Web3 User Profiles are revolutionizing the Web3 space as crypto wallets take center stage in online experiences today. Understanding your web3 users’ profiles is critical for creating a smooth, personalized user journey and boosting engagement. In this guide, we’ll break down what Web3 User Profiles are, why they matter, what data they include, and how to manage them like a pro.

What is a Web3 User Profile?

A Web3 User Profile represents a user's identity and preferences based on data about their crypto wallet. It references the user's past onchain activity including token holdings, dapps used, transaction frequency, the intensity of use, and social media.

Public blockchains provide unparalleled accessibility and insight into user behaviour because their data is public and permissionless. You can observe any onchain users’ holdings and past activity, even when they don’t interact directly with your platform. 

Why Do Web3 User Profiles Matter?

Web3 user profiles provide several benefits:

Enhanced User Experience

Web3 user profiles enable personalized interactions by tailoring services based on a user’s intent and preferences. Personalization helps users achieve their goals faster, boosting satisfaction, retention, and loyalty.

Streamlined Data Management

User profiles simplify customer data management A single source of truth makes it easier for teams to do customer support, targeted marketing, and regulatory compliance. Web3 teams can leverage detailed user data to offer personalized onboarding, optimize marketing strategies, and reduce acquisition costs, driving up lifetime value through upsells and cross-sells.

Actionable User Analytics

User analytics provide valuable insights for different teams:

• Marketing: Understand your audience. Optimize campaigns and targeting.

• Engineering: Identify areas for UX improvements, such as refining interfaces or adding requested features.

• Product Design: Analyze usage patterns to improve product design, address friction points, and reduce churn rates.

What Data is in a Web3 User Profile?

Web3 User Profiles have 6 basic data:

1. Demographic Information

Demographic data in Web3 profiles is similar to Web2, which includes country, device, language, and traffic source. Demographics help Dapps understand users and create tailored experiences, such as localizing content or services based on geographic or language preferences and improving accessibility in different markets.

2. Product Usage Data

Web3 product usage data tracks how users interact with your specific dapp, including session duration, transaction frequency, smart contract interactions, and a real-time feed of user actions. Analyzing product data helps builders improve usability by identifying underperforming features or areas.

3. Community Sentiment

Sentiment data is collected through community feedback, social media interactions, and onchain activity. Sentiment data helps measure how users feel about a project, token, or service, allowing Web3 projects to grow their community.

4. Web3 Product Preferences

Technographic data includes information about the user's blockchain environment, such as wallet type, token holdings, dApp usage, and blockchain network preferences (e.g., Ethereum, Solana). This data helps you ensure compatibility across your users’ most popular chains and wallets, boosting growth and retention.

5. Onchain Activity

Onchain activity data includes dapps used, and tokens holdings. This data provides insights into past behaviors, assets help, and community participation, empowering projects to target specific user segments, prevent user churn, and predict user intent in Web3.

Get Started with Web3 User Profiles 

Web3 user profile data helps you offer personalized experiences and tailored onboarding for your users. You can use wallet profiles to identify behavior patterns and trends that inform product building and design, optimizing the user experience for your high-value Web3 user base.

Formo analyzes Web3 user profiles by integrating onchain data (wallet interactions, token transfers, smart contract engagements, and NFT transactions) with offchain data (surveys, feedback, and social media) on one platform. Formo empowers you to collect and understand Web3 user data to gain deep insights into user behavior, preferences, and engagement patterns. Create experiences that your users love, with data.

Formo supports user segmentation, improving marketing targeting and retention. With Dapp analytics, Formo empowers Web3 product and marketing teams to make data-driven product decisions, enhancing user engagement and driving growth.

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