty program:

  • Score ≥ 80 → VIP Discord + exclusive NFT drop.

  • Score 50–79 → Standard rewards package.

  • Score < 50 → No rewards, flagged for review.

Results:

  • 30% fewer rewards wasted on inactive wallets.

  • 2× higher engagement rate among top scorers.

  • Stronger trust in the fairness of distribution.

Implementing Wallet Score with Formo

  1. Connect Your Dataset → Formo ingests your cross-chain user data.

  2. Automatic Scoring → Proprietary model calculates wallet scores daily.

  3. Set Rules → Define thresholds, e.g., only reward scores ≥ 70.

  4. Segment & Act → Run targeted campaigns, secure governance, block Sybils.

In a pseudonymous Web3 world, Wallet Score is your reputation compass.
Wallet Score turns fragmented blockchain activity into one reliable metric for:

  • Segmenting users

  • Preventing abuse

  • Growing sustainably

With Formo, wallet score is automated, scalable, and deeply integrated into your growth stack — so you can focus on building, while we ensure your ecosystem grows with quality and trust.

Read more: 

Follow Formo on LinkedIn and Twitter, and join our community to learn how you can turbocharge growth onchain!

Additional FAQs

1. What is a Wallet Score?

A Wallet Score is a numerical reputation score (0–100) that measures the trustworthiness, engagement, and long-term value of a blockchain wallet.
It’s calculated by analyzing a wallet’s onchain activity, behavioral patterns, verified attestations, and proof-of-personhood.

2. Why is Wallet Score better than traditional Web3 metrics?

Traditional metrics like wallet count, transaction volume, and TVL often mislead growth teams because:

  • One user can control hundreds of wallets, inflating user counts.

  • Many wallets show activity only during short-term reward farming.

  • Raw numbers can’t distinguish spam wallets from genuine contributors.

Wallet Score solves this by measuring quality engagement and ranking users based on their actual value to your ecosystem.

3. How does Wallet Score prevent Sybil attacks?

Sybil attackers use multiple wallets to exploit airdrops, governance votes, and incentive programs.  Wallet Score flags suspicious patterns — such as identical behaviors across multiple wallets or low-quality one-off transactions — and assigns them a low score. Projects can then filter out low-score wallets before distributing rewards, approving governance votes, or granting access to exclusive benefits.

4. How can Wallet Score improve growth campaigns?

By ranking users, Wallet Score allows precise segmentation:

  • High Score → Invite to VIP governance, early product access, or exclusive NFT drops.

  • Mid Score → Target with onboarding, education, and community engagement.

  • Low Score → Limit rewards and monitor behavior before deeper involvement.
    This ensures growth budgets are spent on high-value contributors who are most likely to stay engaged.

5. Is Wallet Score only for large Web3 projects?

No. Wallet Score benefits projects of all sizes:

  • Small projects → Identify and reward early loyalists.

  • Mid-sized projects → Run targeted campaigns and prevent Sybil exploitation.

  • Large ecosystems → Secure governance, protect incentives, and manage community segmentation at scale.

Because Formo automates Wallet Score and updates scores daily, it’s equally effective for startups and established protocols.

Table of contents

Back to Blog

Share this post on

Back to Blog

Share this post on